Ken Chen C.M.O, iCHEF

2. Make
Opening Restaurant
a Better Business

3. "Something Born for
Restaurants"
In 2010, we founded『Mazendo』, the best noodle place in
Taipei. As restaurant got popular, we found POS became the
bottleneck of operation.
We realized we need a better POS to become a better restaurant,
but we were unable to find an ideal one in the market. We want
something smooth, flexiblele , and robust. Something born for
restaurants.
So we decided to build a whole new kind, and thus we founded
iCHEF Inc. in 2012.

4. "Because Small Restaurants
are Awesome"
iCHEF Inc. develops operation-integrated iPad POS Apps for
restaurants. With a restaurant soul inside, our solutions are
simple, effective, and embraced by over 100 small restaurants
in Taiwan and Hong Kong. iCHEF is the no.1 restaurant POS
App on the market.
Awarded “Best Startup in Taiwan” by Bnext and
“Most-Promising Startup” in 2014 Echelon Japan, iCHEF Inc.
runs with a mission of making opening restaurant a better
business.
Because small restaurants are awesome.

5. "Best Startup"
Taiwan 2013,Business Next
"Most-Promising
Startup"
Echelon Japan 2014, e27
"Outstanding
e-Invoice Contributor"
Minister of Finance of Taiwan, 2013

6. Our Solution

7. iCHEF POS App
“Designed by Restaurant for Restaurants,
a Smarter Restaurant POS”

8. Not Just a Cashier.
From wait line to tax-reporting,
entire flow smoothly done on iPads.
Wate line Table Order
Management PaymentCashier

9. Not Just a Cashier.
From wait line to tax-reporting,
entire flow smoothly done on iPads.
Management
Real-time On-Line KPI
Browser-base Restaurant Setup
Wait Line
Ordering while Waiting.
Modifying the Sequence.
Printing
Multiple Printers for Teamwork
Easy-to-Read Ticket Layout
Ordering
Great Look Photo Items
Flexible and Quick Modifier
Cashier
Item-base Bill-Splitting
Highly Flexible Discount Setting
Tables
Super-Easy Table Changing
Drag-and-Drop to Move Tickets

10. Features

11. Simple : Beyond Expectation
EasySetting your POS just like
setting your Facebook
Quick60 minutes to get every-
thing ready, and 5 minutes
to learn how to use it
FriendlyInterface is so easy that even
elders can easily master it
Wi-Fi Internet

12. Flexible : Never Seen Before
No-LimitOne device or more?
Changing locations?
As you wish.
No-PCNo needs for PC, Mac, or
any computer in store.
Non-StopLost Internet? Don’t event feel
it! Broke your iPad? Not a prob-
lem!

13. Effective : Market Proven
Operation Efficiency
+30%
Staff Needs
-20%
Adapted Restaurant
200+Stores
Steps needed to serve a customer per waiter
Step
Step

14. Ownership Cost

15. Software Hardware
$100USD/Month
(1iPad / 1Store)
735 USD
+$25USD/Month
(for each more iPad in Store)
1,320 USD
or
Free to Choose

16. Users

17. 200+
Over 200 Restaurants
in Taiwan and Hong Kong

18. “No more chaos
during peak hours”
Sean, owner of MAZENDO
“Easily integrated with
operation and space”
Max, owner of Suger Bistro
“Hearing customers
from iPads on my hand”
Birch, owner of CYCLO
“Modifying items easier
than ever”
Ariel, owner of JINGQI

19. Media’s Perspective

20. "iCHEF Turns iPad into Mobile POS"
Business Next,2013
"Digitalize the Dining Business"
Men's Uno HK,2013

21. "Using iPad to Remote Control Kitchen"
USTV,2013
"Using iPad to Order and Control
Kitchen : Impressive and Staff-Saving"
Next TV,2014

22. "Taiwan’s iCHEF sets the new standard
for restaurant POS system"
Vulcan,2014
"iChef’s restaurant point of sales solution
impresses at Echelon Tokyo"
THE BRIDGE,2014

23. Actually,
iCHEF is Way Beyond POS

24. When a restaurant uses iCHEF, it’s every step of operation
is connected with our on-line platform. iCHEF became the
operation system of that restaurant.
KitchenWait Line
ManagermentOrder
CashierTables

25. With merely 200 restaurants using iCHEF, we process over
200,000 transactions on-line a month, and we are expect-
ing to serve more than 600 restaurants before 2015.

26. With that, iCHEF is a great platform for restaurant On-
line-to-Offline application integration.
From table reservation to payment, it will be easier than
ever for on-line service provider to connect their service
with local restaurants.
KitchenWait-line
Community
Marketing
Reservation
Pre-Order
Delivery Payment
Membership
Dining Record
ManagementOrder
CashierTables

27. We iCHEF believe that technology is to serve, not to re-
place, the staffs in the restaurants. A dining place without
service is called vending machine corner, not a restaurant.
And an ideal restaurant technology should be designed to
fit-in and support the current highly-evolved restaurant
operation but to “revolutionize” it.
So this is iCHEF POS App, a smarter restaurant POS de-
signed by restaurant for restaurants.

28. Make
Opening Restaurant
a Better Business

29. www.iCHEF.tw