It’s time to start Spring Cleaning – your team’s resident relation skills! Retire old buzzwords like “Customer Service,” “Building Rapport,” and “Closing the Deal.” These terms sort your current and prospective renters into boxes, but a more personal touch is the best way to make a positive impact on your customers, and your vacancy rates! In today’s digital world where online reputation and word-of-mouth references are key to a thriving business, property managers who don’t put customers first will lose out to a competitor who does. Join “The Apartment Doctor” Doug Chasick as he looks at working with a property management company from the renter’s perspective, and how you can work toward creating a resident experience that exceeds your current customers’ expectations and attracts new business daily.