Adding more units isn’t the only way to increase your bottom line. To make your business more profitable, discover 5 ways to reach your goals and grow your income without expanding your portfolio.

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5 Key Principles to Boosting Profitability:
Reach Your Goals Without Adding Doors
Mark Washington – Senior Account Executive, AppFolio Inc.

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Built for small- to
mid-sized businesses.
Built for larger, more
complex businesses.
AppFolio Property Manager offers two tiers of fully mobile property management software:
Software to Power
Your Business

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The Power of a Complete Solution:
• Ease of Use - An intuitive, easy-to-use software
• Real-time Insights - Greater control over your
business
• A Single Login - Less toggling and more efficiency
• Team Mobility - Everyone connected to the same
data, anywhere
• Robust Accounting - Software built with
accountants in mind.
… So You Run A More Successful Business
Web-Based Property Management Software

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Mark Washington
Senior Account Executive
AppFolio Inc.

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Let’s Take a Poll!
Reflect back to 2018—Did you meet, exceed or fall short of your business goals?

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Agenda - 5 Key Principles:
1. Improve Your Leasing Efficiency
2. Increase Your Retention Rate
3. Reduce Overhead With Automation
4. Drive Revenue With Thoughtful Amenities
5. Save Money With Smart Utility Management

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Vacant units are expensive

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Past Marketing Mix Today’s Marketing Mix
Product Choice
Price Convenience
Place Cross Device
Promotion Creative Storytelling
Source: Transunion Property Management Summit 2019

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GET MORE LEADS:
Optimize Your
Website

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GET MORE LEADS:
Advertise Where
Renters Are

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Renter Households by Head of Household Age:
Source: NMHC tabulations of 2017 community survey microdata

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GET MORE LEADS:
Set Competitive
Rents

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Increasing Lead Conversion

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Leasing agents who respond to inquiries
within one or two minutes are up to
40%
more likely to directly engage with a
prospective renter
-Source: Zillow

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42%
of property management companies
face challenges with quick turn-around
responding to leads
-Source: AppFolio & John Burns Real Estate Consulting

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Meet Lisa
Your AI Leasing
Assistant

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Self-Guided
Showings

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5 Key Principles:
1. Improve Your Leasing Efficiency ✓
2. Increase Your Retention Rate
3. Reduce Overhead With Automation
4. Drive Revenue With Thoughtful Amenities
5. Save Money With Smart Utility Management

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Turning over a unit is expensive

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RETENTION OPPORTUNITY 1:
Maintenance

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RETENTION OPPORTUNITY 2:
Surveys &
Reviews

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RETENTION OPPORTUNITY 3:
Customer Service

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5 Key Principles:
1. Improve Your Leasing Efficiency ✓
2. Increase Your Retention Rate ✓
3. Reduce Overhead With Automation
4. Drive Revenue With Thoughtful Amenities
5. Save Money With Smart Utility Management

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35.1%
of property management companies
say manual processes are one of the
top factors inhibiting growth
-Source: AppFolio & John Burns Real Estate Consulting

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Automation gives your
team back their time

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Processes you can automate:
● Lead-to-Lease
● Vacancy posting syndication
● Scheduling for showings
● Communication
● Screening
● Rent payments
● Payables
● Maintenance requests
● Performance reporting
● Rental pricing optimization

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5 Key Principles:
1. Improve Your Leasing Efficiency ✓
2. Increase Your Retention Rate ✓
3. Reduce Overhead With Automation ✓
4. Drive Revenue With Thoughtful Amenities
5. Save Money With Smart Utility Management

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Thoughtful Amenities:
Small investment +
Big income potential
= NOI driver

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Amenities with NOI potential:
Storage space outside of units
Security features
Community Wi-Fi
Package delivery room or holding area
Smart home technology
Pet friendly policies
Group fitness classes
Community events: Holiday celebrations, movie nights, or book clubs

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3 Questions Before You Invest:
1. Will it allow me to charge a higher rent price or add a new
revenue stream?
2. Will this amenity make renters choose us over the competition?
3. Will the increase in revenue outweigh the costs to provide this
amenity?

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5 Key Principles:
1. Improve Your Leasing Efficiency ✓
2. Increase Your Retention Rate ✓
3. Reduce Overhead With Automation ✓
4. Drive Revenue With Thoughtful Amenities ✓
5. Save Money With Smart Utility Management

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10-30%
The percentage of typical building
operating budget that goes to utilities

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$120,000
Energy cost savings from reducing utilities in
a 500,000 square foot building by 2.4%

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You can automate utility
management, too

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5 Key Principles:
1. Improve Your Leasing Efficiency ✓
2. Increase Your Retention Rate ✓
3. Reduce Overhead With Automation ✓
4. Drive Revenue With Thoughtful Amenities ✓
5. Save Money With Smart Utility Management ✓

42. 42. 2019 © AppFolio, Inc. Confidential.
Mark Washington
Senior Account Executive
AppFolio, Inc.
Thanks!
Questions or Comments?
Tweet:
@AppFolio
#AppFolioChat

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AppFolio innovates
on your behalf to
thrive in the new
economy.
Deliver Mobile
Experiences
Instant Communication
Automated Workflows
Real-time Insights