The document outlines tips for preparing for and succeeding in leasing season from AppFolio, a property management software company. It includes checking pricing, updating marketing budgets and listing details, reviewing online applications and screening, refreshing leases and staff training, and customizing investor reports. The presentation contains polls to gauge audience practices in areas like marketing spending, application customization, and leasing agent incentives.

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How to Prepare for (and WIN BIG) this
Leasing Season
presented by:

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• Property management and accounting
• Online rent collection (free)
• Prospect / guest card tracking
• Vacancy Marketing
• Websites
• Online applications & leases
• Resident Screening
• Mobile Inspections
… So You Run A More Successful Business
Web-Based Property Management Software
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AppFolio

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Hello!Nat Kunes
VP, Product Management
AppFolio, Inc

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Leasing Checklist

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Pricing
Your Unit
1

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Are you still calling for comps?

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2
Marketing
Budgets

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Poll #1
How much do you spend per month on marketing your listings per property?
A) $0
B) Under $200
C) Under $500
D) Under $1000
E) Over $1000

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3
Listing
Details Matter

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Video Walkthroughs

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Video Walkthroughs

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4
Review Your
Online
Application

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App Fee & Terms

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Poll #2
Have you customized your online application terms?
A) Yes
B) No

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5
Update Your
Screening
Boxscore

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6
Check Your
Leases &
Addenda

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Poll #3
When did you last update your lease language or addenda?
A) Past 6 months
B) Past year
C) Within 2 years
D) Never

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7
Upgrade Your
Technology

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Refresh
Leasing
Staff
Training

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Customer Urgency

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The On Site Close

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Incentivize around in showing lease ups and closing on the spot!

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Poll #4
Do you currently incentivize leasing agents around time to close a prospect?
A) Yes
B) No

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9
Customize Your
Investor Reports

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Thanks
Questions or Comments?
Nat Kunes
VP, Product Management
You can find me at:
nat.kunes@appfolio.com
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