AppFolio Webinar: 8 Strategies Your Competitors Are Using to Close More Leases
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The document outlines 8 strategies that competitors are using to close more leases: 1) Avoiding choice overload for prospects, 2) Differentiating properties from others, 3) Using effective presentation skills, 4) Implementing a monthly marketing focus, 5) Moving beyond the status quo, 6) Using engaging telephone greetings, 7) Providing personalized move-in orientations, and 8) Staying connected with prospects through thank you notes. The strategies are presented by Patty Morgan-Seager of Seager Marketing to help property managers run more successful businesses.
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AppFolio Webinar: 8 Strategies Your Competitors Are Using to Close More Leases
- 1. 1 2015 © AppFolio, Inc.. 8 Strategies Your CompetitorsAre Using To Close More Leases
- 2. 2 2015 © AppFolio, Inc.. AppFolio • Property management and accounting • Online rent collection (free) • Prospect / guest card tracking • Vacancy Marketing • Website • Online applications & leases • Resident Screening • Mobile Inspections …So You Run A More Successful Business Complete Solution Includes: Web-Based Property Management Software
- 3. 3 2015 © AppFolio, Inc.. Patty Morgan-Seager Founder and President of Seager Marketing
- 4. 4 2015 © AppFolio, Inc.. Strategy #1- Choice Overload
- 5. 5 2015 © AppFolio, Inc.. Strategy #2- Differentiation
- 6. 6 2015 © AppFolio, Inc.. Strategy #2- Differentiation
- 7. 7 2015 © AppFolio, Inc.. Strategy #3- Practice Presentology
- 8. 8 2015 © AppFolio, Inc.. Strategy #3- Practice Presentology
- 9. 9 2015 © AppFolio, Inc.. Strategy #4- MMFI
- 10. 10 2015 © AppFolio, Inc.. Strategy #4- MMFI
- 11. 11 2015 © AppFolio, Inc.. Strategy #5- Status Quo No More
- 12. 12 2015 © AppFolio, Inc.. Strategy #5- Status Quo No More
- 13. 13 2015 © AppFolio, Inc.. Strategy #5- Status Quo No More
- 14. 14 2015 © AppFolio, Inc.. Strategy #5- Status Quo No More
- 15. 15 2015 © AppFolio, Inc.. Polling Question Do you and your teams answer the telephone with: “Thank you for calling?” • Yes • No
- 16. 16 2015 © AppFolio, Inc.. Strategy #6-Telephone Connectors • Short, creative greeting • Conversational • Get them to your door • Specific time/date to visit • 4 times more likely to lease • Thank them!
- 17. 17 2015 © AppFolio, Inc.. Polling Question Does a member of your team accompany a new resident for a personalized move-in orientation? -Yes -No
- 18. 18 2015 © AppFolio, Inc.. Strategy #7- Personalized Move-In
- 19. 19 2015 © AppFolio, Inc.. Polling Question Does a member of your team send a thank you note to every future member? -Yes -No
- 20. 20 2015 © AppFolio, Inc.. Strategy #8- Stay Connected
- 21. 21 2015 © AppFolio, Inc.. Strategy #8- Stay Connected
Editor's Notes
- .
- Remember doing business with teams who are having FUN is one of the 6 expectations of renters today!