How Property Managers Can Pivot to Compete in an On-Demand Economy

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The way companies interact with consumers has changed for good. We’re now living in an on-demand economy where customers aren’t only expecting great service, but they want outstanding experiences, and property management is no exception. With a combination of tech tools and thinking outside the box, you can stay ahead of the competition and set your business up for success now, and in the future.

Real Estate

1. 2019 © AppFolio, Inc. Confidential.
How Property Managers Can Pivot to Compete
in an On-Demand Economy
Ashleigh Gallego – Sales Manager, AppFolio Inc.

3. 2019 © AppFolio, Inc. Confidential.
Built for small- to
mid-sized businesses.
Built for larger, more
complex businesses.
AppFolio Property Manager offers two tiers of fully mobile property management software:
Software to Power
Your Business

4. 2019 © AppFolio, Inc. Confidential.
The Power of a Complete Solution:
• Ease of Use - An intuitive, easy-to-use software
• Real-time Insights - Greater control over your
business
• A Single Login - Less toggling and more efficiency
• Team Mobility - Everyone connected to the same
data, anywhere
• Robust Accounting - Software built with
accountants in mind.
… So You Run A More Successful Business
Web-Based Property Management Software

5. 2019 © AppFolio, Inc. Confidential.
Ashleigh Gallego
Sales Manager, AppFolio Inc.

6. 2019 © AppFolio, Inc. Confidential.
Agenda
• The Changing Landscape
• Service vs. Experience
• 5 Ways to Deliver Outstanding Customer Experiences
• Q & A

7. 2018 © AppFolio, Inc. Confidential.
The 4th Industrial
Revolution is here.
1st Industrial
Revolution
2nd Industrial
Revolution
3rd Industrial
Revolution
4th Industrial
Revolution
Steam engine and
water power.
Mass production cars
and electricity.
Personal computers
and the internet.
Always on, mobile and
digital connectivity.

8. 2018 © AppFolio, Inc. Confidential.
All industries
have been
impacted.
Transportation Retail Entertainment

9. 2018 © AppFolio, Inc. Confidential.
Those that
didn’t adapt,
failed.

10. 2018 © AppFolio, Inc. Confidential.
The Real Estate Revolution is
happening now.
Checks in the
Mail
Emails to
Residents
In Office
Visits
Dispersed
Data
Manual Work
Processes
Receive & Make
Payments Online
Text & Mobile
Communication
Self Service
Mobile Access
Real-time
Insights
Automated
Work

11. 2018 © AppFolio, Inc. Confidential.
There is a gap between
the experience the industry is delivering and
what the modern customer and employee
expects.

12. 2018 © AppFolio, Inc. Confidential.
Leaders in the
property management
industry are closing
this gap.

13. 2019 © AppFolio, Inc. Confidential.
Top Goals & Challenges
From John Burns Real Estate Industry Report
80%
find it challenging to access
data and insights about
properties they manage.
#1 Goal
is to deliver
exceptional service
to customers.
Top 2
factors inhibiting business
growth are employee training
and work process problems.

14. 2018 © AppFolio, Inc. Confidential.
If you don’t evolve,
you will fail.

16. 2019 © AppFolio, Inc. Confidential.
Property
Managers
Experience
Managers
High
Price
Low
Price
High
Demand
Low
Demand
Commodity Experience

17. 2019 © AppFolio, Inc. Confidential.
5 Ways To Start Delivering a
Stand-Out Experience

18. 2019 © AppFolio, Inc. Confidential.
#1 Welcome Kits

19. 2019 © AppFolio, Inc. Confidential.
Welcome Kits
• Welcome Letter
• Property Information/Details
• Rent Payment Instructions
• Restaurant Listing
• Nearby Shops
• Coupons
• Swag

20. 2019 © AppFolio, Inc. Confidential.
#2 Celebrate!

21. 2019 © AppFolio, Inc. Confidential.
#3 Survey Residents

22. 2019 © AppFolio, Inc. Confidential.
Survey Residents

23. 2019 © AppFolio, Inc. Confidential.
#4 Mobile-First

24. 2019 © AppFolio, Inc. Confidential.
#5 Go High Tech

25. 2019 © AppFolio, Inc. Confidential.
Go High Tech

26. 2018 © AppFolio, Inc. Confidential.
It takes courage to
transform your business.

27. 2018 © AppFolio, Inc. Confidential.
AppFolio innovates
on your behalf to
thrive in the new
economy.
Deliver Mobile
Experiences
Instant Communication
Automated Workflows
Real-time Insights

28. 2019 © AppFolio, Inc. Confidential.
Ashleigh Gallego
Sales Manager, AppFolio Inc.
Thanks!
Questions or Comments?
Tweet:
@AppFolio
#AppFolioChat

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The third annual 2023 Property Management Industry Pulse report revealed operational efficiency is today’s most pressing property management challenge. See how you can solve for it in your business by joining our upcoming live demo spotlighting AppFolio Property Manager’s full suite of built-in AI capabilities. In this session, we uncover how our industry-leading AI solutions can help unlock new ways of working, transform your team’s productivity, elevate your business insights, and unlock extraordinary experiences for your communities.

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Manually managing accounting transactions, reporting, fundraising, billing, and property data can be a time-consuming and challenging task for your team. Enable your team to accomplish more with a single source of truth that streamlines your investment and property management workflows. When you combine AppFolio Investment Manager and AppFolio Property Manager to power your business, you can automate your quarterly processes, access full transparency from properties to investors, and provide a single source of truth for your teams.

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Stories of scale: How two operators efficiently grew their businesses

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A recent AppFolio survey uncovered that property management companies overwhelmingly see adding units to their portfolio as the greatest opportunity this year. But rapid growth can be just as dizzying as exciting. Watch this session for a panel discussion with executives from property management companies that have achieved tremendous unit expansion — and profitability. We’ll dive into the goals that they set for themselves, how they achieved such impressive growth in a sustainable way while exceeding customer and employee expectations, and the technology that enabled them to remain transparent and help fuel their rapid growth.

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New data reveals that nearly 60% of leases will expire over the next 12 months, and roughly 30% of renters are already searching for a new home. With over 1,000,000 rental units under construction — half of which will open soon — 2023 is shaping up to be a renter's market. Against this backdrop, attracting and retaining residents is vital. When almost half of renters cite “seeking a better property manager" as a reason to relocate, property management businesses must address residents’ needs. To learn how, take a deep-dive into key findings from the 2023 AppFolio Property Manager Renter Motivations Report and gain actionable insights for providing standout service that attracts and retains residents.

Stack Opiniion Webinar: March 2023

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The document provides an overview of a presentation on using Opiniion, an AppFolio partner, to level up reputation management. Craig Johnson and Jeffrey Juarez-Palma will discuss how Opiniion helps property managers measure and manage the resident experience through automated feedback collection and review generation. This increases knowledge of residents and improves key processes to drive leases, retention, and revenue. The presentation will include industry statistics on the importance of reviews, feedback trends, traditional versus modern approaches, and a demo of Opiniion's resident satisfaction tools.

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Without a streamlined, secure way to calculate and process payments, your business and investor relationships are at risk. In this short demo, our team of experts show how AppFolio Investment Management’s waterfall calculation and distribution features help general partners generate accurate and efficient investor payments, saving them 5 to 16+ hours per quarter. You’ll get an in-depth look at AppFolio Investment Management’s industry-leading waterfall tool and Investor Payments service, which has helped AppFolio customers of all waterfall structures streamline their distribution calculations and process payments electronically.

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This document contains a presentation by Austin Gibson and Jordan Hoffman of AppFolio given on September 8, 2022 about top association management features. The presentation discusses the importance of customer feedback in AppFolio's product development process and some of their key features including an online portal for communication, payment processing and accounting/reporting. It also includes quotes from customers praising AppFolio's frequent updates and accessibility of information.

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The past few years have accelerated underlying trends in how people live, work, and play within the built environment. At the same time, technology has democratized access to capital and information, changing the way residents use physical space. Value is shifting away from the assets themselves toward those who understand the needs of specific end users and can use technology to deliver comprehensive, on-demand solutions. With all of these changes, there is an urgent need for operators to think differently about their properties, customers, and competition. In this webinar, Dror Poleg shares his perspectives based on two decades of experience working across four continents alongside the world’s leading real estate investors. Watch now to receive key insights on how to take advantage of emerging opportunities and transform your organization, project, venture, or career.

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1. 1. 2019 © AppFolio, Inc. Confidential. How Property Managers Can Pivot to Compete in an On-Demand Economy Ashleigh Gallego – Sales Manager, AppFolio Inc.

3. 3. 2019 © AppFolio, Inc. Confidential. Built for small- to mid-sized businesses. Built for larger, more complex businesses. AppFolio Property Manager offers two tiers of fully mobile property management software: Software to Power Your Business

4. 4. 2019 © AppFolio, Inc. Confidential. The Power of a Complete Solution: • Ease of Use - An intuitive, easy-to-use software • Real-time Insights - Greater control over your business • A Single Login - Less toggling and more efficiency • Team Mobility - Everyone connected to the same data, anywhere • Robust Accounting - Software built with accountants in mind. … So You Run A More Successful Business Web-Based Property Management Software

6. 6. 2019 © AppFolio, Inc. Confidential. Agenda • The Changing Landscape • Service vs. Experience • 5 Ways to Deliver Outstanding Customer Experiences • Q & A

7. 7. 2018 © AppFolio, Inc. Confidential. The 4th Industrial Revolution is here. 1st Industrial Revolution 2nd Industrial Revolution 3rd Industrial Revolution 4th Industrial Revolution Steam engine and water power. Mass production cars and electricity. Personal computers and the internet. Always on, mobile and digital connectivity.

10. 10. 2018 © AppFolio, Inc. Confidential. The Real Estate Revolution is happening now. Checks in the Mail Emails to Residents In Office Visits Dispersed Data Manual Work Processes Receive & Make Payments Online Text & Mobile Communication Self Service Mobile Access Real-time Insights Automated Work

11. 11. 2018 © AppFolio, Inc. Confidential. There is a gap between the experience the industry is delivering and what the modern customer and employee expects.

13. 13. 2019 © AppFolio, Inc. Confidential. Top Goals & Challenges From John Burns Real Estate Industry Report 80% find it challenging to access data and insights about properties they manage. #1 Goal is to deliver exceptional service to customers. Top 2 factors inhibiting business growth are employee training and work process problems.

16. 16. 2019 © AppFolio, Inc. Confidential. Property Managers Experience Managers High Price Low Price High Demand Low Demand Commodity Experience

19. 19. 2019 © AppFolio, Inc. Confidential. Welcome Kits • Welcome Letter • Property Information/Details • Rent Payment Instructions • Restaurant Listing • Nearby Shops • Coupons • Swag

27. 27. 2018 © AppFolio, Inc. Confidential. AppFolio innovates on your behalf to thrive in the new economy. Deliver Mobile Experiences Instant Communication Automated Workflows Real-time Insights

28. 28. 2019 © AppFolio, Inc. Confidential. Ashleigh Gallego Sales Manager, AppFolio Inc. Thanks! Questions or Comments? Tweet: @AppFolio #AppFolioChat

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