Présentation 9 : Guy Huyberechts : Big Data and Big Analytics – new reality and/or new tools for marketers?
Notes de cours distribuées le 24 novembre dans le cadre de la Formation Digitale de la BMMA
Data Driven Media: Understanding Programmatic AdvertisingThe Holla Agency
This is the slideshow that was presented in this month's Data Driven Media: Understanding Programmatic Webinar where JJ Eastwood from and Rochelle Cass discussed Programmatic.
Fighting Financial Crime with Artificial IntelligenceDataWorks Summit
How can we take the state of the art in deep learning and AI research, and transplant it into a large bank to deliver useful results which impact the general public? To answer this broad-reaching question, we take the viewer through a solution Think Big Analytics recently deployed at a major European bank for fraud detection, using state of the art AI techniques and a near-real time open-source architecture. We show how financial transactions can be transposed into a form where the latest AI techniques in image recognition can be leveraged, in surprisingly novel ways. We have been able to more accurately detect fraud and reduce financial crime, cutting losses and improving customer experience. We describe some architectures which can be used to do this in production, at scale, in global financial institutions.
Speaker:
Tim Seears, Director of Data Science, Think Big Analytics, a Teradata Company
Présentation 9 : Guy Huyberechts : Big Data and Big Analytics – new reality and/or new tools for marketers?
Notes de cours distribuées le 24 novembre dans le cadre de la Formation Digitale de la BMMA
Data Driven Media: Understanding Programmatic AdvertisingThe Holla Agency
This is the slideshow that was presented in this month's Data Driven Media: Understanding Programmatic Webinar where JJ Eastwood from and Rochelle Cass discussed Programmatic.
Fighting Financial Crime with Artificial IntelligenceDataWorks Summit
How can we take the state of the art in deep learning and AI research, and transplant it into a large bank to deliver useful results which impact the general public? To answer this broad-reaching question, we take the viewer through a solution Think Big Analytics recently deployed at a major European bank for fraud detection, using state of the art AI techniques and a near-real time open-source architecture. We show how financial transactions can be transposed into a form where the latest AI techniques in image recognition can be leveraged, in surprisingly novel ways. We have been able to more accurately detect fraud and reduce financial crime, cutting losses and improving customer experience. We describe some architectures which can be used to do this in production, at scale, in global financial institutions.
Speaker:
Tim Seears, Director of Data Science, Think Big Analytics, a Teradata Company
Technology companies are uniquely valuable, and much of that value is tied to intellectual property, and the protection afforded by strong patents. But with changing patent law, patent trolls, and some inventors openly giving up their patent rights, what's the best way for your technology company to secure and maximize the value of your intellectual property? With an emphasis on preparing for an M&A event, patent experts from across the industry will discuss the best strategies...
If you have technology without a patent
If you have a patent pending
If you have a patent granted
Plus, a round table discussion on Elon Musk's recent decision to renounce enforcement of thousands of Tesla patents. Good idea? Bad idea? Could Musk be starting a new trend? Join us August 27 for this and more, answering vital questions regarding patents, technology and M&A.
TDWI 17 Munich - Are enterprises ready for the 4th industrial revolution? - S...Santiago Cabrera-Naranjo
To get ready, companies will require cross-functional teams with the right software and discipline to enable data scientists, engineers, product managers, and domain experts to all work together to create a continuous cycle that drives value to the business.
10 dynamics that will change the market by 2025Iterate.ai
Presentation created by our CEO/ Co-founder, Jon Nordmark. Take a look at how technological advancements and trends will cause 2025 to look vastly different!
10 technical trends that will dramatically change our daily lives by 2025Jon Nordmark
Technical advancements and trends will cause 2025 to look vastly different from today. This is a description of dynamic tech megatrends that are evolving fast.
This deck explains why and how AI is going to show up inside more and more consumer products. Why consumer products will have brains and memories. Why startups are flourishing and are dangerous to large companies. Why "Digital Me's," "Synthetic Me's" and "Bionic Me's" will emerge and why a large number of products will double as healthcare and wellness products. It also explains why new software development techniques will change, turning creative designers into hardcore developers.
Eureka Analytics Seminar Series - Product Management for Data Science ProductsEureka Analytics Pte Ltd
Data Science is increasingly being used to build new products in every industry, from Internet companies to physical businesses, and from large enterprise systems to consumer products that we carry in our pockets. The ability to understand the Data Science process is an increasingly important skill for Software Product Managers. What are some of the unique challenges when building a Data Science product? How do we build products that scale if there is an element of experimentation and research? In this seminar, you will learn what it takes to manage a Data Science product, and hear practical tips and examples from our experience at Eureka Analytics. This seminar is brought to you by Eureka Analytics
Chris Gabriel, VP of Solutions Management at Logicalis Group, explores the world of ‘Big Data’, to look at the impact of ‘internet time’ on decision-making and the increasingly central role of business analytics in driving long term competitiveness.
What happened in Tech M&A during the first quarter of 2019? How has the rapid market recovery impacted valuations? Are private equity deals still soaring? Who are the new buyers making waves? Listen in as Corum Group gives the most in-depth look available at Q1 of 2019 for mergers and across all six technology sectors and 30 subsectors. Plus, we’ll get a special report on succession planning for tech company owners and executives, and a report from a special series of M&A conferences across Europe.
What's the Value of Data Science for Organizations: Tips for Invincibility in...Ganes Kesari
This session was delivered as an Open Colloquium on Apr 30th 2020 for the Master in Information program students. It was organized by the Rutgers School of Communication & Information.
The session covers 3 themes:
- How do enterprises and not-for-profit organizations gain value from data science?
- What are the biggest challenges in data science that professionals are unaware of? How can students translate that into learnings, to make themselves indispensable in the industry
- What's the impact of COVID-19 and the recession on data science industry? How will the data jobs be impacted?
From Paris Hilton to Walmart: welcome to the Big Data RevolutionWilliam Visterin
Presentatie op het CPBB Convention van BNP. De presentatie bleek een van de drukst bijgewoonde van de hele conventie. Big data op een erg toegankelijke manier.
Driven by booming public markets, record cash reserves and continuing disruptive technological change, the current surge in tech M&A volume and valuations has continued through Q1 of 2015. Tune into the Tech M&A Quarterly webcast, a look at the year so far for mergers and acquisitions of software and related technology companies. Don’t miss the key deals, trends and valuations for all six technology sectors and 29 subsectors.
2015 Tech M&A Monthly - M&A Contract OverviewCorum Group
The process of selling a company is a long and complex one, but it all boils down into the final contract between the seller and the buyer. June 11, join Corum dealmakers for a detailed look at what should go into a final M&A contract—and what should stay out of them. They’ll walk through the 10 Critical Terms in Any M&A Contract, plus the Top 6 M&A Contract Mistakes, with stories straight from Corum’s 30 years of selling technology companies. Don’t miss this in-depth look at the most important document of your company’s life – and possibly yours, as well. Plus the Corum Index, and key deals, trends and valuations in the Horizontal, Infrastructure and Consumer tech sectors.
Big Data & Analytics continues to redefine business. Data has transitioned from an underused asset to the lifeblood of the organisation, and a critical component of business intelligence, insight and strategy.
Big Data Scotland is the largest annual data analytics conference held in Scotland: it is supported by ScotlandIS and The Data Lab and free for delegates to attend. The conference is geared towards senior technologists and business leaders and aims to provide a unique forum for knowledge exchange, discussion and cross-pollination.
The programme will explore the evolution of data analytics; looking at key tools and techniques and how these can be applied to deliver practical insight and value. Presentations will span a wide array of topics from Data Wrangling and Visualisation to AI, Chatbots and Industry 4.0.
Key Topics
• Tools and techniques
• Corporate data culture, business processes, digital transformation
• Business intelligence, trends, decision making
• AI, Real-time Analytics, IoT, Industry 4.0, Robotics
• Security, regulation, privacy, consent, anonymization
• Data visualisation, interpretation and communication
• CRM and Personalisation
Public markets are hitting records, valuations are at all-time highs, and buyers are hungry for companies with the disruptive technology they need to succeed in this era of rapid change. How should technology company owners, investors and executives be thinking about M&A in today's environment? How long will this boom last?
July 13, tune in to the Tech M&A Monthly Midyear Update, for a detailed analysis of the key deals, trends and valuation metrics across all six technology sectors and 30 subsectors. Plus, an update on this year's Top 10 Disruptive Technology Trends—how have trends like AI Enablement, Visual Intelligence Systems and Connected Health driven deals this year? What’s next? What do these complex, interrelated trends mean for your company's future? Join Corum’s research and deal teams for the 2017 Midyear Global Tech M&A Update.
Tech M&A Monthly: 12 Negotiation Tips from the ProsCorum Group
When it comes to the most important negotiation of your life, will you be prepared? Negotiating the sale of your software company is one of the most difficult tasks you will undertake. Not only will you and the buyer be in complete opposition on every point, from price to structure to risk and more--but you're negotiating with your future boss! 12 August, Corum's senior dealmakers share 12 key negotiation tips drawn from decades of deal experience. Join us to learn how to make use of "straw men," body language, attorneys and more in order to get the optimal outcome for you and your company.
Technology companies are uniquely valuable, and much of that value is tied to intellectual property, and the protection afforded by strong patents. But with changing patent law, patent trolls, and some inventors openly giving up their patent rights, what's the best way for your technology company to secure and maximize the value of your intellectual property? With an emphasis on preparing for an M&A event, patent experts from across the industry will discuss the best strategies...
If you have technology without a patent
If you have a patent pending
If you have a patent granted
Plus, a round table discussion on Elon Musk's recent decision to renounce enforcement of thousands of Tesla patents. Good idea? Bad idea? Could Musk be starting a new trend? Join us August 27 for this and more, answering vital questions regarding patents, technology and M&A.
TDWI 17 Munich - Are enterprises ready for the 4th industrial revolution? - S...Santiago Cabrera-Naranjo
To get ready, companies will require cross-functional teams with the right software and discipline to enable data scientists, engineers, product managers, and domain experts to all work together to create a continuous cycle that drives value to the business.
10 dynamics that will change the market by 2025Iterate.ai
Presentation created by our CEO/ Co-founder, Jon Nordmark. Take a look at how technological advancements and trends will cause 2025 to look vastly different!
10 technical trends that will dramatically change our daily lives by 2025Jon Nordmark
Technical advancements and trends will cause 2025 to look vastly different from today. This is a description of dynamic tech megatrends that are evolving fast.
This deck explains why and how AI is going to show up inside more and more consumer products. Why consumer products will have brains and memories. Why startups are flourishing and are dangerous to large companies. Why "Digital Me's," "Synthetic Me's" and "Bionic Me's" will emerge and why a large number of products will double as healthcare and wellness products. It also explains why new software development techniques will change, turning creative designers into hardcore developers.
Eureka Analytics Seminar Series - Product Management for Data Science ProductsEureka Analytics Pte Ltd
Data Science is increasingly being used to build new products in every industry, from Internet companies to physical businesses, and from large enterprise systems to consumer products that we carry in our pockets. The ability to understand the Data Science process is an increasingly important skill for Software Product Managers. What are some of the unique challenges when building a Data Science product? How do we build products that scale if there is an element of experimentation and research? In this seminar, you will learn what it takes to manage a Data Science product, and hear practical tips and examples from our experience at Eureka Analytics. This seminar is brought to you by Eureka Analytics
Chris Gabriel, VP of Solutions Management at Logicalis Group, explores the world of ‘Big Data’, to look at the impact of ‘internet time’ on decision-making and the increasingly central role of business analytics in driving long term competitiveness.
What happened in Tech M&A during the first quarter of 2019? How has the rapid market recovery impacted valuations? Are private equity deals still soaring? Who are the new buyers making waves? Listen in as Corum Group gives the most in-depth look available at Q1 of 2019 for mergers and across all six technology sectors and 30 subsectors. Plus, we’ll get a special report on succession planning for tech company owners and executives, and a report from a special series of M&A conferences across Europe.
What's the Value of Data Science for Organizations: Tips for Invincibility in...Ganes Kesari
This session was delivered as an Open Colloquium on Apr 30th 2020 for the Master in Information program students. It was organized by the Rutgers School of Communication & Information.
The session covers 3 themes:
- How do enterprises and not-for-profit organizations gain value from data science?
- What are the biggest challenges in data science that professionals are unaware of? How can students translate that into learnings, to make themselves indispensable in the industry
- What's the impact of COVID-19 and the recession on data science industry? How will the data jobs be impacted?
From Paris Hilton to Walmart: welcome to the Big Data RevolutionWilliam Visterin
Presentatie op het CPBB Convention van BNP. De presentatie bleek een van de drukst bijgewoonde van de hele conventie. Big data op een erg toegankelijke manier.
Driven by booming public markets, record cash reserves and continuing disruptive technological change, the current surge in tech M&A volume and valuations has continued through Q1 of 2015. Tune into the Tech M&A Quarterly webcast, a look at the year so far for mergers and acquisitions of software and related technology companies. Don’t miss the key deals, trends and valuations for all six technology sectors and 29 subsectors.
2015 Tech M&A Monthly - M&A Contract OverviewCorum Group
The process of selling a company is a long and complex one, but it all boils down into the final contract between the seller and the buyer. June 11, join Corum dealmakers for a detailed look at what should go into a final M&A contract—and what should stay out of them. They’ll walk through the 10 Critical Terms in Any M&A Contract, plus the Top 6 M&A Contract Mistakes, with stories straight from Corum’s 30 years of selling technology companies. Don’t miss this in-depth look at the most important document of your company’s life – and possibly yours, as well. Plus the Corum Index, and key deals, trends and valuations in the Horizontal, Infrastructure and Consumer tech sectors.
Big Data & Analytics continues to redefine business. Data has transitioned from an underused asset to the lifeblood of the organisation, and a critical component of business intelligence, insight and strategy.
Big Data Scotland is the largest annual data analytics conference held in Scotland: it is supported by ScotlandIS and The Data Lab and free for delegates to attend. The conference is geared towards senior technologists and business leaders and aims to provide a unique forum for knowledge exchange, discussion and cross-pollination.
The programme will explore the evolution of data analytics; looking at key tools and techniques and how these can be applied to deliver practical insight and value. Presentations will span a wide array of topics from Data Wrangling and Visualisation to AI, Chatbots and Industry 4.0.
Key Topics
• Tools and techniques
• Corporate data culture, business processes, digital transformation
• Business intelligence, trends, decision making
• AI, Real-time Analytics, IoT, Industry 4.0, Robotics
• Security, regulation, privacy, consent, anonymization
• Data visualisation, interpretation and communication
• CRM and Personalisation
Public markets are hitting records, valuations are at all-time highs, and buyers are hungry for companies with the disruptive technology they need to succeed in this era of rapid change. How should technology company owners, investors and executives be thinking about M&A in today's environment? How long will this boom last?
July 13, tune in to the Tech M&A Monthly Midyear Update, for a detailed analysis of the key deals, trends and valuation metrics across all six technology sectors and 30 subsectors. Plus, an update on this year's Top 10 Disruptive Technology Trends—how have trends like AI Enablement, Visual Intelligence Systems and Connected Health driven deals this year? What’s next? What do these complex, interrelated trends mean for your company's future? Join Corum’s research and deal teams for the 2017 Midyear Global Tech M&A Update.
Tech M&A Monthly: 12 Negotiation Tips from the ProsCorum Group
When it comes to the most important negotiation of your life, will you be prepared? Negotiating the sale of your software company is one of the most difficult tasks you will undertake. Not only will you and the buyer be in complete opposition on every point, from price to structure to risk and more--but you're negotiating with your future boss! 12 August, Corum's senior dealmakers share 12 key negotiation tips drawn from decades of deal experience. Join us to learn how to make use of "straw men," body language, attorneys and more in order to get the optimal outcome for you and your company.
Similar to RTB Update 4 - Dominic Trigg, RocketFuel (20)
The digital marketing industry is changing faster than ever and those who don’t adapt with the times are losing market share. Where should marketers be focusing their efforts? What strategies are the experts seeing get the best results? Get up-to-speed with the latest industry insights, trends and predictions for the future in this panel discussion with some leading digital marketing experts.
The session includes a brief history of the evolution of search before diving into the roles technology, content, and links play in developing a powerful SEO strategy in a world of Generative AI and social search. Discover how to optimize for TikTok searches, Google's Gemini, and Search Generative Experience while developing a powerful arsenal of tools and templates to help maximize the effectiveness of your SEO initiatives.
Key Takeaways:
Understand how search engines work
Be able to find out where your users search
Know what is required for each discipline of SEO
Feel confident creating an SEO Plan
Confidently measure SEO performance
Most small businesses struggle to see marketing results. In this session, we will eliminate any confusion about what to do next, solving your marketing problems so your business can thrive. You’ll learn how to create a foundational marketing OS (operating system) based on neuroscience and backed by real-world results. You’ll be taught how to develop deep customer connections, and how to have your CRM dynamically segment and sell at any stage in the customer’s journey. By the end of the session, you’ll remove confusion and chaos and replace it with clarity and confidence for long-term marketing success.
Key Takeaways:
• Uncover the power of a foundational marketing system that dynamically communicates with prospects and customers on autopilot.
• Harness neuroscience and Tribal Alignment to transform your communication strategies, turning potential clients into fans and those fans into loyal customers.
• Discover the art of automated segmentation, pinpointing your most lucrative customers and identifying the optimal moments for successful conversions.
• Streamline your business with a content production plan that eliminates guesswork, wasted time, and money.
Is AI-Generated Content the Future of Content Creation?Cut-the-SaaS
Discover the transformative power of AI in content creation with our presentation, "Is AI-Generated Content the Future of Content Creation?" by Puran Parsani, CEO & Editor of Cut-The-SaaS. Learn how AI-generated content is revolutionizing marketing, publishing, education, healthcare, and finance by offering unprecedented efficiency, creativity, and scalability.
Understanding
AI-Generated Content:
AI-generated content includes text, images, videos, and audio produced by AI without direct human involvement. This technology leverages large datasets to create contextually relevant and coherent material, streamlining content production.
Key Benefits:
Content Creation: Rapidly generate high-quality content for blogs, articles, and social media.
Brainstorming: AI simulates conversations to inspire creative ideas.
Research Assistance: Efficiently summarize and research information.
Market Insights:
The content marketing industry is projected to grow to $17.6 billion by 2032, with AI-generated content expected to dominate over 55% of the market.
Case Study: CNET’s AI Content Controversy:
CNET’s use of AI for news articles led to public scrutiny due to factual inaccuracies, highlighting the need for transparency and human oversight.
Benefits Across Industries:
Marketing: Personalize content at scale and optimize engagement with predictive analytics.
Publishing: Automate content creation for faster publication cycles.
Education: Efficiently generate educational materials.
Healthcare: Create accurate content for patients and professionals.
Finance: Produce timely financial content for decision-making.
Challenges and Ethical Considerations:
Transparency: Disclose AI use to maintain trust.
Bias: Address potential AI biases with diverse datasets.
SEO: Ensure AI content meets SEO standards.
Quality: Maintain high standards to prevent misinformation.
Conclusion:
AI-generated content offers significant benefits in efficiency, personalization, and scalability. However, ethical considerations and quality assurance are crucial for responsible use. Explore the future of content creation with us and see how AI is transforming various industries.
Connect with Us:
Follow Cut-The-SaaS on LinkedIn, Instagram, YouTube, Twitter, and Medium. Visit cut-the-saas.com for more insights and resources.
Unleash the power of UK SEO with Brand Highlighters! Our guide delves into the unique search landscape of Britain, equipping you with targeted strategies to dominate UK search engine results. Discover local SEO tactics, keyword magic for UK audiences, and mobile optimization secrets. Get your website seen by the right people and propel your brand to the top of UK searches.
To learn more: https://brandhighlighters.co.uk/blog/top-seo-agencies-uk/
A.I. (artificial intelligence) platforms are popping up all the time, and many of them can and should be used to help grow your brand, increase your sales and decrease your marketing costs.In this presentation:We will review some of the best AI platforms that are available for you to use.We will interact with some of the platforms in real-time, so attendees can see how they work.We will also look at some current brands that are using AI to help them create marketing messages, saving them time and money in the process. Lastly, we will discuss the pros and cons of using AI in marketing & branding and have a lively conversation that includes comments from the audience.
Key Takeaways:
Attendees will learn about LLM platforms, like ChatGPT, and how they work, with preset examples and real time interactions with the platform. Attendees will learn about other AI platforms that are creating graphic design elements at the push of a button...pre-set examples and real-time interactions.Attendees will discuss the pros & cons of AI in marketing + branding and share their perspectives with one another. Attendees will learn about the cost savings and the time savings associated with using AI, should they choose to.
SMM Cheap - No. 1 SMM panel in the worldsmmpanel567
Boost your social media marketing with our SMM Panel services offering SMM Cheap services! Get cost-effective services for your business and increase followers, likes, and engagement across all social media platforms. Get affordable services perfect for businesses and influencers looking to increase their social proof. See how cheap SMM strategies can help improve your social media presence and be a pro at the social media game.
Come learn how YOU can Animate and Illuminate the World with Generative AI's Explosive Power. Come sit in the driver's seat and learn to harness this great technology.
In this presentation, Danny Leibrandt explains the impact of AI on SEO and what Google has been doing about it. Learn how to take your SEO game to the next level and win over Google with his new strategy anyone can use. Get actionable steps to rank your name, your business, and your clients on Google - the right way.
Key Takeaways:
1. Real content is king
2. Find ways to show EEAT
3. Repurpose across all platforms
[Google March 2024 Update] How To Thrive: Content, Link Building & SEOSearch Engine Journal
March 2024 disrupted the SEO industry. Websites were deindexed, and manual penalties were delivered—all to produce more helpful, more trustworthy search results.
How did your website fare?
Watch us as we delve into the seismic shifts brought about by Google's March 2024 updates and explore strategies to not just survive, but thrive in this dynamic digital landscape.
You’ll learn:
- How to create content that is valuable to users (not just search engines) using E-E-A-T.
- How to build links that can boost rankings and withstand algorithm updates.
- Best practices for content creation and link building so you can thrive during algorithm updates.
With Vince Ramos, we'll examine the implications of the latest algorithm changes on content creation, link building, and SEO practices, and offer actionable insights from businesses like yours that have remained steadfast amidst the volatility.
Using real-life case studies, we’ll also show you the effectiveness of manual link building techniques and person-first content strategies.
Whether you're a seasoned SEO professional, a budding content creator, or anyone in between, this webinar will help you weather the changes in Google's algorithms and capitalize on them for sustained success.
Check out this webinar and unlock the secrets to thriving in the new Google era.
In today's digital world, customers are just a click away. "Grow Your Business Online: Introduction to Digital Marketing" dives into the exciting world of digital marketing, equipping you with the tools and strategies to reach new audiences, expand your reach, and ultimately grow your business.
website = https://digitaldiscovery.institute/
address = C 210 A Industrial Area, Phase 8B, Sahibzada Ajit Singh Nagar, Punjab 140308
The Secret to Engaging Modern Consumers: Journey Mapping and Personalization
In today's digital landscape, understanding the customer's journey and delivering personalized experiences are paramount. This masterclass delves into the art of consumer journey mapping, a powerful technique that visualizes the entire customer experience across touchpoints. Attendees will learn how to create detailed journey maps, identify pain points, and uncover opportunities for optimization. The presentation also explores personalization strategies that leverage data and technology to tailor content, products, and experiences to individual customers. From real-time personalization to predictive analytics, attendees will gain insights into cutting-edge approaches that drive engagement and loyalty.
Key Takeaways:
Current consumer landscape; Steps to mapping an effective consumer journey; Understanding the value of personalization; Integrating mapping and personalization for success; Brands that are getting It right!; Best Practices; Future Trends
As the call for for skilled experts continues to develop, investing in quality education and education from a reputable https://www.safalta.com/online-digital-marketing/best-digital-marketing-institute-in-noida Digital advertising institute in Noida can lead to a a success career on this eve
Monthly Social Media News Update May 2024Andy Lambert
TL;DR. These are the three themes that stood out to us over the course of last month.
1️⃣ Social media is becoming increasingly significant for brand discovery. Marketers are now understanding the impact of social and budgets are shifting accordingly.
2️⃣ Instagram’s new algorithm and latest guidance will help us maintain organic growth. Instagram continues to evolve, but Reels remains the most crucial tool for growth.
3️⃣ Collaboration will help us unlock growth. Who we work with will define how fast we grow. Meta continues to evolve their Creator Marketplace and now TikTok are beginning to push ‘collabs’ more too.
2. WHO AM I? – VP/Managing Director EMEA
DOMINIC TRIGG
• VP Global sales & Marketing, TradeDoubler
• Ad Operations Dir, Yahoo
• Ad Director, Microsoft MSN
• Advertising head BT Internet
• 6 years Press Advertising
18 YEARS INTERNET ADVERTISING
3. WHAT IS ROCKET FUEL?
TECHNOLOGY COMPANYARTIFICIAL INTELLIGENCEBIG DATADIGITAL ADVERTISINGTRUE IMPACT
5. Programma>c
buying
Bidding
on
individual
ad
impressions
In
real
>me
For
the
opportunity…
To
show
one
specific
ad
To
one
specific
consumer
In
one
specific
context
What
is
RTB
Programma>c
Buying?
5
key
Ques>ons:
6. Effec>veness
Buy
only
consumers
that
you
want
Only
in
contexts
that
generate
impact
And
scale
up
massively
Why
is
Programma>c
so
effec>ve?
5
key
Ques>ons:
7. Branding
Direct
Response
Loyalty
Marke>ng
• Reach
&
Frequency
• Brand
equity
liX
• Purchase
intent
• Prospec>ng
• Retarge>ng
• Offline
impact
• Up
selling
• Cross
selling
• Referrals
When
can
Programma>c
be
used?
5
key
Ques>ons:
8. A
pla+orm
that
enables
1:1
Marke9ng
@
Scale
Context
3rd
party
data
1st
party
data
How
do
I
reach
my
tailored
audience
with
RTB
Programma>c?
5
key
Ques>ons:
9. The
Evolu9on
of
Digital
Ad
buying
Big
sites
big
reach!
Where
does
UU
come
from
What
do
we
know?
What
is
the
Objec>ve?
Results
set
the
algorithm
and
they
must
adapt
AGE OF DELIVERY
AGE OF TARGETING
AGE OF OPTIMISATION
Ad
Effec>veness
10. HOUSEHOLD INCOMEAGE
Let’s look at Optimisation
Possible
Combina9ons
GENDER
(7
Buckets)
(8
Buckets)
x x
(2
Buckets)
112 Combinations=
11. CITIES
TRADITIONAL
OPTIMIZATION
There
are
85
ci9es
in
Sweden.
When
combined
with
our
other
metrics
and
available
channels,
that’s
38,080
possible
combina>ons.
(112
x
85
x
4)
38,080 Combinations=
(85
Buckets)
x112Combinations
CHANNELS
(4
Plagorms)
x
12. =
504,216,244,224,000,000,000,000,000
Segments
Data segments on an Exchange
an opportunity + a problem
ATribute
#
of
Segments
Age
18
Gender
2
HHI
16
Geo
43,000
Lifestyles
100
Interests
800
ATribute
#
of
Segments
Psychographics
42
Past
Purchases
990
Age
of
Children
17
Contextual
100,000
Time
of
Day
720
Ad
Size
5
=
145,710
Segments
A
Combina9onal
Explosion!
13. SOLVING THE KNOWLEDGE PARADOX
Data
Ability
to Make
Decisions
Ideal
Actual
Opportunity
14. INTRODUCING A.I. TO THE MIX
=
500k queries
per second
8.64 million Analysts
(5,000 decisions per day)
20. &
What
do
we
mean
by
BIG
DATA?
“From
the
dawn
of
civiliza4on
un4l
2003,
humankind
generated
five
exabytes
of
data.
Now
we
produce
five
exabytes
every
two
days…
and
the
pace
is
accelera4ng.”
-‐-‐
Eric
Schmidt,
Chairman,
Google
22. “The
prac4cal
conclusion
is
that
we
should
turn
many
of
our
decisions,
predic4ons,
diagnoses,
and
judgments—both
the
trivial
and
the
consequen4al—over
to
the
algorithms.
There’s
just
no
controversy
any
more
about
whether
doing
so
will
give
us
beKer
results.”
Andrew
McAfee
Principal
Research
Scien4st,
MIT
Sloan
December,
2013
Big
Data’s
Biggest
Challenge?
Convincing
People
NOT
to
Trust
Their
Judgment
23. Facebook likes per year 1 Trillion
Google searches per year 2.2 Trillion
Est. sand grains in West Texas desert 2.8 Trillion
Rocket Fuel consumer data points 3.5 Quadrillion
THE EXPLOSION OF CONSUMER DATA
24. THE
MARKETER’S
DILEMMA
“There
is
no
point
in
collec.ng
and
storing
all
this
data
if
the
algorithms
are
not
able
to
find
useful
pa7erns
and
insights
in
the
data….”
26. The
Future
In
addi>on
to
being
able
to
process
more
data
in
a
smaller
>me
frame,
AI-‐powered
solu>ons
can
quickly
iden>fy
which
data
points
are
significant
to
performance,
and
eliminate
the
ones
that
don’t
maker.
27. Making this stuff matter
àSUCCESS for Customers by combining
BIG DATA with ARTIFICIAL INTELLIGENCE
28. IN THE AGE OF
TARGETING…OPTIMISATION…
DEMOGRAPHIC A
BEHAVIOURAL
SEGMENT B
CONTENT
CATEGORY C
AI …
29. A DAY IN THE LIFE OF THE ADDRESSABLE CONSUMER
7:35 AM 9:20 AM 11:30 AM 12:05 PM
2:15 PM5:30 PM11:00 PM 8:00 PM
CONTEXT
IS CRITICAL
30. PURCHASE
INTENT
AWARENESS
FAVORABILITY
CONSIDERATION
CUSTOMERS
LOYALISTS
Full Funnel + Cross-Channel Campaign
What
makers
is
the
UU
and
their
rela>onship
to
the
campaign
31. AUTOMATED SELF-LEARNING
Age/Gender
Occupa>on
Income
Ethnicity
Purchase
Intent
Online
Purchases
Offline
Purchases
Browsing
Behavior
Site
Ac>ons
Zip
Code
City/DMA
Search
Sites
Search
Categories
Recency
Search
Keywords
Web
Site/Page
Referral
URL
Site
Category
Bizographics
Social
Interests
Lifestyle
ROCKET FUEL
x
+
-‐
-‐7
+17
X
-‐2
+8
+14
X
-‐9
-‐13
-‐12
X
+19
+13
X
+11
X
X
X
+25
+6
X
-‐7
+17
-‐2
+28
X
+11
X
X
-‐9
+14
+17
+19
+8
+11
X
X
+17
-‐23
+6
X
+17
-‐7
X
-‐2
-‐13
-‐12
X
+13
+6
X
X
X
-‐9
X
+17
X
+19
+8
+14
+18
-‐23
+17
-‐12
+11
-‐9
+8
+14
X
+11
-‐13
-‐12
+11
X
X
-‐7
+17
+8
+18
X
+11
X
-‐12
-‐10
+6
+14
X
+8
+11
-‐10
+13
+28
+6
+13
+19
X
+11
-‐10
+13
-‐12
+17
X
-‐7
+8
X
60
11MM+
Features
Posi9ve
Lii
Marginal
Lii
Nega9ve
Lii
+8
+13
+11
-‐9
+11
32. [
+
]
FLOW OF AVAILABLE
IMPRESSIONS ON EXCHANGES
IMPRESSION PROPENSITY SCORE
Likelihood to drive desired objective
-2.42
1.25
2.11
1.26
-2.78
1.256
-1.809
-2.42
1.25
2.11
-1.26
2.78
0.586
-2.009
1.25
2.11
-1.26
2.78
1.56
0.00
IDENTIFYING
MOMENTS
OF
INFLUENCE
+
Applying
learnings
at
the
impression
level
[
+
]
33.
34. INSIGHTS
INTERFACE
Giving access to campaign
insights in real-time, including:
» Personal login details
» Supporting multiple client campaigns
» Quick overview across campaigns
» All key metrics and trends at a glance
» Insights updated every 10 minutes
» Insights across 1000’s of data points
» Compare two metrics interactively
» Live calculation of top customers
35. Agency/Client
Then
adding
a
real
world
Support
Structure
Dedicated,
Named
Account
Manager
Analysts
Team
Opera9ons
Team
Account
Mgmt
Engineering
and
Research
Corp
Mgmt
Day
to
Day
Campaign
Management
Performance
Review
Escala>on
Support
Structure
Availability
24/7/365