This document contains summaries of four photographs. The first shows a woman in front of a Hot Topic store to convey that anyone can shop at any store, not just stereotypical customers. The second features a man wearing a Paramore t-shirt to promote the band using "plain folk" marketing. The third shows two men in Victoria's Secret to demonstrate that any gender can shop at stores stereotyped for another. The fourth pictures a girl in a sports store to illustrate that non-stereotypical customers can still be interested in a store's products.

2. Random lady at Hot Topic,
Chandler Fashion Center.

3. The picture here is a woman standing
in front of a Hot Topic store which is
stereotyped for more of the punk, gothic,
emo kids in the world though its
merchandise is ranged for any person
rather than just one stereotype. The
message here is that stores are made to
stereotype but really any one can go to
any store of their choice just like the
woman in the picture. The audience goes
out to the parents who are scared of Hot
Topic because of the people who may
work there or even go there because Hot
Topic is not just meant for one
stereotype. Businesses want customers
who will pay for their merchandise,
however how they exploit their
merchandise is by making their stores look

4. Joshua Kellyat his housein Gilbert,AZ

5. Josh’s Paramore (an alternative
rock band) shirt is an example of
rhetoric or persuasion commonly used
to spread awareness of brands,
teams, bands, groups and “support
groups”, this particular technique is
called plain folk. Usually, people
notice t-shirts and frequently will
research names that are on the shirt
if it grabs their attention, for a
band, it draws in potential fans, who
for Paramore are teenagers to mid-
twenty year olds. This technique

6. Two men in Victoria’s Secret,
Chandler Fashion Center.

7. The picture of two men being in
Victoria’s Secret together was used
because Victoria’s Secret is a shop
meant for women selling lingerie and
other clothing appealing to women. The
message of the picture is how
businesses stereotype for just one
gender or a certain group of people.
The audience of the picture goes out
to men because it shows that it’s okay
to enter a women based store. This
picture depicts bandwagon to an extent
that is can show the audience, being
the men, that it is ok to enter a
stereotypical women’s store. Yet in this

8. Lauren Ayala in Just Sports,
Chandler Fashion Center.

9. This picture of the girl in the
sports store was used for the reason
that by the way she dresses, she
would not seem to fit the kind of girl
who would shop in a sports store. The
message here is that even though
people may not dress the
stereotypical norm of a certain group
does not mean it can’t appeal to them
just as much as the jock in this case.
The audiences are the people who
don’t believe girls don’t like sports
because obviously they can and some

10. Random car in Chandler, AZ.Excuse its French!

11. Many people use bumper stickers as a
way to portray their beliefs. This
technique can be seen as plain folk,
because it is an ordinary person trying
to “sell” or portray something. In this
case, the lady in the car was attempting
to portray how tough she is (although
her driving a cruiser ruined it). Her
audience are the fellow drivers, because
they are placed on the back of her car.
The technique “snob appeal” could
almost be used here, due to the fact
that she makes it seem that bumper