The document outlines digital marketing strategies conducted by Markigence Communications Pvt. Ltd. for a client. These included contests on Facebook to introduce characters and name them, a campaign where the characters went missing with a cash prize for finding them, and a promotional campaign around a sports event. Interactivity on blogs and forums was also used. Specific contests highlighted were to guess a theme of "coming alive", find missing hi-tech characters, and name new characters, with the names chosen being "Hottie and Nottie." Other applications were developed around these characters.

1. Presented by:
Markigence Communications Pvt. Ltd.
411-412, Ansals Majestic Tower, Vikas Puri, New Delhi -110018, India
Brand Strategy | Communication Development | Interactive Digital Media | Distributed Co-creation
Tel: +91-11-45527530 | biz@markigence.com | www.markigence.com

2. Strategy
• Contests on Facebook on themes varying from Guess who’s COMING ALIVE? to
introducing and naming CTDs- Hottie and Nottie.
• Follow through on TVC – with promotional videos, contests and other activities
revolving around the CTDs.
• Ran a campaign where the CTDs went missing. The hi-tech characters had to be
found to win a cash prize worth Rs. 1,00,000
• Ran a promotional campaign (application based)around World Cup- Become part of
Hottie or Nottie squad
• Interactivity on popular blogging sites and forum discussion participation
Brand Strategy | Communication Development | Interactive Digital Media | Distributed Co-creation

3. Guess who’s coming alive Contest; Based on the theme ‘Come alive’
• It was a pre launch teaser
campaign based on the new theme
‘Come Alive’
• Was executed when the new Estilo
was about to be launched.
• Users were given hints and asked
to guess who was coming alive?
• Everyday Estilo t-shirts were given
to the closest guess
Brand Strategy | Communication Development | Interactive Digital Media | Distributed Co-creation

4. Conducted a series of contests combining with the ATL activities with huge
participation
Brand Strategy | Communication Development | Interactive Digital Media | Distributed Co-creation

5. Conducted a series of contests combining Digital with BTL Activities
Brand Strategy | Communication Development | Interactive Digital Media | Distributed Co-creation

6. Find the missing Hi-Tech Characters Contest
• Users were given hints on
Facebook and asked to spot the
missing hi -tech characters.
• The one who could spot them
won a cash price worth Rs.1 lac
Brand Strategy | Communication Development | Interactive Digital Media | Distributed Co-creation

7. Name to Fame Contest; Based on naming the CTD’s.
• It was a month long contest based
on naming the CTDs
• Users were asked to give the
characters a funny, cute or an
innovative name.
• Received huge response, winner
was chosen from Facebook
interaction
• The chosen name for the CTDs was
HOTTIE and NOTTIE
Brand Strategy | Communication Development | Interactive Digital Media | Distributed Co-creation

8. Other applications; Based on Hottie and Nottie
Brand Strategy | Communication Development | Interactive Digital Media | Distributed Co-creation

9. Other applications; Based on Hottie and Nottie
Brand Strategy | Communication Development | Interactive Digital Media | Distributed Co-creation

10. Thank You
Divya Chawla
#+91-989940774
Markigence Communications Pvt. Ltd.
411-412, Ansals Majestic Tower, Vikas Puri, New Delhi -110018, India
Tel: +91-11-45527530 | biz@markigence.com | www.markigence.com