pre production and production
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This document contains outlines and draft designs for promotional materials for a charity addressing workplace sexual harassment. It includes facts about experiences of sexual harassment, as well as draft designs for posters, merchandise like t-shirts and wristbands, and informational materials like leaflets and banners. The goal is to raise awareness about the issue and provide information on available resources and policies regarding harassment.
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Ellie Marsh has scheduled tasks from Tuesday 7th to Tuesday 28th to create branding materials including a logo, poster, and merchandise. She will use design software like Photoshop and Microsoft tools along with traditional resources like paper and pen to complete mind maps, drafts, and final products for the logo, poster with original images, and designs for a t-shirt, pen, and badge.
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This document contains Ellie Marsh's notes for possible research topics. It lists broad topics like domestic abuse, addiction, women's rights, and the environment. It then narrows down to a short list focusing on domestic abuse, abortion, dangerous driving, racism, and equality. For the equality topic, Ellie plans to address issues like gender, race, religion, and sexuality. A mind map and final notes settle on an equality campaign that would highlight continuing problems in a slightly comical way, though this approach risks trivializing sensitive issues.
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This document contains initial responses and ideas for potential social action topics from Emily Shaw, including homelessness, mental health, and drink driving. For homelessness, Emily proposes simple poster designs incorporating imagery related to homeless living conditions or busy designs with words and color to raise awareness. For mental health, the focus would be on reducing stigma through real stories and addressing misconceptions. For drink driving, Emily suggests adapting the THINK! campaign approach with simple, blurred and warped text posters to illustrate how alcohol impairs judgment and increases accident risk even after one drink.
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Emily Shaw was creating campaign posters with the phrase "Surviving or Thriving?" She found that the original font she chose made the H look like a U at a quick glance. To fix this, she used the polygon lasso tool to cut out the dash and move it higher up on the H to make it clearer to read quickly. When designing the posters, she experimented with different logos she had made. While they all worked nicely in different ways, the yellow speech bubble colors contrasted too much with her color scheme. So she changed the bubble's color to better fit the look of the posters.
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The document summarizes 5 case studies of social action and community media campaigns:
1) SmokeFree aimed to inform people about the dangers of smoking through graphic images and facts. The posters used shocking visuals and simple messaging to grab attention.
2) Amnesty International aimed to raise awareness of domestic abuse through a dark, eye-catching poster of a beaten boy.
3) A voting campaign encouraged youth participation through a colorful poster with statistics about low youth turnout.
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This document is a finished booklet asking the reader to review a power point presentation and complete a questionnaire about it. A link is provided for an online questionnaire on surveymonkey.co.uk related to the contents of the booklet and power point.
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The document discusses several mental health campaigns from different organizations:
- The NHS "Stamp Out the Stigma" campaign used posters with faces and stigmatizing words to raise awareness and collected over 106,000 pledges.
- Mind's "Find the Words" campaign provided resources to help people talk to their GPs about mental health issues and raised money for GP training.
- Rethink Mental Illness' "A Place to Call Home" campaign aimed to provide housing and support for those with severe mental health problems.
- Time to Change and anti-stigma organizations worked to change the generic "head clutcher" image of mental health issues in media portrayals.
Several
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Here is a summary of the key findings from your audience research:
- The majority of respondents believe in equality and recognize that inequality still exists in the UK. However, around half do not think there is full equality between genders.
- Religion and race seem to be areas where most acknowledge ongoing inequality. However, nearly half were unsure about gender inequality.
- A significant portion of your target audience of 17-25 year olds participated.
- Some expressed direct experiences of discrimination.
This research indicates that while awareness of issues like religious and racial inequality is high, gender inequality is still not fully recognized by around half of respondents. It also provided some opportunities for interviews. The key focus of your campaign should be
Finished booklet pp
This document is a finished booklet asking the reader to review a power point presentation and complete a questionnaire about it. A link is provided for an online questionnaire on surveymonkey.co.uk related to the contents of the booklet and power point.
Schedual and resorces
Ellie Marsh has scheduled tasks from Tuesday 7th to Tuesday 28th to create branding materials including a logo, poster, and merchandise. She will use design software like Photoshop and Microsoft tools along with traditional resources like paper and pen to complete mind maps, drafts, and final products for the logo, poster with original images, and designs for a t-shirt, pen, and badge.
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The document outlines the aims and considerations for a research project on a social action issue. It discusses plans to conduct secondary research by examining 5 existing artifacts on the topic, such as charity websites and posters. Primary research would involve surveys and interviews of around 10 people to understand misconceptions and knowledge gaps. Sensitive wording would be needed when researching people affected by the issue. Findings would help create an informative campaign to raise awareness, with posters potentially displayed in public places and on social media. Ethical issues like consent for using people's images would need to be addressed. Community demographics could influence the targeted audience and help for the research.
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The document summarizes the findings from a survey on mental health awareness. The survey asked 10 people questions about their demographics, knowledge of mental health issues and charities, and what they would like to know more about. Key findings included that most respondents were younger females, over 60% were unaware of Mental Health Awareness Week, and the majority had seen campaigns or posters in places like doctors offices but not as widely. Respondents indicated a willingness to donate to mental health charities and a desire to know more about available support and specific mental health issues and conditions. Only 2 respondents knew any facts about prevalence of mental health issues.
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Emily Shaw's production schedule outlines her plans to create branding materials for a campaign over 4 weeks. In week 1 she will create mood boards and design logo variations, selecting the final logo by the 10th. Week 2 focuses on mind maps and posters, with posters completed by the 20th. Week 3 involves merchandise mind maps and mockups, aiming to finish by the 24th. Week 4 is for improvements and completing any remaining work. Photoshop, InDesign, fonts, stock images and a notebook are listed as resources.
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This document lists various final products that Ellie Marsh created including a poster, key ring, T-shirt, stall banner, bags, and leaflet to promote her business. The products showcase her logo and were likely created to be distributed and displayed at events to advertise her brand.
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This document lists 4 topics: Task 6, News Paper, Art Exerbition, and Music Event. No other details are provided about these topics in the short, 4 line document.
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The document lists four finished products: a leaflet, gravel guide, and business card. It also lists Ellie Marsh, potentially an individual or company related to the finished products.
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The document analyzes three music magazines - Classic Rock, Rock Sound, and Kerrang. Some key similarities across the magazines include featuring a central image of a band on the cover, using pull quotes from articles, and including album covers. Over time, magazine covers have incorporated more color and information. The magazines primarily represent their predominantly male audiences through images of male rock artists on covers and in features that match the target demographics. Language and advertising in the magazines also reflect the rock music culture and interests of the readership.
Working to a brief pro forma-2
This document discusses different types of client briefs, including contractual, formal, informal, co-operative, negotiated, commission, tender, competition, and MY brief. It provides definitions and advantages and disadvantages of each brief type. The document also discusses the importance of thoroughly reading the brief, the nature and demands of the client brief, negotiating with the client prior to production, potential legal issues, and opportunities the brief allows for self-development, learning new skills, multi-skilling, and contributing to a project.
Pitch
This production schedule outlines tasks from Monday 8th to Friday 19th to create marketing materials for a UK gravel business. The schedule includes designing a leaflet on the 8th and 9th, a gravel guide from the 11th to 12th, and business cards from the 15th to 16th. Improvements to the materials are planned for the final week. A camera and computer are the resources, with families and businesses as the target audience.
Idea development
This document contains ideas for promotional materials for a landscaping and building supplies company. Five ideas are presented and evaluated:
1. A 3-sided leaflet showing all products and descriptions aimed at companies.
2. A booklet-style 2-sided leaflet featuring popular products, company info, and prices for personal customers.
3. A simplified logo and letterhead with contact details.
4. A basic business card with images, info, logo, and slogan.
5. A double-sided business card with images on the back overlaying info on the front.
The document assesses each idea's match to the client's needs and the creator's ability to complete
Evaluation
Ellie Marsh created several products for a social action campaign about sexual harassment in the workplace. She made posters, leaflets, keyrings, bags, and banners with consistent branding featuring a logo and color scheme. Ellie sought feedback on whether her pieces clearly communicated the message of empowering victims and informing them of their rights and options. Survey responses indicated that most people understood the message, while one poster could be improved by making the text more legible. Ellie designed her products specifically for her target audience of young women aged 19-25 who may experience harassment.
Evaluation
Ellie Marsh created several products for a social action campaign about sexual harassment in the workplace. She made posters, leaflets, keyrings, bags, and banners with consistent branding featuring a logo and color scheme. Ellie surveyed peers about whether her posters clearly communicated the message, and most respondents said yes and could identify that the message was about speaking up about harassment. However, one respondent said the text was difficult to read against the dark background at times. Overall, Ellie aimed her campaign's products at young women aged 19-25 who may be targets of harassment, using appropriate imagery, facts, and advice to fit this audience.
Finished productsp
This document lists various final products that Ellie Marsh created including a poster, key ring, T-shirt, stall banner, bags, and leaflet to promote her business. The products showcase her logo and were likely created to be distributed and sold at events to help advertise and market her brand.
Finished booklet pp
This document is a finished booklet asking the reader to review a power point presentation and complete a questionnaire about it. A link is provided for an online questionnaire on surveymonkey.co.uk related to the contents of the booklet and power point.
Visual hierachy
This document contains 4 sections: Visual Hierachy, Ellie Marsh, York College Advert, and Fibbers Advert. It appears to be laying out different elements on a page or screen in a specific visual order or hierarchy.
Final tasks
This document lists 4 topics: Task 6, News Paper, Art Exerbition, and Music Event. It appears to be a brief listing of various activities or items without additional context or details provided about each topic.
Image Sourcing
The document discusses different methods for sourcing and processing images. It outlines advantages and disadvantages of sourcing images from books, Google Images, stock image libraries, copyright free sites, and using one's own existing images. Regarding processing, it discusses cropping, scaling images to different sizes, using different image resolutions of 300 dpi for print and 72 dpi for web, and manipulating images through changing brightness and using levels tools. The key advantages and disadvantages are accessibility and quality of the images, as well as copyright issues and costs depending on the sourcing method.
Grids
Grids are a layout technique for organizing content into predictable rows and columns. Ellie Marsh wrote about grids for a tabloid front cover story and also included an article on her website exploring how grids can help create clear, usable designs.
Page layout
The document discusses various elements of page layout design including spreads, margins, grids, columns, titles, page numbers, rules, orientation, strap lines, text, fonts, white space, type styles, baselines, balance, blobs, cut outs, type styles, baselines, orientations, headlines, typefaces, fronts, reverses, dates, headlines, and drop capitals. It provides information on positioning and formatting these various design elements to create effective page layouts.
Evaluation
The document provides guidance for critically evaluating a completed work project in the context of professional practice. It lists several areas for self-evaluation, including whether intentions were realized, the appropriateness for the audience, content, style, skills used, skill development, and areas for improvement. Sources for evaluation should include self-evaluation and feedback from others such as the audience, peers, or tutors.
Evaluation
This document provides a self-evaluation by Ellie Marsh of a factual writing project. Ellie discusses her planning process, time management, reviewing work in progress, technical skills used, and areas for improvement. For planning, Ellie created a production schedule and sample booklet. She mostly stuck to her schedule but underestimated some tasks. Ellie reviewed pages as she worked and made minor changes. She learned new software like InDesign and Photoshop. Areas for improvement include shortening sentences in her article and choosing a color scheme more appealing to her target female audience.
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pre production and production
- 1. Mind Maps and Mood Boards Ellie Marsh
- 2. Logo
- 8. Poster
- 9. Facts • Six in ten working women have had a male colleague behave ‘inappropriately’ towards them • nearly a quarter of women have experienced a senior colleague making a pass at them at some point in their career. • Nearly half of the women polled had been warned to expect inappropriate behavior from a certain colleague • More than a third said a senior male colleague had made inappropriate comments about their breasts, sex life, bum or the clothes they were wearing • 54% (272) had experienced some form of workplace sexual harassment. • 79% of the victims are women; 21% were men. • 66.6% (333) were not aware of any policy • 0.4% indicated that they were aware of a department or resource person they could approach on sexual harassment
- 11. Outline of final idea My final idea is that I will be taking a picture of two people, a girl and a boy, the girl will be inform and the boy behind. The boy will have his hand on the girls shoulder, almost around her neck, this will be made to look intimidating by having a black background and not being able to see the man in questions. As well as this the audience will not be able to see the whole of the girls face, just the bottom half. The text at the top of the poster will be little quotes of what woman who are being sexually harassed at work may think, this is to show women that if they are thinking any of these things they themselves may be being harassed and this will be explained in the bottom paragraph in text. There will also be a the website link and the logo featured at the bottom of the page. Although this is my final idea I will also be making different variations with different text but similar images, I will also use the same colour scheme and the same fonts.
- 14. Merchandise
- 16. Wrist bands are a good way for christies to spread the message and gain popularity between different groups. Even thought cups are not a normal way for charities to gain spread the word, company's and other organizations do, therefore I believe this will be an effective way for charity's. These are the different types of key rings I could make, it could be just the logo or a trolley coin ect
- 17. These t-shirts are designed for people to wear as they are actively supporting a charity. For example if someone was handing out flyers or giving information to the public or if they were working behind a stall or volunteering behind in a charity shop. Because of the nature of the social action I have chosen, this is one of the forms of promotion I will be making.
- 18. T-Shirts
- 19. This is the design for the key ring that would be used as a shopping trolly payment. This would be the shape of the logo, it will only be the red part, not the white. Key rings
- 20. Stall banner
- 22. Leaflet
- 23. Bags Coulege