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Third Sector,
                     London 4th February 2010




“Staying relevant in a wired
world”

Steve Bridger
Builder of Bridges

@SteveBridger
Charities         Staying relevant in
                  a wired world

      @stevebridger



      4 February 2010


                         #media140 #smwldn
I help charities unlearn stuff and
trust more of their own people to
  participate online to support
 insight, collaboration, transparency,
       advocacy & philanthropy

                @stevebridger
Can we agree on one thing?




           @stevebridger
1


 This new stuff - let’s call it social media - is
disruptive and transformative inside
              the organisation




                     @stevebridger
Can we agree on one thing?




           @stevebridger
two things?
Can we agree on one thing?




          @stevebridger
2



It’s still about relationships




             @stevebridger
@stevebridger

http://www.flickr.com/photos/ceruleandepths/1693238000/
“It is difficult to get a man to
understand something when his
   salary depends on his not
         understanding it”
             Upton Sinclair



              @stevebridger
organisational dependency on hierarchy
organisational dependency on hierarchy
organisational dependency on hierarchy
organisational dependency on hierarchy
“I'm convinced that eventually every
  member of staff will need to have some
 level of responding power and be empowered
to use social media to communicate and build
relationships with the people around them”

                  @willmcinnes



                   @stevebridger
@stevebridger
@stevebridger
don’t make
social media
    another


          @stevebridger
don’t make
social media
    another          silo
          @stevebridger
charity staff who feel
                        comfortable
                        participating




code o f conduct?                                 tr ust the hiring
                                                      decision?




 supporters / potential
     supporters
                                  @stevebridger
aspirational          transactional




                                                                                                                                                                              challenges for traditional charities
the changing giving experience


                                                                     self-organising,
                                                                                                     accountability &
                                                                      peer-to-peer,
                                                                   instant campaigns                     scrutiny
                                                                                                                                                 aggregation
                                                                                                                                                 of small acts

                                                                                                                           platform to
                                                    more
                                 real-time                                                                                    make
                                                  connected
                                   web                                                                                   supporters look
                                                 experiences
                                                                                                                              good
                                                                                                                                                       regulation



                                   social
                                 computing                                                                                   earmarked
                                               focused micro-
                                                                                                                                 vs
                                                  payments
                                                                                                                            general funds
                                                                                                                                                      return on
                                                                                                                                                      attention
                                      mobile
                                                                                                         borderless
                                                                        donor
                                                                                                       global citizens
                                                                      ‘intimacy’                        global reach
                                                                                                                                           impact
                                                                                                                                          reporting
                                                                                                                                                            donations
                                                      big                                                                                                 online still only
                                               contributions
                                                still matter
                                                                              permission           interruption
                                                                                                                            governance                        3%

                                                  Steve Bridger | 04.02.10 | original scribbly doodle by @davegray - remixed with permission
closed     vs            open



         @stevebridger
Thank you... and enjoy the rest of the day




               @stevebridger

            http://www.flickr.com/photos/ceruleandepths/1693238000/
Thank you!

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Steve Bridger

  • 1. Third Sector, London 4th February 2010 “Staying relevant in a wired world” Steve Bridger Builder of Bridges @SteveBridger
  • 2. Charities Staying relevant in a wired world @stevebridger 4 February 2010 #media140 #smwldn
  • 3. I help charities unlearn stuff and trust more of their own people to participate online to support insight, collaboration, transparency, advocacy & philanthropy @stevebridger
  • 4. Can we agree on one thing? @stevebridger
  • 5. 1 This new stuff - let’s call it social media - is disruptive and transformative inside the organisation @stevebridger
  • 6. Can we agree on one thing? @stevebridger
  • 7. two things? Can we agree on one thing? @stevebridger
  • 8. 2 It’s still about relationships @stevebridger
  • 10. “It is difficult to get a man to understand something when his salary depends on his not understanding it” Upton Sinclair @stevebridger
  • 15. “I'm convinced that eventually every member of staff will need to have some level of responding power and be empowered to use social media to communicate and build relationships with the people around them” @willmcinnes @stevebridger
  • 18. don’t make social media another @stevebridger
  • 19. don’t make social media another silo @stevebridger
  • 20. charity staff who feel comfortable participating code o f conduct? tr ust the hiring decision? supporters / potential supporters @stevebridger
  • 21. aspirational transactional challenges for traditional charities the changing giving experience self-organising, accountability & peer-to-peer, instant campaigns scrutiny aggregation of small acts platform to more real-time make connected web supporters look experiences good regulation social computing earmarked focused micro- vs payments general funds return on attention mobile borderless donor global citizens ‘intimacy’ global reach impact reporting donations big online still only contributions still matter permission interruption governance 3% Steve Bridger | 04.02.10 | original scribbly doodle by @davegray - remixed with permission
  • 22. closed vs open @stevebridger
  • 23. Thank you... and enjoy the rest of the day @stevebridger http://www.flickr.com/photos/ceruleandepths/1693238000/

Editor's Notes

  1. Speaker Slide