Tom Bedecarré gives a presentation on the value and challenges of social media, particularly Twitter. He notes that many journalists criticize Twitter as a threat to traditional media and find ways to portray it negatively. However, Twitter has grown rapidly to 40 million users. Bedecarré uses Twitter personally to stay connected with colleagues and trends in his industry. For brands and clients, Twitter offers a way to engage with consumers in real-time, but measuring its effectiveness remains a challenge, as does convincing more traditional marketers of its value.
People are straight-up freaking out about Twitter...especially people who work in marketing and are responsible for consulting brands about what to do on the interwebs.
This presentation offers an overview of what Twitter is, how it works and why it works that way, as well as recommendations for how brands can strategically operate in this space to meet marketing objectives without being typical PR scumbags.
Enjoy!
The Power point slides that I used for a presentation to the Oviedo Winter Springs Lunch and Learn – May 26, 2015
A non-technical overview of twitter, with 2015 demographics that.
The document provides guidance on using various social media tools and platforms, including Twitter, LinkedIn, Facebook, and blogging. It recommends setting up profiles with real names and photos, participating in conversations, using hashtags and retweets on Twitter, writing recommendations and answering questions on LinkedIn, and finding friends carefully on Facebook while maintaining a professional image. The overall focus is on using social media to build relationships and participate in discussions within communities.
Edge Talk 1 April 2016 with Tom Lee of Symplur transcriptHorizons NHS
Thomas Lee, Co-Founder of Symplur, LLC, provides an overview of the growth and evolution of the healthcare industry’s adoption of social media. He then leads a guided tour of the internationally recognised “Healthcare Hashtag Project” that Symplur curates and explore reasons about why so many patients have engaged on Twitter to discuss their disease. Lastly, as a backdrop to all this, is a look into the emerging field of social media analytics and what can be learnt from the growing amount of digital information generated by these online conversations about our health and well-being.
Effective Blogger Relations: Debunking Myths, Discovering RealityGeben Communication
Delivered to Central Ohio PRSA's blogger relations conference, this presentation is designed to help PR pros understand the realities of blogger relations and the value of incorporating blogger outreach into PR strategies.
Twitter for charities - an introductionRachel Beer
This document provides an overview of how charities can use Twitter to connect with supporters and promote their causes. It discusses how Twitter works, benefits for charities, examples of charities using Twitter well, and tips for an effective charity Twitter presence. Key recommendations include reserving your organization's Twitter username, engaging supporters by tweeting about your mission, and attending events to learn from other nonprofit Twitter users. The overall message is that Twitter is a public and social way for charities to raise awareness and build relationships with stakeholders.
People are straight-up freaking out about Twitter...especially people who work in marketing and are responsible for consulting brands about what to do on the interwebs.
This presentation offers an overview of what Twitter is, how it works and why it works that way, as well as recommendations for how brands can strategically operate in this space to meet marketing objectives without being typical PR scumbags.
Enjoy!
The Power point slides that I used for a presentation to the Oviedo Winter Springs Lunch and Learn – May 26, 2015
A non-technical overview of twitter, with 2015 demographics that.
The document provides guidance on using various social media tools and platforms, including Twitter, LinkedIn, Facebook, and blogging. It recommends setting up profiles with real names and photos, participating in conversations, using hashtags and retweets on Twitter, writing recommendations and answering questions on LinkedIn, and finding friends carefully on Facebook while maintaining a professional image. The overall focus is on using social media to build relationships and participate in discussions within communities.
Edge Talk 1 April 2016 with Tom Lee of Symplur transcriptHorizons NHS
Thomas Lee, Co-Founder of Symplur, LLC, provides an overview of the growth and evolution of the healthcare industry’s adoption of social media. He then leads a guided tour of the internationally recognised “Healthcare Hashtag Project” that Symplur curates and explore reasons about why so many patients have engaged on Twitter to discuss their disease. Lastly, as a backdrop to all this, is a look into the emerging field of social media analytics and what can be learnt from the growing amount of digital information generated by these online conversations about our health and well-being.
Effective Blogger Relations: Debunking Myths, Discovering RealityGeben Communication
Delivered to Central Ohio PRSA's blogger relations conference, this presentation is designed to help PR pros understand the realities of blogger relations and the value of incorporating blogger outreach into PR strategies.
Twitter for charities - an introductionRachel Beer
This document provides an overview of how charities can use Twitter to connect with supporters and promote their causes. It discusses how Twitter works, benefits for charities, examples of charities using Twitter well, and tips for an effective charity Twitter presence. Key recommendations include reserving your organization's Twitter username, engaging supporters by tweeting about your mission, and attending events to learn from other nonprofit Twitter users. The overall message is that Twitter is a public and social way for charities to raise awareness and build relationships with stakeholders.
10 Myths About Social Media And Local Governmentspencerblesi
The document discusses 10 common myths about using social media for local government purposes. Some of the myths addressed include: 1) that using social media requires technical expertise when in fact many tools are easy to use, 2) that social media is only for young people when older users are increasing, and 3) that social media is a waste of time when it can be used for constructive communication and listening. The document argues that with proper moderation, social media does not need to be risky and can be a valuable engagement tool rather than replacement for traditional methods.
This document provides an overview of social media and Twitter. It discusses why people should care about and get involved with social media. It then covers topics like how to protect yourself online, what information is publicly available about people, and how to check up on yourself and others online. The rest of the document focuses on Twitter, including how professionals use it, best practices for setting up an account, how to tweet, follow others, use hashtags and retweets, and tools like Bitly and TweetDeck.
This document provides an overview of how to use Twitter, including:
- Twitter allows users to post short bursts of thoughts and information to connect with others in real time.
- To create an account, users enter their name, phone number, and choose a username on Twitter's website.
- Basic Twitter terms are explained such as @replies, retweets, hashtags, and how to find people to follow on Twitter.
- Tips are provided for beginners on Twitter like starting with friends and posting consistently.
What’s inside the Twitter for Business guide?
What is Twitter?
How is Twitter good for business?
Guide to using Twitter (set up your account, find your friends, flesh out your profile, follow and be followed, use third party apps like HootSuite, get tweeting, and monitor your ‘buzz’)
Now that You’re set up
Outside the ‘Twitterverse’
The wider web
Marketing reports
Twitter is a social media platform that allows users to share information through short messages called tweets. While tweets are limited to 140 characters, Twitter can be used in many different ways by different types of users, such as communicating, sharing links and information, building networks, and more. However, using Twitter effectively for business purposes requires time, practice, and patience, as the benefits are not always immediate to measure.
On episode 193 of the Digital and Social Media Sports Podcast, Neil chatted with Jamie Mottram, President of BreakingT.
What follows is a collection of snippets from the podcast. To hear the full interview and more, check out the podcast on all podcast platforms and at www.dsmsports.net
NonProfits can use Twitter to successfully engage donors, create event buzz, recruit volunteers, and gain exposure. Find out how to best use this powerful tool.
Technology has significantly changed how people live and interact in recent years. Social media in particular has profoundly impacted daily life in several key ways: (1) People now get much of their news from social media sources recommended by friends rather than traditional media outlets; (2) Small businesses can now market and promote themselves through social media with little money; (3) People increasingly meet new friends and make connections through shared interests on social media. While technology opens up opportunities, it also enables new risks that must be addressed to ensure technology benefits humanity.
- The document discusses various ways that people use Twitter, such as following celebrities, promoting businesses or products, and finding career opportunities in social media. It also covers how Twitter can be used positively for keeping up with news and connecting with customers.
- Key features of Twitter mentioned include trends, retweeting, following/unfollowing accounts, direct messages, customizing profiles, and gaining and verifying followers. The document provides guidance on using various Twitter functions and growing an engaged audience.
News Jack City: Explore the Ways Bloggers Can Have Their Voices Heard by Trad...Philip Taylor
The document provides tips and strategies for bloggers to get coverage from traditional publishers and media outlets. It discusses developing your brand and authority, creating compelling content, and building relationships with reporters. Some key tactics include perfecting your message and image, building a targeted publications list, crafting effective pitches, newsjacking on timely topics, and measuring results from coverage. The overall message is that with focused effort on quality over quantity and providing value to journalists, bloggers can have their voices heard more broadly through traditional media coverage.
The document provides an overview of how to use Twitter effectively for both personal and business purposes. It discusses the key features of Twitter including retweeting, hashtags, following others, direct messaging. It also provides tips on who to follow, how to engage journalists, tools like TweetDeck, and dos and don'ts for using Twitter professionally.
The document provides tips and best practices for using Twitter effectively, including using third party tools to analyze trends and follower data, scheduling tweets during peak traffic times, building relationships through engagement, adding value by sharing quality content from others, and focusing on connections rather than direct sales. Reciprocity, lists, and remembering that Twitter is still evolving are also emphasized.
15 Commandments for Government Agencies on TwitterGovLoop
This document provides 15 commandments for government agencies on using Twitter effectively. The commandments include listening before posting, using profile information properly, having a disclaimer about response times, not bullying others, tweeting regularly, integrating an approval process for tweets, not registering alternate accounts, not automating tweets, tweeting in the first person, not baiting and switching, not spamming, being selective about followers, monitoring the account, contributing to conversations, and measuring success. The document emphasizes the importance of listening first, being transparent, avoiding automation or alternate accounts, and participating genuinely in conversations on Twitter.
26th October
Media140 London
http://www.media140.com
Audioboo casestudy
Mark Rock CEO, Audioboo
@markrock
Videos demo located at
http://vimeo.com/7360876
Big Data Week is a global festival of events focusing on the social, political, technological, and commercial impacts of big data. It brings together data professionals from various sectors for meetups, discussions, and hackathons in multiple cities from April 22-28, 2013. The festival aims to educate and inspire by providing a platform for knowledge sharing. It is a self-organizing community where anyone can host an event.
Big Data Week is a global festival connecting communities focused on the impacts of big data across sectors like media, retail, health, government, finance, and social. In 2012 it hosted over 50 events in 9 cities with over 2,000 participants. The 2013 festival plans over 200 meetups in 8 countries from April 22-28, with major cities like London, New York, Shanghai, and more, exploring themes like using data in different industries. Organizations and individuals can get involved as sponsors, participants, or by organizing local events.
26th October
Media140 London
http://www.media140.com
Mint Digital Case Study
Videos located at
http://vimeo.com/7360733
http://vimeo.com/7360622
Utku Can Akyuz
@utku
Richard Hare from British American Tobacco presenting an inside look at how they have developed their social media for internal communications - 9th Feb media140 London.
http://www.media140.com
Festivation Inc. is a startup company organizing a music festival in Destin, Florida that will host at least 150 artists and target music lovers from around the world. The company aims to revolutionize the music industry by focusing on providing an exceptional customer and artist experience to drive company profits and shareholder satisfaction, setting them apart from the hundreds of other festivals that typically charge $90-120 for general admission.
This document discusses using creative crowdsourcing to source marketing and advertising ideas from online communities. Some key points:
- Crowdsourcing leverages the wisdom of large, connected crowds to accomplish tasks more cheaply and quickly than traditional agencies.
- For the right briefs, crowdsourcing can generate innovative ideas from thousands of diverse creatives, provide consumer insights, and be lower cost and faster than agencies.
- Challenges include protecting intellectual property, selecting the best idea from many submissions, managing community expectations, and dealing with resistant agencies.
The document provides an introduction to using Twitter for business purposes. It discusses setting up an account, following others, engaging in conversations, using hashtags and photos, cross-posting to other networks, and tools for easier management of a Twitter profile. The target audience appears to be businesses looking to utilize Twitter's networking and promotional capabilities.
10 Myths About Social Media And Local Governmentspencerblesi
The document discusses 10 common myths about using social media for local government purposes. Some of the myths addressed include: 1) that using social media requires technical expertise when in fact many tools are easy to use, 2) that social media is only for young people when older users are increasing, and 3) that social media is a waste of time when it can be used for constructive communication and listening. The document argues that with proper moderation, social media does not need to be risky and can be a valuable engagement tool rather than replacement for traditional methods.
This document provides an overview of social media and Twitter. It discusses why people should care about and get involved with social media. It then covers topics like how to protect yourself online, what information is publicly available about people, and how to check up on yourself and others online. The rest of the document focuses on Twitter, including how professionals use it, best practices for setting up an account, how to tweet, follow others, use hashtags and retweets, and tools like Bitly and TweetDeck.
This document provides an overview of how to use Twitter, including:
- Twitter allows users to post short bursts of thoughts and information to connect with others in real time.
- To create an account, users enter their name, phone number, and choose a username on Twitter's website.
- Basic Twitter terms are explained such as @replies, retweets, hashtags, and how to find people to follow on Twitter.
- Tips are provided for beginners on Twitter like starting with friends and posting consistently.
What’s inside the Twitter for Business guide?
What is Twitter?
How is Twitter good for business?
Guide to using Twitter (set up your account, find your friends, flesh out your profile, follow and be followed, use third party apps like HootSuite, get tweeting, and monitor your ‘buzz’)
Now that You’re set up
Outside the ‘Twitterverse’
The wider web
Marketing reports
Twitter is a social media platform that allows users to share information through short messages called tweets. While tweets are limited to 140 characters, Twitter can be used in many different ways by different types of users, such as communicating, sharing links and information, building networks, and more. However, using Twitter effectively for business purposes requires time, practice, and patience, as the benefits are not always immediate to measure.
On episode 193 of the Digital and Social Media Sports Podcast, Neil chatted with Jamie Mottram, President of BreakingT.
What follows is a collection of snippets from the podcast. To hear the full interview and more, check out the podcast on all podcast platforms and at www.dsmsports.net
NonProfits can use Twitter to successfully engage donors, create event buzz, recruit volunteers, and gain exposure. Find out how to best use this powerful tool.
Technology has significantly changed how people live and interact in recent years. Social media in particular has profoundly impacted daily life in several key ways: (1) People now get much of their news from social media sources recommended by friends rather than traditional media outlets; (2) Small businesses can now market and promote themselves through social media with little money; (3) People increasingly meet new friends and make connections through shared interests on social media. While technology opens up opportunities, it also enables new risks that must be addressed to ensure technology benefits humanity.
- The document discusses various ways that people use Twitter, such as following celebrities, promoting businesses or products, and finding career opportunities in social media. It also covers how Twitter can be used positively for keeping up with news and connecting with customers.
- Key features of Twitter mentioned include trends, retweeting, following/unfollowing accounts, direct messages, customizing profiles, and gaining and verifying followers. The document provides guidance on using various Twitter functions and growing an engaged audience.
News Jack City: Explore the Ways Bloggers Can Have Their Voices Heard by Trad...Philip Taylor
The document provides tips and strategies for bloggers to get coverage from traditional publishers and media outlets. It discusses developing your brand and authority, creating compelling content, and building relationships with reporters. Some key tactics include perfecting your message and image, building a targeted publications list, crafting effective pitches, newsjacking on timely topics, and measuring results from coverage. The overall message is that with focused effort on quality over quantity and providing value to journalists, bloggers can have their voices heard more broadly through traditional media coverage.
The document provides an overview of how to use Twitter effectively for both personal and business purposes. It discusses the key features of Twitter including retweeting, hashtags, following others, direct messaging. It also provides tips on who to follow, how to engage journalists, tools like TweetDeck, and dos and don'ts for using Twitter professionally.
The document provides tips and best practices for using Twitter effectively, including using third party tools to analyze trends and follower data, scheduling tweets during peak traffic times, building relationships through engagement, adding value by sharing quality content from others, and focusing on connections rather than direct sales. Reciprocity, lists, and remembering that Twitter is still evolving are also emphasized.
15 Commandments for Government Agencies on TwitterGovLoop
This document provides 15 commandments for government agencies on using Twitter effectively. The commandments include listening before posting, using profile information properly, having a disclaimer about response times, not bullying others, tweeting regularly, integrating an approval process for tweets, not registering alternate accounts, not automating tweets, tweeting in the first person, not baiting and switching, not spamming, being selective about followers, monitoring the account, contributing to conversations, and measuring success. The document emphasizes the importance of listening first, being transparent, avoiding automation or alternate accounts, and participating genuinely in conversations on Twitter.
26th October
Media140 London
http://www.media140.com
Audioboo casestudy
Mark Rock CEO, Audioboo
@markrock
Videos demo located at
http://vimeo.com/7360876
Big Data Week is a global festival of events focusing on the social, political, technological, and commercial impacts of big data. It brings together data professionals from various sectors for meetups, discussions, and hackathons in multiple cities from April 22-28, 2013. The festival aims to educate and inspire by providing a platform for knowledge sharing. It is a self-organizing community where anyone can host an event.
Big Data Week is a global festival connecting communities focused on the impacts of big data across sectors like media, retail, health, government, finance, and social. In 2012 it hosted over 50 events in 9 cities with over 2,000 participants. The 2013 festival plans over 200 meetups in 8 countries from April 22-28, with major cities like London, New York, Shanghai, and more, exploring themes like using data in different industries. Organizations and individuals can get involved as sponsors, participants, or by organizing local events.
26th October
Media140 London
http://www.media140.com
Mint Digital Case Study
Videos located at
http://vimeo.com/7360733
http://vimeo.com/7360622
Utku Can Akyuz
@utku
Richard Hare from British American Tobacco presenting an inside look at how they have developed their social media for internal communications - 9th Feb media140 London.
http://www.media140.com
Festivation Inc. is a startup company organizing a music festival in Destin, Florida that will host at least 150 artists and target music lovers from around the world. The company aims to revolutionize the music industry by focusing on providing an exceptional customer and artist experience to drive company profits and shareholder satisfaction, setting them apart from the hundreds of other festivals that typically charge $90-120 for general admission.
This document discusses using creative crowdsourcing to source marketing and advertising ideas from online communities. Some key points:
- Crowdsourcing leverages the wisdom of large, connected crowds to accomplish tasks more cheaply and quickly than traditional agencies.
- For the right briefs, crowdsourcing can generate innovative ideas from thousands of diverse creatives, provide consumer insights, and be lower cost and faster than agencies.
- Challenges include protecting intellectual property, selecting the best idea from many submissions, managing community expectations, and dealing with resistant agencies.
The document provides an introduction to using Twitter for business purposes. It discusses setting up an account, following others, engaging in conversations, using hashtags and photos, cross-posting to other networks, and tools for easier management of a Twitter profile. The target audience appears to be businesses looking to utilize Twitter's networking and promotional capabilities.
Gary Moneysmith presented information on how to effectively use Twitter for business purposes. The presentation covered how to set up an account, find people to follow, engage in conversations, take photos, use hashtags and third-party applications, and tweet on behalf of a company. It emphasized staying on-brand and authentic, sharing useful information, and having multiple people manage a company account.
This document provides an introduction and overview of the social media platform Twitter. It explains that Twitter allows users to post short text updates called tweets that are visible to their followers. The document discusses why Twitter is important as an archive of public conversations and how both individuals and brands can use it to share content, start discussions, build communities and conduct research. It also provides basic instructions for setting up a Twitter account and engaging with others on the platform through replies, retweets and hashtags.
Digital Day Presentation Social Media Monitoringpropertynews.com
The document discusses social media monitoring and provides an overview of Emmet Kelly's background and services related to internet and digital research. It then outlines the topics that will be covered in the presentation, including the growth of social networks like Facebook and Twitter, how to monitor social media, and concluding with tips for identifying emerging trends.
This document discusses using social media to tell stories and build community. It provides tips for getting comfortable with social media, including starting small, defining goals and content guidelines, regularly interacting online, and evaluating based on feedback. The value of social media for brands, jobs, connections and knowledge is highlighted. Examples of social metrics and storytelling platforms are also provided.
Twitter can be a powerful tool for businesses to connect with customers, gain feedback, promote deals and specials, and increase sales. Tracking metrics like retweets, mentions, followers and click-throughs can help measure success on Twitter. Several examples showed how companies large and small were able to significantly increase sales or awareness by leveraging their Twitter presence.
The document discusses the rise of digital media and how it has changed consumer behavior and expectations. It notes that consumers now have on-demand access to a wide variety of content and media channels. They expect real-time dialogue and personal experiences. Advertising is less effective at engaging consumers who now rely more on recommendations from peers and engaging content from brands. The emergence of user-generated content, social networks, and online communities has empowered consumers and given them more control over their media experiences.
Social media is not a replacement of previous forms of communication. Keep doing those things you used to do, social media is just another tool. The strength of social media is that it can empower your audiences to participate in your communication and brand development….hopefully in a good way.
This document discusses Twitter and provides tips for using the platform. It begins by introducing Engauge Digital and its managing director Jeff Hilimire. It then discusses skepticism around new technologies and provides definitions of common Twitter terms. The document argues that Twitter is a new broadcast medium and real-time analysis tool. It outlines Twitter's growth and discusses how different types of users engage with the platform. The document then provides tips on finding people to follow, using tools to measure conversations, and best practices for tweeting. It encourages readers to participate and engage on Twitter.
Social media what's going? v3 by Laurent François aka lilzeonLaurent François
The 3rd edition of "Social Media: what's going on?". 2011 trends on social media, insights. This presentation is used as an introduction to digital marketing in the era of Social Web.
Author: Laurent François aka lilzeon
The document discusses the rise of social media and its impact on business and customer expectations. It notes that customers now expect rapid responses to issues and complaints shared over social media. Companies must empower employees to recognize and address customer problems brought to light through these new channels. Social media also allows more accountability and can be used to drive political and social change, as demonstrated in the Middle East. For businesses, adopting social media means focusing more on company culture, training a new generation of employees, and meeting faster response expectations from customers.
1. The author believes Twitter can become indispensable by making tweets easier to enjoy, participation easier, and users feel heard and valuable.
2. Currently, tweets are too hard to use for most people as timelines are reverse chronological by account followed, prioritizing recency over quality.
3. The author proposes live events on Twitter with curated follows and human editors to provide an immersive experience without distraction from other tweets. This could attract hundreds of millions of new users to Twitter.
Twitter has potential as a journalistic tool for several reasons:
- It allows for instantaneous reporting of news as it breaks and spreads information rapidly through social networks.
- It provides diverse eyewitness perspectives on events worldwide.
- Some journalists currently use Twitter to research topics, find story ideas and sources, get feedback, and promote their work.
- However, Twitter also has limitations as a standalone journalistic medium due to its character limit, lack of context and verification, and issues around censorship and misinformation. It works best as a supplement to traditional news rather than replacement.
Created by Jeff Hilimire (@jeffhilimire), Chief Digital Officer at Engauge - very similar to the "What the hell is Twitter?" presentation. Delivered at the Lift Conference in Atlanta on 9/15/09 and tweaked for its audience. For more go to www.jeffhilimire.com.
Twitter is a microblogging service that allows users to post short messages called tweets that are limited to 140 characters. Tweets can include links, thoughts, and updates on what a user is currently doing. While Twitter has a small user base compared to other social networks, its growth rate has been very high. The user demographic skews older than assumed, between ages 25-45. People use Twitter to share breaking news, interesting links and thoughts. Various apps and tools allow enhancing the Twitter experience across different devices and platforms. New users should learn conventions like mentions, hashtags, retweets and follow Twitter etiquette.
Presentation on Twitter for Marketers created by Jeff Hilimire at Engauge - an introduction to what it is, why it's relevant and how you can use it. If you haven't already, it's time to "jump in".
Big Data Week is a global festival of events focusing on the social, political, technological, and commercial impacts of big data. It brings together data professionals from various sectors and cities through meetups, conferences, and hackathons. In 2013, Big Data Week plans to expand to over 200 meetups in 20 countries from April 22-28, with major events in cities like London, Shanghai, and Berlin. The festival provides opportunities for learning, networking, and discussing how to apply data across different industries. Sponsorship options include platinum, gold, and silver levels with branding, speaking, and other benefits.
This document discusses multimedia production tools and formats for newspapers. It provides examples of different types of multimedia content including audio recordings, audio slideshows, panoramas, video, and interactive graphics. Tips are given for producing each format, such as using a portable audio recorder for interviews, finding a narrative for audio slideshows, and planning for swift updates with interactive graphics. Larger multimedia features are also discussed that combine different formats like video and graphics. The document emphasizes training staff in multimedia skills and sharing templates and code to help newspapers expand their multimedia offerings.
The document discusses how charities can stay relevant in an increasingly digital world. It argues that charities need to empower more staff to participate online through social media to build relationships, share insights, and increase transparency, advocacy, and philanthropy. However, social media should not be seen as another silo and traditional hierarchies may need to adapt to encourage participation from more staff. The challenges discussed include organizational dependencies on hierarchies and the changing nature of giving experiences online.
Media140 London Mindshare Learningtolistenmedia 140
This document discusses how brands can use social media to listen to consumers. It explains that social media allows anyone to publish content globally, creating a vast pool of opinions and perspectives for brands to learn from. It then outlines different social media tools brands can use to listen, including Twitter, and profiles some influential social media users that brands may want to follow to understand conversations. The document stresses the importance of listening to better understand customers and promote products at the right time. It also provides an example of how not listening can backfire for brands if they do not understand public sentiment.
This document outlines VCCP's social media strategy and timeline for establishing a presence across multiple platforms. It lists the key social networks they will use, including Twitter, Facebook, Flickr, YouTube, and LinkedIn. It then provides a timeline for launching profiles, competitions, and user-generated content campaigns on each network from January to December.
The document summarizes a discussion about using social media to change brands held between executives from various digital marketing firms. Some key points discussed include:
- Social media allows brands to have a dialogue with customers and be more transparent, but it also means that customers now have more power to shape a brand's perception.
- Measurement of return on investment for social media campaigns is still a challenge for brands, though methods are improving.
- Mobile integration with social media can increase engagement by allowing instant word-of-mouth promotion.
Monitoring and Managing Anomaly Detection on OpenShift.pdfTosin Akinosho
Monitoring and Managing Anomaly Detection on OpenShift
Overview
Dive into the world of anomaly detection on edge devices with our comprehensive hands-on tutorial. This SlideShare presentation will guide you through the entire process, from data collection and model training to edge deployment and real-time monitoring. Perfect for those looking to implement robust anomaly detection systems on resource-constrained IoT/edge devices.
Key Topics Covered
1. Introduction to Anomaly Detection
- Understand the fundamentals of anomaly detection and its importance in identifying unusual behavior or failures in systems.
2. Understanding Edge (IoT)
- Learn about edge computing and IoT, and how they enable real-time data processing and decision-making at the source.
3. What is ArgoCD?
- Discover ArgoCD, a declarative, GitOps continuous delivery tool for Kubernetes, and its role in deploying applications on edge devices.
4. Deployment Using ArgoCD for Edge Devices
- Step-by-step guide on deploying anomaly detection models on edge devices using ArgoCD.
5. Introduction to Apache Kafka and S3
- Explore Apache Kafka for real-time data streaming and Amazon S3 for scalable storage solutions.
6. Viewing Kafka Messages in the Data Lake
- Learn how to view and analyze Kafka messages stored in a data lake for better insights.
7. What is Prometheus?
- Get to know Prometheus, an open-source monitoring and alerting toolkit, and its application in monitoring edge devices.
8. Monitoring Application Metrics with Prometheus
- Detailed instructions on setting up Prometheus to monitor the performance and health of your anomaly detection system.
9. What is Camel K?
- Introduction to Camel K, a lightweight integration framework built on Apache Camel, designed for Kubernetes.
10. Configuring Camel K Integrations for Data Pipelines
- Learn how to configure Camel K for seamless data pipeline integrations in your anomaly detection workflow.
11. What is a Jupyter Notebook?
- Overview of Jupyter Notebooks, an open-source web application for creating and sharing documents with live code, equations, visualizations, and narrative text.
12. Jupyter Notebooks with Code Examples
- Hands-on examples and code snippets in Jupyter Notebooks to help you implement and test anomaly detection models.
Introduction of Cybersecurity with OSS at Code Europe 2024Hiroshi SHIBATA
I develop the Ruby programming language, RubyGems, and Bundler, which are package managers for Ruby. Today, I will introduce how to enhance the security of your application using open-source software (OSS) examples from Ruby and RubyGems.
The first topic is CVE (Common Vulnerabilities and Exposures). I have published CVEs many times. But what exactly is a CVE? I'll provide a basic understanding of CVEs and explain how to detect and handle vulnerabilities in OSS.
Next, let's discuss package managers. Package managers play a critical role in the OSS ecosystem. I'll explain how to manage library dependencies in your application.
I'll share insights into how the Ruby and RubyGems core team works to keep our ecosystem safe. By the end of this talk, you'll have a better understanding of how to safeguard your code.
zkStudyClub - LatticeFold: A Lattice-based Folding Scheme and its Application...Alex Pruden
Folding is a recent technique for building efficient recursive SNARKs. Several elegant folding protocols have been proposed, such as Nova, Supernova, Hypernova, Protostar, and others. However, all of them rely on an additively homomorphic commitment scheme based on discrete log, and are therefore not post-quantum secure. In this work we present LatticeFold, the first lattice-based folding protocol based on the Module SIS problem. This folding protocol naturally leads to an efficient recursive lattice-based SNARK and an efficient PCD scheme. LatticeFold supports folding low-degree relations, such as R1CS, as well as high-degree relations, such as CCS. The key challenge is to construct a secure folding protocol that works with the Ajtai commitment scheme. The difficulty, is ensuring that extracted witnesses are low norm through many rounds of folding. We present a novel technique using the sumcheck protocol to ensure that extracted witnesses are always low norm no matter how many rounds of folding are used. Our evaluation of the final proof system suggests that it is as performant as Hypernova, while providing post-quantum security.
Paper Link: https://eprint.iacr.org/2024/257
Let's Integrate MuleSoft RPA, COMPOSER, APM with AWS IDP along with Slackshyamraj55
Discover the seamless integration of RPA (Robotic Process Automation), COMPOSER, and APM with AWS IDP enhanced with Slack notifications. Explore how these technologies converge to streamline workflows, optimize performance, and ensure secure access, all while leveraging the power of AWS IDP and real-time communication via Slack notifications.
Programming Foundation Models with DSPy - Meetup SlidesZilliz
Prompting language models is hard, while programming language models is easy. In this talk, I will discuss the state-of-the-art framework DSPy for programming foundation models with its powerful optimizers and runtime constraint system.
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Why Pay Attention To Twitter
1. `
From Media140, London
Why pay attention to
Twitter & real-time
Social Media?
Tom Bedecarré
@tombed
to
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The righ at t “Twitt
the wh er is c
get for
m re. onfusi
n sa becaus ng
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e it’s a
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ue dialogu
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ing sta
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about:George http://bit.ly/aboutgeorgeblog
1
2. ➡ Nothing like being the early-morning “wake up”
speaker after a long flight.
➡ Fun topic for a conference. Looking forward to
engaging with people.
★ Single most common client
question: “Why should I care
what you had for breakfast,
Tom?”
➡ How many Twitter haters are in
the audience? How many Twitter
lovers? How many are Twitter–
curious? [Ed–largely lovers]
➡Fascinated by Twitter haters.
Endless number of journalists
actively looking for the chance
to give Twitter a bad press. If
you aren’t selling papers, bitch
about Twitter.
➡ Ashton Kutcher has pushed Twitter to the foreground
of the traditional media. “It’s engendered a huge
pool of Twitter haters.”
★ Journalists hate Twitter in
particular because it’s a “Journalists hate
threat to their sense of
journalism. Twitter in particular
➡
because it’s a threat
So what is the point? Why
do people care about these to their sense of
mundane things?
journalism.”
➡ Once asked a multinational
CEO: “Do you use social
media?” “No, I don’t have time.” There’s the attitude
that people got Facebook, and they’re outraged: “Now
I have to do Twitter too?!”
2
3. ➡ Client meeting example: found that an in-house
marketing team were all using Facebook/Twitter but
weren’t following each other. “We just work
together.” They tried to hire AKQA to do their social
media but they weren’t social together.
➡ Haters are particularly interesting. Best way to get
a headline is to do a study into Twitter being
completely pointless.
★ Widely reported study: 40.55%
of all Tweets are “pointless “40 million users
babble.” Question reflects almost overnight gets
the prejudice of the study.
Do people measure telephone swept under the rug.
conversations and text
messages? Conversations in People enjoy beating up
the street? What proportion on Twitter.”
of these would be “pointless
babble”?
➡ Interesting that these studies get so much traction.
Teens not using Twitter is another one.
➡ Any time people find a tiny piece circumstantial
evidence that Twitter might be a fad, the print it.
40 million users almost overnight gets swept under
the rug. People enjoy beating up on Twitter.
➡ Some stats: 11.30am is the top pass along timeslot,
and Monday is the top day. Put out your tweets then!
News is heaviest at 2pm.
➡ So why Twitter? What’s the point? It’s enjoyable.
➡ Specifically: As CEO of six offices, on the road a
lot, it’s a great way to keep up with people, send
short messages, and make connections with people
online who you don’t have time for normally.
➡ More broadly: Stay in touch with the industry as a
whole. Follow people in the industry and split them
3
4. off from the “bff list.”
➡ Even more broadly: Zeitgeist. Can stay in touch with
news and top trends. Can tell when Kanye West is
dead, and when he’s alive again.
➡ Why don’t more agency people have time for it? It
helps @tombed understand the Real Time Web.
★ Shows that AKQA is authentic and authoritative. When
people ask about Twitter, the CEO knows.
➡ Tweetfreak blog singled out @tombed as a person to
follow: “Tom is the rare agency CEO who comes across
as somewhat normal on Twitter.”
➡ Proud to be ‘somewhat’ normal.
➡ I’m not going to tell us anything new about what
people are using Twitter for. That’s what the other
panels in the day are for. And the articles, the
books... there should be a Twitter film.
➡ Pace of development: There’s a book that came out a
few weeks ago that’s already out of date. It said
that Comcast had a full-time Twitter manager. Not any
more. Now they have a team of twelve.
➡ Hollywood is in love with Twitter because it’s free.
They’re trying to find new ways to promote films on
Twitter.
➡ Ashton Kutcher has 3.88 million followers. He tweets
to promote his films (which is good because can you
remember the last one he was in?)
➡ Who’s in the audience? [Ed–a few publishers, some
media, some client people, overwhelmingly agency
folks.]
➡ How can brands and advertisers and publishers deal
with consumer adoption of Twitter? How do you engage
4
5. with people as a brand?
➡ Looking forward to crowdsourcing discussion from
Unilever. The ethics of using real-time media. How do
we listen and who do we listen to? Who is in charge?
➡ Nothing like seeing the blood sport of agencies
fighting over a scrap of new business.
➡ Convergent agencies all staking out a claim for who
will manage social media. How are clients going to
figure out who to assign it to?
➡ Of the 40 million Twitter users, estimates that 35
million are social media experts.
➡ Today is about reflecting on innovation. The
challenge is to form what the right questions are,
not getting answers.
➡ People are starting to solve “The challenge is to
things. Still a lot to do.
Measuring the effectiveness form what the right
of a campaign–there isn’t a questions are, not
tool to provide clients with
ROI on Twitter. getting the right
answers.”
Q&A SESSION:
Q: Do you think that the majority of your clients are
trying to engage you in social media campaigns, or
are you having to bring it up as an option for them?
A: Social media is the number one thing that clients
go to AKQA for. Everyone is asking about it; clients
& prospective clients too. The media are also asking.
It’s taking over the conversations. On the one hand
there are a lot of things that AKQA do which aren’t
social media, so there’s a lot of conversation but as
much money through the door, but social media is
being intertwined into everything that we do. GAP
hired us for the Back to School campaign. For 20
5
6. years that would have been TV work and some outdoor
placements. This year we did some bus shelters, but
the rest of the campaign was built on Facebook. Born
To Fit (borntofit.com) took you to a Facebook page &
experience. It was all about people sharing their own
ideas about fashion. There was an iPhone application
that tied into it also.
Q: Generally, how do we as an industry tackle clients
who have managed their brands more traditionally? How
do we turn them from pushing to engaging? Allocating
spending. How do we change perceptions?
A: Clients struggle with change. Got to be careful as
some clients are in the room! People don’t spend
their lifetime on a brand in marketing. They are
caretakers. They get an assignment for a year or two
most. They want to make sure they do a good job based
on historical factors so that they can get their
next, better, assignment. You start with what was
done before and tweak it a little. Hard to get people
to make the shift. FMCG brands aren’t the largest
online advertisers, they’re tiptoeing into that. Good
news is that whatever is new and interesting gets a
lot of attention. Last year everyone wanted an iPhone
application for their brand. Then people wanted a
Facebook page. What are we going to do with Twitter?
How do we get involved? Twitter is more confusing
because it’s about dialogue, it’s not something
static. Who owns it? Corporate communications
department? Brand team? Client meetings are complex:
PR people, corporate communications teams, brand
managers... lots of overlapping people. AKQA
evangelise on social media.
Q: Can you provide some feedback on the GAP campaign?
A: Too soon to tell. Send me an email and I’ll get
back to you.
Q: What are the emerging standards for how to measure
social media?
6
7. A: This is something that people will be talking
about all day today. I don’t have a ‘single’ answer.
You can measure followers and fans and Tweets...
clients want to measure sales, but increasingly there
need to be links between immeasurable activities to
sales. People who were on top of Twitter early on
have received millions of dollars of free publicity.
Dell’s attempts to use it as a Customer Service tool
in particular. Should we use Twitter as part of our
CS dialogue? How much does it cost to put one person
on it full-time? If there’s just one person using
Twitter and just one solitary success story comes out
of it, then it’s worth the expense.
Q: What are the limits of Real Time Web and Social
Media? Don’t they shift the focus so we become
reactive?
A: What would people
have thought the
limits of Facebook
or Twitter or iPhone
were historically?
We’re in an exciting
era where technology
and dialogue are
being taken over by
people. It’s people
powered. That’s why
I’m here in London.
Groups like Media140
will keep raising the
bar.
Q: How do you make sure that AKQA have their own
strategy right? How much time do internal teams spend
on this?
A: I’m only “somewhat normal” remember! We’re having
the same discussions everyone is. Most of AKQA’s
engagements and client teams involve social media.
Lots of internal dialogue. Should we have a dedicated
7
8. social media team or should it be a part of all
groups? No answers yet, that’s something we’re
working on.
Q: Twitter is used very differently by the super-
followed and the normal user. Does this impact the
platform as a whole?
A: The uses for the platform are just beginning to
blossom. There are interesting start-ups everywhere.
San Francisco bay company called StockTwits, sending
out Real Time stock information. Up-to-the-minute.
One of the fastest growing applications of Twitter.
People are creating business opportunities using
Twitter. Everyone will find a use for it that fits
their needs: that’s the exciting thing about it.
That’s also why I don’t understand Twitter haters.
All you have to do is look around and see blossoming
business opportunities. Twitter is 100 people and
they are turning down billions of dollars. People who
don’t care about Twitter: Google cares about Twitter.
Facebook cares about Twitter. They are scared
shitless. That’s why they want to write cheques to
buy it. They want Twitter on their side. It’s
inevitable that the platform leads to great ideas and
great business opportunities.
Finally: please follow @tombed so I can hit 5,000 users.
Also please tweet what you had for breakfast with the
#media140 hashtag, just to piss people off.
Tom Bedecarré is CEO of AKQA. You can find him on Twitter
as @tombed.
Photos courtesy of Paul Clarke: www.flickr.com/people/34916866@N02
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