Media Relations the RIGHT way -- the ONLY way.
Principles and practices from the media relations profession. Contact larry@larrylitwin.com with questions or comments.
Elena Ontiveros - Content Strategy for the Conversational InterfaceLavaConConference
In this session attendees will learn:
Strategies for balancing business goals with user experience
Best practices for developing the strategy and content for your conversations
Ways to adapt your voice and tone to this new communication channel
Tips for setting expectations with humans who think your bot can do everything
Approaches for those interactions that don’t go as planned
Media Relations the RIGHT way -- the ONLY way.
Principles and practices from the media relations profession. Contact larry@larrylitwin.com with questions or comments.
Elena Ontiveros - Content Strategy for the Conversational InterfaceLavaConConference
In this session attendees will learn:
Strategies for balancing business goals with user experience
Best practices for developing the strategy and content for your conversations
Ways to adapt your voice and tone to this new communication channel
Tips for setting expectations with humans who think your bot can do everything
Approaches for those interactions that don’t go as planned
How to Reduce the Costs & Increase the Efficiency of the Balance of Systems & Balance of Plants in Your Solar Project
Imagine being able to radically increase the efficiency of the balance of systems in your solar project, avoiding delays and unexpected failure...
You will find out how to overcome your most pressing issues and challenges:
* Optimize the cost-efficiency of the balance of systems/ balance of plant - compare the cost of technological, design and construction decisions so that you can maximize performance at minimum effort and cost
* Calculating the cost of ownership and LCOE – Consider variables including water rights, project time, supply chain, O&M, insurance, technology cost and much more, for optimum cost reduction in your project!
* Innovative case studies – hear from the integrators that have successfully reduced their BoS/BoP costs in their PV, Thin Film, CPV and CSP installations & ensure you
Media Relations the RIGHT way -- the ONLY way.
Principles and practices from the media relations profession. Contact larry@larrylitwin.com with questions or comments.
How to Reduce the Costs & Increase the Efficiency of the Balance of Systems & Balance of Plants in Your Solar Project
Imagine being able to radically increase the efficiency of the balance of systems in your solar project, avoiding delays and unexpected failure...
You will find out how to overcome your most pressing issues and challenges:
* Optimize the cost-efficiency of the balance of systems/ balance of plant - compare the cost of technological, design and construction decisions so that you can maximize performance at minimum effort and cost
* Calculating the cost of ownership and LCOE – Consider variables including water rights, project time, supply chain, O&M, insurance, technology cost and much more, for optimum cost reduction in your project!
* Innovative case studies – hear from the integrators that have successfully reduced their BoS/BoP costs in their PV, Thin Film, CPV and CSP installations & ensure you
Media Relations the RIGHT way -- the ONLY way.
Principles and practices from the media relations profession. Contact larry@larrylitwin.com with questions or comments.
Getting to know your relevant media outlets and contacts is a critical step to take before disaster strikes. In this presentation, you'll learn how mainstream media is evolving (and how that affects your business), which
Apartment community disasters are big, public news events in which residents, media, government and relief organizations are all looking to the communications leadership of the apartment owner.
Jim Rettew, Chief Communications Officer for the American Red Cross, Mile High Chapter will discuss the use of social media for crisis communications in an multifamily emergency situation.
This is a presentation I gave in back to back workshops for department heads and public service personnel of a local municipality. The intent was to help them better understand the role of the media and how they can do a better job of communicating on behalf of the city to build citizen trust.
Fast-paced session covering 12 communication models designed to propel strategic communicators to the highest level. Many were used by President Obama in his re-election campaign. First 36 minutes cover models. Final 24 – time’s yours. “The Dozen”: Obama; MAC Triad; Shannon Weaver; Cracked Egg; Electronic Releases; Hyper Targeting; Conflict Analysis; Audience Fragmentation; Crisis Communication; Media Relations; Key Communicators; Summary (GOST, PRpie; RACE)
Fast-paced session covering 12 communication models designed to propel strategic communicators to the highest level. Many were used by President Obama in his re-election campaign. First 36 minutes cover models. Final 24 – time’s yours. “The Dozen”: Obama; MAC Triad; Shannon Weaver; Cracked Egg; Electronic Releases; Hyper Targeting; Conflict Analysis; Audience Fragmentation; Crisis Communication; Media Relations; Key Communicators; Summary (GOST, PRpie; RACE)
Fast-paced session covering 12 communication models designed to propel strategic communicators to the highest level. Many were used by President Obama in his re-election campaign. First 36 minutes cover models. Final 24 – time’s yours. “The Dozen”: Obama; MAC Triad; Shannon Weaver; Cracked Egg; Electronic Releases; Hyper Targeting; Conflict Analysis; Audience Fragmentation; Crisis Communication; Media Relations; Key Communicators; Summary (GOST, PRpie; RACE)
Color pdf version. A complete look at the advertising profession/strategic communication with assistance from professionals, other practitioners and a number of outstanding books. For Professor Litwin's Introduction to Advertising classes at Rowan (N.J.) University. Visit: www.larrylitwin.com. It incorporates Wells, Moriarty book and the Litwin book (See Chapter 11).
Black and White pdf version. A complete look at the advertising profession/strategic communication with assistance from professionals, other practitioners and a number of outstanding books. For Professor Litwin's Introduction to Advertising classes at Rowan (N.J.) University. Visit: www.larrylitwin.com. It incorporates Wells, Moriarty book and the Litwin book (See Chapter 11).
A complete look at the advertising profession and strategic communication with assistance from professionals, other practitioners and a number of outstanding books. For Professor Litwin's Introduction to Advertising classes at Rowan (N.J.) University. Visit: www.larrylitwin.com. It incorporates Wells, Moriarty book and the Litwin book (See Chapter 11).
Color version. THE PowerPoint for Professor Litwin's Introduction to Public Relations class at Rowan (N.J.) University. A complete look at the strategic communication profession with assistance from professionals, other practitioners and a number of outstanding books. Visit: www.larrylitwin.com.
Includes Chapter 14 (Crises) summary from "The Public Relations Practitioner's Playbook."
Tell it first
Tell it fast
Tell it all
Tell it yourself
Presented at National School Public Relations Association National Seminar - 2012.
Taken from "The Public Relations Practitioner's Playbook" available at www.larrylitwin.com.
Tell it first
Tell it fast
Tell it all
Tell it yourself
Presented at National School Public Relations Association National Seminar - 2012.
Taken from "The Public Relations Practitioner's Playbook" available at www.larrylitwin.com.
This is the PowerPoint version of presentation made to New York School Public Relations Association. It is based on "The Public Relations Practitioner's Playbook" and "The ABCs of Strategic Communication" published by AuthorHouse.
This is pdf version of presentation made to New York School Public Relations Association. It is based on "The Public Relations Practitioner's Playbook" and "The ABCs of Strategic Communication" published by AuthorHouse.
This is pdf version of presentation made to New York School Public Relations Association. It is based on "The Public Relations Practitioner's Playbook" and "The ABCs of Strategic Communication" published by AuthorHouse.
This is pdf version of presentation made to New York School Public Relations Association. It is based on "The Public Relations Practitioner's Playbook" and "The ABCs of Strategic Communication" published by AuthorHouse.
Color pdf version. Color version. THE PowerPoint for Professor Litwin's Introduction to Public Relations class at Rowan (N.J.)University. A complete look at the strategic communication profession with assistance from professionals, other practitioners and a number of outstanding books. Visit: www.larrylitwin.com.
Color version. THE PowerPoint for Professor Litwin's Introduction to Public Relations class at Rowan (N.J.)University. A complete look at the strategic communication profession with assistance from professionals, other practitioners and a number of outstanding books. Visit: www.larrylitwin.com.
Color version. THE PowerPoint for Professor Litwin's Introduction to Advertising class at Rowan University. A complete look at the advertising profession with assistance from professionals, other practitioners and a number of outstanding books. For Professor Litwin's Introduction to Advertising classes at Rowan (N.J.) University. Visit: www.larrylitwin.com. It incorporates Wells, Moriarty book and the Litwin book (See Chapter 11).
Color pdf version. A complete look at the advertising profession with assistance from professionals, other practitioners and a number of outstanding books. For Professor Litwin's Introduction to Advertising classes at Rowan (N.J.) University. Visit: www.larrylitwin.com. It incorporates Wells, Moriarty book and the Litwin book (See Chapter 11).
Biological screening of herbal drugs: Introduction and Need for
Phyto-Pharmacological Screening, New Strategies for evaluating
Natural Products, In vitro evaluation techniques for Antioxidants, Antimicrobial and Anticancer drugs. In vivo evaluation techniques
for Anti-inflammatory, Antiulcer, Anticancer, Wound healing, Antidiabetic, Hepatoprotective, Cardio protective, Diuretics and
Antifertility, Toxicity studies as per OECD guidelines
Macroeconomics- Movie Location
This will be used as part of your Personal Professional Portfolio once graded.
Objective:
Prepare a presentation or a paper using research, basic comparative analysis, data organization and application of economic information. You will make an informed assessment of an economic climate outside of the United States to accomplish an entertainment industry objective.
Operation “Blue Star” is the only event in the history of Independent India where the state went into war with its own people. Even after about 40 years it is not clear if it was culmination of states anger over people of the region, a political game of power or start of dictatorial chapter in the democratic setup.
The people of Punjab felt alienated from main stream due to denial of their just demands during a long democratic struggle since independence. As it happen all over the word, it led to militant struggle with great loss of lives of military, police and civilian personnel. Killing of Indira Gandhi and massacre of innocent Sikhs in Delhi and other India cities was also associated with this movement.
June 3, 2024 Anti-Semitism Letter Sent to MIT President Kornbluth and MIT Cor...Levi Shapiro
Letter from the Congress of the United States regarding Anti-Semitism sent June 3rd to MIT President Sally Kornbluth, MIT Corp Chair, Mark Gorenberg
Dear Dr. Kornbluth and Mr. Gorenberg,
The US House of Representatives is deeply concerned by ongoing and pervasive acts of antisemitic
harassment and intimidation at the Massachusetts Institute of Technology (MIT). Failing to act decisively to ensure a safe learning environment for all students would be a grave dereliction of your responsibilities as President of MIT and Chair of the MIT Corporation.
This Congress will not stand idly by and allow an environment hostile to Jewish students to persist. The House believes that your institution is in violation of Title VI of the Civil Rights Act, and the inability or
unwillingness to rectify this violation through action requires accountability.
Postsecondary education is a unique opportunity for students to learn and have their ideas and beliefs challenged. However, universities receiving hundreds of millions of federal funds annually have denied
students that opportunity and have been hijacked to become venues for the promotion of terrorism, antisemitic harassment and intimidation, unlawful encampments, and in some cases, assaults and riots.
The House of Representatives will not countenance the use of federal funds to indoctrinate students into hateful, antisemitic, anti-American supporters of terrorism. Investigations into campus antisemitism by the Committee on Education and the Workforce and the Committee on Ways and Means have been expanded into a Congress-wide probe across all relevant jurisdictions to address this national crisis. The undersigned Committees will conduct oversight into the use of federal funds at MIT and its learning environment under authorities granted to each Committee.
• The Committee on Education and the Workforce has been investigating your institution since December 7, 2023. The Committee has broad jurisdiction over postsecondary education, including its compliance with Title VI of the Civil Rights Act, campus safety concerns over disruptions to the learning environment, and the awarding of federal student aid under the Higher Education Act.
• The Committee on Oversight and Accountability is investigating the sources of funding and other support flowing to groups espousing pro-Hamas propaganda and engaged in antisemitic harassment and intimidation of students. The Committee on Oversight and Accountability is the principal oversight committee of the US House of Representatives and has broad authority to investigate “any matter” at “any time” under House Rule X.
• The Committee on Ways and Means has been investigating several universities since November 15, 2023, when the Committee held a hearing entitled From Ivory Towers to Dark Corners: Investigating the Nexus Between Antisemitism, Tax-Exempt Universities, and Terror Financing. The Committee followed the hearing with letters to those institutions on January 10, 202
2. First Amendment
Congress shall make no law respecting
an establishment of religion, or
prohibiting the free exercise thereof; or
abridging the freedom of speech, or of
the press; or the right of the people
peaceably to assemble, and to petition
the government for a redress of
grievances.
The Networked Age
Radio
Television
Internet (and Interactive–Web 2.0/Blogs/Wikis)
iPod® (Podcasts, etc.)
Vcasts®
Cell Phone
iPhone®
Digital Signage
Aroma Marketing
WOMM
Silent Publicity
2
3. The Networked Age
Cross Platform
– Print
– Digital Signage*
– Wireless*
– Broadband/Internet*
– TV
Convergence of Distribution
*Formerly referred to as “Alternative Media”
The Networked Age
Cross Platform
News Convergence
– Print
– Digital Signage*
– Wireless*
– Broadband/Internet*
– TV
*Formerly referred to as “Alternative Media”
Basic Media Concepts
Media mix
– The way various types of media are
strategically combined in an advertising
plan
Media vehicle
– A specific TV program, radio station,
iPod® or Internet (Web 2.0)
3
4. M A C T ria d
M
+P+T
A C
M = M e s s a g e A = A u d ie n c e C = C h a n n e l
P = P u rp o s e T = T im in g
Recognizing News
Is the item relevant to a reasonable
number of readers, listeners or
viewers?
Will the readers be interested in
reading it?
Is it timely?
Does story have local hook?
Hard vs. Soft News
Hard News Soft News
News of the day Feature story
Breaking/Immediate Human Interest
Relevant Side bar
Local hook Evergreen
Factual Local hook
Timely
Factual
4
5. What is News?
Timeliness
Impact
Proximity
Controversy
Prominence
Currency
Oddity
What is News?
Information the public should be aware
of (?).
“Something” officials are trying to keep
from the public (?).
Dan Rather – Former CBS News Anchor
(Posed as questions)
Treat Newsmen and Newswomen as
You Would Want Them to Treat You!
Never (well, almost never) play
favorites with reporters.
Get to know them on a first name basis
(relationships).
Make every effort to be fair.
Treat them with trust and consideration.
5
6. What Editors and Reporters
Expect of PR Practitioners
Relationship(s)
Know what news is
Know deadlines
Accuracy
Timeliness
A climate of trust/honesty
Accessibility (when bad news hits)
Establish a Media Policy
Truthful
Factual
Admit problems and mistakes
Responsibility
What’s the Difference?
Off the Record
Not for Attribution
For Background Only
PR Play 9-3
(Page 276)
The Public Relations Practitioner’s Playbook
6
7. On the Record – Off the Record
Know the rules.
Be certain the reporter knows the rules.
Avoid casual comments at all times.
PR Play 9-3
(Page 276)
The Public Relations Practitioner’s Playbook
Not for Attribution
Know the rules.
Be certain the reporter knows the rules.
Anonymous. (Be careful)
PR Play 9-3
(Page 276)
The Public Relations Practitioner’s Playbook
For Background Only
Know the rules.
Be certain the reporter knows the rules.
Avoid casual comments at all times.
PR Play 9-3
(Page 276)
The Public Relations Practitioner’s Playbook
7
8. Getting Coverage In Print and
On The Air
Get to know your local media
Develop relationships
The “Beat” System
Know how to “pitch”
Supply information
Tell the truth
Rejection
Why Hold a News Conference?
To announce item of significant impact.
Major product announcement.
To explain complex issues.
To introduce a new chief executive.
PR Play 9-5
(Page 270)
The Public Relations Practitioner’s Playbook
Key Points to Remember
Almost nothing is “off the record.”
State what you know as fact. Truth is
the only way.
Be prepared. Know your subject,
objective, audience and interviewer.
Expect the worst and have a plan for
dealing with it.
8
9. Key Points continued…
Do not underestimate your interviewer.
He/she has a job to do.
Keep things simple – easy to understand
and follow.
Know what you want to say and get it said
early.
When confronted with a question you are
not prepared for, don’t be afraid to say –
“I don’t know.”
More Key Points...
Get to the interview early. You want
time to get comfortable.
Be a positive force – strong, energetic,
sincere and straightforward.
Detach yourself from the subject
matter.
Remember the importance of body
language.
Even More Key Points...
Practice to a point – of comfort only.
Take a witness or co-presenter if
possible.
You want to take control of every
interview you give.
9
10. 25 Ways to Deal with the
Media
1. Make the CEO responsible for media
relations.
2. Face the facts.
3. Consider the public interest in every
operating decision.
4. Respond quickly.
5. Return calls.
25 Ways continued...
6. Know to whom you are talking.
7. Be a source before you are a
subject.
8. If you want your views represented,
you have to talk.
9. Be prepared.
10. Know your message.
25 Ways continued...
11. Put your story in context.
12. Use everyday language.
13. Don’t speculate.
14. Slow down.
15. You are always on the record.
16. Cage your lawyers.
10
11. 25 Ways continued...
17. Tell the truth – or nothing.
18. Be available.
19. Don’t expect to bat 1.000 (to be
perfect)
20. Be realistic.
21. Don’t take it personally.
25 Ways continued...
22. Control what you can.
23. Know with whom you are dealing.
24. Avoid TV unless you feel you can
speak candidly.
25. Be human.
PR Play 9-10
(Page 277)
The Public Relations Practitioner’s Playbook
News Judgment
Impact
Conflict
Prominence
Proximity
Freshness
Novelty
11
12. Some DOs of Media Relations
Always be available.
Give reporters your cell/home phone
number.
Compliment reporters.
“Covering” for reporters.
Notification of cancellations.
Put facts in perspective.
Respond promptly.
Keep your own set of notes.
Some DON’Ts of
Media Relations
Don’t expect releases to be published
word for word.
Don’t complain to an editor if a story
isn’t published.
Don’t ask to see a story before it’s
printed.
Don’t ask reporters for clippings.
Don’t ask that photos be returned.
(Scan and e-mail JPEGS.)
More DON’Ts of
Media Relations
Don’t try to suppress unfavorable news.
Don’t tell the reporter how to write the
story.
Don’t stress your title or your position.
Don’t argue with anyone who buys ink
by the barrel and paper by the ton.
12
13. A Summary of Tips
Be prepared.
Anticipate sensitive questions.
Be open, honest, thorough and valid.
Never say “No Comment.”
Try to avoid “off the record.”
Think before you speak.
Never lose your temper.
Tips continued...
Don’t let a reporter put words in your
mouth.
Don’t use jargon.
Stick to key message points.
Top 10 Media Relations
Mistakes
10. Lack of preparation.
9. Failure to identify audience.
8. Reluctance to accept responsibility.
7. Inability to show compassion.
6. Failure to focus.
5. Natural bias against reporters.
13
14. Top 10 Mistakes
continued…
4. Inability to shut mouth.
3. Natural tendency to want to sound
more intelligent than we really are.
2. Fear and loathing.
1. Panic.
PR Play 9-11
(Page 280)
The Public Relations Practitioner’s Playbook
“Infodemic”
A complex phenomenon caused by the interaction of
mainstream media, specialist media and Internet sites;
and “informal” media – wireless phones, text
messaging, wikis, Twitters®, pagers, faxes and e-mail,
all transmitting some combination of fact, rumor,
interpretation and propaganda.
David Rothkopf
Chairman and CEO of The Rothkopf Group
“The newest computer can merely
compound, at speed, the oldest problem in
the relations between human beings – and
in the end the communicator will be
confronted with the old problem – of
what to say and how to say it.”
Edward R. Murrow
14
15. Four more tips – No. 1
PR Play 9-1
Reporters like to talk to people who make
news. It is your job to make that person
available and your responsibility to prepare
that newsmaker for the interview.
(Page 259)
The Public Relations Practitioner’s Playbook
Four more tips – No. 2
PR Play 9-3
Preparing the “Pitch”
(Page 263)
The Public Relations Practitioner’s Playbook
Four more tips – No. 3
PR Play 9-12
Building Strong Reporter Relationships
(Page 281)
The Public Relations Practitioner’s Playbook
15