This document contains summaries and excerpts from various presentations and articles on strategic communication and leadership. It discusses key concepts like developing a strategic mindset, effective communication, gaining influence, and qualities of strong leadership. Specifically, it emphasizes that leaders must think strategically, advise constructively, anticipate challenges, and persevere through difficult times with a focus on results. Leaders are also encouraged to develop trust, serve as teachers, and help organizations adapt to changing environments.
This is pdf version of presentation made to New York School Public Relations Association. It is based on "The Public Relations Practitioner's Playbook" and "The ABCs of Strategic Communication" published by AuthorHouse.
Authentic Leadership - Focusing on Strengths and SolutionsTim Bright
My presentation at the 5th Bursa Management Conference in December 2012. The conference is organised by the Bursa Chamber of Commerce and Industry (BTSO) and Peryon (the HR association).
Leadership talk designed to engage Generation Z and Millennials and understand what they believe is important. Relevant now more that ever in the run up to the election.
FanatiCo - turning workplaces into fan-bases
This session presentation, led by Nina Dar of FanatiCo looks, into;
• What is leadership?
• Emotional tagging
• What makes a good leader
• Knowing your team as a leader
• Leading your team
• The challenges of being a leader
www.fanatico-company.com
@FanticoCompany
This is pdf version of presentation made to New York School Public Relations Association. It is based on "The Public Relations Practitioner's Playbook" and "The ABCs of Strategic Communication" published by AuthorHouse.
Authentic Leadership - Focusing on Strengths and SolutionsTim Bright
My presentation at the 5th Bursa Management Conference in December 2012. The conference is organised by the Bursa Chamber of Commerce and Industry (BTSO) and Peryon (the HR association).
Leadership talk designed to engage Generation Z and Millennials and understand what they believe is important. Relevant now more that ever in the run up to the election.
FanatiCo - turning workplaces into fan-bases
This session presentation, led by Nina Dar of FanatiCo looks, into;
• What is leadership?
• Emotional tagging
• What makes a good leader
• Knowing your team as a leader
• Leading your team
• The challenges of being a leader
www.fanatico-company.com
@FanticoCompany
Traits of a Good Leader - Team Building - BlueSky LearningBhaskar Thyagarajan
The best leadership traits that work will come from deep introspection and being honest with oneself. Being a good leader is one of the important part of building a great team.
Grit to Great You’re Stronger Than You ThinkSeta Wicaksana
“Grit, in a word, is stamina. But it’s not just stamina in your effort. It’s also stamina in your direction, stamina in your interests. If you are working on different things but all of them very hard, you’re not really going to get anywhere. You’ll never become an expert.”
Angela Duckworth
This is a presentation based on the book "Invincible Thinking" by the Japanese spiritual guru Ryuho Okawa. He talks about some traits of leaders. More details at www.happyscience.org
A detailed presentation on Leadership. it will have a brief introduction to leadership and how it works.
Introduction
Definition of Leadership
Interpersonal Effectiveness
Leadership
Attributes of a Leader
Differences between management skills and leadership skills
Being a Leader
Holistic Communications
Interpersonal Communications
Personal Interactive Skills
Jungian-type personality indicators
Self Evaluation
Motivating
Maslow’s Hierarchy of Needs
Team building
Coaching
Conflict Management
Thomas-Kilmann Conflict Styles
Self Evaluation
Situations to use conflict styles and consequences
Confronting Conflict.
Problem Solving and Decision Making
Formal Techniques, etc. KT, Alamo, Cause Mapping, etc
Brainstorming
Synergistic Decision Making
Traits of a Good Leader - Team Building - BlueSky LearningBhaskar Thyagarajan
The best leadership traits that work will come from deep introspection and being honest with oneself. Being a good leader is one of the important part of building a great team.
Grit to Great You’re Stronger Than You ThinkSeta Wicaksana
“Grit, in a word, is stamina. But it’s not just stamina in your effort. It’s also stamina in your direction, stamina in your interests. If you are working on different things but all of them very hard, you’re not really going to get anywhere. You’ll never become an expert.”
Angela Duckworth
This is a presentation based on the book "Invincible Thinking" by the Japanese spiritual guru Ryuho Okawa. He talks about some traits of leaders. More details at www.happyscience.org
A detailed presentation on Leadership. it will have a brief introduction to leadership and how it works.
Introduction
Definition of Leadership
Interpersonal Effectiveness
Leadership
Attributes of a Leader
Differences between management skills and leadership skills
Being a Leader
Holistic Communications
Interpersonal Communications
Personal Interactive Skills
Jungian-type personality indicators
Self Evaluation
Motivating
Maslow’s Hierarchy of Needs
Team building
Coaching
Conflict Management
Thomas-Kilmann Conflict Styles
Self Evaluation
Situations to use conflict styles and consequences
Confronting Conflict.
Problem Solving and Decision Making
Formal Techniques, etc. KT, Alamo, Cause Mapping, etc
Brainstorming
Synergistic Decision Making
Fast-paced session covering 12 communication models designed to propel strategic communicators to the highest level. Many were used by President Obama in his re-election campaign. First 36 minutes cover models. Final 24 – time’s yours. “The Dozen”: Obama; MAC Triad; Shannon Weaver; Cracked Egg; Electronic Releases; Hyper Targeting; Conflict Analysis; Audience Fragmentation; Crisis Communication; Media Relations; Key Communicators; Summary (GOST, PRpie; RACE)
Fast-paced session covering 12 communication models designed to propel strategic communicators to the highest level. Many were used by President Obama in his re-election campaign. First 36 minutes cover models. Final 24 – time’s yours. “The Dozen”: Obama; MAC Triad; Shannon Weaver; Cracked Egg; Electronic Releases; Hyper Targeting; Conflict Analysis; Audience Fragmentation; Crisis Communication; Media Relations; Key Communicators; Summary (GOST, PRpie; RACE)
Fast-paced session covering 12 communication models designed to propel strategic communicators to the highest level. Many were used by President Obama in his re-election campaign. First 36 minutes cover models. Final 24 – time’s yours. “The Dozen”: Obama; MAC Triad; Shannon Weaver; Cracked Egg; Electronic Releases; Hyper Targeting; Conflict Analysis; Audience Fragmentation; Crisis Communication; Media Relations; Key Communicators; Summary (GOST, PRpie; RACE)
Color pdf version. A complete look at the advertising profession/strategic communication with assistance from professionals, other practitioners and a number of outstanding books. For Professor Litwin's Introduction to Advertising classes at Rowan (N.J.) University. Visit: www.larrylitwin.com. It incorporates Wells, Moriarty book and the Litwin book (See Chapter 11).
Black and White pdf version. A complete look at the advertising profession/strategic communication with assistance from professionals, other practitioners and a number of outstanding books. For Professor Litwin's Introduction to Advertising classes at Rowan (N.J.) University. Visit: www.larrylitwin.com. It incorporates Wells, Moriarty book and the Litwin book (See Chapter 11).
A complete look at the advertising profession and strategic communication with assistance from professionals, other practitioners and a number of outstanding books. For Professor Litwin's Introduction to Advertising classes at Rowan (N.J.) University. Visit: www.larrylitwin.com. It incorporates Wells, Moriarty book and the Litwin book (See Chapter 11).
Color version. THE PowerPoint for Professor Litwin's Introduction to Public Relations class at Rowan (N.J.) University. A complete look at the strategic communication profession with assistance from professionals, other practitioners and a number of outstanding books. Visit: www.larrylitwin.com.
Includes Chapter 14 (Crises) summary from "The Public Relations Practitioner's Playbook."
Tell it first
Tell it fast
Tell it all
Tell it yourself
Presented at National School Public Relations Association National Seminar - 2012.
Taken from "The Public Relations Practitioner's Playbook" available at www.larrylitwin.com.
Tell it first
Tell it fast
Tell it all
Tell it yourself
Presented at National School Public Relations Association National Seminar - 2012.
Taken from "The Public Relations Practitioner's Playbook" available at www.larrylitwin.com.
This is pdf version of presentation made to New York School Public Relations Association. It is based on "The Public Relations Practitioner's Playbook" and "The ABCs of Strategic Communication" published by AuthorHouse.
This is pdf version of presentation made to New York School Public Relations Association. It is based on "The Public Relations Practitioner's Playbook" and "The ABCs of Strategic Communication" published by AuthorHouse.
Color pdf version. Color version. THE PowerPoint for Professor Litwin's Introduction to Public Relations class at Rowan (N.J.)University. A complete look at the strategic communication profession with assistance from professionals, other practitioners and a number of outstanding books. Visit: www.larrylitwin.com.
Color version. THE PowerPoint for Professor Litwin's Introduction to Public Relations class at Rowan (N.J.)University. A complete look at the strategic communication profession with assistance from professionals, other practitioners and a number of outstanding books. Visit: www.larrylitwin.com.
Color version. THE PowerPoint for Professor Litwin's Introduction to Advertising class at Rowan University. A complete look at the advertising profession with assistance from professionals, other practitioners and a number of outstanding books. For Professor Litwin's Introduction to Advertising classes at Rowan (N.J.) University. Visit: www.larrylitwin.com. It incorporates Wells, Moriarty book and the Litwin book (See Chapter 11).
Color pdf version. A complete look at the advertising profession with assistance from professionals, other practitioners and a number of outstanding books. For Professor Litwin's Introduction to Advertising classes at Rowan (N.J.) University. Visit: www.larrylitwin.com. It incorporates Wells, Moriarty book and the Litwin book (See Chapter 11).
Media Relations the RIGHT way -- the ONLY way.
Principles and practices from the media relations profession. Contact larry@larrylitwin.com with questions or comments.
More from Strategic Counselor; Rowan University-Associate Professor, Ret. (20)
Improving profitability for small businessBen Wann
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Business Valuation Principles for EntrepreneursBen Wann
This insightful presentation is designed to equip entrepreneurs with the essential knowledge and tools needed to accurately value their businesses. Understanding business valuation is crucial for making informed decisions, whether you're seeking investment, planning to sell, or simply want to gauge your company's worth.
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RMD24 | Retail media: hoe zet je dit in als je geen AH of Unilever bent? Heid...BBPMedia1
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Cracking the Workplace Discipline Code Main.pptxWorkforce Group
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As a business owner in Delaware, staying on top of your tax obligations is paramount, especially with the annual deadline for Delaware Franchise Tax looming on March 1. One such obligation is the annual Delaware Franchise Tax, which serves as a crucial requirement for maintaining your company’s legal standing within the state. While the prospect of handling tax matters may seem daunting, rest assured that the process can be straightforward with the right guidance. In this comprehensive guide, we’ll walk you through the steps of filing your Delaware Franchise Tax and provide insights to help you navigate the process effectively.
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8. Getting a Seat at the Table
• Know how to communicate.
• Know what our employer does and the
industry he/she represents.
• Have an “attitude” – think strategically.
• Be a counselor.
• Loyalty, Judgment, Trust, Ethics, Integrity.
• Always be ethical – open, honest, thorough
and valid – the “corporate conscience.”
8
9. Public Relations 101
• Management and counseling function
• Enables organizations to build and maintain
relationships
• Through an understanding of audience
attitudes, opinions and values
• Planned, deliberate and two-way
• Conscience of organization
• Overseer of brand/reputation
• Relationship management
9
11. Public Relations
• “Public relations helps an organization and its
publics adapt mutually to each other.”
• “Public relations is a strategic communication
process that builds mutually beneficial
relationships between organizations and their
publics.”
11
12. Public Relations
•“Public relations is a [two-way] strategic
communication process [management
function] that builds mutually beneficial
relationships between organizations and
their publics.”
Larry’s definition
12
20. Some Questions That
Must Be Answered
1. How do I get to the table?
2. How do I get better control of the
boss?
21. Some Questions That
Must Be Answered
1. How do I get to the table?
2. How do I get better control of the
boss?
3. What are some of the questions I
should be prepared to ask once I
get there (and where is this table,
anyway)? (Why do so many
people want to be at the table?)
22. Maybe – Just Maybe –This is
the Most Important Question Of All
4. Are you willing to accept that I am
going to tell you (the “boss”) what you
need to hear rather than what your
want to hear?
25. There are three types of people
• Managers – achieve goals
• Teachers – HELP [Riney Jordan]
– Hear (listen)
– Educate
– Love/Learn
– Prepare
26. There are three types of people
• Managers – achieve goals
• Teachers – HELP
– Hear (listen)
– Educate
– Love/Learn
– Prepare
• Leaders – go over the horizon to see
what’s out there
27. ABCs of Strategic
Communication
• Anticipate
• Be Prepared
• Communicate Clearly, Concisely,
Consistently, Calculatingly,
Completely (Specifically and Simply)
Open, Honest, Thorough, Valid
27
30. Seven disciplines of a
strategic advisor – according to Jim L.
1. Be trustworthy
31. Seven disciplines of a
strategic advisor
1. Be trustworthy
2. Become a verbal visionary
32. Seven disciplines of a
strategic advisor
1. Be trustworthy
2. Become a verbal visionary
3. Develop a management perspective
33. Seven disciplines of a
strategic advisor
1. Be trustworthy
2. Become a verbal visionary
3. Develop a management perspective
4. Think strategically
34. Seven disciplines of a
strategic advisor
1. Be trustworthy
2. Become a verbal visionary
3. Develop a management perspective
4. Think strategically
5. Be a window to tomorrow
35. Seven disciplines of a
strategic advisor
1. Be trustworthy
2. Become a verbal visionary
3. Develop a management perspective
4. Think strategically
5. Be a window to tomorrow
6. Advise constructively
36. Seven disciplines of a
strategic advisor…according to Jim L.
1. Be trustworthy
2. Become a verbal visionary
3. Develop a management perspective
4. Think strategically
5. Be a window to tomorrow
6. Advise constructively
7. Show the boss how to use your advice
37. James Baker…
Leadership
“Knowing what to do and then doing it.”
37
38. President Carter…
“Leaders whose messages are not
changing (or reinforcing) behavior
are not true leaders. In fact, they
are ‘MIS leaders’.”
38
39. Leaders
• Choose to lead by stepping out of the
darkness and taking others with you.
• Make decisions they have to make even
when they might have dangerous
consequences
39
40. In the Eye of the Storm:
Lessons in Leadership
A real life example of Leadership
From Les Hirsch – CEO
Touro Infirmary
New Orleans, Louisiana
40
41. Leadership
Requires Courage, Tenacity, Perseverance and
Mental Toughness
Must Make Difficult Decisions
Must be Inspirational and Create Hope, Optimism and
Enthusiasm for the Future
Never, Never, Never Give Up………
41
44. Know Your Destination…
Hit the ground running…and…be sure you are
going in the right direction!!!
But remember – It’s the journey, not the
destination.
44
45. It Always Takes A Great Team
Because…Failure Is Not An Option
45