This document provides an overview of the schedule and topics for a public relations course. The March 27th schedule includes an AP style quiz, chapters on message and medium, cognitive dissonance theory, and upcoming assignments. It discusses techniques for choosing the right message and medium, understanding cognitive dissonance, and the elaboration likelihood model for persuasion. Examples are provided for cognitive dissonance and choosing an appropriate medium. The document also covers guidelines for working with the media, conducting interviews, correcting errors, and judging newsworthiness. Upcoming assignments include conducting an interview and reading the next chapter.
The document provides an overview of media relations and the news media. It discusses the purpose of media relations as building awareness, creating understanding, developing public image and publicizing new products or services. It also outlines the key aspects of proactive and reactive media relations strategies. The document then provides guidance on understanding what constitutes news, media lead times, the roles and obligations of spokespeople during interviews, and a four-step process for effective media interviews.
The document summarizes the Yale approach to persuasion, which outlines four key processes - attention, comprehension, acceptance, and retention. It then discusses four variables that influence acceptance of arguments: the source, the communication, the audience, and audience reactions. Key factors about audiences that influence persuasion are also presented, such as intelligence, personality traits, ego-involvement, and persistence of opinion change over time with repetition and active participation.
Message Development: The Secrets of Creating a Sticky MessageKathy McShea
This popular presentation reviews the fundamentals to developing a message that sticks. We advocate use of the message box and provide plenty of real-world examples so you can see how it works.
This document provides guidance on developing effective messages for public relations. It discusses:
- The communicative nature of PR and importance of understanding the communication process.
- Developing messages using both science (adhering to grammar rules) and art (manipulative and innovative language).
- Creating a fact file and making the message a means to an end, driven by skillful wording for mutual intelligibility.
- Addressing issues like information overload, objective cognitive limits, and subjective interest limits through distinctive, concise, clear, simple, consistent, interesting, relevant and personal messaging.
- Tips for hitting the target audience effectively by considering preferences, tone, calls to action, conciseness, and
The Yale approach to persuasion and attitude change specifies four processes (attention, comprehension, acceptance, retention) and four variables (source, communication, audience, audience reactions) that determine the effectiveness of persuasion. The document then provides details on each of these processes and variables, including how the credibility and characteristics of the source, the content and framing of the communication, and the traits and views of the audience can influence persuasion and the persistence of attitude change over time.
This document provides feedback on exam responses and guidance on how to improve answers from a C to an A grade when discussing how media texts appeal to audiences. It recommends discussing the complex relationship between media construction and audience appeal, using encoding/decoding theory, linking points to specific audience types, comparing/contrasting texts, and applying a four-stage formula of identifying a point, linking it to an audience, justifying the appeal, and giving an example. It also addresses common errors and provides homework assigning a multi-part question analyzing the audience appeal of different TV texts.
The document discusses persuasive communication techniques. It recommends mirroring the other person's tone, rate of speech, body language, and eye contact to be successful. It notes that people notice body language the most at 55% compared to words at 7% and tonality at 38%. To persuade, one must understand that not everyone will agree and consider psychological factors. Forming persuasive arguments based on people's core attitudes, values, and beliefs is key. The document outlines a success cycle of potential, action, beliefs/attitudes, and results. It provides strategies like associating with positive people, reading motivational material, developing a winner's attitude, and believing in one's ability.
The document provides an overview of media relations and the news media. It discusses the purpose of media relations as building awareness, creating understanding, developing public image and publicizing new products or services. It also outlines the key aspects of proactive and reactive media relations strategies. The document then provides guidance on understanding what constitutes news, media lead times, the roles and obligations of spokespeople during interviews, and a four-step process for effective media interviews.
The document summarizes the Yale approach to persuasion, which outlines four key processes - attention, comprehension, acceptance, and retention. It then discusses four variables that influence acceptance of arguments: the source, the communication, the audience, and audience reactions. Key factors about audiences that influence persuasion are also presented, such as intelligence, personality traits, ego-involvement, and persistence of opinion change over time with repetition and active participation.
Message Development: The Secrets of Creating a Sticky MessageKathy McShea
This popular presentation reviews the fundamentals to developing a message that sticks. We advocate use of the message box and provide plenty of real-world examples so you can see how it works.
This document provides guidance on developing effective messages for public relations. It discusses:
- The communicative nature of PR and importance of understanding the communication process.
- Developing messages using both science (adhering to grammar rules) and art (manipulative and innovative language).
- Creating a fact file and making the message a means to an end, driven by skillful wording for mutual intelligibility.
- Addressing issues like information overload, objective cognitive limits, and subjective interest limits through distinctive, concise, clear, simple, consistent, interesting, relevant and personal messaging.
- Tips for hitting the target audience effectively by considering preferences, tone, calls to action, conciseness, and
The Yale approach to persuasion and attitude change specifies four processes (attention, comprehension, acceptance, retention) and four variables (source, communication, audience, audience reactions) that determine the effectiveness of persuasion. The document then provides details on each of these processes and variables, including how the credibility and characteristics of the source, the content and framing of the communication, and the traits and views of the audience can influence persuasion and the persistence of attitude change over time.
This document provides feedback on exam responses and guidance on how to improve answers from a C to an A grade when discussing how media texts appeal to audiences. It recommends discussing the complex relationship between media construction and audience appeal, using encoding/decoding theory, linking points to specific audience types, comparing/contrasting texts, and applying a four-stage formula of identifying a point, linking it to an audience, justifying the appeal, and giving an example. It also addresses common errors and provides homework assigning a multi-part question analyzing the audience appeal of different TV texts.
The document discusses persuasive communication techniques. It recommends mirroring the other person's tone, rate of speech, body language, and eye contact to be successful. It notes that people notice body language the most at 55% compared to words at 7% and tonality at 38%. To persuade, one must understand that not everyone will agree and consider psychological factors. Forming persuasive arguments based on people's core attitudes, values, and beliefs is key. The document outlines a success cycle of potential, action, beliefs/attitudes, and results. It provides strategies like associating with positive people, reading motivational material, developing a winner's attitude, and believing in one's ability.
The document discusses feedback received from an audience on a survey about a movie trailer. It analyzed quantitative data from the survey responses, which showed that over 50% of respondents understood the noir genre. Key feedback was that the trailer needed to focus more on portraying the narrative. Additional questions confirmed that narration and acting most needed improving. In conclusion, the document states that audience feedback indicated a need to reshoot portions of the trailer to address issues with narration and acting that could not be fixed in post-production.
Persuasion is defined as the act of trying to convince someone of something, or the means of convincing someone to do something
Persuasive communication involves enthusiasm, animation, audience, participation, authenticity and spontaneity
Persuasive communication is any message that is intended to shape, reinforce, or change the responses. of another or others
This document provides guidance on developing effective messages to communicate research findings to policymakers. It stresses that research is often not acted upon due to poor communication that fails to reach the intended audience. To have impact, research must be tailored and communicated to the right people using the right tools. Key messages should be designed with the target audience in mind, be memorable, limited in number, and answer "why they should care." Effective messages are relevant, compelling, clear, concise, and action-oriented using techniques like the AIDA rule to attract attention, raise interest, encourage desire for action, and prompt a solution.
This document discusses different types of claims, factors that influence decision making, skills related to critical thinking, and different types of evidence and reasoning. It identifies claims of fact, value, and policy and voluntary vs involuntary decision making influences like authority, peers and groupthink. It also mentions verbal ability, social competence, precedent, statistical, testimonial and hearsay evidence as well as inductive reasoning to create generalizations, deductive reasoning to apply them, and fallacies as errors in reasoning.
The document discusses how to determine audience and choose an appropriate writing style. It addresses understanding the audience's knowledge, attitudes, and needs to decide what information to include. It also covers analyzing the writer's purpose, attitude, and the audience's expectations to choose an appropriate role. Finally, it discusses how the relationship between the audience and writer influences the selection of a language level.
This document discusses techniques for radio interviews. It notes that radio interviews have different styles and starting points. The most difficult and important type is the political interview, as you must carefully avoid losing the subject while keeping the audience engaged. When interviewing, listeners should listen to answers without dominating with questions, understand and engage with the interviewee, and only challenge answers if it improves the conversation quality. Interviewing someone about a close subject is a huge responsibility, so don't force unsure interviews due to long-term consequences.
The document discusses persuasive speaking and the objectives of altering an audience's beliefs, attitudes, opinions, values, and behaviors. When persuading an audience, the speaker takes a standpoint or mental perspective from which they view and evaluate the topic. The speaker's objective is to prompt the audience to change their thinking and potentially take action.
This document contains information and instructions for a persuasive speech assignment. Students are asked to write and present a 2-minute persuasive speech on a self-selected topic. They must develop a survey to collect audience feedback, write a draft and final outline/speech, and cite at least 3 sources. The speech should be conversational in style and include an opening argument, body with supporting evidence, and closing argument. Students are evaluated on their survey, writing process, and speech delivery.
Everything we need to know about the radio program format - Interview.
This focuses primarily on interviews in radio, although it can be applied in other on air interviews too.
This document discusses the importance of considering audience when writing academic papers. It emphasizes that writers should understand who their audience is, what they already know about the topic, and what they need to know to understand the paper. The document provides questions for writers to ask themselves about their audience to help tailor the paper appropriately. It also stresses the importance of tone, organization, and using a "known-new contract" to ensure the audience can easily follow the line of reasoning. Overall, the key message is that understanding the audience is vital for effective academic writing.
This webinar examines your role dealing with the media. Knowing how to respond to tough questions from reporters representing print, broadcast and online media can be a challenge. We will provide you with insight about how the media works, what they want and how to drive home your talking points when answering their questions. By understanding how reporters think and what they are looking for, you can better plan your strategy for responding to their questions while controlling your message.
A press conference is an event where journalists are invited to ask questions of speakers on a particular topic. It is important for reporters to prepare well for press conferences by having questions ready. During the event, reporters may need to be assertive to get their questions answered as it can be chaotic with many journalists shouting questions at once. The goal of reporters should be to get past any PR statements and push for facts, specifics and tough questions rather than letting speakers make broad generalizations.
This document provides feedback on exam responses about how media texts appeal to audiences. It notes that many responses were graded C or D because they oversimplified the complex relationship between media construction and audience appeal. The document offers guidance on how to move responses to an A grade level by fully discussing this complexity, using encoding/decoding theory, linking points to specific audience types, comparing/contrasting texts, and applying a four-stage formula of identifying a point, linking it to an audience, justifying the appeal, and giving an example. It also provides examples of stronger and weaker responses and common student errors regarding cinematography and Mad Men to help improve answers. Finally, it provides a homework assignment requiring analysis of targeted audiences and appeals
This document discusses message development strategies in public relations. It provides definitions of public relations from various sources that emphasize strategic communication and establishing goodwill between an organization and its publics. The document also outlines the key elements of the communication process for effective message development. These include the sender-receiver, the message itself, and the communication channel. Understanding these elements and how they interact is important for public relations practitioners to maximize the impact of their communication and become effective communicators.
This document discusses analyzing your audience when developing a speech. It provides questions to consider about the audience, including whether they will find the subject useful or interesting, their existing knowledge of the topic, demographic characteristics, and attitude toward the subject. The speaker should gauge whether the audience's attitude is favorable, indifferent, or opposed in order to tailor their approach accordingly - reinforcing positive attitudes, stimulating interest for indifferent audiences, and finding common ground or providing information to opposed audiences. Understanding the audience is key to developing an effective speech.
Persuasive Communication Techniques: 3 Ways To Communicate To Get What You WantMichael Lee
Over the years, persuasive communication techniques have helped a lot of people gain more control over their lives. These people have successfully developed a stronger sense of self and have gained a better understanding of other people as well.
If your target audience doesn't know about your campaign, you might as well not be campaigning. This deck from WAN takes you through the basics of gaining visibility for your campaign, as well as tips on engaging a variety of media outlets. More can always be found on our free Strategic Advocacy Course, available here: http://worldanimal.net/our-programs/strategic-advocacy-course-new/about
The document provides an overview of strategic communications and interacting with the media. It discusses the changing media landscape, importance of developing a communications strategy, and outlines steps for effective media interaction. These include understanding reporter styles, maintaining message control through bridging and flagging, enhancing delivery with examples and emotion, and being prepared with tested key messages while avoiding guesses or criticism of the media. The goal is to shape public and stakeholder perceptions through strategic, on-message interactions with reporters.
The document provides guidance on effectively communicating with the media and influencing readers through five key steps - understanding the media, crafting the right message, choosing the appropriate spokesperson, handling journalists, and maintaining credibility. It outlines best practices for crafting concise yet comprehensive messages, preparing the spokesperson, managing different types of journalists, and answering difficult questions while staying on message. The overall aim is to control the narrative and share your story in a positive, strategic manner.
This document discusses various ways that researchers can inform and influence policy. It begins by outlining some established channels for submitting evidence to policymaking bodies, such as public bill committees and select committee inquiries. It then poses some questions about whether researchers should simply make their evidence available or try to more proactively target and communicate it to relevant policy teams. The rest of the document explores some pros and cons of both informing and influencing policy, and discusses some principles of effective policy influencing like understanding processes, building relationships, and reflecting on what works.
CharityComms: What does a good communications strategy look like?Ben Matthews
The document provides guidance on developing an effective communications strategy by answering six key questions: 1) What resources do you have? 2) What are your goals? 3) Who is your target audience? 4) What is your message frame? 5) What is your core message? 6) What tactics will you use? It stresses starting by assessing available resources, setting goals and understanding the audience before crafting the frame, message and selecting appropriate tactics like events or social media. Regular evaluation of strategies is also recommended to improve future efforts.
The document discusses feedback received from an audience on a survey about a movie trailer. It analyzed quantitative data from the survey responses, which showed that over 50% of respondents understood the noir genre. Key feedback was that the trailer needed to focus more on portraying the narrative. Additional questions confirmed that narration and acting most needed improving. In conclusion, the document states that audience feedback indicated a need to reshoot portions of the trailer to address issues with narration and acting that could not be fixed in post-production.
Persuasion is defined as the act of trying to convince someone of something, or the means of convincing someone to do something
Persuasive communication involves enthusiasm, animation, audience, participation, authenticity and spontaneity
Persuasive communication is any message that is intended to shape, reinforce, or change the responses. of another or others
This document provides guidance on developing effective messages to communicate research findings to policymakers. It stresses that research is often not acted upon due to poor communication that fails to reach the intended audience. To have impact, research must be tailored and communicated to the right people using the right tools. Key messages should be designed with the target audience in mind, be memorable, limited in number, and answer "why they should care." Effective messages are relevant, compelling, clear, concise, and action-oriented using techniques like the AIDA rule to attract attention, raise interest, encourage desire for action, and prompt a solution.
This document discusses different types of claims, factors that influence decision making, skills related to critical thinking, and different types of evidence and reasoning. It identifies claims of fact, value, and policy and voluntary vs involuntary decision making influences like authority, peers and groupthink. It also mentions verbal ability, social competence, precedent, statistical, testimonial and hearsay evidence as well as inductive reasoning to create generalizations, deductive reasoning to apply them, and fallacies as errors in reasoning.
The document discusses how to determine audience and choose an appropriate writing style. It addresses understanding the audience's knowledge, attitudes, and needs to decide what information to include. It also covers analyzing the writer's purpose, attitude, and the audience's expectations to choose an appropriate role. Finally, it discusses how the relationship between the audience and writer influences the selection of a language level.
This document discusses techniques for radio interviews. It notes that radio interviews have different styles and starting points. The most difficult and important type is the political interview, as you must carefully avoid losing the subject while keeping the audience engaged. When interviewing, listeners should listen to answers without dominating with questions, understand and engage with the interviewee, and only challenge answers if it improves the conversation quality. Interviewing someone about a close subject is a huge responsibility, so don't force unsure interviews due to long-term consequences.
The document discusses persuasive speaking and the objectives of altering an audience's beliefs, attitudes, opinions, values, and behaviors. When persuading an audience, the speaker takes a standpoint or mental perspective from which they view and evaluate the topic. The speaker's objective is to prompt the audience to change their thinking and potentially take action.
This document contains information and instructions for a persuasive speech assignment. Students are asked to write and present a 2-minute persuasive speech on a self-selected topic. They must develop a survey to collect audience feedback, write a draft and final outline/speech, and cite at least 3 sources. The speech should be conversational in style and include an opening argument, body with supporting evidence, and closing argument. Students are evaluated on their survey, writing process, and speech delivery.
Everything we need to know about the radio program format - Interview.
This focuses primarily on interviews in radio, although it can be applied in other on air interviews too.
This document discusses the importance of considering audience when writing academic papers. It emphasizes that writers should understand who their audience is, what they already know about the topic, and what they need to know to understand the paper. The document provides questions for writers to ask themselves about their audience to help tailor the paper appropriately. It also stresses the importance of tone, organization, and using a "known-new contract" to ensure the audience can easily follow the line of reasoning. Overall, the key message is that understanding the audience is vital for effective academic writing.
This webinar examines your role dealing with the media. Knowing how to respond to tough questions from reporters representing print, broadcast and online media can be a challenge. We will provide you with insight about how the media works, what they want and how to drive home your talking points when answering their questions. By understanding how reporters think and what they are looking for, you can better plan your strategy for responding to their questions while controlling your message.
A press conference is an event where journalists are invited to ask questions of speakers on a particular topic. It is important for reporters to prepare well for press conferences by having questions ready. During the event, reporters may need to be assertive to get their questions answered as it can be chaotic with many journalists shouting questions at once. The goal of reporters should be to get past any PR statements and push for facts, specifics and tough questions rather than letting speakers make broad generalizations.
This document provides feedback on exam responses about how media texts appeal to audiences. It notes that many responses were graded C or D because they oversimplified the complex relationship between media construction and audience appeal. The document offers guidance on how to move responses to an A grade level by fully discussing this complexity, using encoding/decoding theory, linking points to specific audience types, comparing/contrasting texts, and applying a four-stage formula of identifying a point, linking it to an audience, justifying the appeal, and giving an example. It also provides examples of stronger and weaker responses and common student errors regarding cinematography and Mad Men to help improve answers. Finally, it provides a homework assignment requiring analysis of targeted audiences and appeals
This document discusses message development strategies in public relations. It provides definitions of public relations from various sources that emphasize strategic communication and establishing goodwill between an organization and its publics. The document also outlines the key elements of the communication process for effective message development. These include the sender-receiver, the message itself, and the communication channel. Understanding these elements and how they interact is important for public relations practitioners to maximize the impact of their communication and become effective communicators.
This document discusses analyzing your audience when developing a speech. It provides questions to consider about the audience, including whether they will find the subject useful or interesting, their existing knowledge of the topic, demographic characteristics, and attitude toward the subject. The speaker should gauge whether the audience's attitude is favorable, indifferent, or opposed in order to tailor their approach accordingly - reinforcing positive attitudes, stimulating interest for indifferent audiences, and finding common ground or providing information to opposed audiences. Understanding the audience is key to developing an effective speech.
Persuasive Communication Techniques: 3 Ways To Communicate To Get What You WantMichael Lee
Over the years, persuasive communication techniques have helped a lot of people gain more control over their lives. These people have successfully developed a stronger sense of self and have gained a better understanding of other people as well.
If your target audience doesn't know about your campaign, you might as well not be campaigning. This deck from WAN takes you through the basics of gaining visibility for your campaign, as well as tips on engaging a variety of media outlets. More can always be found on our free Strategic Advocacy Course, available here: http://worldanimal.net/our-programs/strategic-advocacy-course-new/about
The document provides an overview of strategic communications and interacting with the media. It discusses the changing media landscape, importance of developing a communications strategy, and outlines steps for effective media interaction. These include understanding reporter styles, maintaining message control through bridging and flagging, enhancing delivery with examples and emotion, and being prepared with tested key messages while avoiding guesses or criticism of the media. The goal is to shape public and stakeholder perceptions through strategic, on-message interactions with reporters.
The document provides guidance on effectively communicating with the media and influencing readers through five key steps - understanding the media, crafting the right message, choosing the appropriate spokesperson, handling journalists, and maintaining credibility. It outlines best practices for crafting concise yet comprehensive messages, preparing the spokesperson, managing different types of journalists, and answering difficult questions while staying on message. The overall aim is to control the narrative and share your story in a positive, strategic manner.
This document discusses various ways that researchers can inform and influence policy. It begins by outlining some established channels for submitting evidence to policymaking bodies, such as public bill committees and select committee inquiries. It then poses some questions about whether researchers should simply make their evidence available or try to more proactively target and communicate it to relevant policy teams. The rest of the document explores some pros and cons of both informing and influencing policy, and discusses some principles of effective policy influencing like understanding processes, building relationships, and reflecting on what works.
CharityComms: What does a good communications strategy look like?Ben Matthews
The document provides guidance on developing an effective communications strategy by answering six key questions: 1) What resources do you have? 2) What are your goals? 3) Who is your target audience? 4) What is your message frame? 5) What is your core message? 6) What tactics will you use? It stresses starting by assessing available resources, setting goals and understanding the audience before crafting the frame, message and selecting appropriate tactics like events or social media. Regular evaluation of strategies is also recommended to improve future efforts.
Effective communication and working with the mediaMeTApresents
Presentation on effective communications and tips for the CSOs on how to work with the media by Andrew Chetley, MeTA Secretariat, during the MeTA Uganda CSO workshop, April 2009.
The document provides guidance on effective messaging and testimony for promoting policy goals. It discusses identifying key messages and stories, framing discussions positively, preparing fact sheets, and practicing question-and-answer sessions. Tips are given for public speaking, staying on message, telling impactful stories, and responding to different types of questions. The overall aim is to help participants communicate their policy expertise and goals in a clear, persuasive manner.
This is a presentation I gave in back to back workshops for department heads and public service personnel of a local municipality. The intent was to help them better understand the role of the media and how they can do a better job of communicating on behalf of the city to build citizen trust.
The document discusses different types of speeches, including informative, persuasive, and special occasion speeches. It provides examples and strategies for each type. For informative speeches, it discusses organizing information by topics like people, events, processes, concepts, and issues. For persuasive speeches, it discusses establishing credibility, appealing to listeners' needs and motivations, and avoiding logical fallacies. For special occasion speeches, it provides examples like those given for introductions, acceptances, presentations, toasts, and inspirational purposes.
This document discusses effective communication within teams and organizations. It covers communication theory and skills like listening and feedback. The importance of communication in establishing a common purpose and vision is explained. Motivational factors and a leader's role in supporting team members are also addressed. An assessment task at the end lists questions about communication, purpose, motivation, and leadership.
This document provides 7 strategies for driving engagement in written content: 1) Take the perspective of the audience, 2) Define the audience, 3) Focus on a clear purpose and call to action, 4) Increase relevance by addressing audience questions, 5) Increase relevance by including helpful details, 6) Connect with the audience using an appropriate voice and word choice, and 7) Design the content to be accessible and encourage interaction and sharing. The key is to understand the audience, focus the content on their needs and questions, and use formatting and design to make the content easy to consume. Measuring engagement metrics provides feedback to further improve relevance and results.
2. The document outlines best practices for public relations professionals to utilize when interacting with media, such as knowing their beats and deadlines, being available and responsive, and maintaining honesty and fairness. It also discusses utilizing tools like press releases, news conferences, and junkets to disseminate information to journalists. Additionally, the document notes the importance of adapting to changes in the media industry.
[SUMMARY
SUMA/Orchard Social Marketing is a partnership between two social marketing firms formed in 2002. They have conducted social marketing campaigns on a wide range of topics from adolescent health to vaccines. Social marketing is a process aimed at promoting behavior change through research-driven campaigns. It differs from traditional advertising in its focus on behavior change, consumer research, and holistic approaches. Effective social marketing campaigns are built on formative research with target audiences to inform all aspects of campaign development.
This document discusses principles of persuasive communication and strategies for designing effective persuasive messages. It covers:
- Establishing clear communication objectives like creating awareness or stimulating action.
- Choosing appropriate media and message strategies based on the target audience's media consumption habits.
- Factors that influence a message's persuasiveness, like the source's credibility, presenting both sides of an issue, and explicitly stating conclusions.
- Aspects of language use that can impact persuasiveness, such as avoiding jargon, biased terms, and deceitful language.
The document provides an overview of media advocacy and strategies for communicating with the media. It discusses developing key messages, framing issues, identifying what makes a story newsworthy, understanding how the media operates, and tips for effective media relations such as being prepared, focusing interviews, and telling your story through your responses.
The document provides guidance on strategic communications and the role of associations in a post-Wisconsin political environment. It recommends developing a communications plan that goes beyond traditional media to reach target audiences, prioritizing dissemination over media relations. Associations are advised to determine their strengths and priorities, find consensus to avoid division, and focus initially on internal communications to solidify their position.
This document provides media relations resources for physicians attending the Family Medicine Congressional Conference in May 2012. It includes contact information for two public relations strategists and an overview of AAFP's online media center. The bulk of the document outlines best practices for media interviews, including tips for print, radio and television interviews, as well as strategies for crafting clear messages and answering difficult questions. Physicians are provided with materials to help effectively communicate their viewpoints to reporters.
The document provides information about University Communications at SMSU including:
1) University Communications oversees media relations, publications, photography services, and sports information. It connects the university to the community through news releases, expert sources, and promoting campus events.
2) They write articles for university publications, produce a radio program and television shows, and distribute news updates. They also maintain calendars of events and websites.
3) The document discusses human nature and relationships being important for public relations. It provides tips for working with the media and conducting interviews.
Essential Tools for Modern PR Business .pptxPragencyuk
Discover the essential tools and strategies for modern PR business success. Learn how to craft compelling news releases, leverage press release sites and news wires, stay updated with PR news, and integrate effective PR practices to enhance your brand's visibility and credibility. Elevate your PR efforts with our comprehensive guide.
Here is Gabe Whitley's response to my defamation lawsuit for him calling me a rapist and perjurer in court documents.
You have to read it to believe it, but after you read it, you won't believe it. And I included eight examples of defamatory statements/
El Puerto de Algeciras continúa un año más como el más eficiente del continente europeo y vuelve a situarse en el “top ten” mundial, según el informe The Container Port Performance Index 2023 (CPPI), elaborado por el Banco Mundial y la consultora S&P Global.
El informe CPPI utiliza dos enfoques metodológicos diferentes para calcular la clasificación del índice: uno administrativo o técnico y otro estadístico, basado en análisis factorial (FA). Según los autores, esta dualidad pretende asegurar una clasificación que refleje con precisión el rendimiento real del puerto, a la vez que sea estadísticamente sólida. En esta edición del informe CPPI 2023, se han empleado los mismos enfoques metodológicos y se ha aplicado un método de agregación de clasificaciones para combinar los resultados de ambos enfoques y obtener una clasificación agregada.
Acolyte Episodes review (TV series) The Acolyte. Learn about the influence of the program on the Star Wars world, as well as new characters and story twists.
04062024_First India Newspaper Jaipur.pdfFIRST INDIA
Find Latest India News and Breaking News these days from India on Politics, Business, Entertainment, Technology, Sports, Lifestyle and Coronavirus News in India and the world over that you can't miss. For real time update Visit our social media handle. Read First India NewsPaper in your morning replace. Visit First India.
CLICK:- https://firstindia.co.in/
#First_India_NewsPaper
An astonishing, first-of-its-kind, report by the NYT assessing damage in Ukraine. Even if the war ends tomorrow, in many places there will be nothing to go back to.
4. (Cognitive)Dissonance Theory
People tend to seek only messages that are
consonant with their attitudes; they do not
seek out dissonant messages.
Four rings of defense
Selective exposure
Selective attention
Selective perception
Selective retention
5. Example of Cognitive
Dissonance
Consider someone who buys an expensive car but
discovers that it is not comfortable on long drives.
Dissonance exists between their beliefs that they
have bought a good car and that a good car should
be comfortable.
Dissonance could be eliminated by deciding that it
does not matter since the car is mainly used for
short trips (reducing the importance of the dissonant
belief) or focusing on the cars strengths such as
safety, appearance, handling (thereby adding more
consonant beliefs).
The dissonance could also be eliminated by getting
rid of the car, but this behavior is a lot harder to
achieve than changing beliefs.
6. Understanding Cognitive
Dissonance
List two things that you have cognitive dissonance
about—that is, things you don’t wish to know anything
about—and explain why.
These things could be anything at all—horror
movies, toothpaste commercials, a type of music, a
political candidate, someone else’s problems, the state of
the ozone layer, etc.
1. What is the most common technique you use to
avoid information about these things?
2. If you were trying to reach someone like yourself
with information on these things, what approach
would you try?
7. Elaboration Likelihood Model
Persuasive messages are transmitted and received through two
different routes:
•The Central Route – Used by people who think about messages
extensively before becoming persuaded
•The Peripheral Route – Used by those who are unable or unwilling
to spend time thinking about a message.
8. Things to Note about ELM
Personally relevant issues are more likely to
be processed on the central route; issues with
little relevance take the peripheral route
Certain individuals have a need for cognitive
clarity, regardless of the issue; these people
will work through many of the ideas and
arguments they hear and will generally use the
central route.
Distraction disrupts elaboration
Repetition may increase the possibility of
elaboration.
9. Practical Advice for the
Persuader
If listeners are motivated and able to elaborate
a message, rely on factual arguments
Weak arguments can backfire
If listeners are unwilling to elaborate a
message you should favor the peripheral route
with packaging rather than content
When using the peripheral route remember
that the effects will probably be fragile
10. Persuasive Strategies
Identification
Suggestion of Action
Familiarity and Trust
Clarity
11. Compliance Strategies
Persuasive strategies designed to gain
agreement through techniques of persuasion
based not on reasoned argument but on some
other method of enticement.
Sanction strategies – use rewards and
punishments controlled by either audience
members themselves or as a result of the
situation.
Appeal strategies – call upon the audience to help
or come to the aid of the communicator or a third
party.
Command Strategies – Direct
requests, Explanation, Hints
12. Argument Strategies
Persuasive strategies designed to oppose
another point of view and to persuade
Reasoned Argument – logical argument
MotivatedSequence
Imagined Q&A
Message aimed at attitude change
Appeal – Using emotion techniques to
Emotional
persuade an audience
Symbols,emotive language and entertainment
Dear Sophie Video
14. Choosing the Appropriate Medium
or Media
Determine Target Audience
Timing
Budget
Which medium reaches the broadest segment of
your target audience at the lowest cost?
Which medium has the highest credibility and
what does it cost?
Which medium will deliver your message within
the time constraints necessary for it to be
effective?
Should a single medium be used or a combination
of complementary media?
15. Advantages and Disadvantages of
Media Selections
Newspapers
Magazines
Radio
Television
Direct Mail
Outdoor
The Internet
16. Negotiating Media Buys
Negotiate rates
Negotiate positioning
Negotiate additional opportunities
Negotiate added value
17. Examples of Media Pricing
Kansas City Star
Glamour Magazine
Facebook
18. Choosing the Right Medium
1. Who are your target audiences here in order of
priority? Why them? Why in that order?
2. What would you like to say to them? Would you be
informative? Persuasive? Combination?
3. In what form do you think they would be most likely
to ―listen‖ to what you have to say? That is to say, do
you think they’re basically newspaper readers? TV
watchers? Telephone chatters?
4. What medium, or combination of media, would you
use to get your message out to your targets? Why
these media?
5. Are there any media you wouldn’t use? Why
wouldn’t you?
20. What is news?
Consequence
Interest
Timeliness
Proximity
Prominence
21. Working with the Media
Get to know journalists’ jobs
Get to know journalists as people
Carolyn Long –
Julius Karash – KC
KCTV5
Business Journal
22. Guidelines for Dealing with the
Media
Always be honest
Establish ground rules early on your
relationship
Always answer a reporter’s phone calls
Give media people what they want, not what
you want
Don’t bombard journalists
Don’t assume reporters are out to get you
Don’t try to intimidate reporters
Don’t plead your case or follow up on stories
23. Guidelines for Interviews
Keep everything on the record
Provide background
Know the topic
Anticipate touchy questions
Answer questions that are already a matter of public
record
Be completely honest
Answer questions directly
If you don’t know the answer say so
Keep it cordial, no matter what happens
Look professional
Offer help later if needed, and give it
24. Guidelines for Correcting Errors
Always be as diplomatic as possible
Contact the reporter immediately
Remain calm and courteous
If the story has already been run, ask for a
correction
Ask if there’s anything you can do in the future
to prevent this sort of thing from happening
again
25. Judging Newsworthiness
Which of the following happenings would most likely
be considered newsworthy by your local newspaper?
Explain why or why not. If it’s not already, how could
you make each happening more newsworthy?
1. Your company’s annual picnic (date and place, etc.)
2. The promotion of your company’s vice president of
engineering to senior vice president of research and
development.
3. The death of one of your company’s longtime
employees.
4. Your company’s quarterly earnings statement.
5. The wedding of your corporate CEO.
6. The latest information on your company’s newest
product.
26. Media Directories
Bacon’s PR and Media Information Systems
Editor & Publisher
Standard Rate and Data Services
28. Getting your Message to the
Media
Broadcast Cover Letter
Press Kits
NASA - The Final Flight of Discovery
PPG Aerospace
What items might you include in a press kit for an
announcement of a new product?
29. Upcoming Assignments
Interview
Determine interviewee and alternate
Draft 5-10 interview questions
Contact interviewee and set-up time for interview
Conduct a 15-20 minute interview
Write 2 page summary of interview. Include
quotes.
Read through Chapter 6