Media revision
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Universal has a 67% stake in Working Title films, allowing Working Title to benefit from Universal's large marketing budgets and converged media empire. Despicable Me 2 was a huge success for Universal, earning $970 million globally thanks to an extensive marketing campaign across 100+ partners. Furious 7 also had a very successful marketing campaign, including a trailer with 40 million views, and went on to earn $1.489 billion worldwide. While media ownership can allow for large successful campaigns, it may also concentrate control in the hands of a few major studios.
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Film case study- Fantastic Beasts and Where to Find Them
Fantastic Beasts and Where to Find Them had a budget of $180 million and grossed $607.9 million worldwide. It was produced by Heyday Films and distributed by Warner Bros. Pictures. Warner Bros. used various marketing techniques like trailers and publicity photos to promote the film. Modern technologies like social media, streaming services, and IMAX were integral to the film's production, distribution, and consumption by audiences.
Media production is dominated by global institution which sells their product...
Major Hollywood studios dominate the global film industry and own companies that cover all aspects of filmmaking, making their productions powerful through synergistic promotions that allow for larger dominance over independent films. For example, the blockbuster film Avatar benefited greatly from word-of-mouth promotion. However, convergence between large American studios and smaller British studios does not always benefit the product nationally, as interests often diverge, as seen when the partnership between Aardman and Universal ended in dissatisfaction. Additionally, Adorno's view that the cultural industry devalues products to solely entertain audiences may resonate more with some British companies focused on realism and social issues versus today's audiences who are highly manipulated by dominant industry promotions.
Media convergence and synergy
Technological convergence refers to different technologies resembling each other and blurring the lines between them, like TVs becoming more like computers. Cross media convergence involves media institutions delivering content across multiple channels. Media synergy occurs when different parts of a media company work together to promote linked products across media.
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The document discusses media convergence in the video game industry. It describes how the industry has changed from the pre-internet era, when games were advertised separately from playing, to the current era of high-speed internet. It uses Minecraft as a key example, noting how the game is now available across multiple devices and allows cross-platform play and sharing of user-created content. Students should understand how media convergence has impacted areas like advertising, purchasing, gameplay, and communication between players and developers in the industry. They should also debate whether widespread popularity has caused Minecraft to lose its original creative spirit or retain gaming creativity.
Revision 2
1. The document discusses issues around media ownership, cross-media convergence and synergy, and new technologies in film production, distribution, and consumption.
2. It explores how the proliferation of hardware and content affects both media institutions and audiences, and the importance of technological convergence.
3. International and global media institutions' targeting of national and local audiences, specifically British audiences, is also examined.
Gravity
Gravity met many of filmmaker Mark Kermode's rules for a blockbuster film that cannot lose money: it had a $100 million budget, spectacular special effects, starred A-list actors Sandra Bullock and George Clooney, and was not a comedy. As a result, Gravity was very successful, grossing $274 million globally. The film was produced and distributed by major Hollywood studios like Warner Bros. which helped guarantee its financial success through marketing and release on multiple formats internationally.
AS Media Ownership Skyfall and Ill Manors
1) Large conglomerates like Sony have advantages in producing and distributing films due to their financial resources and ability to use cross-promotion across their subsidiaries.
2) Independent films like Ill Manors have difficulties marketing and distributing on a smaller budget without the resources of a major studio.
3) Independent companies try to compete through viral marketing and niche audiences, while conglomerates use extensive global marketing campaigns and product tie-ins.
Recommended
Film case study- Fantastic Beasts and Where to Find Them
Fantastic Beasts and Where to Find Them had a budget of $180 million and grossed $607.9 million worldwide. It was produced by Heyday Films and distributed by Warner Bros. Pictures. Warner Bros. used various marketing techniques like trailers and publicity photos to promote the film. Modern technologies like social media, streaming services, and IMAX were integral to the film's production, distribution, and consumption by audiences.
Media production is dominated by global institution which sells their product...
Major Hollywood studios dominate the global film industry and own companies that cover all aspects of filmmaking, making their productions powerful through synergistic promotions that allow for larger dominance over independent films. For example, the blockbuster film Avatar benefited greatly from word-of-mouth promotion. However, convergence between large American studios and smaller British studios does not always benefit the product nationally, as interests often diverge, as seen when the partnership between Aardman and Universal ended in dissatisfaction. Additionally, Adorno's view that the cultural industry devalues products to solely entertain audiences may resonate more with some British companies focused on realism and social issues versus today's audiences who are highly manipulated by dominant industry promotions.
Media convergence and synergy
Technological convergence refers to different technologies resembling each other and blurring the lines between them, like TVs becoming more like computers. Cross media convergence involves media institutions delivering content across multiple channels. Media synergy occurs when different parts of a media company work together to promote linked products across media.
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The document discusses media convergence in the video game industry. It describes how the industry has changed from the pre-internet era, when games were advertised separately from playing, to the current era of high-speed internet. It uses Minecraft as a key example, noting how the game is now available across multiple devices and allows cross-platform play and sharing of user-created content. Students should understand how media convergence has impacted areas like advertising, purchasing, gameplay, and communication between players and developers in the industry. They should also debate whether widespread popularity has caused Minecraft to lose its original creative spirit or retain gaming creativity.
Revision 2
1. The document discusses issues around media ownership, cross-media convergence and synergy, and new technologies in film production, distribution, and consumption.
2. It explores how the proliferation of hardware and content affects both media institutions and audiences, and the importance of technological convergence.
3. International and global media institutions' targeting of national and local audiences, specifically British audiences, is also examined.
Gravity
Gravity met many of filmmaker Mark Kermode's rules for a blockbuster film that cannot lose money: it had a $100 million budget, spectacular special effects, starred A-list actors Sandra Bullock and George Clooney, and was not a comedy. As a result, Gravity was very successful, grossing $274 million globally. The film was produced and distributed by major Hollywood studios like Warner Bros. which helped guarantee its financial success through marketing and release on multiple formats internationally.
AS Media Ownership Skyfall and Ill Manors
1) Large conglomerates like Sony have advantages in producing and distributing films due to their financial resources and ability to use cross-promotion across their subsidiaries.
2) Independent films like Ill Manors have difficulties marketing and distributing on a smaller budget without the resources of a major studio.
3) Independent companies try to compete through viral marketing and niche audiences, while conglomerates use extensive global marketing campaigns and product tie-ins.
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1. Synergy is when different elements of a media company work together to promote interlinked products, creating a greater effect than if they were promoted individually.
2. Disney is a prime example of synergy, with its films, soundtracks, toys, theme parks, and stores all promoting each other.
3. The Harry Potter franchise also utilized synergy through various Warner Bros. owned channels and labels promoting the films.
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The document discusses media convergence in the film industry. It explains that media convergence occurs when old and new media combine in production, distribution, and exhibition. Examples provided include magazines producing websites, TV creating interactive channels, and films being distributed digitally. The document also discusses how different industries like film, TV, and video games collaborate through media convergence and synergies to create larger effects than working independently.
Sectionbaudiences
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This document provides an overview of different media sectors and platforms, including music, film, magazines, video games, newspapers, television, radio, and the web. It discusses key companies within each sector and how digital media has led to convergence, allowing consumers to access various media types on a single device like a smartphone. The document also covers other media concepts like pre-production, production, post-production, marketing, distribution, exhibition, synergy, audiences, and the hypodermic needle effect of repetition on audiences.
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This document outlines the aims, objectives, and content for an exam lesson on cross media convergence and synergy in the contemporary film industry. It provides case study examples for students to research, such as A Field in England's multi-platform release. Key terms are defined, like cross media convergence being the ability to market and exhibit films across multiple devices. Students are assigned homework researching product placement examples and how film marketing utilizes social media. The impact of new media technologies on film consumption is discussed.
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The document provides an overview of the history and evolution of video games as a medium. It discusses the earliest forms of recorded media like print, film, radio and television. It then outlines the timeline of video game development from the early 1970s to present day, including key events like the release of Pong, the first home console (Magnavox Odyssey), and the establishment of major console developers like Nintendo, Sony, and Microsoft. The document also summarizes the commercial success and acquisition of the video game Minecraft by Microsoft for $2.5 billion in 2014.
Synergy
1. Synergy is when different elements of a media company work together to promote interlinked products, creating a greater effect than if they were promoted individually.
2. Disney is a prime example of synergy, with its films, soundtracks, toys, theme parks, and stores all promoting each other.
3. The Harry Potter franchise also utilized synergy through various Warner Bros. owned channels and labels promoting the films.
Synergy And Cross Media Convergence
Synergy refers to different entities working together advantageously, where the whole is greater than the sum of its parts. Media companies exploit various platforms like film, soundtracks, video games, and merchandise based on one property to increase profits. Vivendi Universal, which owns Working Title Films, benefits from synergy across its subsidiaries in film production, distribution, television, music, and other areas to promote its content on multiple platforms.
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This document discusses the rise of user-generated content (UGC) and its impact on traditional media. It compares new media platforms like Twitter and YouTube to traditional ones like the New York Times and CNN. While UGC on sites like YouTube get millions of views, the biggest buzz is still generated by traditional TV, as seen with Susan Boyle. Both UGC and professional content producers try to evolve their business models to adapt to these changes. The future may not be determined by individual choice but by larger market forces.
Synergy Powerpoint
Synergy in business occurs when the value of combined products or assets is greater than the sum of their individual values. In media and film, synergy can take many forms such as product placement, promotional partnerships, spin-offs, merchandise, and vertical integration between parent companies and their subsidiaries. This allows large media conglomerates to cross-promote their films, TV shows, games, and other products to multiply profits. Synergy is a key strategy for major studios to market their films and take advantage of corporate partnerships.
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This document discusses the concept of synergy across three media platforms - film, print media, and online/digital media. It analyzes synergy for the films A Field in England, Star Trek, and Skyfall. Synergy was evident for A Field in England through its simultaneous release in theaters, on demand, and on iTunes. Star Trek benefited from extensive synergy across print magazines, websites, and non-media promotions. Skyfall also had strong synergy through promotion of the soundtrack and ties to Sony products. Overall, the document examines how synergy impacts audience reception and is a key strategy for mainstream commercial films seeking large audiences.
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Minecraft is a sandbox video game that allows players to build constructions out of textured cubes in a 3D procedurally generated world. It was developed by the Swedish company Mojang and published by Microsoft after they acquired the studio in 2014. The game has been hugely successful due to its simple yet creative gameplay that appeals to a wide target audience. It allows players to explore, mine resources, craft tools and structures, and interact in both single-player and multiplayer game modes.
Synergy video games
Synergy between two companies can maximize exposure and impact for both through coordinated marketing strategies. For example, when EA launched its FIFA World Cup 2010 game, it partnered with Coke by including codes in Coke cans that unlocked in-game content, promoting both brands. Related products also create synergy, like toys and films promoting each other. Companies releasing similar products at the same time can jointly market one big launch. Machinima films created using game engines show synergy between the film and video game industries through cross-promotion of related products or simultaneous multi-product releases.
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The document discusses media convergence in the film industry. It explains that media convergence occurs when old and new media combine in production, distribution, and exhibition. Examples provided include magazines producing websites, TV creating interactive channels, and films being distributed digitally. The document also discusses how different industries like film, TV, and video games collaborate through media convergence and synergies to create larger effects than working independently.
Sectionbaudiences
The document discusses key aspects of the film industry process including production, distribution, and exhibition. It explains that production involves pre-production, production, and post-production. Distribution involves marketing and getting copies of films to exhibitors, who then show the films to audiences in cinemas or homes. The film industry aims to achieve synergy across production, distribution, and related products through various forms of ownership models and convergence.
Super mario odyssey 2
The Super Mario Odyssey media campaign targeted both core and casual gamers. It promoted the game across social media platforms like YouTube, Twitter, and Facebook, reaching over 30 million followers. Television advertisements and a musical video featuring the game's music were also part of the multi-platform campaign. The campaign was a success, with the game boosting Nintendo Switch sales by 64% and outselling other popular titles. Positive reviews and continuing updates helped sustain interest in the game.
Super mario odyssey
The Super Mario Odyssey media campaign targeted both core and casual gamers. It utilized various online platforms like Nintendo's social media accounts with millions of followers to promote the game. The campaign was a success, with the game boosting Nintendo Switch sales significantly and receiving widespread positive press and consumer attention. It employed consistent branding like the color red and maintained audience interest through a gradual buildup and continued updates.
Digital media sectors and audiences !!
This document provides an overview of different media sectors and platforms, including music, film, magazines, video games, newspapers, television, radio, and the web. It discusses key companies within each sector and how digital media has led to convergence, allowing consumers to access various media types on a single device like a smartphone. The document also covers other media concepts like pre-production, production, post-production, marketing, distribution, exhibition, synergy, audiences, and the hypodermic needle effect of repetition on audiences.
Super mario odyssey
The Super Mario Odyssey advertisement campaign had three main goals: 1) To sell as many copies of the game as possible, 2) Increase sales of the Nintendo Switch console, and 3) Generate buzz about the game through word-of-mouth and social media. The campaign utilized all of Nintendo's major online platforms like Twitter, Facebook, and YouTube to promote the game. It also included TV advertisements and a musical video shown in New York City. The timing of the campaign built hype leading up to the game's launch event in New York, which was a success as sales exceeded other major titles. Updates and news stories continued promoting the game long after its release.
Synergy and cross media convergence
Synergy refers to the simultaneous release of related products from a company to promote each other. It allows different business divisions within a conglomerate to work together boosting profits. For example, Sony released its Skyfall film, soundtrack, DVD, and video game together so each product promoted the others. Cross-media convergence combines different media like film, television, and websites to distribute content in an integrated way, as seen when Adele's single for Skyfall was released across these platforms. While similar, synergy can involve non-media products like merchandise, giving large conglomerates an advantage over smaller companies in coordinating promotions across multiple divisions.
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This document outlines the aims, objectives, and content for an exam lesson on cross media convergence and synergy in the contemporary film industry. It provides case study examples for students to research, such as A Field in England's multi-platform release. Key terms are defined, like cross media convergence being the ability to market and exhibit films across multiple devices. Students are assigned homework researching product placement examples and how film marketing utilizes social media. The impact of new media technologies on film consumption is discussed.
Synergy in the Film Industry
Synergy refers to different elements of a media company working together to promote interlinked products. Disney is a good example, with its films promoting DVDs, soundtracks, toys and more. For Harry Potter, the film was promoted across various Warner Bros. owned channels and labels. Synergy is important for Hollywood blockbusters which are developed into multimedia franchises spanning films, games, books and theme park attractions to drive revenue from various streams.
Warner Bros. Synergy and Convergence
Warner Bros. is a subsidiary of Time Warner that produces films, television, music, and video games. It utilizes synergy between its subsidiaries and collaborations with other companies to maximize profits from its films. Some advantages include reaching wider audiences, profiting after theatrical release from DVDs and merchandise. Challenges include integrating different company cultures and smaller companies struggling to compete against large marketing campaigns.
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The document discusses media ownership in the film industry. It focuses on ownership of the major Hollywood studios, known as the Big Six, which are subsidiaries of large media conglomerates. This high level of concentration of ownership allows bigger budgets but can also lead to biases and synergy between related products. The document also examines ownership in the UK film industry, where American films dominate the box office, and how independent British productions like "This is England" reflect aspects of British culture.
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The document discusses media consolidation and globalization. It provides an overview of the major media companies that dominate the American media landscape, including Time Warner, Disney, News Corporation, Viacom/CBS, Bertelsmann, and NBC Universal. It examines how these large media conglomerates have vertically integrated and use synergy to control various aspects of media production and delivery across multiple formats to maximize profits. The rise of new media companies like Apple and Google is challenging the dominance of traditional big media companies.
Research into Institutions
Columbia Pictures and Universal Pictures are both film production and distribution subsidiaries of large media conglomerates that allow them to profit from synergies across business units. Columbia Pictures, owned by Sony, has produced popular teen comedies like Superbad and social films. Universal Pictures, owned by Comcast and General Electric, has particularly found success distributing the American Pie franchise of R-rated teen comedies. Their parent company ownership allows both studios to heavily market and widely distribute films to maximize profits.
06 g322 section b distribution 2012
The document discusses the film distribution industry and the debate around whether audiences or distributors hold more power in influencing what films are made and seen. It provides definitions of key terms like distributor and describes the roles and responsibilities of distributors. Some key statistics are presented on worldwide spending on films, average production and marketing costs, and revenue streams. The types of UK distributors and factors considered in acquiring and releasing films are also summarized.
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Universal Pictures is the oldest movie studio in the United States, owned by NBCUniversal which is a subsidiary of Comcast. It has produced many popular films across different genres that have been financial successes. Some examples of successful teen comedies produced by Universal Pictures include American Pie and Role Models. The document recommends Universal Pictures to produce a new teen comedy film due to their experience and resources in making profitable teen comedy films, as well as opportunities to advertise across parent company NBCUniversal and Comcast's various media platforms.
Section B Institutions and Audiences Revision Guide
The document discusses several key aspects of the media industries:
1. Media ownership is highly concentrated among a small number of major global conglomerates like Disney and News Corp, creating an oligopoly in the film industry. The "Big Six" studios dominate global box office revenues.
2. These studios benefit greatly from cross-media convergence and synergy between their various subsidiaries. Disney is a prime example, maximizing revenue through properties like Marvel and franchises like Avengers across film, TV, games and merchandise.
3. The British film industry is much smaller and independent productions have less resources, relying more on funding from organizations like the BFI. They also face challenges in distribution dominated by the major US studios.
TheTrendWatch #04
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Eibert Digital Marketing Case Studies 2006 to 2012
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The document discusses viral marketing and how The Blair Witch Project utilized viral marketing techniques. It describes how viral marketing works by spreading information electronically from user to user. It then discusses how The Blair Witch Project launched a website in 1998 to spread the fictional backstory of the film and promote uncertainty about whether it was real. Over the next year, the filmmakers expanded the website and used online forums to generate buzz before the film's release. This innovative viral marketing campaign was hugely successful in promoting the film on a low budget.
Distribution
There are two competing views on who holds the most power in film distribution: 1) the audience, as studios are forced to cater to what audiences like through box office returns, or 2) the studios and distributors, who control marketing budgets and know which audiences will pay for their products. It is a complex issue with arguments on both sides. Distributors act as the link between filmmakers and audiences, handling theatrical release, home media, and television distribution. They must strategically plan release windows to maximize revenue across different platforms over time while avoiding conflicts. Power dynamics between studios, distributors, and audiences continue to evolve with changes in technology and consumption.
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The ownership of media is separated into high-end conglomerate companies like the "Big Six" that dominate the market financially, and smaller independent British productions that rely on donations for original content. The American film industry is dominated by the Big Six studios that spend heavily on marketing internationally. In contrast, British films like This Is England have much smaller budgets and rely on techniques like viral marketing through social media. While conglomerate films have larger scale, independent films can have greater originality and cultural specificity.
What kind of media institution might distribute your film.
A distribution company will distribute a film by printing copies on DVDs, Blu-rays, etc. and shipping them to theaters and stores for audiences to purchase. They will also handle advertising and setting a release date. Entertainment Film Distributors is a suitable choice as they are the UK's leading independent distributor and have experience with low budget thrillers, distributing films like The Final Destination franchise that had successful openings.
Social Media & The Film Industry
Social media has become an integral part of film marketing. Early adoption included simple profiles on MySpace and Facebook. Trailers started being shared widely on YouTube. Now studios create detailed social media campaigns, partnering with platforms like Eventful and GetGlue to build hype and demand. Paranormal Activity demonstrated the power of social media, earning over $190 million through a grassroots campaign driven by Eventful and word-of-mouth. Successful viral campaigns and integration across networks have shown that social media is highly effective at building buzz and box office profits.
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The document discusses film distribution and the power dynamics between audiences, film studios, and distributors. It presents competing views on whether audiences or the film industry holds more power in influencing what films get made and seen. While audiences have the power to determine commercial success by choosing what films to see, the industry argues it relies more on knowing what audiences in different markets will pay for rather than simply responding to audience demands. The document also provides details on the roles and strategies of film distributors, the revenue streams and release windows of the film industry, United International Pictures as a case study of a major distributor, and the British Board of Film Classification system.
Research into Institutions
Columbia Pictures and Universal Pictures are both film production and distribution subsidiaries of larger media conglomerates that allow them to benefit from synergies across different business units. Columbia Pictures, owned by Sony Entertainment, has produced popular teen comedies like Superbad and social films. Universal Pictures, owned by Comcast and General Electric, has particularly found success distributing the American Pie franchise of R-rated teen comedies. Their parent company ownership allows both studios to heavily market and widely distribute films, helping teen comedy genres find large audiences and box office revenues.
02 g322 section b film industry introduction 2014
This document provides an overview of the film industry, focusing on production, distribution, and exhibition. It discusses how films are funded and made (production), marketed and released in cinemas and other formats (distribution), and consumed by audiences paying to view films (exhibition). The document outlines the key roles of major studios and distributors in controlling distribution deals and prioritizing large Hollywood blockbusters over independent and foreign films. It also notes the challenges that increased costs of production and distribution pose to Hollywood studios and independent filmmakers.
TMCRK Hunger Games Case Study
The document discusses the social media campaign for the movie The Hunger Games. It details the timeline of the campaign beginning in March 2011 with casting announcements on Facebook. It describes the various social media platforms used including Facebook, Twitter, Tumblr and YouTube. It provides metrics on the success of the campaign, noting it generated over 3 million conversations and had the 3rd highest opening weekend for a non-sequel, bringing in $152.2 million. The campaign budget was smaller than typical at $45 million but was more focused on social media.
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The document analyzes Goodwin's 6 Point Theory of music videos and discusses how it applies to an R&B music video. It touches on several points: 1) Costumes in R&B videos typically portray modern fashion trends and the singer's demographics. 2) There is usually a relationship between lyrics and visuals to link the two. 3) The pace of editing and visuals reflects the pace and structure of the music. 4) Emphasis is placed on close-ups of the lead singer. 5) R&B videos often feature voyeuristic treatment of the female body and references to looking. The document provides examples to illustrate each point and discusses applying the theory to planning a new R&B music video
Inbetweenerspowerpoint
The document discusses how the TV show "The Inbetweeners" portrays youth culture. While some critics argue it does not accurately reflect reality, others see it as presenting an idealized version of adolescence. The show seems to exist somewhere between reality and utopia by making embarrassing moments relatable yet celebrated. It parodies life experiences in a way that teenagers find relatable, though some older audiences reject this portrayal due to differing generational views of propriety.
Q1 digipk (1)
The document discusses conventions in digipak design that were followed and challenged for a new artist. It compares the design choices to Rihanna's digipak. While some conventions were followed, such as including the recording label information on the CDs, other choices challenged conventions. The front cover showed more of the artist rather than an extreme close-up to better convey their personality. The CD pockets, which are rarely used, displayed different aspects of the artist's personality across panels to appeal to a wider audience. Overall, the digipak design balanced following professional standards with innovations to introduce the new artist.
Q1 tinashe (1)
This website challenges conventions of real musician websites by not including typical details. Most musician websites would provide biographical information, discographies, photos, news, and ways to listen or purchase music. However, this website does not contain any personal or professional information about an artist and lacks common features found on standard musician homepages.
Question 3- What have you learned from your audience feedback?
The document summarizes feedback received on various marketing materials created for an artist, including a digipak, website, website "About" page, and music video. The key lessons learned are: 1) Conducting substantial research into the target audience and incorporating conventions leads to effective products; 2) Taking time to fully develop products based on research leads to more positive feedback; and 3) Gathering a diverse range of feedback, even if initial feedback is positive, can reveal opportunities for improvement.
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This document describes the components of a finished digipak, including a front cover, CD pockets, back cover, and an extra panel. The digipak holds a CD and has protective covers on both sides with space in the middle for storing the disc. An additional panel may be included for supplemental information.
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This document discusses potential product placements for a new artist's music video. It suggests placing the Spotify app or having the artist listen to their song on Spotify to boost streams. While established artists promote iTunes, Spotify is better for new artists focused on promotion over money. Beats headphones are also proposed as they are a fashion statement worn by popular rappers, which could elevate the new artist's status and appeal. Beats may provide their product for free in exchange for prominent logo placement.
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This document analyzes the music video "Redemption Days" by Josh Osho through its camera shots, angles, lighting, and movement. It explores how the video portrays ordinary people and situations as extraordinary through techniques like high-key lighting on a housing estate. It also examines how crane shots are used to transition between scenes and build suspense. Overall, the video emphasizes perseverance and hope by highlighting struggles but also showing that redemption is possible for everyone.
Opening film textual analysis point 2
The document provides an analysis of the opening sequences of the films Whiplash and Walk the Line.
For Whiplash, it summarizes that the opening establishes an enigmatic tone through diegetic drumming, a dark lighting, and an approaching figure. This builds intrigue around the mysterious protagonist.
For Walk the Line, it describes the opening as conveying a foreboding tone through images of a prison, a crow as an omen, and a prison guard that implies a repression of freedom. The sequence establishes the film's setting and tone of ominous threat through its visuals and pacing.
Question 2
This document discusses how the media product represents different social groups through race, gender, and age. For race, the indie music genre portrayed is predominantly white. In terms of gender, masculine elements like the maroon garage door and male subject are featured, but also some feminine aspects like the Marilyn Monroe quote. The footage of bowling also implies a male-centered friendship group. Finally, the band members are portrayed as young teenagers to help the target audience relate to their aspirations and struggles as an upstart band brought together by their passion for music.
Opening film textual analysis
The document provides guidance for analyzing the opening 2 minutes of films. It lists the aims of the analysis as developing an understanding of common film techniques, understanding how much of the storyline and action is conveyed. It instructs the reader to select a single film and bullet point conventions present in the opening that set tone and mood. Examples are provided from the film Whiplash, noting the use of diegetic sound and camera movement. Theories of narratology and its application to film openings are discussed. Criteria are provided for analyzing additional film openings.
Title sequence analysis 2 (1)
The document discusses title sequences for four films: CBGB, Inside Llewyn Davis, Behind the Candelabra, and Grace Unplugged. It analyzes how elements like music, visuals, length, and production details are used to set expectations and immerse the audience. For example, the music aims to match each film's genre to create anticipation, while shorter sequences lose anticipation less than prolonged ones. Distributor name comes first to indicate quality, and including the date helps audiences relate to the era. Interactive title sequences like CBGB's keep viewers engaged throughout.
Title sequence Analysis
The document analyzes title sequences from four films: CBGB, Inside Llewyn Davis, Behind the Candelabra, and Grace Unplugged. It finds that most musical dramas play genre-fitting music during titles. Films with shorter title sequences (Inside Llewyn Davis and Behind the Candelabra at under 30 seconds) used the music to introduce themes, while longer sequences (CBGB at 58 seconds and Grace Unplugged at 38 seconds) included more visuals from the narrative. Name of distributor always appears first, setting expectations, while inclusion of date helps ease audiences into the film's time period.
Title sequence analysis
1) Title sequences typically begin with the name of the distributor to establish credibility and reassure audiences about the film's quality.
2) Dates shown in title sequences prepare audiences for the era depicted and can create a sense of nostalgia or relatability for those who lived during that time.
3) The CBGB title sequence uses a 'scratchy' small font over a dark background to intrigue audiences and hint at the punk music themes to come, then cuts to a large animated font and shots of the location to emphasize the instability of the era through fast editing.
Synopsis .2
The document analyzes film synopses and what makes an effective one. It finds that half of the synopses summarized the who, what, where, when and how well. These synopses for "Inside Llewyn Davis" and "CBGB" introduced characters, conflicts and resolutions without revealing all plot details. Less effective synopses focused too much on narrative or lacked important context. A good synopsis introduces key details up front like characters, setting and conflict, then implies resolution while preserving some mystery in the narrative. The synopsis for "Behind the Candelabra" exemplified this by highlighting the famous actors and one character's story without fully resolving the plot.
Synopsis
The document provides summaries of several films:
- Inside Llewyn Davis is about a folk singer struggling to make it big in New York City in 1961.
- Behind the Candelabra focuses on the relationship between pianist Liberace and his lover that deteriorates over time.
- CBGB is about how Hilly Kristal's New York club became the birthplace of punk music and helped launch bands like Blondie and the Ramones.
- Grace Unplugged is about a musically gifted teenager who wants pop stardom but feels pressure to compromise her religious values as her career takes off.
The summaries are analyzed based on whether they effectively convey who, what, where, when
Presentation1
The document provides synopses for several music/drama genre films and TV shows:
- Inside Llewyn Davis follows a folk singer struggling to make a name for himself in 1960s New York City.
- Behind the Candelabra focuses on the relationship between pianist Liberace and his younger lover that deteriorates over time.
- CBGB is about how musician Hilly Kristal's New York club became the birthplace of punk music by launching bands like Blondie and the Ramones.
- Grace Unplugged is about a teenage girl who wants pop music stardom but feels pressure to compromise her religious values as her career succeeds.
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- 2. Issues of Ownership Universal- 67% stake in Working Title Working Title benefit from a $35m budget; they can make better quality films and also benefit from Universalโs massively converged empire.
- 3. The Theory of Everything Produced by: Working Title Distributed by: Focus Features ( a subsidiary of Universal) Earned $121.2m worldwide= $35m domestic $86m foreign Marketed across 7 websites including FF, WT & Universal
- 4. Welcome to the Punch Did not have American backing, could not generate a large amount of exchange regardless of the presence of stars such as James McAvoy and Mark Strong Earned: Only 1m pounds Budget: 8m pounds only 9,000 pounds foreign.
- 5. Despicable Me 2 Early poster teaser- Minion standing on July 2013 Minions popular: own short film series, theme park attractions, toys; etc. during the three year gap after Despicable Me Universal even lined up brands like McDonalds and Nestle to pursue the studioโs largest worldwide campaign. Universal believes their consumer products e.g. plush toys could generate more than $70m a year Universal had not enlisted in the help of marketing with Mcdonalds since 1993โs โJurassic Parkโ The traffic that flows into places like Toys R Us, Walmart & Mcdonalds is so large that is guaranteed to create vast exchange.
- 6. Despicable Me 2- marketing -Mumsnet renamed Minionsnet, advanced screening for 400 Mumsnet users in Manchester and London - Happy by Pharell went to no.1 in over 20 countries. - Universal partnered with over 100 licensing and promotional partners in a deal worth $250m
- 7. Despicable Me 2 DOOH marketing -digital out of home experience - 10million shoppers reached through 259 digital screens across 51 locations in UK, France, Spain, Norway and Finland collectively. - Conceived by Clear Channel, planned by TED@MediaCom, and powered by a mobile app built by Grand Visual = Cross Media Convergence, technological convergence & Synergy Users were texted a link to their own personalised Despicable Me 2 Minion film Fully integrated with Universal Picturesโ social and online channels (horizontal integration) and an online version of the game replicates the experience @ www.commandtheminions.com
- 8. Despicable Me 2: Earnings Budget: $76m Earning: $970m $15m box office opening $300m in North America $600m in foreign countries
- 9. Furious 7 - Marketing -Trailer had 40m views -Campaign โ7 days of 7โ to promote the film via the trailer. -Fast & Furious franchise most liked movie franchise on facebook -800,000 twitter followers -F&F has a combined online support of over 300m supporters The late Paul Walker was a key component to the campaign. Many posters were released with him as a central figure. Specialist technology was used to โrotoscopeโ his face onto the body of his brothers Cody and Caleb; this would not have been possible to have been done to such a high quality without the backing of a big US company like Universal. -Universal opted for teaser videos alongside ad buys across social media to boost awareness of their trailers. - 2 days before the game a 7 second teaser clip landed on its massively popular facebook page. When the 60 second trailer was unveiled during the game it collected 12 million views on facebook and 3 million more on youtube. The search hashtag #Furious7 was the most popular along with numerous other films by Universal.
- 10. Furious 7 Earnings Budget: $190m Earnings: $1.489m as of May 2015 Grossed $344.4m in North America $1.145b elsewhere. This shows the benefits of such extraordinary exchange around the world. The song โSee you Againโ performed by rapper Wiz Khalifa & Charlie Puth. It is the most streamed song in a single day on Spotify in the US (streamed 4 million times) and set the record for the most streams in a single week in 26 countries; including the UK. It also reached number one in 95 countries (wowza)
- 11. Ted 2 In 24 hours, its trailer had 31.7m combined views on Facebook and Youtube. Universal had Ted 2, Furious 7, Fifty Shades Minions and Jurassic World top 24 hour combined social media activity after their airing during the Super Bowl 49. Universal opted for Facebook primarily to post its trailers. Although youtube offers revenue, Facebook offers a more diverse, mature population; devoid of the younger audience that Youtube offers. This is desirable for a R-rated movie like Ted 2. Ted 2 had a single trailer on its facebook page โTedIsReal. The page attracted 21m likes and the trailer was viewed over 28m times. The video trailer of the game was posted four days before the SuperBowl on both facebook and youtube attracting 19m views collectively and an extra 11million views to its original trailer.
- 12. Moral Dilemmas Ownership can be said to be bad because it allows the US to dominate what foreign audiences (the UK) watch and are exposed to. It also prevents smaller companies from having any substantial success as they arenโt able to generate the same level of exchange that bigger companies are. The Big 6 (Universal, Sony, Paramount, Disney, Fox, Warner Bros.) - 75% share of UKโs box office - Out of the 21% share the UK has from the global market, 16% was from US- backed films. Marxist theorists believe that a monopoly of the media leads to mass brainwashing of the populace to conform to the ideas of the few. Some would argue however that monopoly is solely to maximise profits and therefore the audience is given what they want. One cannot argue that Working Title benefit from Universalโs backing therefore Ownership can be said to give opportunities that werenโt first presented.