1. +
Issued raised by media
ownership
Ill Manors and Skyfall

2. +
Issued raised by media ownership
 Debate and Explore the advantages and disadvantages of large conglomerates and
smaller independent companies.
 For example: Film London Microwave, Film London's Micro-budget feature film & BBC Film
produced Ill Manors (All independent companies). Whereas Sony & MGM produced
Skyfall(Both large international conglomerate companies).

3. +
Major Companies
Production
 Will be able to take risks when making the
film
 Wont need to collaborate to secure funding
 Can be more ambitious with the film for
example have bigger stars, more special
effects and travels to better locations
 They are able to shut down public places
 They are able to have extras
Distribution
 More money therefore they have better links
to other companies
 They can use synergy and cross media
convergence to promote the film for
example games, music and toys
Exhibition
 The film has to do well as the companies
involved would have spent a lot of money
and they need to get the money back
from consumers of the film
Advantages Disadvantages

4. +
Independent Company
Production and Exhibition
 They are able to take risks due to the
fact that there is less money involved
within the making of the film
Production
 Smaller budget so the film will be less
ambitious
 Often has to secure the extra funding
and finance
Distribution
 Has to be targeted as there is less
money to spend on marketing the film
 The film is expected to make less
revenue at the Box Office
 Cant withstand losses with Box Office
returns
Advantages Disadvantages

5. +
Skyfall
 The success of Skyfall was ensured when the film achieved
critical acclaim, since it had backing of a company that was
able to use cross media convergence as it owns companies
within a range of industries.
 For Sony’s Skyfall it resulted in a huge amount of ‘word-of-
mouth’ for a big budget film and helped the film become a
blockbuster. Such are the benefits of cross media ownership by
these giant institutions.
 Sony were able to shut down public places to shoot the film
 Stunt men were hired

6. +
Ill Manors
 There are difficulties faced by smaller companies with relatively
small marketing budgets and few easy opportunities for synergy
 Ill Manors has received largely positive reviews from critics
 Its budget was £100,000 and it was able to make £453,570 at the
UK Box Office
 Ill Manors is an example of a film that tried to push the boundaries
through and received a relative success compared to it budget.
 Due to it not being part of a conglomerate it was able to take more
risks in terms of subject matter. A bigger company would not be
able to do this.

7. +
How do independent companies
compete with major companies?
 Viral marketing helped Ill Manors make money whilst
overcoming the mass American film industry. For example their
website gave the audience easy access to information about
the film, video clips, trailers, pictures and downloads which
make the audience feel more involved.
 The downloads were a way of free advertising for example of
someone has the background on their phone or a ringtone,
their friends may ask where it was from and it would help
spread information about the film through word-of-mouth.

8. +
Ill Manors and Media Ownership
 The challenge was to attract a core niche audience, with a low
budget, unknown cast and low production values
 It is not a conglomerate so it cannot withstand losses
 It had to be financed by ‘Film London’, ‘BBC Films’ and was
supported by ‘Skillset’, ‘ UK Film Council’ and the Mayor of
London
 Its advertising campaign had to be targeted at a specific
audience.

9. +
Skyfall and Media Ownership
 Sony and MGM produced Skyfall
 With distribution Sony is able to use it status as a conglomerate. It
had a very broad appeal and blanket advertising and publicity
were used.
 They have much more power than small independent companies
and it is able to use viral marketing in a bigger way. For example
they had their own website which contained story plots, videos,
extended clip, exclusive videos, wallpapers, Facebook cover
photos, Twitter skins and stills from the film which could be found
in the gallery section of the website.
 They were able to shut down public places to get the best
locations for the shooting of the film.

10. +
Facts about Skyfall
 Sony worked alongside Skyfall to produce a special edition Skyfall
phone which is known as the ‘Bond Phone’. This was one of their
ways of using synergy to increase the profit of the film.
 Skyfall uses synergy by release Bond Lifestyle clothing,
accessories, gadgets etc.
 Cross media convergence is also used by them having a website
which contains a magazine which again is cross media
convergence.
 By filming in different countries, this allowed the film to attract a
international audience. This included 40 different locations.

11. +
Comparison between Ill Manors and
Skyfall
 They are both British film however Ill Manors can be seen as
more British than Skyfall as it deals with social issues and
common themes related to British society
 They were both filmed prominently in Britain
 Both enjoyed strong opening weekends at the Box Office
 Large British casts in both
 They both have a high profile musician linked with the film
whose music was released close to the film’s release.

12. +
Comparison between Ill Manors and
Skyfall
 Different genres- Skyfall is an Action/Adventure and Ill Manors
is a gritty social realistic drama
 Bond is a part of a long running franchise. Ill Manors isn't

13. +
Comparison between Ill Manors and
Skyfall
 Budget- Ill Manors £100,000 Skyfall $200,000,000
 BBC Films and Microwave films are low budget independent
film making companies.