Case Study Presentation- Steph and Ceri

1. By Steph
& Ceri

2. ■ Budget: $180 million
■ Box Office: $607.9 million
■ Directed by: DavidYates
■ Produced by: David Heyman, J.K. Rowling, Steve Kloves and Lionel
Wigram
■ Written by: J.K. Rowling
■ Based on: Fantastic Beasts andWhere to FindThem by J.K. Rowling
■ Music by: James Newton Howard
■ Production Company: Heyday Films
■ Distributed by:Warner Bros. Pictures
■ Release Dates: 10th November 2016 (NewYork City) 18th November 2016
(United Kingdom & United States)
Basic Facts:

3. Cast
Eddie Redmayne
starred as Newt
Katherine Waterston
starred asTina
Dan Fogler
starred as Jacob
Alison Sudol as
Queenie Goldstein
Ezra Miller starred as
Credence Barabone
Samantha Morton
starred as Mary Lou
Barebone
JonVoight
starred as Henry
Shaw Sr.
Carmen Ejogo
starred as President
Seraphina Picquery
Ron Perlman was the
voice for Gnarlack
Colin Farrell
starred as
Percival Graves
Johnny Depp
starred as
Grindelwald

4. The issues raised by media
ownership in contemporary media
practice
■ Fantastic Beasts andWhere to FindThem was produced by Heyday Films and distributed by
Warner Bros. Pictures.
■ Warner Bros. Pictures is one of “Hollywood’s Big Six” with many different subsidiaries
underneath them such asWarner Bros.Television andWarner Bros. Digital.
■ This shows that “big” companies do have involvement in “big films” andWarner Bros. have
always had involvement in the Harry Potter franchise which is key in showing that “big”
companies stay linked in with the “big” films.
■ Heyday Films have also played a massive role in the Harry Potter franchise by producing those
films as well. Heyday Films are a smaller company which shows how smaller companies can
have involvement in these films, which the connections that Heyday Films have aiding this.
■ The larger companies involved allow for Fantastic Beasts andWhere to FindThem to more
successful as there will be more money and expertise involved such asWarner. Bros being able
to distribute to 4144 cinemas in the USA on the opening weekend which generated the film
around $74 million.

5. The importance of cross media
convergence and synergy in
production, distribution and
marketing
Warner Bros. advertised the film in a range of different ways such as:
■ Released publicity shots in the EntertainmentWeekly
■ Released the first teaser trailer on the 10th of April 2016
■ Released the official trailer on the 28th of September 2016 which became the most viewed
trailer of this year so far
■ Here Warner Bros. are using their vast experience and funding to work with Heyday Films
who produced the film to advertise and distribute the film.This allows Heyday Films to gain
more publicity as they’re working with a immensely successful and well known company.

6. The technologies that have been introduced
in recent years at the levels of production,
distribution, marketing and exchange
■ Fantastic Beasts andWhere to FindThem used many levels of special effects to create the final
stunning end product, which has already been nominated for a Critics ChoiceAward for the Special
Effects.
■ Here Heyday Films teamed up with the special effects company Double Negative and other visual
effects companies such as Framestore. Double Negative have won an Oscar for their special
effects which shows us that Fantastic Beasts andWhere to FindThem should have incredible
special effects, in comparison to the first Harry Potter film which also took place in this magical
world.The audience can see the development of technology in the differences between the
special effects.This shows the film’s special effects were only as well developed as they were due
to the development in modern technology.
■ Another area to benefit from new technology is the marketing as the final official trailer was
released onto EllenTube which is an digital video site.This shows how the new technology of
media plays a massive role in marketing.The film also has official Instagram (519,000 followers),
Facebook andTwitter accounts, which have mass amounts of followers as the new technology of
social media allows for easy access to mass audiences.

7. ■ Modern technologies also impacted the different ways the film
was available to view in the cinema. Fantastic Beasts andWhereTo
Find them was able to be viwed in 2D, 3D and the new IMAX 4K
lazar system, which was shown in total of 1028 IMAX cinemas
worldwide.The new technology of IMAX was massively used
within the distribution of the film.
■ Fantastic Beats andWhere to FindThem is believed to be released
on DVD and Blu-Ray and digitally via stores like AmazonVideo and
iTunes in March 2017.Warner Bros. will be releasing the film
digitally as modern viewers in today’s technology dominated world
are more inclined to stay at home and watch the films.This means
it is essential that films are available on demand and to download.
The technologies that have been introduced in
recent years at the levels of production,
distribution, marketing and exchange- Continued

8. The significance of proliferation in hardware
and content for institutions and audiences
■ Fantastic Beasts andWhere to FindThem will also be released onto other streaming
sites such as Sky Cinema and GooglePlay.The film will be released onto many different
streaming sites as this allows audiences to watch the film when, where and on what
device they want.
■ This is a high demand from modern audiences; many people are leaning away from
cinemas and prefer to have the freedom to watch films their way.The introduction of
better phones and tablet also promote and allow for this way of viewing the film.
■ This audience need has had massive impact on the film industry which can be show
how Fantastic Beasts andWhere to FindThem will be widely released digitally.

9. The importance of technological
convergence for institutions and
audiences
■ Many different technologies came together to help Fantastic Beast andWhere to Find
Them as shown by the benefit of social media in marketing. A lot of publicity and hype
was built up for the film by the wide use of social media accounts.Twitter hashtags
such as #FBNewt and other allowed users to have Fantastic Beasts Emojis, all which
massively marketed the film.
■ Magazines also helped to market the film, in particularly the American magazine
EntertainmentWeekly, that got to run the first cover shoot for the film with exclusive
interviews.TV also played a role, with the main star Eddie Redmayne especially,
appearing on both British andAmerican chat shows such asThe Graham Norton Show
(on 28th October 2016) and Ellen (1st November 2016).
■ This represents how different technologies are massively used within the film industry.

10. The issues raised in the targeting of national
and local audiences (specifically British) by
international or global institutions
The film was internationally publicised in a variety of ways to attract the attention of the
audience, examples of this events are:
■ A featurette was released showing several interviews with various cast and crew
members and hind the scenes footage during a “Celebration of Harry Potter” event at
UniversalOrlando Resort in February 2016.
■ During the MTV MovieAwards the first teaser trailer was shown on the 10th of April
2016.
■ More information and publicity shots for the film were released through
EntertainmentWeekly.
■ Announced that a Global event would be held in London and Los Angeles as well as a
number of various cities worldwide on the 13th of October.
■ The final trailer for the film was officially premiered via EllenTube.

11. The ways in which the candidates’ own
experiences of media consumption
illustrate the wider patterns and trends
of audience behaviour
■ The film had wide spread marketing which meant as part of the audience, we saw the film
everywhere which increases the publicity for the film as more members of the target audience will
be aware about the film.
■ Spoken about on social media and as the age rating for the film is 12A, many members of this age
group will use social media so this is an effective technique for the target audience.
■ Film trailer was released on EllenTube and was widely spoken about due to the link to the Harry
Potter franchise that how successful the series was so when more members of the audience saw
the film trailer, more people had the intention to see it as they know it will be a well made film due
to the reputation the Harry Potter franchise has givenWarner Bros.
■ Our media consumption was seeing the film trailer on Facebook which shows how the
development of modern technologies have helped the film’s publicity.