A PPT file presented to Media Relations students at Mount Royal College (MRC).
The topic was Media Relations & The Internet, and the presentation was an overview of relevance, accessibility, and communication online.
Leveraging OPA - Social Media And Advertising Miamigregrollett
http://cognitiv.com - Greg Rollett, CMO at Cognitiv recently presented at the Social Media and Advertising event held by Murray Newlands in Miami Beach on Thursday, September 30th.
Greg spoke about leveraging other people's audience to grow your own web based brand.
Seo And Internet Marketing For Under 30gregrollett
This document provides an overview of search engine optimization (SEO) and internet marketing strategies. It discusses both on-page and off-page optimization techniques for SEO, such as optimizing titles, meta tags, content, links, and images. It also covers keyword research, monitoring analytics, video marketing, and monetization strategies like advertising, affiliate marketing, and ecommerce. Recommended tools include SEO Moz, Google Analytics, and various WordPress plugins.
Presentation Job Search Circle. New from LinkedIn 2016BRUCE Bixler
Presentation Job Search Circle. New from LinkedIn 2016. How to adjust your privacy settings, join groups, and skills section features behind the skill.
The SEO Revolution Will Not Be TelevisedRand Fishkin
This document summarizes Rand Fishkin's presentation on the changing SEO landscape. Major points include: (1) the diversity of result types on search engine results pages now includes more than just blue links, (2) Google is cannibalizing traffic by answering queries themselves, and (3) transparency has decreased with the "not provided" count. Modern SEO also requires adapting to subtle algorithm changes, content growth outpacing queries, and machine learning. The SEO industry is quietly revolutionizing as classic tactics decline and new opportunities require building brands rather than just keywords and links.
New updates from LinkedIn: messages, new group rules, and new skills features. Profile enhancement, messaging limits, shortcuts and imogees. LinkedIn privacy settings.
Presentation LinkedIn New Advanced features for 2016BRUCE Bixler
Presentation LinkedIn New Advanced features for 2016 for CareerPlace. New LinkedIn features for profiles, headlines, summary, groups, and skills. Plus alumni feature for skills assessment and using Jobscan to match skills for jobs to your LinkedIn profile.
This document summarizes Rand Fishkin's presentation on SEO for bloggers in 2014. It discusses the importance of SEO given search's continued growth. It provides tips for bloggers on keyword research, content creation, amplification of content on social media, and link building strategies. It warns about SEO snake oil and emphasizes that success takes time, with failure being part of the learning process for most successful bloggers.
The document discusses how inbound marketing has become a revolution in customer acquisition due to changes in human behavior and the online landscape. It outlines how people research options extensively online today before making purchases. This represents a shift away from interruptive, outbound marketing tactics towards content-driven inbound strategies. The document provides numerous examples of effective inbound tactics like search engine optimization, social media, blogs, videos and more. It emphasizes that inbound channels now drive the vast majority of web traffic but receive a small fraction of marketing investments compared to outbound paid channels.
Leveraging OPA - Social Media And Advertising Miamigregrollett
http://cognitiv.com - Greg Rollett, CMO at Cognitiv recently presented at the Social Media and Advertising event held by Murray Newlands in Miami Beach on Thursday, September 30th.
Greg spoke about leveraging other people's audience to grow your own web based brand.
Seo And Internet Marketing For Under 30gregrollett
This document provides an overview of search engine optimization (SEO) and internet marketing strategies. It discusses both on-page and off-page optimization techniques for SEO, such as optimizing titles, meta tags, content, links, and images. It also covers keyword research, monitoring analytics, video marketing, and monetization strategies like advertising, affiliate marketing, and ecommerce. Recommended tools include SEO Moz, Google Analytics, and various WordPress plugins.
Presentation Job Search Circle. New from LinkedIn 2016BRUCE Bixler
Presentation Job Search Circle. New from LinkedIn 2016. How to adjust your privacy settings, join groups, and skills section features behind the skill.
The SEO Revolution Will Not Be TelevisedRand Fishkin
This document summarizes Rand Fishkin's presentation on the changing SEO landscape. Major points include: (1) the diversity of result types on search engine results pages now includes more than just blue links, (2) Google is cannibalizing traffic by answering queries themselves, and (3) transparency has decreased with the "not provided" count. Modern SEO also requires adapting to subtle algorithm changes, content growth outpacing queries, and machine learning. The SEO industry is quietly revolutionizing as classic tactics decline and new opportunities require building brands rather than just keywords and links.
New updates from LinkedIn: messages, new group rules, and new skills features. Profile enhancement, messaging limits, shortcuts and imogees. LinkedIn privacy settings.
Presentation LinkedIn New Advanced features for 2016BRUCE Bixler
Presentation LinkedIn New Advanced features for 2016 for CareerPlace. New LinkedIn features for profiles, headlines, summary, groups, and skills. Plus alumni feature for skills assessment and using Jobscan to match skills for jobs to your LinkedIn profile.
This document summarizes Rand Fishkin's presentation on SEO for bloggers in 2014. It discusses the importance of SEO given search's continued growth. It provides tips for bloggers on keyword research, content creation, amplification of content on social media, and link building strategies. It warns about SEO snake oil and emphasizes that success takes time, with failure being part of the learning process for most successful bloggers.
The document discusses how inbound marketing has become a revolution in customer acquisition due to changes in human behavior and the online landscape. It outlines how people research options extensively online today before making purchases. This represents a shift away from interruptive, outbound marketing tactics towards content-driven inbound strategies. The document provides numerous examples of effective inbound tactics like search engine optimization, social media, blogs, videos and more. It emphasizes that inbound channels now drive the vast majority of web traffic but receive a small fraction of marketing investments compared to outbound paid channels.
1. The document discusses different ways to make connections through social media and blogging, including keeping things simple, using visuals and media, optimizing for keywords, and using advertising on platforms like Google AdWords.
2. It also mentions connecting with others on Facebook and LinkedIn by adding friends, and connecting with audiences in real life through strong presentation skills as taught by Presentation Zen.
3. The key is to find simple ways to make connections while keeping content relevant and interesting to your target audience.
Google's evolution into deep learning has created a whole new kind of algorithm; one that differs substantially from the type of ranking system SEOs & marketers have become used to over the past 17 years. In this presentation, Rand explores the changes Google's made, and how it impacts the actions necessary to be successful in 2016 and beyond.
Beyond the Buzzfeed Effect – Content Types Every Website NeedsPaddy Moogan
It can be too easy to focus just on creating the next viral piece of content. This content is needed but it's not the only type of content we should be creating. In this slide deck, Paddy talks through the three different types of content every online business should be creating.
This document discusses the potential benefits and strategies for using Google+ as a social media platform. It outlines that while Google+ has over 1.85 billion accounts, its active user base is smaller than platforms like Facebook and Twitter. However, Google+ provides unique benefits like influencing search engine results through authorship and sharing on circles. The document provides tips for businesses and individuals to maximize their reach and engagement on Google+ such as using visual content, sharing to the right audiences, and leveraging communities.
New Research on News Release Best PracticesHubSpot
Does the social media news release really work? When you spend hundreds, sometimes thousands of dollars on PR agency services and news releases, do you know if you're receiving the value you're paying for?
HubSpot recently conducted a study comparing social media news releases to traditional releases across different newswire services. This webinar will discuss the findings and show how to be smart with PR and understand news releases better than your agency.
This presentation covers:
* Why social media releases may not be as effective as traditional releases
* How to format a press release to get more links to your site
* What features to look for when picking a press release service
* What happens behind-the-scenes after you submit a release to your newswire
* Marketing & PR techniques that are more useful--and cheaper--than many typical PR methods
Social Media: A Powerful Tool in your Toolboxghsgiving
If you're part of a healthcare organization's philanthropy department or foundation, how does social media fit into what you do? Check out this presentation, which covers social media from the planning stage to execution to successful follower and ROI tracking. This presentation was given by Dania Beck, annual giving manager of Greenville Hospital System University Medical Center, at the 2011 Association for Healthcare Philanthropy conference.
Topics Over Keywords: An SEO-Driven Approach To Content MarketingAnum Hussain
The document outlines an SEO-driven approach to content marketing that focuses on topics over keywords. It details six key learnings: 1) relevant internal and external links fuel organic traffic, 2) backlinks should be from high-quality, relevant sites, 3) social shares did not increase engagement, 4) optimizing historical content around related topics boosted traffic, 5) long-tail keywords contributed significantly to traffic, and 6) dominating an entire topic across multiple types of content led to the best results. The approach emphasizes comprehensively covering topics in optimized site pages and supporting them with long-tail focused posts and links across related internal and external content.
A lecture I delivered to University of Toronto Mississauaga's CCIT program students (CCT332). If you are a student and are considering what path to take in your career, search marketing offers one of the fastest growth tracks.
TopRankMarketing.com CEO Lee Odden presents the top 10 search engine optimization tips for public relations and news content.
Presented at the PRSA Digital Impact conference 2009.
How Top Ranking Brands Like Moz and HubSpot REALLY Do SEOChad Pollitt
SEO has come a long way since the late 90’s. Algorithm updates and advancements in technology have made it harder and harder for brands to sculpt their search signals in order to gain maximum search engine visibility.
This presentation looks at two highly visible brands and explains what they do to drive copious amounts of search traffic. The explanation just might surprise you, too.
This presentation includes an overview of Google+ as well as tips for optimizing both the SEO benefits and the engagement level.
The video of the Hangout on Air that it was produced for is included.
Link Building Techniques For Off Page Optimizationwtainstitute
This document provides a comprehensive list of link building tactics organized into categories. It includes over 70 tactics ranging from basic strategies that require little effort like asking friends for links, to more advanced tactics like building relationships over time and leveraging existing opportunities. The tactics cover a wide scope of approaches including submission-based tactics to various directories, creating useful content and assets to attract links naturally, and focusing on community engagement and local opportunities. Maintaining relevance is emphasized as important for the effectiveness of the tactics.
The SEMRush Meetup in Ahmedabad featured presentations from Olga Andrienko of SEMrush, Pratik Dholakiya of E2M, and Jaydip Parikh of Tej SolPro. Key topics included best practices for guest blogging, local SEO techniques, and integrating social media. Guest blogging is still an effective link building tactic if done without sales pitches. Local SEO will focus on rich snippets, paid ads, and near me searches. Voice search via Alexa and Google Home will emphasize conversational keywords. Social media must be integrated onto websites through social sharing buttons, repurposed content, and influencer marketing.
Internet marketing in 2013 by Tomer Harel @ KeyScouts.comTomer Harel
Discussing how to set an online marketing strategy and how to build a growing stream of targeted traffic to your website using three core principles that anyone can follow. Highlight what really works for businesses in social media, how to do content marketing and the critical SEO mistakes you should avoid in 2013 and beyond.
Keeping Up with Google's Insane Pace of ChangeRand Fishkin
Rand Fishkin's presentation on how marketers can scale with the updates and shifts Google makes on a regular basis, and how to be successful with SEO in 2013.
Real Estate Social Media 101 Remax Toronto Fall Connect Sales Rally 2009Powered by Search
Learn how to use social media marketing to attract new leads, engage with your local community, and build your own personal brand. This content richs seminar focuses on actionable strategies and tactics to start marketing yourself via Blogging, Facebook, Twitter, and other relevant social media sites. Key takeaways will include:
How to Create a System for Social Media Marketing
How to Find New Prospects by Listening to Your Audience
How to Engage with Your Community and Build Brand Awareness
How to Integrate and Track Your Marketing Efforts
The document discusses how sharing content on social media platforms like Facebook and Twitter has become more important than traditional email and referrals for nonprofit organizations. It provides tips on how to integrate sharing tools into websites, emails, and content to encourage supporters to share information with their online networks. Some of the challenges mentioned include implementing sharing buttons, customizing content for different platforms, and gaining buy-in for sharing from supporters.
How to Use Content Marketing to Better Reach Your Ideal AudienceBrian Rotsztein
This document provides an overview of content marketing strategies and tactics. It discusses how content marketing works by solving people's problems rather than selling to them. It emphasizes the importance of creating useful, educational, and entertaining content that is worth consuming. The document also discusses tactics like crowdsourcing ideas from audiences, repurposing content across different formats, testing content layouts, and sharing content strategically on the right platforms.
TJUH's survival rates for liver and kidney transplants are not statistically different than expected survival rates. For both liver and kidney transplants performed at TJUH, their survival rates match what would be expected according to survival rate statistics.
1. The document discusses different ways to make connections through social media and blogging, including keeping things simple, using visuals and media, optimizing for keywords, and using advertising on platforms like Google AdWords.
2. It also mentions connecting with others on Facebook and LinkedIn by adding friends, and connecting with audiences in real life through strong presentation skills as taught by Presentation Zen.
3. The key is to find simple ways to make connections while keeping content relevant and interesting to your target audience.
Google's evolution into deep learning has created a whole new kind of algorithm; one that differs substantially from the type of ranking system SEOs & marketers have become used to over the past 17 years. In this presentation, Rand explores the changes Google's made, and how it impacts the actions necessary to be successful in 2016 and beyond.
Beyond the Buzzfeed Effect – Content Types Every Website NeedsPaddy Moogan
It can be too easy to focus just on creating the next viral piece of content. This content is needed but it's not the only type of content we should be creating. In this slide deck, Paddy talks through the three different types of content every online business should be creating.
This document discusses the potential benefits and strategies for using Google+ as a social media platform. It outlines that while Google+ has over 1.85 billion accounts, its active user base is smaller than platforms like Facebook and Twitter. However, Google+ provides unique benefits like influencing search engine results through authorship and sharing on circles. The document provides tips for businesses and individuals to maximize their reach and engagement on Google+ such as using visual content, sharing to the right audiences, and leveraging communities.
New Research on News Release Best PracticesHubSpot
Does the social media news release really work? When you spend hundreds, sometimes thousands of dollars on PR agency services and news releases, do you know if you're receiving the value you're paying for?
HubSpot recently conducted a study comparing social media news releases to traditional releases across different newswire services. This webinar will discuss the findings and show how to be smart with PR and understand news releases better than your agency.
This presentation covers:
* Why social media releases may not be as effective as traditional releases
* How to format a press release to get more links to your site
* What features to look for when picking a press release service
* What happens behind-the-scenes after you submit a release to your newswire
* Marketing & PR techniques that are more useful--and cheaper--than many typical PR methods
Social Media: A Powerful Tool in your Toolboxghsgiving
If you're part of a healthcare organization's philanthropy department or foundation, how does social media fit into what you do? Check out this presentation, which covers social media from the planning stage to execution to successful follower and ROI tracking. This presentation was given by Dania Beck, annual giving manager of Greenville Hospital System University Medical Center, at the 2011 Association for Healthcare Philanthropy conference.
Topics Over Keywords: An SEO-Driven Approach To Content MarketingAnum Hussain
The document outlines an SEO-driven approach to content marketing that focuses on topics over keywords. It details six key learnings: 1) relevant internal and external links fuel organic traffic, 2) backlinks should be from high-quality, relevant sites, 3) social shares did not increase engagement, 4) optimizing historical content around related topics boosted traffic, 5) long-tail keywords contributed significantly to traffic, and 6) dominating an entire topic across multiple types of content led to the best results. The approach emphasizes comprehensively covering topics in optimized site pages and supporting them with long-tail focused posts and links across related internal and external content.
A lecture I delivered to University of Toronto Mississauaga's CCIT program students (CCT332). If you are a student and are considering what path to take in your career, search marketing offers one of the fastest growth tracks.
TopRankMarketing.com CEO Lee Odden presents the top 10 search engine optimization tips for public relations and news content.
Presented at the PRSA Digital Impact conference 2009.
How Top Ranking Brands Like Moz and HubSpot REALLY Do SEOChad Pollitt
SEO has come a long way since the late 90’s. Algorithm updates and advancements in technology have made it harder and harder for brands to sculpt their search signals in order to gain maximum search engine visibility.
This presentation looks at two highly visible brands and explains what they do to drive copious amounts of search traffic. The explanation just might surprise you, too.
This presentation includes an overview of Google+ as well as tips for optimizing both the SEO benefits and the engagement level.
The video of the Hangout on Air that it was produced for is included.
Link Building Techniques For Off Page Optimizationwtainstitute
This document provides a comprehensive list of link building tactics organized into categories. It includes over 70 tactics ranging from basic strategies that require little effort like asking friends for links, to more advanced tactics like building relationships over time and leveraging existing opportunities. The tactics cover a wide scope of approaches including submission-based tactics to various directories, creating useful content and assets to attract links naturally, and focusing on community engagement and local opportunities. Maintaining relevance is emphasized as important for the effectiveness of the tactics.
The SEMRush Meetup in Ahmedabad featured presentations from Olga Andrienko of SEMrush, Pratik Dholakiya of E2M, and Jaydip Parikh of Tej SolPro. Key topics included best practices for guest blogging, local SEO techniques, and integrating social media. Guest blogging is still an effective link building tactic if done without sales pitches. Local SEO will focus on rich snippets, paid ads, and near me searches. Voice search via Alexa and Google Home will emphasize conversational keywords. Social media must be integrated onto websites through social sharing buttons, repurposed content, and influencer marketing.
Internet marketing in 2013 by Tomer Harel @ KeyScouts.comTomer Harel
Discussing how to set an online marketing strategy and how to build a growing stream of targeted traffic to your website using three core principles that anyone can follow. Highlight what really works for businesses in social media, how to do content marketing and the critical SEO mistakes you should avoid in 2013 and beyond.
Keeping Up with Google's Insane Pace of ChangeRand Fishkin
Rand Fishkin's presentation on how marketers can scale with the updates and shifts Google makes on a regular basis, and how to be successful with SEO in 2013.
Real Estate Social Media 101 Remax Toronto Fall Connect Sales Rally 2009Powered by Search
Learn how to use social media marketing to attract new leads, engage with your local community, and build your own personal brand. This content richs seminar focuses on actionable strategies and tactics to start marketing yourself via Blogging, Facebook, Twitter, and other relevant social media sites. Key takeaways will include:
How to Create a System for Social Media Marketing
How to Find New Prospects by Listening to Your Audience
How to Engage with Your Community and Build Brand Awareness
How to Integrate and Track Your Marketing Efforts
The document discusses how sharing content on social media platforms like Facebook and Twitter has become more important than traditional email and referrals for nonprofit organizations. It provides tips on how to integrate sharing tools into websites, emails, and content to encourage supporters to share information with their online networks. Some of the challenges mentioned include implementing sharing buttons, customizing content for different platforms, and gaining buy-in for sharing from supporters.
How to Use Content Marketing to Better Reach Your Ideal AudienceBrian Rotsztein
This document provides an overview of content marketing strategies and tactics. It discusses how content marketing works by solving people's problems rather than selling to them. It emphasizes the importance of creating useful, educational, and entertaining content that is worth consuming. The document also discusses tactics like crowdsourcing ideas from audiences, repurposing content across different formats, testing content layouts, and sharing content strategically on the right platforms.
TJUH's survival rates for liver and kidney transplants are not statistically different than expected survival rates. For both liver and kidney transplants performed at TJUH, their survival rates match what would be expected according to survival rate statistics.
The document outlines ideas for recruiting college graduates into the coffee industry. The most practical idea is to hold an on-campus session explaining career paths in the coffee industry. The most disruptive idea is to hold a coffee competition where professional baristas train students and the prize is a trip to Italy. The favorite idea is to allow students to spend a day working as a barista to experience operating an espresso machine firsthand.
The document shares three lessons. The first is about showing kindness to everyone regardless of status. The second is about helping others in need, as a man helped a woman whose car broke down and she rewarded him with a gift. The third is about a boy who chose a simple ice cream over a more expensive Sundae so he could leave a tip for the waitress. The document encourages spreading kindness and sharing messages that brighten people's days.
Jarno Schurgers is a professional action sports photographer based in The Netherlands who works with both national as well as international sports brands. Specialized in action sports, lifestyle and events. More of his work at www.jarnoschurgers.com
Jarno Schurgers is a photographer who specializes in food photography. His website is JarnoSchurgers.com and his phone number is +31 (0)626 550 956. The short document provides contact information for a photographer focusing on food as a subject matter.
Sandra Lin is the HR manager of a small coffee chain in Northern California. She finds it difficult to recruit and retain college graduates for barista positions. Graduates frequently do not show up for interviews or take the job seriously. They also do not see a career path in the coffee industry and are drawn to larger chains. Sandra wants to promote barista jobs as a cool career option and make the hiring process more reliable.
Jarno Schurgers is a professional action sports photographer based in The Netherlands who works in close cooperation with both national as well as international sports brands. Specialized in action sports, lifestyle and events. More of his work at www.jarnoschurgers.com
This document summarizes a study that aims to evaluate the intelligibility of pre-intermediate English students according to native English teachers, non-native English teachers, and native English speakers who are not teachers. The study will use a qualitative descriptive approach and analyze survey results quantitatively. It hypothesizes that non-native teachers will be more tolerant than native teachers and native non-teachers in evaluating students' intelligibility. Variables that could impact intelligibility include mother tongue, teacher nativeness, and cultural, social, and economic factors.
Getting Digital Webinar 2: Talking Online from Chris McGuire, Occupancy Marke...Hannah Rudman
This slide presentation was part of a webinar masterclass exploring how organisations successfully talk online; why there needs to be different styles of writing; and what different online channels are for suitable for which messages. Occupancy Marketing highlights some good and bad practices, then show you some Search Engine Optimisation tools that will help your messages stand out from the noise so that you can talk effectively online.
E-Commerce and Social Business - What a business owner should know about SEO,...Elizabeth Quintanilla, MBA
E-commerce and social media are important tools for businesses. A successful online presence requires establishing a website, social media profiles, and engaging customers through relevant content and conversations. It is important to develop advocates and ambassadors through empowering customers, focusing on their passions rather than just products, and showing appreciation for customer feedback and recommendations.
Erin Hallstrom-Erickson's slide presentation from ASBPE's "Managing Social Media" webinar (May 29, 2009) covers who on a magazine or other publication is responsible for social media tasks, ways to automate social media management, ways editors can use social sites to be more productive.
The document discusses managing social media for business purposes. It addresses who should be responsible for social media activities, what the strategy should be, and provides tips to avoid pitfalls. Productivity tips are given for how editors can leverage social media tools like LinkedIn, Google Docs, and Twitter in their work. Common questions about editorial social media policies and practices are answered.
LinkedIn is an online professional social media platform and is the most widely used and highly regarded of its kind in the business world. In the following presentation, you learn how to enhance your profile and maintain it with compelling status updates and calls to action. Learn how to become an expert in your industry and showcase your brand.
Content Marketing: What, Why and How to Kick Butt at It, by Shelly KramerY'all Connect
This document provides an overview of content marketing and inbound marketing strategies. It discusses how traditional marketing uses interruptive tactics like ads while inbound marketing focuses on creating helpful content over time. It emphasizes using data to inform strategy and creating content like blogs, videos and social media posts to attract potential customers. The document also covers best practices for writing content, optimizing it for search engines, and distributing it across channels to generate leads and traffic.
Social Media Marketing - Facebook, Twitter, LinkedInHarsimran Singh
The document discusses social media marketing and strategies for various platforms. It provides an overview of components of an effective social media strategy, including defining objectives, metrics, influencers, and content guidelines. Metrics for measuring engagement on different sites are also outlined. The document then discusses best practices and pitfalls to avoid for platforms like Facebook, LinkedIn, and Twitter.
In this digital age, social media is a cost-effective tool to market your business to potential customers.
How can you use the popular social media networks effectively? In this session, you will learn what kinds of engaging, share-worthy content to post to social media, how to get started, and how to use a content calendar to plan your social media posts.
Is web traffic passing your site by? Incorporate these must know tips for getting on the google map. Whether it's Google Keywords, Adwords...we've got you covered! Learn how to find keywords, sources for backlinks, and what really works for getting googled.
Digital Marketing Agency >>> https://puttinout.com
Branding & Marketing Agency >>>> https://taskeragency.com
Travel Blog >>>> https://psthisrocks.com
Mentorship Program >>> https://DesignRockstars.com
Shop >>> https://ChristiTasker.com
Read News or Listen to Podcasts>>>
https://PatriotsPerspective.com
https://BananaRepublicNews
List Your Business >>>> https://GetesList.com
Building your brand through social media ssEgle Karalyte
The document provides an agenda for a discussion on social media strategies. It begins by suggesting companies first determine their goals and target audiences before engaging in social media. It then outlines various social media frameworks and recommends taking a holistic approach through blogging, photo sharing, video sharing, podcasting and connecting on social networks like LinkedIn, Twitter and Facebook. The document also discusses managing and tracking return on investment from social media efforts and provides tips on creating an integrated social media scenario.
The document provides an overview of strategies for maximizing the potential of a website through proven online marketing techniques. It discusses driving traffic to the site through search engines, links, social media, and tracking results. It also recommends delegating tasks so the website works for the business rather than the other way around. Maintaining relevant content, ongoing marketing efforts, and implementing processes to monitor progress are key to keeping a website effective over time.
Applying technology to jumpstart your sales v092311Amy Larrimore
The document discusses how businesses can use technology and digital marketing strategies to boost their marketing efforts. It covers topics like search engine optimization, social media marketing, content marketing, email marketing, and customer relationship management tools. The overall message is that applying these digital marketing techniques can help businesses get more customers, build relationships, and measure their marketing results more effectively.
This document provides an overview of using Facebook for business purposes. It discusses key Facebook terminology, how to set up and customize a business Facebook page, best practices for posting content, how to measure success, strategies for generating more fans, and whether to outsource or handle social media in-house. The goal is to help businesses understand how to effectively use Facebook as part of their overall social media and marketing efforts.
Digital Marketing: The Essential ToolkitHarley Rivet
The essential toolkit for digital marketers including website best practices, seo tips, social media strategy, and a host of cheap effective tools you can start using right away.
A primer to growth hacking. Starts with the story of one of the web's most legendary growth hacks, then gets into what growth hacking is and how you can put it to work for your company. Originally presented at Growth Hacking Asia Singapore in Nov 2014
On July 20, 2010, the DFW HR Roundtable, hosted by Pearson Partners International, discussed social networking and how it can help your business success. The featured speaker was Mark Harwell of Avidity Media.
The document discusses strategies for new media marketing, focusing on discoverability. It explains that discoverability comes from search engine optimization, pay-per-click advertising, social media, and content marketing. The key aspects of discoverability covered include optimizing websites and social media profiles for search, using paid advertising platforms like Google AdWords and Facebook ads, engaging users on social media through sharing quality content, and creating long-form content to attract and engage customers. The document emphasizes focusing marketing efforts on discoverability in order to drive traffic to websites and conversions.
Presenting at the #SBW2017 - Build It With #FairfaxEDA.
Will go in depth over Linkedin, Facebook, Twitter and freelance sites such as Thumbtack. How to minimize or eliminate marketing cost by leveraging social media, which in turn will increase your bottom line. Briefly, go over other Social Media Platforms. How to maintain a good social media presence as a small business owner.
Growth Hacking Techniques for Startups & SMEs with Ashley SalekNetleadz
Growth hacks are short-lived marginal gains that will give your brand a small boost of growth. These slight gains accumulate to make a big impact. In this presentation, Ashley Salek (Account Director at Netleadz) talks us through some of the most effective growth hacks your brand can implement with ease. This growth hacking presentation was first given at a business event in partnership with Vodafone and WeWork. find out more about the full range of Digital Marketing service Netleadz offers here: http://www.netleadz.co.uk/.
Similar to Media Relations & SEO - MRC Presentation (20)
How to Make a Field Mandatory in Odoo 17Celine George
In Odoo, making a field required can be done through both Python code and XML views. When you set the required attribute to True in Python code, it makes the field required across all views where it's used. Conversely, when you set the required attribute in XML views, it makes the field required only in the context of that particular view.
How to Setup Warehouse & Location in Odoo 17 InventoryCeline George
In this slide, we'll explore how to set up warehouses and locations in Odoo 17 Inventory. This will help us manage our stock effectively, track inventory levels, and streamline warehouse operations.
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আমাদের সবার জন্য খুব খুব গুরুত্বপূর্ণ একটি বই ..বিসিএস, ব্যাংক, ইউনিভার্সিটি ভর্তি ও যে কোন প্রতিযোগিতা মূলক পরীক্ষার জন্য এর খুব ইম্পরট্যান্ট একটি বিষয় ...তাছাড়া বাংলাদেশের সাম্প্রতিক যে কোন ডাটা বা তথ্য এই বইতে পাবেন ...
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ISO/IEC 27001, ISO/IEC 42001, and GDPR: Best Practices for Implementation and...PECB
Denis is a dynamic and results-driven Chief Information Officer (CIO) with a distinguished career spanning information systems analysis and technical project management. With a proven track record of spearheading the design and delivery of cutting-edge Information Management solutions, he has consistently elevated business operations, streamlined reporting functions, and maximized process efficiency.
Certified as an ISO/IEC 27001: Information Security Management Systems (ISMS) Lead Implementer, Data Protection Officer, and Cyber Risks Analyst, Denis brings a heightened focus on data security, privacy, and cyber resilience to every endeavor.
His expertise extends across a diverse spectrum of reporting, database, and web development applications, underpinned by an exceptional grasp of data storage and virtualization technologies. His proficiency in application testing, database administration, and data cleansing ensures seamless execution of complex projects.
What sets Denis apart is his comprehensive understanding of Business and Systems Analysis technologies, honed through involvement in all phases of the Software Development Lifecycle (SDLC). From meticulous requirements gathering to precise analysis, innovative design, rigorous development, thorough testing, and successful implementation, he has consistently delivered exceptional results.
Throughout his career, he has taken on multifaceted roles, from leading technical project management teams to owning solutions that drive operational excellence. His conscientious and proactive approach is unwavering, whether he is working independently or collaboratively within a team. His ability to connect with colleagues on a personal level underscores his commitment to fostering a harmonious and productive workplace environment.
Date: May 29, 2024
Tags: Information Security, ISO/IEC 27001, ISO/IEC 42001, Artificial Intelligence, GDPR
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Find out more about ISO training and certification services
Training: ISO/IEC 27001 Information Security Management System - EN | PECB
ISO/IEC 42001 Artificial Intelligence Management System - EN | PECB
General Data Protection Regulation (GDPR) - Training Courses - EN | PECB
Webinars: https://pecb.com/webinars
Article: https://pecb.com/article
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For more information about PECB:
Website: https://pecb.com/
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Main Java[All of the Base Concepts}.docxadhitya5119
This is part 1 of my Java Learning Journey. This Contains Custom methods, classes, constructors, packages, multithreading , try- catch block, finally block and more.
Leveraging Generative AI to Drive Nonprofit InnovationTechSoup
In this webinar, participants learned how to utilize Generative AI to streamline operations and elevate member engagement. Amazon Web Service experts provided a customer specific use cases and dived into low/no-code tools that are quick and easy to deploy through Amazon Web Service (AWS.)
LAND USE LAND COVER AND NDVI OF MIRZAPUR DISTRICT, UPRAHUL
This Dissertation explores the particular circumstances of Mirzapur, a region located in the
core of India. Mirzapur, with its varied terrains and abundant biodiversity, offers an optimal
environment for investigating the changes in vegetation cover dynamics. Our study utilizes
advanced technologies such as GIS (Geographic Information Systems) and Remote sensing to
analyze the transformations that have taken place over the course of a decade.
The complex relationship between human activities and the environment has been the focus
of extensive research and worry. As the global community grapples with swift urbanization,
population expansion, and economic progress, the effects on natural ecosystems are becoming
more evident. A crucial element of this impact is the alteration of vegetation cover, which plays a
significant role in maintaining the ecological equilibrium of our planet.Land serves as the foundation for all human activities and provides the necessary materials for
these activities. As the most crucial natural resource, its utilization by humans results in different
'Land uses,' which are determined by both human activities and the physical characteristics of the
land.
The utilization of land is impacted by human needs and environmental factors. In countries
like India, rapid population growth and the emphasis on extensive resource exploitation can lead
to significant land degradation, adversely affecting the region's land cover.
Therefore, human intervention has significantly influenced land use patterns over many
centuries, evolving its structure over time and space. In the present era, these changes have
accelerated due to factors such as agriculture and urbanization. Information regarding land use and
cover is essential for various planning and management tasks related to the Earth's surface,
providing crucial environmental data for scientific, resource management, policy purposes, and
diverse human activities.
Accurate understanding of land use and cover is imperative for the development planning
of any area. Consequently, a wide range of professionals, including earth system scientists, land
and water managers, and urban planners, are interested in obtaining data on land use and cover
changes, conversion trends, and other related patterns. The spatial dimensions of land use and
cover support policymakers and scientists in making well-informed decisions, as alterations in
these patterns indicate shifts in economic and social conditions. Monitoring such changes with the
help of Advanced technologies like Remote Sensing and Geographic Information Systems is
crucial for coordinated efforts across different administrative levels. Advanced technologies like
Remote Sensing and Geographic Information Systems
9
Changes in vegetation cover refer to variations in the distribution, composition, and overall
structure of plant communities across different temporal and spatial scales. These changes can
occur natural.
Communicating effectively and consistently with students can help them feel at ease during their learning experience and provide the instructor with a communication trail to track the course's progress. This workshop will take you through constructing an engaging course container to facilitate effective communication.
Temple of Asclepius in Thrace. Excavation resultsKrassimira Luka
The temple and the sanctuary around were dedicated to Asklepios Zmidrenus. This name has been known since 1875 when an inscription dedicated to him was discovered in Rome. The inscription is dated in 227 AD and was left by soldiers originating from the city of Philippopolis (modern Plovdiv).
it describes the bony anatomy including the femoral head , acetabulum, labrum . also discusses the capsule , ligaments . muscle that act on the hip joint and the range of motion are outlined. factors affecting hip joint stability and weight transmission through the joint are summarized.
2. Introduction
Who Am I?
What do I do?
Search Engine Optimization (SEO)
Information Architecture (IA)
Social Networking
Web Development
3. How I Roll
Im
I’m all about helping.
Ask Questions.
My Contact Info:
Google me (Mike Tighe)
Web Site: www.miketighe.net
www miketighe net
Company: www.mrare.ca
Twitter: @miketighe
E-Mail: mike@mrare.ca
4. The Internet As A News Medium
More Sources
Faster
Hard T k
H d to Track
5. The Internet As A News Medium (2)
( )
Online Sources Can Be Split Into
Traditional Media
New York Times
Blogging (via Visit, RSS, or E-Mail)
SEM Insights
Social News
Digg, Reddit, or Niche Networks (like Sphinn.com)
Aggregation Services
Google News, Google Blogs
6. Example
p
Social Sites Include Text/Video/Photo Content
7. Example
p
News Aggregators Make Finding & Personalizing
News Faster and Easier
8. And Now, A Pretty Chart
, y
Traditional TV Print Radio
Online Social
Online News Media Bloggers
News
10. How Is This Relevant To You?
Your careers are based around Information
Media Relations
To Inform
Maximize Public Exposure for a Company/Product/Service
p p y/ /
Public Relations
To Manage
g
Make good news better
Mitigate the bad
11. More On Relevance
Relevance is really the basis for what we do.
The Internet provides infinite sources.
So the questions are:
Which sources are relevant to your objectives?
y j
How can you find those sources?
How can you promote your message?
Using the Internet, how do you become a source for
searchers?
12. Establish & Find Opportunities
pp
Recommended Reading:
g
Tribes by Seth Godin
Which
Whi h sources are relevant t your objectives?
l t to bj ti ?
Billions of web sites, thousands of media related sites.
Establish a select few with which to push your message.
p y g
How can you find those sources?
Search Engines
News Aggregation
Alerts
14. Tips On Alerts
p
Don t
Don’t just type in words, try the actual web site
address as well.
Example:
15. Promote Your Message
g
You’ve established and found opportunities or
pp
people talking about you.
Now What?
Write Targeted Releases & Articles.
Specifically for your audience.
Meaning you have to spend some time understanding them.
Don’t lose sight of your end goal.
Awareness?
Driving Web Site Traffic?
16. Become a Source for Searchers
How can you show up in search?
The same as “writing a targeted release or article”.
In the end, it is really just a message
end message.
So how do we structure our message then?
Determine important keywords/phrases
Work them into
Headline/SubHead
Copy
py
17. TIP: Say It! Don’t Imply It.
y py
You are on the internet, just one click and a user will
be:
On Your Site
With Your Messaging
Seeing Your Branding
g g
Closer To Taking Action Than Any Other Medium Can
Provide.
20. Make Search Engines Love You
g
Using the tips on how to structure a message.
Determine Keywords/Phrases
‘Massage’ Those Into Your Content
Massage
Search Engines Look for Relevance
g
Headline Containing Keyword (***)
Body Copy Containing Keyword (**)
21. And, Show Up For a Relevant Search
, p
For the search “CP Spirit Train” this appears:
CP Train
Due h i
D to how it was written.
i
Furthermore, this article links to the web site for this
event, thus driving traffic and making the event site
h di i ffi d ki h i
rank.
22. Ranking = Perceived Expertise
g p
Make your self accessible via search.
Tip: Write for trends.
23. Other Topics
p
The Internet & Questionable Sources.
Exploring Internet Based News Outlets.
Touch on Social Media News
News.
Reaching Bloggers.
24. Good Resources
http://www.seo pr.com/
http://www.seo-pr.com/
http://www.briansolis.com/
http://seminsights.com
http://seminsights com
Contact Me:
C M
mike@mrare.ca
http://miketighe.net
h // ik i h