The target audience for the media product is teenage females aged 15-30 years old who use social media and are located in the UK. The document discusses selecting a BBFC rating of 15 for the film, which allows depictions of violence, sexual content, and strong language but not graphic or dangerous behavior that could be copied. The sequence aims to follow BBFC guidelines by avoiding strong language, not dwelling on dangerous behavior, and not including sexual activity or discrimination.

1. 4. Who would be the
audience for your media
product?

2. Target Audiences involve...
Age
Gender
Location/Region
Social Class
Ethnicity/Nationality
Lifestyle/ and Hobbies/Interests
Morals and Beliefs

3. Age 15 years – 30 years
Gender Teenaged females who use
social networking
Location
/region UK
Working
Social
class
class

4. Age
Films rated 15 these films
may contain violence and
scenes of a sexual nature,
swearing and offensive
language can be used and
"emotionally harrowing"
scenes are also permitted.
This rating would be most
suitable for our film
opening.
Examples of films within this
classification are Final
Destination and Halloween
III.

5. Gender

6. Location/Region

7. Social Class

8. Ethnicity/Nationality

9. Lifestyle and Hobbies/ Interests

11. BBFC RATING
BBFC Policy How We Followed
There may be frequent use of strong language (for When there was dialogue in our open sequence no swear words were
example, ‘fuck’). The strongest terms (for used
example, ‘cunt’) may be acceptable if justified by
the context. Aggressive or repeated use of the
strongest language is unlikely to be acceptable
Dangerous behaviour (for example, hanging, At the end of the open sequence when Nia got dragged in it was only
suicide and self-harming) should not dwell on shown for 2seconds maximum
detail which could be copied. Easily accessible
weapons should not be glamorised.
Sexual activity may be portrayed without strong There was no sexual activity featured in the sequence.
detail. There may be strong verbal references to
sexual behaviour, but the strongest references
are unlikely to be acceptable unless justified by
context. Works whose primary purpose is sexual
arousal or stimulation are unlikely to be
acceptable
The work as a whole must not endorse No discrimination used in the sequence
discriminatory language or behaviour.