Facebook, Twitter, Film 4 Short Films, and the Exeter Phoenix film festivals were identified as potential media institutions to distribute the filmmaker's short film. Facebook and Twitter were considered for marketing and advertising the film to gain viewers. Film 4 Short Films was identified as a good fit because the film follows professional codes and conventions of the genre. The Exeter Phoenix film festivals would provide opportunities for the film to be viewed and advertised against other amateur short films.

1. What kind of media institution
might distribute your media product
and why?

2. Facebook
• Like seen in previous posts on my blog, I have marketed my
short film through Facebook. Initially, however this was to
get feedback on the film in order for my to see if my target
audience enjoyed what the film
• entailed and if there were
• any changes they believed
• needed to be changed.
• This helped me a lot as it
• enabled me to know what was
• good about my film, and what
• I could change.

3. Twitter
• Twitter creates over 340 million tweets
daily, therefore there is a lot of interest in this
social networking site.
• I plan to advertise and market my film here, as
you don’t have to be ‘friends’ to activate other
people profiles. This will work to my
advantage as it will mean a lot more people
will be able to access my video in order to get
more viewers.

4. Film 4, Short Films
Here shows print screens of film 4’s short films showing
the different types of episodes that they show. My film
would fit here really well, as it has been said that it
follows the professional codes and conventions that
you would expect to see in the hybrid genre.
Not only this, as it is a short film, it will fit into this film
4 category.

5. Exeter Phoenix
• Exeter phoenix are involved in creating a festival which
involved two different types of festivals.
• The first short film festival enables people from all over
create their own short films which are entered into a
competition
• The second short film festival is where the phoenix
creates a title for a short film and people create films
which are based around this film title.
• This will help my film as people will be able to see it
being advertised and it can be put against other short
films that are created by people who aren’t partially
professional in creating short films.