2. What Are Film Trailers?
• A film trailer is a way to promote a new
film by giving an insight of the film to
the audience.
3. Why are they made?
• Film trailers are made to to raise
audience awareness and interest in a
film in advance of, and during, its
cinema release.
4. Who are they for?
• Trailers are usually aimed at the same
audience that the movie is aimed at.
Different types of people like different
sorts of movies but there are certain
features that will have a wide appeal to
specific groups of people.
5. How do they work?
• As well as using genre to gain our
interest, marketing campaigns must also
show us how a new film is different to
others in the same genre this is known as
the USP of the film.
• The USP is what separates one film title
from another released at a similar time or
within the same genre. The USP could be
many things, for examplean unusual mix
of genres an popular star being used
within the film.
6. Where do we see them?
• Trailers are shown at many places for
example the cinema before a film, TV and
online and are usually with poster
campaigns and radio campaigns to give a
wider promotion for new film
releases.Movie trailer sites and official
film websites often show trailers that
have been cut for a general audience and
are suitable for viewers of any age. There
are also many other places for example
YouTube adverts and on social
networking sites.
7. When are they released
• Most trailers are produced at the same
time as the film. The timing of a trailer
campaign is important as it must be
shown far enough in advance to
inertest the audience about the film’s
release, but not so early that people
forget about the film before it even
comes out. But also they should not
release too many, which will give the
plot away.
8. Battleship Marketing
The movie Battleship is marketed to show
exciting parts of the movie to †he audience
without giving away the plot of the movie.
Another way is by using new popular actors
within the movie, which people have not seen
act, for example singer Rihanna, by using the
trailer it show an insight of the quality of the
acting which will persuade the audience.
