The document compares the selling points of the author's music magazine to an existing competitor called Artrocker. Some key selling points discussed include eye-catching designs like vibrant colors and distinctive logos/mastheads to grab attention. Content is also important, with listings of music festivals, gigs and reviews of bands being of interest to the target audience of teenagers and young adults. Both magazines make money primarily from advertisements and through subscriptions, which provide a steady income stream without needing to supply retailers.

1. What Kind of Media Institution Might Distribute Your Media Product and Why? – Activity 3 5715043180The picture to the left is a JPEG of my front cover – designed in photoshop. I am going to discuss and the compare the selling points of my magazine, in conjunction with my main competitor (Artrocker). Firstly, the selling points of my magazine are most likely to be the conspicuous headline ‘D.A.V.I.S’ – people are going to be interested in why there has not been a tour announced, following their extremely successful album. The other selling points of the magazine could be the other provided detail on other content provided in the magazine, such as live reviews, listed gigs, festivals, etc. The vibrancy of the magazine could also be a good selling points – it is easy distinguishable due to the vibrant, varying colours and the masthead; the lower case ‘i’ makes the masthead distinct. The selling points in my magazine also relate to the selling points of Artocker. For example, the masthead of the magazine is immediately distinctive – from cover to cover the magazine always starts with the large, uncompleted, ‘A’. The same selling point is then followed by an obscure font as a title, that immediately stands out. The only selling point that is included in mine and not included that much in Artrocker – extra information about what is included in Artrocker is kept to a minamum. The factors from my magazine and another magazine depend on the genre of music. For example, an indie magazine’s audience would predominantly be interested in festivals and the gigs that are listed in the magazine, they may also be interested if one of their favourite bands is featured in the magazine. This is because the average age rating is mainly teenagers and young adults – the age group that would mostly be interested in going to gigs and festivals. Whereas with a magazine like Q, is aimed at older people – it contains mature music, and is formally written – unlike Artocker, which is mostly light-hearted and contains a lot of slang. 3571875382905Magazines make their money primarily from advertisements that are included in the magazines. Companies pay a magazine, for example, Artrocker to publish their advertisement in the magazine, for example, record companies will pay a high amount of money to have an album recently released from an artist at the record label to be published in the magazine, they may even pay more for the advertistment to cover a whole page, money is easily made by magazines by doing this. The magazine also makes money from actually selling the magazine itself. For instance, Artrocker has a website, so the magazine also makes money from this, for example ticket agencies wanting to publish their tickets on the Artrocker ticket section. Magazines also make money by subscriptions – more money than just the odd occasional sale by readers. This is because when a reader subscribes, the company delivers the magazine straight to the customer – they are not supplying a supermarket, newsagent etc, so more money is therefore made. Artrocker is owned by the creators - Paul Cox and Tom Fawcett, these also own the company. The company started off as an online music newsletter, however over time it has expeanded into a monthly magazine and a record label. The company also has a weekly radio show. The magazine has brought in many US bands into the UK, allowing the bands to be more successful – they also provided concerts for these bands allowing them to obtain UK fans etc. The company is a very small company, and does not own much media in the world at all. Artocker is the name of the company, as well as the magazine itself. Customers can subscribe to the magazine, which in turn is cheaper than buying the amgazine montly. The subscriptions last for a year, and they also allow the company to make money to, as previously stated, they do not need to dispatch the magazines to a supplier – they are dispatched directly to the customers.