The document provides an evaluation of the student's media music magazine project. The student analyzed existing music magazines like Vibe, XXL, NME, and The Source to challenge conventions and develop their own magazine. Key aspects that were influenced by existing magazines included the masthead font and size, banner placements, page layouts, use of colors, images, and social representation of the target 16-19 year old audience. The student aimed to develop a magazine that looked like a real product in the R&B genre through consistently applying conventions from analyzed magazines.

1. Media Music Magazine
Evaluation
By sharondeep Bachra

2. In what ways does your media product use, develop or challenge forms
and conventions of real media products?
The genre for my music magazine is R&B. In order to
challenge the conventions of a real media product I
analysed 4 existing magazines that are similar to mine.
Although, NME is a rock genre I chose to challenge the
codes and conventions of this media product because I
believe that their layout is eye-catching and develops
more of a existing product look compared to VIBE. I
chose various parts of each magazine and challenged
the conventions by using them in my own magazine. The
reason why I used these pieces from each magazine is
because whilst analysing them, I felt that they
represented my indented audience in a appropriate way,
because my magazine was aimed at a younger age range
such as teenagers.
For my masthead I used the font "Aerial” Bold. I chose this because this type of font connotes the idea of a
R&B existing media product. For example, as seen below Aerial font is similar to VIBE, I therefore chose this
font because it stands out, is eye-catching and challenges the conventions of a existing media product as this
particular font is similar used in a R&B magazine which will therefore develop the conventions of a existing
media product. I also used a bold, large font size because it challenges the conventions of an existing media
product that is similar to mine, for instance “Vibe” is a R&B magazine that is the same genre as my media
product, I therefore chose to use this particular font size because its is similar to “Vibe” and “XXL” is eye-
catching

3. For my masthead I used the text size 152t because this challenges the codes and
conventions of a real existing media product because , whilst I analysed existing media
products such as Vive and XXL I identified that this text size would be similar to those
existing music magazines. As a result, I therefore chose this type of text size because my
media product would therefore develop and challenge the conventions of appearing the
same as an exiting product.
I have also placed an eye-catching red banner behind the masthead because this would
make my layout and page design appear appropriate of an existing media product. E.g.
whilst I analysed XXL I identified they used a banner behind their masthead. I therefore
chose to do the same because my magazine would therefore challenge the convention of an
exiting media product.

4. I chose to use the sell line “Let’s Face The Music” because it connotes the idea of challenging the
codes and conventions of an existing media product. For example, whilst analysing an existing media
product such as “The Source” I identified that “The Source” uses a sell line. I therefore chose to use
this similar to “The Source” because my media product would therefore challenge the conventions of
an existing media product because it is similar to the genre I have chose R&B.
Similar to Vibe magazine and NME, I have placed 2 banners at the top and bottom of my front cover
including artists names, I have chose to do this because its challenges the code and conventions of
existing media products which will therefore develop my media product to appear like a existing media
product. I chose the colours; blue, red and gold because it challenges the codes and conventions of an
R&B music magazine because the colours draw and eye-catching attention towards the audience's.
I have followed the conventions of an appropriate layout and page design for my
media product, For instance, I have placed a circle near the corner of my magazine
(front cover) saying “Win all 50 albums of the year”. I have completed this because
most R&B magazines and other genres tend to offer free CD’s with their magazine. I
therefore chose the same because this is relevant to my age range of my magazine,
For example, most young adults and teenagers that own computers, laptops, and
DVD players, can play the CD, or they can even burn or rip the CD to programmes
such as; windows Media Player. The boldness of the white and black text against the
bright red background contrasts and stands out. s

5. Similar to “Vibe” and “XXL” my media product develops and challenges the conventions of an existing
media product. For instance, I have used a right-side third because usually the important and eye-
catching information is displayed here on a magazine. However, some other existing media products
have this placed on the left-side third. However, I recognised that it would be more effective to place it
on the right-side third in order to attract more readers. I have establish that the artists names , contrast
out in a gold and red font against a white background because, to make it stand out and appear
attention-grabbing. I have also used the font “Aerial” because it’s a bold font and connotes the impact
of an existing media product as this font type is used in “Vibe”.
The layout of my magazine and page design challenges the conventions of an existing media
product. For instance, similar to “XXL” I decided to use black bold stripes because they are
striking, eye-catching and contrast against a white background which demonstrates that my
media product uses and challenges the conventions of an existing medias product as this is
portrayed in an “XXL” magazine which is a similar genre to my magazine.

6. I laid my headline out similar to “Vibe” I used Aerial font because this makes my headline stand out to
appear, bold and eye-catching the reason I chose this particular font is because I required the font to
stand out towards my intended audience and appear to be striking, as it is aimed at a young audience
ages ranging between 16-19. I used the colour fonts red, blue and gold because they are a consistent
colour scheme that is appropriate for a consistent house style. The bright red and gold stands out against
a black background behind the model’s clothing. This house style is also a typical R&B magazine style.
I have followed the codes and conventions of the “Vibe”, “The Source” and “NME” magazines by
placing a barcode, this denotes that I have followed the conventions of “R&B” music magazines. After
analyzing existing barcodes, I felt that there types of designs were good as they contained, a date,
price and a website. I have replicated this because it challenges the codes and conventions of an
existing media product.

7. The image that I have used follow the codes and conventions of
similar existing media products such as “Vibe”. E.G. I have used a
appropriate shot distance such as; a mid-shot photo as this is an
appropriate shot distance portrayed in many existing media
products such as “vibe”. I have chosen a female model, I have
required my model with various use of mise-en-sence relating to the
sub-genre R&B. My model is wearing sliver jewellery, a silver
necklace and silver bracelets which is typical among R&B genre.
This challenges the conventions of a real media product such as a
R&B genre which creates a “Bling” which is a code that is a part of a
R&B genre relating to dashing, eye-catching jewellery.
The language that I have used is typical of R&B magazines, using puffs
such as “Fashion”. This is typical R&B language as “Fashion” is well
known topic and word in the genre.
However, I displayed the masthead over the top of the models head, so that the masthead is
recognisable and not hidden, ensuring audiences understand what the music magazine is.
Whilst, creating my music magazine I used a consistent colour
scheme; red, gold and black. I used these colours because I
followed the conventions of a real existing music magazine
because as I researched other magazines I recognised that
they kept a consistent simple colour scheme. I also chose
these eye catching colours because from my questionnaire
results I asked a question “what attracts you to a magazine?” I
found that my intended audience were most attracted to
colours on a music magazine therefore that is why I chose
theses 3 bright eye catching colours; to attract and aware my
intended audience’s attention of my music magazine.

8. I selected the mise-en-scene of the setting to be portrayed of a white background of my front cover,
contents and double page spread because, as I analysed Vibe I identified that this white background
connotes the idea of challenging an existing media product. I therefore chose the setting of my images
to be taken behind a white background because this challenges the conventions of an existing R&B
genre magazine, my product would therefore appear to standing out appropriate to be appearing as
an actual R&B music magazine.
I decided to use an appropriate range of mise-en-scene such as a consistent colour scheme. E.G I
chose to portray my model wearing a blue top underneath a black cardigan, because this denotes the
idea of my product challenging conventions of an existing media product. E.G similarly, shown in Vibe
magazine I have acknowledged that existing media products use a same colour scheme, of the
model’s clothing the same as the text, banners and font of the media product.

9. I have challenged the conventions of an existing media product by
following vibe’s page layout e.g. I have used a mid shot to fill out
almost half of the page, along with text written in columns on the left
hand side of the page. I chose to use this example the same as Vibe
because it develops the conventions of an existing media product.
I have challenged the codes and conventions of Vive, XXL and NME
magazines. Although, NME is a different genre to my magazine I
felt that NME was a good example to use as well because their
page layout looks eye-catching. It challenges the themes of black
and red colours in order to attract there readers, I therefore
decided to use this type of layout and font colours because the
house style looks consistent.
I have followed the codes and conventions by following their date and issue style. I have
written the date and issue number so that my intended audience are aware which issue they
are up to date to purchase. I have chosen to use a font that appears to be bold because this
draws the audiences attention. I have used 2 colours blue and white contrasting in front of a
black banner, I used this because its is eye-catching and appears to be attractive drawing the
audiences attention in.

10. As seen below; I have used NME’s idea for the ‘CONTENTS’ text but using the colours and fonts of my house style to
keep it consistent, even though this magazine is not the same as my genre that I have chosen. I felt that VIBE’s
contents page was a bit plain therefore I researched other existing music magazines. I used an idea from NME by:
inserting a BANNER on my page which makes the text stands out on a coloured background. Whilst researching other
magazines such as VIBE: I felt that there text at the top of the page, the masthead was plain and did not stand out as
much therefore I researched and used NME as another idea and example for my magazine. I also chose to use a
banner because it creates my magazine looking more appearing and attracting and the text to stand out on a coloured
background.
I have also written the website, and the date of the magazine written on a banner; so that my intended audience and
readers can see what month of the magazine they bought. I also chose to do this as many existing magazine's have the
date and logo of the magazine etc this shows that I have followed the conventions of a existing media product.
I have followed the codes and conventions of a real existing media product e.g. I used a similar style box
underneath my contents page. I used this because this is very outstanding and creates an eye-catching effect for the
audiences. I also used a gold and white font in front of a black banner contrasting the 2 colours creating an
attention-grabbing appeal. I used the font “Impact” because it consists of creating a bold, dramatic effect which
therefore awakens the appearance of my magazine.
I have placed a Facebook and Twitter icon and website name at the bottom of my
contents page with my magazine name. I have done this because this challenges the
conventions of my intended audience as this is a easy way for me to interact with my
intended audience as it is relevant to their age range as many young adult use social
networking sites to engage with people.

11. I identified and analysed a variety of different double page spreads, e.g. Vibe
and The Source. I therefore took the majority of my ideas from Vibe and The
Source because I believed that there layout challenged the conventions of an
existing media product because they had outstanding use of imagery, such as
long shots. I also, used the interview questions and answers in: red and black
because this stands out against a white background and makes it clear to
readers which are the questions and answers.
I have used an introduction line below the headline, to
introduce the article to the reader. This has been used
in a variety of magazines e.g. Vibe and The Source. I
recognised that it was a good method so that readers
attention is therefore drawn in. I have used a gold font
to keep my house style consistent and stands out to
my intended audience to keep the reader in view.
I have used a headline (quote) to introduce the artist and demonstrate a hint about what
the artist will talk about. I used this because its challenges and develops the codes and
conventions of existing media products such as, Vibe and The Source.
I have used an appropriate shot distance in my double page spread such as a
long shot. I selected this type of shot because whilst analysing existing media
products, I identified that Vibe use a variety of long shots in their double page
spread. In order, for my product tot then use and challenge conventions of a real
media product, I therefore chose to do the same because this would therefore,
develop the conventions of an appropriate layout and page design of an existing
media product.

12. My existing media product shown above; develops, challenge's forms and conventions of a real media
product. For instance, I have kept a consistent limited colour scheme red, gold and black because many
existing media products have a consistent colour scheme, therefore I have followed the codes and
conventions of an existing media product.
My media product also uses, develops and challenges forms and conventions of a real media product. For
example, by using the correct type of camera shots in my magazine such as; the shot I used in my front
cover was a mid shot. I used a mid shot because this type of shot is meant to be used in a front cover. My
media product also challenge‟s forms and conventions of a real media product as shown in my double page
spread: I used a full shot image because when I researched other double page spreads I recognised that this
is the common type of camera shot that is used in many double page spreads, as this is shown is slide 8.
As a part of taking my images to be used in my media product, I took my images in bright lighting because
my images are seen more clearly, vividly.

13. How does your media product represent particular
social groups? I have represented the social group with
all the images used below. I feel that
the images are a good representative as
a young male is wearing a red jacket.
This is the type of clothing a male would
wear who has a interest in R&B genre.
The facial expressions of my social
group the 3 images represented on the
left side represent the genre of my
media product such as R&B these facial
expressions are they type that are
identified in R&B genre, this shows that
my medias product represents my social
group. 16-19
The particular social group I have used are people aged between 16-19. I have represented people that
stand mainly in the bracket of C1, D and C2, social grades classifying at 68% of general readers. I have
represented my intended audience through the house style of my magazine. I have used colours that are
attractive, but they are bright, so they are recognisable and eye-catching. These colours are red, gold,
black and blue. Which would be colours worn by my intended audience. The layout has a good
composition, able to lead the eye around easily and efficiently the best parts first. I used a bold masthead
which stood out, using the font “Aerial”, which is similar to Vibe magazine. My represented audience wear
tight vest tops, leather jackets, leggings and silver jewellery which is R&B related.
I have represented R&B genre through the models clothing such as black clothing. When styling
the model I was assertive that she would also wear silver jewellery as well as wearing black
clothing. This represents the R&B genre because silver jewellery and black clothing is recognised
as sexy and is seen as a provocative social group.

14. What kind of media institution might distribute your media
product and why?
Bauer Media is a division of the Bauer Media Group, Europe‟s largest privately owned publishing Group. The Group is a
worldwide media empire offering over 300 magazines in 15 countries, as well as online, TV and radio stations. They are
a large media company and can offer many opportunities, this may not be an optional company to distribute my
magazine as Bauer produce music magazines such as “Q” and “Kerrang” which are both not similar to my magazine at
all.
In my opinion I think Bauer would not be the company most suited for my magazine, due to it‟s distribution that is not
that large compare to IPC media. IPC Media export service to 90 countries worldwide selling over 13 million copies every
year where as; Bauer Media do not challenge this.

15. Final Choice
IPC media magazine publishers they produce over 60 iconic media brands. They estimate 26 million UK
adults that are the print publications, and 20 million online website readers. They have 3 core audiences
and these 3 audiences are men and the rest are upmarket women.
IPC media is a big company as they are selling more than 350 copies each year from its large portfolio of
brands. To help meet the information and complex reporting needs of its business; IPC Media uses the key
financial modules of the Oracle E-Business Suite including Financial Analyser. These Oracle Applicants
were initially implemented and the supported by a third party.
IPC Media‟s worldwide magazine distribution is quite big as the UK‟s leading news trade sales and
Distribution Company, successfully marketing 23% of the total magazine category. IPC Media publisher
strategies are based on unparalleled information and insight, delivering the best operational and retail
service to maximise sales performances. This includes an export service to 90 countries worldwide selling
over 13 million copies every year through a committed team of international specialists, therefore I would
distribute this institution as they are successfully marketing and are achievable institution.
IPC Media distribute their brands across many supermarkets throughout the UK, which broadens the
magazine‟s target audience. Making my magazine available in large supermarkets, which would make it
available to more people, therefore increasing sales as well as my target audience.

16. Final Choice
IPC Media distribute their brands across many supermarkets throughout the UK, which broadens and
increases their magazine‟s intended audience. Creating my magazine available in large supermarkets would
make it available to more people, therefore increasing sales as well as my target audience.
The fact that IPC already distribute such well known music magazines means that they have customers who
will be interested in a new product of a music magazine, my media product such as; R&B.
AS IPC are a well known successful media institution; they would distribute my media product through many
ways for instance, IPC Media export service to 90 countries worldwide selling over 13 million copies every
year through a committed team of international specialists. Market force‟s category management team
handle magazine range and displays for leading retailers such as WHSmiths, Sainsbury's and Morrison‟s
plus growing magazine sellers Lidl, Esso and BP. This shows that as IPC distribute their brands across
shops such as; supermarkets that increase my target audience and create the popularity and salary.
IPC are a well known successful media institution; I would distribute my magazine through many ways for
instance, IPC distribute their magazines in many different places such as;
shops, supermarkets, online, print, internet and online. The greater opportunities of distributing their
magazine in many different places shows that IPC media are a big well known, successful institution means
that this would create my magazine to become available not only in supermarkets, but other large more
places such as; internet and print creating my magazine to become recognised, well known and more
customers consuming the magazine, which would therefore increase the salary of my media product.

17. Who would be the audience for your media
product?
The target audience for my magazine is 16-19 year old males and females, who are interested and focused into R&B music. I have
created a reader profile about the target audience for my magazine, showing who my target audience are and possibly what kind of
things could be advertised in my magazine as they represent my target audience's interest. As shown in my reader profile it shows
that my audience are a young age range as Blackberry mobiles has been represented and many young people of the age range 16-
19 year olds consume these mobiles. My reader profile also shows that; my intended audience are interested in fashion, outfits and
clothing and using social networking websites such as; Facebook, Twitter and MySpace, this shows that my audience are interacting
and connecting with people. The age range shows that my audience‟s occupation would sort from students at college or university
and working part-time.
As shown in my reader profile my target audience are young males and
females who are; mainly studying in education and working part-time. My target
audience are much sociable and well at communicating as they use social
networking websites such as; Facebook, Twitter and MySpace.
My magazine is priced at £3.95 because my results in my questionnaire showed that
most people are prepared to pay this price for a magazine. This result from my
questionnaire shows that; my intended audience would have the money to purchase
the magazine. My creative decision has been shaped by this as this questionnaire
result has benefited me to understand my audience, and their feedback as results, on
how I can represent and design my magazine.

18. How did you attract/address your audience?
I created a questionnaire to find out what my target audience thought of existing music magazine's
and what else they would like to see more of in music magazines and what at tract's them to a
magazine. My questionnaire gave my target audience a chance to express their opinion. This therefore
attracted my target audience. I also attracted my audience by using a mid shot image on my front
cover which attracts the reader’s attention because the model’s facial expression brings direct eye
contact straight into the readers eyes which makes the reader find the magazine engaging, curiosity
and want to purchase the magazine. The consistent colour scheme I chose bright: red, gold and black
attracts the audience because they are: eye catching, and attention grabbing which brings the reader
to a connection. The model in my front cover is
wearing an eye-catching blue
top; which grabs audience’s
attention straight away on the
front cover this captivates
peoples interest, therefore I used
this mid shot as this engages the
audience’s attention to buy the I also attracted and addressed my audience’s
magazine. attention by; writing a sell line just
The text above the masthead: has well known names of underneath the masthead. This sell line I
R&B artists I applied this because it applies interest to my have used “Life is loud” this sell line sounds
intended audience and attracts them to buy the magazine straight to the point, inquisitiveness and
as well known R&B artists are popular therefore they positive. This sell line also brings my
would purchase the magazine and the name of the artists audience’s attention forward as this sell line
would attract and interest my intended audience. is written in a coloured, eye catching font.

19. I attracted and addressed my target audience in a positive way by creating a
questionnaire; for instance, I asked my target audience how much they are willing to buy a
music magazine this result benefited me and my target audience as they had a chance to
submit which price they are willing to pay for a music magazine. This attracted my target
audience as they have a chance and say in the cost of my music magazine, this attracted
them as my price is reasonable £3.95 where as, some existing magazines are expensive.
I also attracted my target audience in another way in my questionnaire asking; how often
would you buy a music magazine? This attracted my target audience as they have an opinion
of when they would prefer to buy a magazine, weekly or monthly. This attracted my target
audience because the results showed buying a magazine monthly had the highest percentage.
This goes to show that my target audience are willing to buy a magazine monthly.

20. What have you learnt about technologies from the
process of constructing the product?
I used Photoshop CSC5 to create my music magazine; and since using this programme, I have
learnt how to edit and manipulate images so they can be used in a real, striking looking magazine,
such as the: front cover, contents page and a double page spread.
I have also learnt a lot about technologies especially from Photoshop, for instance, I have learned
how to use the tools/features to hide or change parts on an image or a layer. I learnt and
experienced that Photoshop was brilliant at changing many stuff on an image for instance, the
lighting, the use and choice of the: Magnetic Lasso Tool to cut out the background of the image
and also cut a coloured background out.
As a part of constructing my media product I have learnt a lot about technologies for instance,
resizing the images without misrepresenting them, was made clear and easier by clicking onto the
„Free Transform‟ button whilst using the „shift key‟ when resizing, this made it a lot easier for me to
edit and resize my images and was helpful, therefore I have learnt much about technologies from
Photoshop.
I have learnt much about technologies from the process of constructing my product; for
instance, by using Photoshop CSC5 I have learned that this programme is excellent
and useful as this programme, has many existing tools that have helped me improve
my media product. For instance, the Magnetic Lasso Tool and the Rectangle tool that
created a banner, my text to stand out on a coloured background.
I have experienced that Photoshop is an excellent programme: for
instance, as The Rectangle Tool has created my masthead to stand
out, as this creates a banner and makes my media product appear and
stand out on a coloured background, as an example shown on the left
hand side of my masthead in my media product.

21. I have learnt much about technologies from the process of constructing my product; for
instance, for the text on my front cover about the person on the main article “Janet Brown”
I used 3 layer styles to make the text on my front cover appear eye catching, as the text
about the main artist in the article is meant to be seen clear and vivid. The 3 layer styles
that I used were; Effects, Drop Shadow, and Bevel Emboss which are blending tools , since
using these different tools I have learnt much about technologies such as; Photoshop itself
the features and layer tools included to blend in text.
Since using Photoshop I have learnt much about the technology itself;
for instance, I learnt how to edit, change and manipulate images so that
they can be used appropriately on my front cover, contents page and
double page. For instance, I used the magnetic lasso tool to cut out the
background of my image in my contents page and the magic wand tool,
this therefore made the background of my image appear more vivid and
appropriate.
I have gained much more knowledge about technologies; from
the process of constructing my product; for instance, I have
learnt how to save and back up files onto a USB stick. I used
my USB stick shown below in the image to save and back up
my media work so that I always have a copy stored elsewhere
safely.

22. I used the software package; Photoshop to manipulate
images. E.g as shown below I used the edit Free Transform
tool to re size my images, I re-size the image of my model
to make her appear more outstanding. This benefited me
because this made the layout of my contents page appear
appropriate.
Photoshop is a good software package for manipulating photographs, for my double page
spread I used the crop tool to crop the image to convert it into a mid shot, as shown
above at first it was a long shot this was not the type of shot I wanted portrayed in my
double page spread, although I liked the models facial expression connoting attitude. I
therefore used the crop tool to re-size and crop the image to make my double page
appear, attractive and eye-catching towards my intended audience.

23. I have learnt about technologies as apart of my planning through the use of internet: for research into
similar media products. For instance, whilst planning my magazine by researching media products on
the internet I have learnt about internet technology as the internet benefited me because it was useful
for me to understand the ideas of existing media products as I researched the front cover‟s of music
magazine's such as VIBE which appealed to me to understand existing media products which increased
my ideas of creating my own magazine. As seen below is a screen shot of the search engine I have
typed in search.
I have also learnt about technologies from the use of internet. For instance, as a part of my planning I
created a questionnaire on Zoomerang; for my target audience to feedback on ideas of creating my own
music magazine. This use of internet, the website was useful to me as I could analyse the results of my
questionnaire and posted a link of my questionnaire to blogger, as a result my target audience found it
easy to complete my questionnaire as they just had to view my Blog page and then find the link and click
onto it which would open my questionnaire, therefore would open it and my target audience would
complete it which was quick and simple to do.
As a part of using the internet such as using zoomerng; I have learnt about technologies as the internet is
a quick, easy and useful source, such as zoomerang this website benefited me as I was able to create a
survey in order to create a questionnaire, the use of internet of has benefited me as I was able to receive
feedback from my target audience on ideas of creating my own music magazine.

24. I have learnt about technologies by creating a Blogger account using “Blogger” to post all my work such as;
preliminary task, planning, evaluation and many more. I have learnt a lot about this technology, the website
itself “Blogger” as this website is useful as it is a blog-publishing service that allows users to upload and
publish blogs. I have learnt much since I started to use Blogger for representing my media work as I learnt
many stuff about the website itself that you can only upload JPG and PNG files, therefore to upload my
work I learnt that I must save them as a JPG or a PNG file.
I have also learnt about technologies from the process of constructing my product. For instance, I have learnt
much about taking my photographs, such as; using a good camera shown above my Samsung which has a 5x
zoom lens. I have learnt many different facts about taking my photographs for example, the lighting I recognised
that some of the shots that I took were slightly dark, therefore I re took my images to get the correct type of shot.
I also learnt a lot things about technology from using my digital camera such as; the framing , I learnt to take
images correctly instead of cropping the top of the model‟s head in my image as a part of taking my
photographs, I learnt how to get the corrects type of framing.
As a part of taking my photographs I have also learnt the type of props to include; for instance, mise-en-scene. I
have learnt that which type of jewellery and clothing, my model should ware to make my images appear eye
catching and match my colour scheme. In the image below, using my digital camera benefited me as the
photograph came up clear showing the mise-en-scene showing up clearly for instance the jewellery worn, this
shows that the jewellery worn is the correct type for an R&B genre as it creates a silver eye catching bling look
for instance, in my front cover magazine below the model‟s necklace creates and attention grabbing R&B look.
I have learnt much about technologies from the process of constructing
my product; for instance, using Blogger to present my work and asking
my audience to make comments on it.

25. I used Photoshop to create my magazine, it was a useful software to create
my media product because I was able to create layers which allowed me to
over lap text over images and the background. It gave me a good insight to
acknowledge how to edit images. E.G. I was able to use the magnetic lasso
tool to cut bits of images out that did not look appropriate.
To take the images for my magazine I used a digital camera. I did this so that I could
take a large amount of image as opposed to a smaller amount on a film camera. I
could easily transport my images from one place to another. I could also edit my
digital images and use them more effectively. I acknowledge that this type camera
(technology) was a good camera to use because it zoomed up to 5x the lighting was
also clear, visual and bright. This therefore benefited me to take my images. As a
result, the lighting in my images appeared clear.
I used publisher to create my reader profile and preliminary task. I
found it very easy to use because it is a simple programme however,
you can also create work precisely and colourfully. This benefited me
because I could manipulate text boxes and align text.
I used slideshare to upload my work to my blog because, on
some software's and programmes I tried to use did not save as
JPEGS. I acknowledged that it was a good website to use to
upload word documents and PowerPoint's to blog websites.
Slideshare benefited because it was easy, useful and helpful to
upload my work onto my blog.

26. Looking back at your preliminary task , what do you feel you
have learnt in the progression from it to be the full product?
I named my preliminary task magazine „NEGUS AMBITION‟ and used the house
style of blue, red and white. I have learnt that the house style is important when
following conventions because a consistent house style makes the magazine look
professional. However, the house style on my preliminary task looks simple and
ordinary, and doesn‟t attract much attention.
My preliminary task, is more basic than my final magazine because; it includes a
my masthead which is not very enlarged compared to my front cover magazine
shown. My preliminary task is also much basic than my final magazine as my front
cover has much for feature's included such as; a barcode, enraged masthead,
issue number, website name and text written above my masthead where as, my
preliminary task does not have any of this included and is much more basic.
I also learnt that the layout is a very important part of creating a successful magazine as well as the images and text used. On my
preliminary task front cover, I used an mid-shot image of student looking happy and joyful as she's has succeeded great exam
results. However, I could have re took the image to improve the lighting, as it was a little bit too bright, therefore I feel that I have
learnt progression from it to the full product and that my preliminary task is more basic than my final magazine.
My preliminary task follows similar conventions of my final magazine. For instance, both my preliminary task and final magazine-
front cover have a masthead placed at the top of the page. My preliminary task and final magazine follow the similar conventions;
for instance, they both have an mid-shot image portrayed on the cover this follows the codes and conventions as a mid shot
image, as this is meant to be used in a music magazine front cover and a school magazine front page, therefore they are both
similar and follow the codes and conventions. My preliminary task and final magazine follow similar convention. For instance, they
both require a; date, issue number, masthead, image and copy (text).
Looking back at my preliminary task, I feel I have learnt a lot in the progression
from it to the full product; for instance, the images used in my full product my
final magazine, using Photoshop I could edit and improve them as I made an
improvement. Where as for my preliminary task I did not use Photoshop to edit
or manipulate any of my images. Another improvement I feel I have improved
from my preliminary task to my full product (my final magazine) is the text that I
typed in my double page spread of my music magazine. I thought carefully what
type of text to write in my magazine: for instance, an interview of the R&B artist
in my magazine I have used and how my target audience would find this
interview interesting.

27. Progression Chart
I made some drafts of my magazine before creating the real actual product: so that I could try out my ideas and show my
intended audience what could be improved or changed etc. I made the first draft using Microsoft Publisher; the first one is
just text so I could create a plan to get an idea of how my layout, would appear to look like for my magazine.
In my draft the front cover; I created a change in my masthead as the size of it was not suitable and enlarged enough for a
masthead which appeared and looked odd. I also changed the colour of the text as this looked boring and simple. I made
an improvement by changing my colour to red and gold as shown in the next slide. I also made an improvement in my
masthead by creating a banner as now my masthead stands out on a coloured background.
I have also made an improvement in my double page spread I changed the colour in my questions to red: as the questions
in my interview now stand out, appear noticeable and eye catching. I also made an improvement by changing the
questions to a red eye catching colour as my media product now has a better colour scheme than before in my drafts.

28. Progression Chart
I also feel as I have made a progressive improvement from my preliminary task and the codes and
conventions from what I have learnt that have now contributed to my music magazine. However I still feel I
could have improved my music magazine. For instance, I could have asked the model in my images to wear
better clothing that are portrayed in R&B magazines. To improve the photography and images appear
better, I could have provided the model in my contents with silver jewellery to create the mise-ne-scene of
my magazine to make it appear like a proper R&B magazine.

29. Finals
I have made improvement by placing two banners on my front page above and below the top of
the page. I have also placed a circle near the corner I have done this because this is how an
existing media product looks like, therefore I want mine to look the same.
I have re sized the image on my contents page of my model, I done this because the image now
looks correctly distant and takes up nearly half of the page.
I have aligned my double page spread e.g. The interview questions and answers are aligned in
the correct position. I have also, added tour dates on the side of my page I completed this
because I felt that it is relevant to place this in a double page spread as many existing magazines
have this kind of tile.