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AS Media Coursework Evaluation
Kyle Walker
In what ways does your product use, develop
            or challenge forms and conventions of real
            media products?


                                                             Inspirations
My front cover
•   My front cover uses some of the conventions of the VIBE magazine
    covers above. One of those are the masthead, I used the positioning of
    the masthead in on my cover because it makes the masthead look
    powerful and immediately establishes part of the colour theme.
•   I also used the positioning of the subject on my cover, I used a mid-          1st draft
    shot so that the subject is visible from waist upwards & the positioning
    so that the subjects head is slightly covering the ‘A’ part of the
    masthead.
•   Another convention I that inspired me from the VIBE magazine was
    the strap line above the masthead which includes some of the artists
    names that are included in the magazine.
•   I made several changes to my front cover from my 1st draft. I made
    these changes because my 1st draft looked tatty and un-professional.
    One of the main changes I made was the removal of the photo-shop
    white background and the placing of a light background but it is part of
    the picture; I done this so I don’t have to worry about cutting around
    the subject risking it to not going right, I also did this so that the light
    in the image doesn't look uneven .                                                         Final page
•   I also removed the banner going across the subject as it looks although
    it doesn’t belong.
In what ways does your product use, develop
             or challenge forms and conventions of real
             media products?
                                                          Inspirations

My contents page

•   My contents page gained some forms and conventions from some real
    music magazines. One of those is the theme which is Black, White &
    Grey, the page is dominantly white, black is the next most popular
    colour, leaving grey which is used the least. I made the colour white
    most dominant so that the page contrast from the VIBE one used for
    inspiration.
                                                                                1st draft
•   Another convention that was inspired by the VIBE contents page was
    the posture & positioning of the subject on the page, a close up shot is
    used so that the subjects face is the main focus of the image, I then
    changed the colour contours of the subjects face to make it black &
    white to suit the theme, this convention was always inspired by the
    VIBE contents page above however I developed it by making the face
    more white than black differing from the original form which is more
    black than white.
•   The table of contents used in my contents page was again a convention
    that was inspired by THE SOURCE contents page above although I
    developed it by making it darker and putting a missing slot on the top
    for heading space.                                                                      Final page
•   I also used the ‘Master plan’ heading from THE SOURCE magazine,
    however I made a slight few changes to develop the heading I changed
    the font and I also changed the positioning and spacing of the letters to
    create a join in the ‘ster’ & ‘plan’.
In what ways does your product use, develop
            or challenge forms and conventions of real
            media products?
                                                                                    Inspirations

My double page-spread

•   Some of the forms & conventions on my double page spread were taken
    from the VIBE page above. One of those were the main image of the
    subject which is a low angled shot which makes the subject look bigger and
    stronger than any other angle; however the shot used in the VIBE page is
    lower than mine and is a longer shot than mine as mine is from slightly         1st draft
    below the waist not slightly above the ankles. I also used the form of the
    text, the way that the paragraph goes around the subject in my page.
•   Another convention that I used on my front cover is that the breaking of the
    page goes through the subject as they are directly in the middle, this
    slightly differs from the VIBE page as they’re subject is moved slightly to
    the left of the centre.
•   I made many changes to my cover since the first draft, these include            2nd draft
    changes to he layout, story & image. The main reason I made changes to the
    layout is because I needed to have more writing on my page & I had to
    change the story to allow me to extend the length of it. I changed the image
    so that I could have a more vibrant image as the one used in the 1st draft is
    to dark for the page I intended on having.
•   Since my 2nd draft I have also made a few slight changes. Firstly I removed
    the small boxes used to outline the text from the corners, giving me more
    space for text to fill. I also made the text into large paragraphs and                         Final page
    increased the size of the text to fill in the empty space. In addition I
    changed the colour of the heading & column heading to black so they stand
    out, lastly I increased the size of the heading and made it go across the
    majority of the top of the page.
How does your media product represent social groups?

• My media production represents the social groups of teenage boys mainly
  those that have interest in rap music & it represents them by showing how
  they like to be seen & how they like to be seen by the media, however it
  doesn’t show how the media see’s them.
• The media is a very bias industry and it takes assumptions on things that
  aren’t entirely true. In this case teenage boys, the media mostly displays
  them as antisocial, troublesome gang bangers yet in reality only a small
  minority of them fit these assumptions. In addition to that rap music has
  been associated with some of these assumptions due to the media such as
  gangs and thug life.
• My magazine doesn’t represent the same teenage boys as the media like to
  betray yet it represent those who are trying to be successful and are putting
  in their utmost effort to do so, this is supported by the story of my double
  page spread which is about how the artist ‘Trigzie’ got up & coming and the
  struggles he and his family went through prior to his success.
What kind of media institution might distribute your
media product and why?
•   The media institution I would use to publish my magazine would be Inter Media.
•   One reason I would use Inter Media because they are a large company that publishes magazines to a world
    wide audience. Another is because they publish magazines that RAPUBLIC is similar to and I think
    would attract my target audience such a VIBE magazine.
•   Inter Media could also help me to advertise and distribute my magazine as they are a large and successful
    company and have the money and popularity to do so.
•   Due to the success of the VIBE Rap/Hip-hop magazine, if Inter Media advertised my Rap/Hip-hop
    magazine, many audiences would instantly be attracted including my target audience.
•   Inter Media also has the ability to put my magazine on the shelves of main super markets and smaller
    supermarkets not only in the UK but in the USA as well. I would use retail shops as my main distribution
    method as it is the most popular source of magazines and it’s the most likely place my target audience
    would look when intent on purchasing. However I would also use another method along side retail; the
    internet. I would use the internet because it would be the second place my target audience would look, if
    they couldn’t find my magazine in the shops or maybe the first place if they saw it advertised then took
    interest and because the internet has a international audience it gives a good possibility of gaining
    customers from countries that are out of my main focus (UK and USA). The internet would also allow me
    to have my magazine online as a visual magazine. This would be a great way of distribution as my target
    audience are young people and they are more likely to purchase and read my magazine if it were from the
    comfort of their homes. Also online visual magazines is a new technology so by using it I would be keeping
    updated and in comparison with other magazines.
Who would be the audience for your media product?


• The target audience for my magazine would be boys and girls
  between the ages of 13 – 21, who are inspired by Rap/ Hip-hop
  music and/or would like to keep updated about the past, present
  and future events within the current popular rap industries; plans of
  the most talked about artists and the successfully coming up artist of
  today.
• Their could be others that are interested in the magazine, they may
  be older or younger than my target. however my main target
  audience will be the above audience, as I believe that they would
  have the highest popularity of interest in that genre of music and the
  focuses of the magazine of the magazine in which includes some I
  previously mentioned.
 
How did you attract your audience?

• My audience is boys and girls aged 13 – 21 that are interested Rap/Hip-hop music.
• As my audience are fans of the genre the first thing I did to attract them is use the
  names of well known artist within the genre of music.
• Secondly I created a logo that looks similar to the one used by the VIBE magazine,
  this would attract my audience as many of them would have seen, known about and
  recognise VIBE and its logo so they my gain a good impression of RAPUBLIC.
• Another concept I used to attract my audience, is the clothing of my subject this is
  mainly used on the front cover as it would be the first thing they see. In the image my
  subject (Trigzie) is dressed in a similar way you would expect a rapper to dress. He is
  also wearing a jumper that has his artist name on it this would instantly give the
  reader tell the reader the impression that he is someone with a certain ‘swagger’ or
  class about him.
• I also used a colour theme on the front cover to attract my audience. I used a bright
  vibrant colour to catch their eye and I used the more mature colour to balance out the
  other colour so they don’t think that the magazine is for young children.
What have you learnt about technologies from the process
of constructing this product?
• I firstly learnt that technology plays a large roll in the production of magazines and
  without technology magazines would not be as they are today.
• The technologies I used in the production of my magazine is a 14 mega-pixel camera,
  a Apple I Mac and a HP laptop, these were used for the production of my images, the
  editing of the images produced and the construction of my magazine.
• I used technology to process and construct my magazine, the main program I used
  was adobe photo shop, this is a design program which can also be used for the editing
  of visual media.
• I learnt many technological skills in the process of making my magazine, such as
  different types of shots to establish different effects, how to use the clamp tool for an
  air brushed effect, how to use adobe lighting room to make images appear more
  vibrant and colourful than before, how to use the selection and magic wand tool to a
  good extent and how to make text box paragraphs outline an area or subject of a page.
Looking back at your preliminary task, what do you feel you
have learnt in the progression from it to the full product?

•   Looking back at my preliminary task I feel I have learnt so much.
    I have learnt how to properly construct a magazine front cover,
    contents page and double page spread. I learnt which camera
    shots I should use to create different effects on the reader for      Front cover
    example a low angled shot to make the subject look powerful and
    strong. I learnt about the forms and conventions of a magazine
    mainly music and I also learnt how to put them into practise.
•    Looking at the front cover of my preliminary task there is a lot I
    would change. Although its not a music magazine I believe that it
    is still meant to have a left hand or right hand third which I
    would now include. I would also make the subject look towards to
    camera and took the shot from a much lower angle to make the
    subject look more powerful and iconic.
•   Looking at the contents page of my preliminary task there is also
    a lot I would change. I would of used less images and made them
                                                                          Contents page
    larger, this would take up a lot of the empty space and made the
    page look more attractive. I would write more in the contents
    table about what is on each page and I would use a more creative
    contents table to maintain the audiences attention.

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As media coursework evaluation

  • 1. AS Media Coursework Evaluation Kyle Walker
  • 2. In what ways does your product use, develop or challenge forms and conventions of real media products? Inspirations My front cover • My front cover uses some of the conventions of the VIBE magazine covers above. One of those are the masthead, I used the positioning of the masthead in on my cover because it makes the masthead look powerful and immediately establishes part of the colour theme. • I also used the positioning of the subject on my cover, I used a mid- 1st draft shot so that the subject is visible from waist upwards & the positioning so that the subjects head is slightly covering the ‘A’ part of the masthead. • Another convention I that inspired me from the VIBE magazine was the strap line above the masthead which includes some of the artists names that are included in the magazine. • I made several changes to my front cover from my 1st draft. I made these changes because my 1st draft looked tatty and un-professional. One of the main changes I made was the removal of the photo-shop white background and the placing of a light background but it is part of the picture; I done this so I don’t have to worry about cutting around the subject risking it to not going right, I also did this so that the light in the image doesn't look uneven . Final page • I also removed the banner going across the subject as it looks although it doesn’t belong.
  • 3. In what ways does your product use, develop or challenge forms and conventions of real media products? Inspirations My contents page • My contents page gained some forms and conventions from some real music magazines. One of those is the theme which is Black, White & Grey, the page is dominantly white, black is the next most popular colour, leaving grey which is used the least. I made the colour white most dominant so that the page contrast from the VIBE one used for inspiration. 1st draft • Another convention that was inspired by the VIBE contents page was the posture & positioning of the subject on the page, a close up shot is used so that the subjects face is the main focus of the image, I then changed the colour contours of the subjects face to make it black & white to suit the theme, this convention was always inspired by the VIBE contents page above however I developed it by making the face more white than black differing from the original form which is more black than white. • The table of contents used in my contents page was again a convention that was inspired by THE SOURCE contents page above although I developed it by making it darker and putting a missing slot on the top for heading space. Final page • I also used the ‘Master plan’ heading from THE SOURCE magazine, however I made a slight few changes to develop the heading I changed the font and I also changed the positioning and spacing of the letters to create a join in the ‘ster’ & ‘plan’.
  • 4. In what ways does your product use, develop or challenge forms and conventions of real media products? Inspirations My double page-spread • Some of the forms & conventions on my double page spread were taken from the VIBE page above. One of those were the main image of the subject which is a low angled shot which makes the subject look bigger and stronger than any other angle; however the shot used in the VIBE page is lower than mine and is a longer shot than mine as mine is from slightly 1st draft below the waist not slightly above the ankles. I also used the form of the text, the way that the paragraph goes around the subject in my page. • Another convention that I used on my front cover is that the breaking of the page goes through the subject as they are directly in the middle, this slightly differs from the VIBE page as they’re subject is moved slightly to the left of the centre. • I made many changes to my cover since the first draft, these include 2nd draft changes to he layout, story & image. The main reason I made changes to the layout is because I needed to have more writing on my page & I had to change the story to allow me to extend the length of it. I changed the image so that I could have a more vibrant image as the one used in the 1st draft is to dark for the page I intended on having. • Since my 2nd draft I have also made a few slight changes. Firstly I removed the small boxes used to outline the text from the corners, giving me more space for text to fill. I also made the text into large paragraphs and Final page increased the size of the text to fill in the empty space. In addition I changed the colour of the heading & column heading to black so they stand out, lastly I increased the size of the heading and made it go across the majority of the top of the page.
  • 5. How does your media product represent social groups? • My media production represents the social groups of teenage boys mainly those that have interest in rap music & it represents them by showing how they like to be seen & how they like to be seen by the media, however it doesn’t show how the media see’s them. • The media is a very bias industry and it takes assumptions on things that aren’t entirely true. In this case teenage boys, the media mostly displays them as antisocial, troublesome gang bangers yet in reality only a small minority of them fit these assumptions. In addition to that rap music has been associated with some of these assumptions due to the media such as gangs and thug life. • My magazine doesn’t represent the same teenage boys as the media like to betray yet it represent those who are trying to be successful and are putting in their utmost effort to do so, this is supported by the story of my double page spread which is about how the artist ‘Trigzie’ got up & coming and the struggles he and his family went through prior to his success.
  • 6. What kind of media institution might distribute your media product and why? • The media institution I would use to publish my magazine would be Inter Media. • One reason I would use Inter Media because they are a large company that publishes magazines to a world wide audience. Another is because they publish magazines that RAPUBLIC is similar to and I think would attract my target audience such a VIBE magazine. • Inter Media could also help me to advertise and distribute my magazine as they are a large and successful company and have the money and popularity to do so. • Due to the success of the VIBE Rap/Hip-hop magazine, if Inter Media advertised my Rap/Hip-hop magazine, many audiences would instantly be attracted including my target audience. • Inter Media also has the ability to put my magazine on the shelves of main super markets and smaller supermarkets not only in the UK but in the USA as well. I would use retail shops as my main distribution method as it is the most popular source of magazines and it’s the most likely place my target audience would look when intent on purchasing. However I would also use another method along side retail; the internet. I would use the internet because it would be the second place my target audience would look, if they couldn’t find my magazine in the shops or maybe the first place if they saw it advertised then took interest and because the internet has a international audience it gives a good possibility of gaining customers from countries that are out of my main focus (UK and USA). The internet would also allow me to have my magazine online as a visual magazine. This would be a great way of distribution as my target audience are young people and they are more likely to purchase and read my magazine if it were from the comfort of their homes. Also online visual magazines is a new technology so by using it I would be keeping updated and in comparison with other magazines.
  • 7. Who would be the audience for your media product? • The target audience for my magazine would be boys and girls between the ages of 13 – 21, who are inspired by Rap/ Hip-hop music and/or would like to keep updated about the past, present and future events within the current popular rap industries; plans of the most talked about artists and the successfully coming up artist of today. • Their could be others that are interested in the magazine, they may be older or younger than my target. however my main target audience will be the above audience, as I believe that they would have the highest popularity of interest in that genre of music and the focuses of the magazine of the magazine in which includes some I previously mentioned.
  • 8.   How did you attract your audience? • My audience is boys and girls aged 13 – 21 that are interested Rap/Hip-hop music. • As my audience are fans of the genre the first thing I did to attract them is use the names of well known artist within the genre of music. • Secondly I created a logo that looks similar to the one used by the VIBE magazine, this would attract my audience as many of them would have seen, known about and recognise VIBE and its logo so they my gain a good impression of RAPUBLIC. • Another concept I used to attract my audience, is the clothing of my subject this is mainly used on the front cover as it would be the first thing they see. In the image my subject (Trigzie) is dressed in a similar way you would expect a rapper to dress. He is also wearing a jumper that has his artist name on it this would instantly give the reader tell the reader the impression that he is someone with a certain ‘swagger’ or class about him. • I also used a colour theme on the front cover to attract my audience. I used a bright vibrant colour to catch their eye and I used the more mature colour to balance out the other colour so they don’t think that the magazine is for young children.
  • 9. What have you learnt about technologies from the process of constructing this product? • I firstly learnt that technology plays a large roll in the production of magazines and without technology magazines would not be as they are today. • The technologies I used in the production of my magazine is a 14 mega-pixel camera, a Apple I Mac and a HP laptop, these were used for the production of my images, the editing of the images produced and the construction of my magazine. • I used technology to process and construct my magazine, the main program I used was adobe photo shop, this is a design program which can also be used for the editing of visual media. • I learnt many technological skills in the process of making my magazine, such as different types of shots to establish different effects, how to use the clamp tool for an air brushed effect, how to use adobe lighting room to make images appear more vibrant and colourful than before, how to use the selection and magic wand tool to a good extent and how to make text box paragraphs outline an area or subject of a page.
  • 10. Looking back at your preliminary task, what do you feel you have learnt in the progression from it to the full product? • Looking back at my preliminary task I feel I have learnt so much. I have learnt how to properly construct a magazine front cover, contents page and double page spread. I learnt which camera shots I should use to create different effects on the reader for Front cover example a low angled shot to make the subject look powerful and strong. I learnt about the forms and conventions of a magazine mainly music and I also learnt how to put them into practise. • Looking at the front cover of my preliminary task there is a lot I would change. Although its not a music magazine I believe that it is still meant to have a left hand or right hand third which I would now include. I would also make the subject look towards to camera and took the shot from a much lower angle to make the subject look more powerful and iconic. • Looking at the contents page of my preliminary task there is also a lot I would change. I would of used less images and made them Contents page larger, this would take up a lot of the empty space and made the page look more attractive. I would write more in the contents table about what is on each page and I would use a more creative contents table to maintain the audiences attention.