Learning from the market leader how to convert digital assets into revenue streams, optimizing costs, benefit from implementation and looking into the future trends in digital assets management.

1. @MESkillz #OTMediaManagementWORKSHOP
Dieter Hovorka CTO/ Skillz Middle East
Jean- Baptiste Adet OpenText EMEA

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Agenda
 Success stories – Learn from leading global brands
 Project value - Identify the return on your investment
 Refreshment break
 A day in the life of a Marketing Executive – Demo
 Major trends and future requirements
 Lunch

3. Success stories
Learn from leading global brands

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Electronic Arts
 Ensure user adoption across the company
 Remove silos created by various departments
 Keep track of the latest version
 Publish to multiple channels
 YouTube
 Website
 Origin (E-commerce)

6. With over 70 million assets
managed in the DAM today, Getty
Images ingests over 20,000
photos daily. Good metadata and
search become imperative to find
the one in a million asset!

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Getty Images
• gettyimages.com:
• 174974 images and 5100 videos of Dubai
• Help customers find the right asset amongst so
many of them, using filters and suggestions
• Manage copyrights
• Purchase assets in a few clicks

8. The world's largest cosmetics
company, with brands such as
Lancôme, Redken, Garnier,
Maybelline needed a worldwide
central repository for agencies
and for commerce

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L’Oreal
 More than 25 brands belong to the L’Oreal group
 US brands : Redken, Kiehl’s, Maybellline
 Asian brands : Shu uemura, Yue Sai
 European brand : L’Oreal, Lancôme, Yves Saint Laurent, etc.
 Distribution of brands may be global or restricted to a
subset of regions
 Key objectives
 Brand Asset Management for localized campaigns
 E-commerce and commerce through retailers

10. An unmistakable brand…
McDonald’s has chosen OpenText
Media Management as its global
brand repository, supporting over
100,000 users running from within
the OpenText Cloud.

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Growing collection and distribution of assets
Self Order Kiosks
Games, augmented reality
Company website Graphic buttons
Mobile applications

12. Project value
Identify the return on your investment

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Benefits of Media Management
I my
DAM
Where, where
where ?
It takes me
90 min to
find the right
Photo
It takes me
only 10 sec to
find the right
Photo or Video
with the right
content.
I MANAGE MY
BRAND IN A
CENTRAL
REPOSITORY
I HAVE TOO
MANY
STORAGE
AND SILOS
10 people
search for
me over 3
hours
Everyone can
find quick and
easy the right
photo
We save up to $
1,000,000 per
year on license
costs and
copyright costs
We spend
$ 5,100,000
annual to
produce and
reproduce
assets
IT saves 50%
on storage and
supporting
various formats.
We spend
290,000
hours to
reformat
photos and
graphics
Sharing assets
across
departments is
easy and saves
$ 500,000 on
courier costs
We spend
$ 1,700,000
annual to
reproduce
videos and
media
I have no
control over
my shared
media, we
can not say
where they
are
We spend $
1,000,000 on
violating
copyrights
Our delivery
is manual,
complex and
costly.
We manage our
external
partners with an
easy electronic
delivery and
controlled
access.
We manage over
10,000,000 digital
assets
We spend
over 63,000
hours per
year to
manage our
media
We still
outsource 50%
of our efforts to
manage digital
assets.
ROI in 18
months
Annual
savings of
$ 7,000,000

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Local Implementation
Profile
• Operating over 12 countries
• Managing 120 brands
• 2 new projects per week
• 30 different business verticals
• Marketing department 8 organizations
• 68 media agencies across the globe
• 30 years of legacy
• 2000 CD’s
• 200 DVD’s
• 200 Video tapes
• 100,000 printed photos
• 30 external HD
• 10 different network shares
• $ 300,000 spend on Violating copyrights on photos annually
• $ 700,000 on reproducing Videos and graphics annually
Implementation
• Internal approval Workflow
• Controlled access
• Central Repository
• Backlog importing
• 3 Central Media Assets Controller
• Business owners Dictionary
• OT Internal portal with iPad support
• OT External portal for Agencies and Photographers
• OT Managed File Transfer for sharing
TOP 3 CHALLENGES
1. Searching
2. Reproduction / Copyright
3. Brand Management

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Identify DAM ROI
Cost savings Increased revenue
Enhanced brand image
Increased customer loyalty
Time to market
Operational efficiency
Enforce image rights
Reduced time to find assets
Avoid re-creation of content
Mitigate litigation costs
Consistent channels
Better customer insight
92% of DAM
projects are
justified on cost
savings
++
++
++
+
+
++

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Why DAM and not ECM or DMS
Unstructured but rich on
information which is machine and
human readable
Unstructured but only technical
information which is machine
readable, human can read (see) more
Documents Rich Media

17. A day in the life of a
Marketing Executive
Solution in Action

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Independent review of DAM
“OpenText offers a flexible platform
with an impressive list of customer
references. Accordingly,
functionality is robust, with
strengths in metadata, taxonomy,
search, workflow, and
globalization"
Forrester Wave – Digital Asset Management
for Customer Experience Q4 2014
“Frost & Sullivan Lauds OpenText
for Consistently Staying Ahead of
the Product Development Curve in
the Enterprise Digital Media
Market”.
Frost & Sullivan 2013

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Analyst report – Real Story Group Q3 2015
Customer satisfaction - product

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Feature Overview
Plan
• Budget
• Task allocation
• Review and
approvals
• Calendar of
deliverables
• Dashboards
Collect
• Import
• Ingest
automation
• Bulk import
• Adobe creative
plugins
Manage
• Metadata
• Security
• Thesaurus
• Versioning
• Asset linking
• Automatic
indexing
Find
• Keyword
• Boolean
• Facets
• Multicriteria
• Saved search
• Sharing
Use
• Workflows
• Collaboration
• Annotation
• Enterprise
integration
• Reporting
Distribute
• Self service
portal
• Transcode
• MFT acceleration
• FTP
• Email
• Packaging
Process Management and Orchestration

21. 7 Major trends

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#1 Exponential production of Digital content
 More and more Digital content
being created every day
 Content items are becoming
bigger and bigger
 New formats are introduced
 The rise of Media content is
the #1 reason for Digital
content growth

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#2 Videos, videos, more videos
 Videos are must-have for social ads
 Forget HD and 4K… 10K and 15K
are right around the corner
 Yet how will you:
 Preview videos?
 Work with videos?
 Share videos?
 Distribute videos?

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#3 More channels to publish to, all must be in sync
 Content needs to be ready for any channel
 TV ads
 Social networks
 Tablets
 Mobile
 Kiosks
 ATM
 Fridges
 …

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ADAPTIVE MEDIA
DELIVERY
Dynamic media delivery services and
integrated publishing of assets for adaptive
and responsive multi-channel experiences.

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Adaptive Media Delivery
• Deliver responsive images via URLs to WCM internet,
intranet pages and communications
• Track delivery of assets
• Caching and Life Cycle support

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#5 Personalization across channels
 User experience
 Localization
 Topographic
 Regional
 Language

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#6 DAM becomes a marketing process
Plan
Budget
Assign tasks and responsibilities
List deliverables
Define timelines
Automation

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#7 Analytics & big data
 Better understand how assets
are used
 Track effectiveness of channels
 Identify the most popular
assets
Embedded analytics to track all actions in Media
Management application and audit content creation, usage
and other metrics. Delivers a complete view of customers
and how they consume content for OTMM.

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OpenText Analytics in Media
Management
• In the Asset Details view, the
“Analytics” tab will display usage for
that specific asset, Folders Using
Asset, Number of Downloads,
Number and Type of Access.

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OpenText Analytics in Media
Management
• A new “Analytics” tab will show
system usage analytics such as Top
Search Keywords, Number of
Searches by Date, Top Downloaded
Assets.

32. In conclusion
And call to action

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Why Skillz and OpenText
MANAGE USE
CREATE DELIVER
Digital InformationDigital Content
Digital Tools Digital Channels
-Collecting
-Tagging
-Edit
-Transcode
-Format
- Search / Find
- Edit
- Revision
- Index
- Tagging
- Secure
- …
- Website
- Apps
- Print
- Personalized
- Topographic
- Monetize
- proper size
- proper resolution
- archived
- mobile & smart devices
- …

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Call to action - Assessment offer
 Only today from Skillz Middle East and OpenText
 Half-day on site visit
 Meet the users
 Creators
 Editors
 The internal client
 Type of assets / formats / delivery
 Deliver an assessment report

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Thank You
Danke Merci
@MESkillz #OTMediaManagementWORKSHOP