Gaining an edge over your competitors: crowd shaping using advanced technologies. The majority of the event industry is still playing catch up when it comes to data gathering. However, if you’ve already mastered the fundamentals, this session will shed light on some of the untapped technologies (beacons, sensors, RFID) you can use for data gathering and crowd shaping that will keep you two steps ahead of the competition and boost your event experience.

1. We make Digital Transformation Happen
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2. We make Digital Transformation Happen
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Dieter Hovorka, Chief Technology Officer, Co-Founder
• Born in Vienna, Austria
• Living since over 10 years in Dubai
• 15+ Years working in Middle East
• 25+ Years in IT Industry across the Globe working for Artesyn Technologies , Adobe,
EMC, Novomatic
• Holding various management positions CEO, CTO, CMO, Quality Management
• Specialist in eLearning, Wkfw, eForms, ECM, BPM, CRM, CMS, WxM, UX, UI, Digital Asset
Management
• 3 Facts about Austria:
• The fastest growing tourist destination in ME
• Over 45 Million visitors in 2017
• Vienna has ranked first among the world’s best cities to live in for the last six years in the
Mercer Quality of Living survey
INTRODUCTION

3. We make Digital Transformation Happen
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 Skillz Strategically based in Dubai Media City since 2014.
 Successful track record of helping 100+ Enterprises in Middle East with their end-to
end Digital Transformation & Marketing agenda from strategy to implementation.
 Certified proven skills and best practices developed by a team of senior experts.
 Domain knowledge and expertise around Strategy, Assessment, Design, Solutions,
Implementation and Integration of Digital Transformation, Business Process, and e-
Learning and Training.
 Demonstrated customer success with 40+ projects in Middle East and Africa with
measurable business outcome.
 Solutions around the globe with focus with Auxim Technologies, Adobe Gold Reseller,
Sprylab Distributor for Middle East and Opentext Silver Reseller
SkillzME – The Digital Experts

4. We make Digital Transformation Happen
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Digital Transformation and Advanced Technology
Digital InformationDigital Content
Digital Tools Digital Channels
Create
Manage Use
Deliver

5. We make Digital Transformation Happen
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Digital Transformation and Advanced Technology
Digital InformationDigital Content
Digital Tools Digital Channels
Create
Manage Use
Deliver
• RFID, NFC, Bluetooth
• Artificial Intelligence
• Internet of Things (Beacons)
• Open (Big Data)

6. We make Digital Transformation Happen
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Knowing our challenge keeps us competitive
Sir Richard Branson
He is known as the founder of Virgin Group which comprises more than 400
companies in various industries.
“Success in business is all about people,
people, people. Whatever industry a company
is in, its employees are its biggest competitive
advantage.”

7. We make Digital Transformation Happen
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Challenge – 4 age groups working
Baby Boomers
b. 1946-1965
Baby Boomers
(Age: 51-69)
Seniors
b. 1920-1945
Traditionalists
(Age: 70-93)
Gen Xers
b. 1966-1979
Generation X
(Age: 35-50)
Gen Yers
b. 1980-2000
Millennials
(Age: 18-34)
Write me Call me Email me Text me

8. We make Digital Transformation Happen
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Challenge – Always connected Audience
But is this not our Chance?

9. We make Digital Transformation Happen
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Challenge – Events and Crowds
Uncontrolled Crow?

10. We make Digital Transformation Happen
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Challenge – demystify is required ?
Misusage of Words,
Our Enemy Marketing

11. We make Digital Transformation Happen
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Advanced Technologies, are they NEW ?
automatic chauffeur
1969
Why not utilized to the full?

12. We make Digital Transformation Happen
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But Beacons, when did they got invented?
It was based on a combination of fire signals,
invented by Kleoxenos and Dimokleitos, in the 3rd
century B.C. This system may be described as
digital (quinary of 2bits) a precursor of today's
technology and the only registered attempt of this
kind in the world until the 16th century A.D.

13. We make Digital Transformation Happen
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Variation of Beacons
NFCBluetooth
Disadvantages of
Bluetooth Low Energy
• Lower range than GPS
• Not ideal for outdoor
environments
• Requires a mobile app
Disadvantages of
WiFi
• Privacy
• Not context-aware
messaging
Disadvantages of GPS
• Lot of power, drains
mobile device
batteries quickly
• Lacks accuracy
Disadvantages of Near
Field Communication
• Low adoption from
mobile device vendors
• Expensive, Not
Advantageous Enough

14. We make Digital Transformation Happen
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Hot to utilize Advanced Technologies?
Do I need to hire?
Who do I hire?

15. We make Digital Transformation Happen
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Challenge – Partnership ?

16. We make Digital Transformation Happen
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Your Partner Understands Technology
Location Based Beacon
Crowdshaping, I see you!
17% more engagement

17. We make Digital Transformation Happen
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Your Partner Understands Technology
Heat maps bring 76% more
precise insides and
engagement.
• Knowing on exhibition
what was trendy
• Plan Future exhibitions
with care
• Increase security
• Target audience with
the right information

18. We make Digital Transformation Happen
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Benefits - How can it help me in Events?
Entry to the event can be controlled easier and quicker. RFID in paper tickets can easy identify
people, benefits can be …
Flexible access control, Cashless payments, Better data collection, Less fraud, Sponsor benefits,
Social engagement.
I know my audience, with face recognition and combining with historical date I can easy
personalize messaging them and target them correct.
Communication and Messaging can be assisted through A.I. chat bots, they help to learn
what people are seeking for, which information is required.
Visitor data, background information, visitor history, international comparison of similar events
and public available data we can learn hot to adjust our presentation.
Future needs can be planned ahead easier, market trends can not surprise anymore with the
right analytic toolset and platforms for organizers.
RFID

19. We make Digital Transformation Happen
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We understand the needs and market trends
A.I.
Cognitive Services
NLP
Rule Based
Business
Rules
Mobile First
*4.1 million in 2018
in UAE
*prediction Statista 08/2018
Enterprise Apps
A central
knowledge HUB

20. We make Digital Transformation Happen
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Success Story with the right partner
Key Features
• Content centric
• Adobe InDesign one-click App generation
• Full Branded based on CI guide
• NFC and Bar-code Scanning for location based
services
• No line of code to generate mobile App
• Animation, Audio and Video content support
• Multi Language support easy made
• Personalization, based on User profile settings
• Analytics, Monetization and Entitlement
• A.I. enabled two-way communication
Event Guide for a Successful crowd of
14000 Visitors
Challenges
Goals
Channels
• Personalization
• Reach / Engagement
• Measurements
• Time To Market
• Unified Voice / Single
Content Creation
• Omni Channel Delivery
• Central Information Hub
• Cost Control, quick ROI
• Email
• Intranet / Internet
• Newsletters / Billboard
• Social / Event Guide
86% of international event
planners use mobile apps.

21. We make Digital Transformation Happen
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Success Story with the right partner
Digital
Transformation
in Event
Management
Business
Process
Optimization
Web &
Mobility
Solutions
E-Commerce
Enterprise
Applications
AI &
Machine
Learning
Key Features
• User face Login (based on cognitive services)
• Works on Deep Machine Learning with NLP
• Bar-code Scanning to get instant product details
• Content search on numerous product-line documents
stored inside central repository
• Textual & Graphical response
• English & Chinese input support (Text & Voice
recognition)
• NFC and Bluetooth support for location based service
• Personalization based on User profile settings
• FAQs
Knowledge based Search Bot for
A Leading Global Telco
Auxim Technologies FZCO – www.auximtec.com

22. We make Digital Transformation Happen
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Learn from Search Bot Insights
....
Auxim Technologies FZCO – www.auximtec.com
94% wish more insights to
their data.

23. We make Digital Transformation Happen
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Knowing our challenge keeps us competitive
Sir Richard Branson
He is known as the founder of Virgin Group which comprises more than 400
companies in various industries.
“Clients do not come first. If you care of your
employees, they will take care of the clients.”

24. We make Digital Transformation Happen
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Summary
STRONGER TOGETHER
• Hardware like beacons,
sensors, RFID in combination
with the right software bring
the biggest value.
• Trust technology partners who
understand your business not
technology, Skillz can do
• Trends are good but solid
proven technology is the best

25. We make Digital Transformation Happen
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Where to start, get informed – Skillz ME Blog
• www.skillzme.com/blog
• 500+ articles, infographics
online
• 365 days a year fresh content
• Technology
• Digital Marketing
• eLearning / mobile Learning
• A.I., Big Data, Block Chain
Talk To Us:
• sales@skillzme.com

26. We make Digital Transformation Happen
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Q&A
Dieter Hovorka CTO, SKILLZ MIDDLE EAST
dieter@skillzme.com +971 56 1012480
In the Heart of The Middle East