Download as PDF, PPTX
Media
- 1.
- 2. Objectives At the endof this lesson, you will be able to 1. describe people media and people in media; 2. explain the influence of opinion leaders; and 3. put into practice citizen journalism by creating an advocacy page.
- 3. People Media People mediaare people engaged in the use, analysis, evaluation, and production of media and information. People media may be informally categorized as people as media or people in media.
- 4. You can beconsidered people as media when you are well-oriented to media sources and messages and when you are able to provide information as accurate and reliable as possible. People as media
- 5. People are ableto mediate the information to others without necessarily having to spend too much resources on media technologies or advertising schemes. People as media
- 6. This is termedby Rasmus Nielsen as ground wars, which means people are sent out to do the legwork of campaigning and sharing information through word-of-mouth, rather than resorting to airwaves. People as media
- 7. Social networking isone of the fastest ways of getting information to wider and more diverse audiences in just a click of a tab or button. People as media
- 8. Likes and StatusUpdates in your social media accounts translate as people media. People as media
- 10. Online virality, whichyou may roughly attribute as more of a technological phenomenon, is surprisingly very much people media. People as media
- 12. Industrial Application ofPeople as Media Online marketing and advertising has found its way in social media because of the efficacy of the tool and the seemingly personal way that the information is delivered.
- 13. Industrial Application ofPeople as Media Online marketer Netizens Interactive and intimate sharing
- 14. Customers are turnedinto brand advocates by starting a conversation and bringing like- minded people together.
- 15. Opinion Leaders asPeople Media Opinion leaders are highly exposed to and actively using media. In doing so, they become a source of a viable interpretation of messages for lower-end media users.
- 16.
- 17.
- 18.
- 19. Opinion leaders screen media messagesand pass on those messages and help others share their views.
- 20.
- 21. Citizen Journalism Citizen journalismoccurs when members of the public become active participants in the collection, reportage, analysis, and dissemination of news and information to other citizens.
- 22.
- 23. Social Journalism Social journalismis a model of information relay that combines professional journalism with those offered by citizens journalists or even regular audiences who post feedback, comment, or who share content on their online accounts.
- 24. Social Journalism Professional journalistspracticing social journalism are people media precisely because their mindset is toward higher participation among outside contributors to be more involved in information sharing.
- 25.
- 26. Crowdsourcing This iswhen a group of people or a crowd is solicited for information by certain entities or institutions.
- 27.
- 28. People in Media Mediapractitioners are people in media. They provide information coming from their expert knowledge or first-hand experience of events.
- 29.
- 30. People in Media Newsroomhierarchy