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An inventory of  the client-agency relationship   or  How ‘ word of mouth‘ is threatening advertising Katharina Boden, Rotterdam, 29.06.2009
Role of an advertising agency Understand  the Product /  Company Plan & Create  an Advertising  Campaign Maintain  a good  client-agency  relationship Strategize
Advertising agency
New forms of advertising Product Placement
New forms of advertising Advergaming
New forms of advertising Interactive out-of-home
New forms of advertising Mobile advertising
New forms of advertising Local advertising
Social Media Social media is online content created by people using highly accessible and scalable publishing technologies. At its most basic sense, social media is a shift in how people discover, read and share news, information and content.
Social Media
Social Media feat Ad Agency
Social Media without Ad Agency
Social Media – Jet Blue Case
Social Media – Jet Blue Case Kevin Nalts
Social Media – Jet Blue Case Justine Ezarik
 
IBM Survey – March 2009 ,[object Object],[object Object]
Social Media – Tasks of an agency ,[object Object],[object Object],[object Object],[object Object]
The End – Thank you!
Impressum. ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

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