The document proposes an Integrated Marketing Communications minor at a university. It would provide students theoretical and digital skills for careers in public relations and marketing. The 21-credit program includes prerequisites in communication principles, 6 credits of core classes in social media and related topics, 9 credits of electives across communication and business, and a 3-credit internship capstone. Its goals are for students to develop proficiency in digital marketing, distinguish tools and technologies, and critique their uses in industry. The minor aims to prepare students for advertising, marketing, and public relations careers.