Media magazine survey
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The document contains a 16 question survey about music preferences and magazine reading habits. It asks respondents about their gender, age, hobbies, music news sources, R&B magazine reading habits, concert attendance, music spending, features looked for in magazines, magazine section preferences, clothing brands, how music is listened to, and factors that influence music likes. Font preferences for a potential magazine are also polled.
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II.1 La marque confrontée à un nouveau contexte
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II.2 Evolution du consommateur : Du consommateur au conso’acteur
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Comment les marques françaises utilisent-elles les chatbots? Quels sont les avantages et les limites de la technologie ? Comment sont-ils perçus par les utilisateurs ? Ont-ils révolutionné le e-commerce ? Sont-ils un nouveau canal privilégié pour la relation client ? Quel est leur avenir ?
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Aujourd’hui, l’évolution des pratiques sur Internet et l’émergence du Web 2.0 amène les entreprises à repenser leurs stratégies de marketing et de communication. En effet, les outils qui sont désormais à la disposition des consommateurs sur Internet, permettent de collecter des informations précieuses, pour se faire une idée bien précise du produit à acheter et ce avant même de passer à l’acte d’achat. Les blogs et autres forums et plateformes communautaires rendent possible cette prise d’informations. Ces phénomènes obligent donc les annonceurs à prendre en compte l’influence que peut avoir les messages diffusés sur Internet sur leur marque et sur leurs ventes.
Dans ce contexte, l’émergence des blogs, ces journaux ou carnets de bord sur Internet, prend toute son importance dans la décision d’achat. Désormais les blogueurs ont un réel auditoire d’internautes qui suivent leur avis et articles. Par leur position et leur discours, ils se retrouvent donc être de réels prescripteurs sur Internet. Ainsi il nous est apparu intéressant de nous poser les questions suivantes : Les blogs constituent-ils une réelle zone d’influence sur Internet ? Quel est l’impact des blogueurs dans la prise de décision d’achat ? Comment s’exerce l’influence et la prescription sur Internet, via les blogs ?
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Le Chatbot dans le management de la relation client
https://www.linkedin.com/in/martin-reboulleau-b44207129/
http://blog.economie-numerique.net/author/martin-reboulleau/
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http://bit.ly/1xZBgMd
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Communication digitale dans secteur jeu vidéo
Ce mémoire de recherche a été réalisé dans le cadre de mon Master 2 à l'ISC Paris (école supérieure de commerce) en 2013.
Le but de cette étude est de démontrer l’importance de la communication digitale dans le secteur du jeu vidéo et la maîtrise que League of Legends possède dans ce domaine. Le secteur du jeu vidéo, comme tous les secteurs d’activités culturels a subi la révolution numérique. En effet, les magasins vendeurs de produits culturels sont aujourd’hui en difficulté en raison de faibles revenus2. Dans ce contexte de crise, League of Legends a su tirer son épingle du jeu en proposant une offre de jeu gratuite adaptée au média Internet.
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- 2. 1-5 5 – 10 10 – 15 15 – 20 9) How much you spend on RnB music per year? £0 £0.01 - £50 £50.01 £100.01 - £150.01 £150.01 - £ 200 £200- 10) What do you look for in an RnB magazine? Free poster Free CD Well known groups up and coming groups In depth articles Concerts information Front cover Colours 11) What parts of the RnB magazine do you prefer and why? News Features Reviews Interviews Other _________________________________________ 12) What clothing brands do you prefer? Tick three Topman/ shop Fred Perry River Island Feltics H&M Next Vlados wear DC Vans Nike 13) Which way do you prefer to listen to music?
- 3. MP3 Live TV CD Internet Radio 14) What do you find to be main factor in deciding whether you like a band or not? Lyrics Style of music Videos Appearance 15) What do you feel makes a good magazine? ………………………………………………………………………………………… ………………………………………………………………………………………… ………………………………………………………………………………………… ………………………………………………………………………………………… ………………………………………………………………………………………… ………………………………………………………………………………………….. 16) Of the following fonts which do you think is more suitable for our magazine: Magazine (forte) M a g a z i n e (Har l o w so l i d ita l i c)