This document discusses media and information literacy. It defines key terms like media, information, and literacy. It explains that literacy allows one to explore ideas and analyze information in unique ways. Literacy can be achieved through writing, symbols, oral communication, and gestures. Effective communication occurs when messages are understandable. Information literacy involves accessing, analyzing, evaluating, and creating media as well as understanding complex media messages. The document outlines various skills and abilities students will gain related to critical thinking, understanding society and media's influence, processing information, conducting research, using technology, and more. It discusses the roles of professionals and non-professionals in media and emphasizes values like truthfulness for responsible media practitioners. The document presents examples of media slog

1. MEDIA AND INFORMATION LITERACY
(Enhancing Education through Effective Communication)
ROILAN V. TADIQUE, CTS
Information and Communications Technology
Instructor

4.  Media – from the Latin term “Medium”
meaning any forms of communication.
 Information – refers to the specific data
acquired for a specific purpose.
 Literacy – is the ability of understanding a
particular concepts.

5.  Literacy is important in order to explore
more ideas, discovering more
information and analyze things on our
very unique way.

6.  By means of writing.
 By means of symbols.
 By means of oral communication.
 By means of gestures.

7. “Communications becomes
effective once the message
conveyed is understandable.”

8.  Is the ability to access, analyze,
evaluate and create media.
 Understanding the complex messages
from different media platforms.

9. Students will be able to:
 Analyze and evaluate logical connection
between different ideas.
 Effectively apply critical thinking skills to a
wide range of issues.
 Understand the significant role of media in
our society and how it affects its users.

10. Students will be able to:
 Become more competent in processing
and assessing the forms of media one
uses.
 Become well informed using different forms
of mass media simultaneously.

11.  Is the skill that allows a person to be
familiar with when information is
needed and how s/he will be able to
access, locate, evaluate and use it
effectively.

14. Students will be able to:
Distinguish which sources of information are relevant.
 Organize and classify the different forms of media
which can secure relevant and substantial information.
 Develop effective research skills essential in enriching
their knowledge and enhancing their comprehension.
 Gather essential information and utilize it to expand
his/her knowledge.

15.  Is the ability to acquire relevant information and use
modern-day tools to get, manage, apply, evaluate,
create and communicate information.
 Comes from the 2 Greek Terms (Techne) means art
and skills and (Tekhnologia) means systematic
treatment. Technology is the systematic application of
one’s art or skills for a practical purpose.

16. Students will be able to:
 Work and access information easily.
 Read information in advance for the benefit of his/her
intellectual aspect.
 Discover breakthroughs and trends.
 Be more knowledgeable in many aspects, through the
use of social media sites.

17.  It is because of one reason, due to technological
advancement during early 90’s (introduction of cellular
phones, hand carry computers, and etc.) where
messages can easily send regardless of distance in
just a matter of seconds.
 Due to that facts of advancement lifestyle and way of
life of many people (esp. young people) have
drastically changed.

18. Everyone should know:
 How to use different media platforms.
 How to look for a relevant information
 How an individual develop technology to communicate
and send information through media platforms.

19. PROFESSIONALS
 Writers and Journalists
 Editors
 Directors
 Performers
 Visual Artists
UNPROFESSIONALS
= Napaparinig sa FB.
= Chismosa
= Sinungaling
= Estudyante
= Hackers sa Soc.Media

20.  Truthfulness
 Public Trust
 Fairness and Objectivity
 Responsibility and Integrity
 Empathy and Sympathy
 Competent
 Hard Working

21.  ABS-CBN – Panig sa Katotohanan, Panig sa Bayan
 GMA 7 – Walang Kinikilingan, Walang
Pinoprotektahan, Walang Kasinungalingan
Serbisyong Totoo Lamang
 TV 5 – Bida ka Kapatid, Higit sa Balita, Aksyon!

22. RIGHT or WRONG: Write R if the statement is correct and W if it is
against, then defend your answer why is it Right nor Wrong.
1. A visual artists paints to convey a message.
2. A responsible media practitioner must write a biased article
for a well known politician.
3. Facebook and other social networking sites are examples
of media.
4. A literate person should be literate in all aspects of media,
information and technology.
5. Journalists should write only transparent articles that
interest the public.

23. Multiple Choices: Choose the letter of the best describes the type
of literacy in each situation. Answers may be repeated.
a. Information Literacy b. Media Literacy c. Tech Literacy
1. James found an erroneous facts on the newspaper that he is
reading.
2. Reign uses his tablet to read his e-books, which she
downloaded using an application.
3. Anthony, always wanted to share useful information with his
class during the discussion.
4. A group of people establish a group/fan page in a social
networking sites in order to spread good values.
5. She use their internet in finding relevant and true information
for their research.

24. Create an attractive Digital Slogan which aims and promotes
the responsible use of information, communication and
technology.
Rubrics: a. It should be layout at 2ft x 3ft. Landscape surface
b. Consists of your own content/s.
c. Must be uploaded on Social Media and earn at
least 50-70 likes
d. Use the hashtag #GISMILSTEM