This document provides an introduction to media and information literacy. It defines key terms like communication, media, and information and discusses three models of communication - linear, interactive, and transactional. It also defines and compares media literacy, information literacy, and technology literacy. The document encourages responsible use of media and information and includes activities like analyzing media habits, editorial cartoons, and designing a mural to promote media and information literacy.

1. MEDIA AND
INFORMATION LITERACY
INTRODUCTION TO
MEDIA AND INFORMATION LITERACY

2. MOST ESSENTIAL LEARNING COMPETENCIES (MELCs)
Discuss
responsible
use of media
and
information
Describe how
communication is
influenced by
media and
information
Identify the
similarities and
differences
between and among
media literacy,
information
literacy, and
technology
literacy
THE LEARNERS WILL BE ABLE TO…

3. COMMUNICATION
What is communication?
How do we communicate?
Why do we communicate?

4. the act or process of using words,
sounds, signs, or behaviors to
express or exchange information or
to express your ideas, thoughts,
feelings, etc., to someone else
(http://www.merriam-webster.com)
COMMUNICATION
the exchange of information and the
expression of feeling that can
result in understanding
(http://dictionary.cambridge.org)

5. THREE TYPES OF COMMUNICATION MODEL
Transactional
Models of
Communication
• Dance’s
Helical Model
of
Communication
Linear Model of
Communication
• Aristotle Model of
Communication
• Laswell's Model of
Communication
• Shannon-Weaver Model
of Communication
• Berlo’s SMCR Model
of Communication
Interactive Models
of Communication
• Osgood-Schramm
Model of
Communication
THE 3 MODELS OF COMMUNICATION ARE:

6. Linear Model of Communication

7. Linear Model of Communication

8. Identify the following:
• Communicator/ Sender?
• Message?
• Medium/ Channel?
• Receiver?
• Effect?

9. Linear Model of Communication

10. Linear Model of Communication

11. Interactive Model of Communication

12. Transactional Models of Communication

13. What have you learned
about communication
after studying the
different models?
COMMUNICATION

14. MEDIA
 Communication
Tools
INFORMATION
 data, knowledge
derived from
study,
experience, or
instruction,
signals or
symbols
 knowledge of
specific events
or situations
How is communication
affected by media
and information?

15. MEDIA AND INFORMATION LITERACY (MIL)
Media and Information Literacy
-involves necessary skills that let a
person interact using different media
platforms and get access to information
around the globe.

16. MEDIA AND INFORMATION LITERACY (MIL)
Media Literacy
-highlights the capacity of an individual
to understand the functions of media and
determine the relevant use and worth of
media platforms.

17. MEDIA AND INFORMATION LITERACY (MIL)
Information literacy
-is the
communication or
acquiring of data or
facts that relate to
the use of media
information.

18. MEDIA AND INFORMATION LITERACY (MIL)
Technology literacy
-is the skill of an individual to
manipulate technology independently or
with the assistance of others in using
the technology in an efficient and
suitable way.

19. Turning on a
laptop
1
Research on the
biography of
Benjamin Franklin
Encoding
3
Identify the following statements as media literacy
(ML), information literacy (IL), and. technology
literacy (TL). Write ML, IL, or TL on the box provided
Having multiple
social media
accounts.
4
2
Posting news from
well-known TV Station
on social media
account.
5

20. for the responsible use of media and information:
Ensure personal
information safety
Get Permission
Think before you click
Keep your password safe
Spread positivity

21. GRAPHIC
ORGANIZER
Complete the Venn
diagram.
Identify the
similarities and
differences between and
among media literacy,
information literacy,
and technology literacy
by completing the
triple Venn diagram
below. Then, answer the
guide questions that
follow. Do this
activity on a separate
sheet of paper.
Media
Literacy
Technology
Literacy
Information
Literacy

22. Editorial Cartoon Analysis
In a piece of paper, write your analysis of the editorial cartoon shown
below. How are you going to relate this to responsible use of media and
information in a democratic society?

23. Media Habits
and Lifestyle
Complete the table
below by providing the
time, kind of media
platforms, and the
activities you do to
show your media habits
and lifestyles.

24. Commissioned Mural Painting
Your goal is to raise awareness on the importance of media and information for
self-expression, democratic participation and cultural preservation. Apply your
understanding and knowledge on how to become media and information literate
individuals.
Imagine being recognized as a national artist for your painting skills. Now,
you are hired by the city government to work for their campaign project using
your artistic skills.
You will be designing the walls in public schools as part of the municipal’s
support to Media and Information Literacy program of UNESCO. The challenge
involves your initial proposed design and layout including the colors and
palette that you will be using in this government commissioned project.
Hence, you will submit a design proposal using ICT like Powerpoint or
Photoshop. Your output will be judged based on the design principles, aesthetic
appeal and creativity.