This document provides an overview of digital and media literacy skills needed before graduating, including familiarity with 52 social media platforms and other digital tools. It discusses digital literacy, media literacy, and their intersection. It categorizes major social media platforms into those that help users network, promote, and share content. The document also covers social media monitoring and analytics to measure conversations and trends. It distinguishes between creating original content and assembling existing content. The presentation aims to equip graduates with vital digital skills for engaging with media in a digital world.

1. Digital & Media Literacy
52 Social Platforms and Other Digital
“Must Knows” Before Graduating
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Sound Thinking. Solid Solutions.
Presented by:
Robin L. Broughton, Owner RLM Communications LLC
UW-P Alumni 2015

2. What To Expect
• Intro
• Digital & Media Literacy
• Social Media Platforms
- Three Categories
• Social Media Monitoring
• So...what?
• Create versus Assemble
• Key Takeaways
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3. Robin L. Broughton

4. 1980-2003
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“Who wants to ___________?”

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Social Media - What is it?

6. Digital Literacy
www.rlmcommunications.com
It encompasses the
personal,
technological, and
intellectual skills
which are needed to
live in a digital world.
(Gaming, D2L, Blackboard,
Rosetta Stone, navigation
skills, etc...)
Source: http://mediasmarts.ca/digital-media-literacy/general-information/digital-media-literacy-
fundamentals/intersection-digital-media-literacy
Digital Literate Person

7. Media Literacy
The ability to access,
analyze, evaluate, and
create media -- which
includes digital
technologies. Individuals
are not only consumers of
media content, they are
producers – major shift!
(Facebook, Blogs, Twitter,
Major News sites (comments)
etc...)
Ray Rice Signs With
Denver Broncos
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Source: http://mediasmarts.ca/digital-media-literacy/general-information/digital-media-literacy-
fundamentals/intersection-digital-media-literacy

8. Intersection
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Source: http://mediasmarts.ca/digital-media-literacy/general-information/digital-media-literacy-
fundamentals/intersection-digital-media-literacy

9. Why Important?
Real or fake? Real or fake?
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PRODUCTS OF DIGITAL MEDIA

11. SOCIAL MEDIA PLATFORMS
A digital tool that provides users the means
to build, mix and promote community
engagement, conversation and user-
generated material.
Also allows the sharing of content, i.e. blogs,
& links them all together.
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12. #RideForOlivia
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Source: http://www.thealphafunction.com/2013/11/13/top-50-social-media-platforms-you-should-know-about/
http://blog.8thandwalton.com/2015/02/walmarts-example-for-social-media/

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Three Major Categories
Social Media Platforms

15. Help You Network
1.1B Unique Monthly Visitors 255M Unique Monthly Visitors 310M Unique Monthly Visitors
120M Unique Monthly Visitors 40M Unique Monthly Visitors 38M Unique Visitors
Sources: http://60secondmarketer.com/blog/2010/04/09/top-52-social-media-platforms/
http://www.ebizmba.com/articles/social-networking-websites
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16. Help You Promote
Blogging Platforms (Blogger, Tumblr)
Discussion Boards & Forums (JavaBB, Drupal)
Email Marketing Platforms (Mailchimp, iContact)
Source: http://60secondmarketer.com/blog/2010/04/09/top-52-social-media-platforms/
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17. Help You Share
Scribd (largest social publishing site – think Netflix)
HootSuite (manage multiple social media platforms)
Source: http://60secondmarketer.com/blog/2010/04/09/top-52-social-media-platforms/
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18. So...Where Are We?
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Defined Digital Literacy, Media Literacy
Identified Social Media Platforms
Discussed the Three Major Categories
Now...we measure!

19. Social Media Monitoring
The process of analyzing,
understanding, acting upon and
responding to conversations about
brands, products, reputation, and consumer
opinions on the web.
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Source: http://erenkocyigit.com/a-complete-guide-to-social-media-marketing/

21. WYMIWYG
- Analyze & measure trends
- Gather information on demographics
- Evaluate message
- Identify key influencers
- Identify and analyze real-time
conversations
- Revise messaging
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22. Analytics
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23. Next Generation
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24. Create versus Assemble
• Adobe Creative Suites (Student Edition)
- InDesign
- PhotoShop
- Illustrator
• Content Management Systems (CMS): A software tool
that allows you to create, edit, and publish content.
(Word Press)
• Search Engine Optimization (SEO): The process of
maximizing the number of visitors to a particular
website by ensuring that the site appears high on the
list of results returned by a search engine.
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25. So...What?
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26. How Will You Answer?
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27. So Many...How Do I Choose?
Social
Media
Facebook
Pinterest
Google
Analytics,
et al.
LinkedIn
MailChimp
et al.
YouTube
Twitter
Instagram
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28. Recap
• Have personal, technological, and
intellectual skills which are needed to
live in a digital world. (Brain Trust &
Navigator)
• Ability to access, analyze, evaluate, and
create media -- which now includes digital
technologies. (Consumer & Producer)
• Creator versus Assembler
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Author, Socialnomics
Producer, Social Media Revolution

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Thank You!
Questions?