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Digital & Media Literacy
- 1. Digital & MediaLiteracy 52 Social Platforms and Other Digital “Must Knows” Before Graduating www.rlmcommunications.com 1 Sound Thinking. Solid Solutions. Presented by: Robin L. Broughton, Owner RLM Communications LLC UW-P Alumni 2015
- 2. What To Expect •Intro • Digital & Media Literacy • Social Media Platforms - Three Categories • Social Media Monitoring • So...what? • Create versus Assemble • Key Takeaways www.rlmcommunications.com 2
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- 4. 1980-2003 www.rlmcommunications.com 4 “Who wantsto ___________?”
- 5. www.rlmcommunications.com 5 Social Media- What is it?
- 6. Digital Literacy www.rlmcommunications.com It encompassesthe personal, technological, and intellectual skills which are needed to live in a digital world. (Gaming, D2L, Blackboard, Rosetta Stone, navigation skills, etc...) Source: http://mediasmarts.ca/digital-media-literacy/general-information/digital-media-literacy- fundamentals/intersection-digital-media-literacy Digital Literate Person
- 7. Media Literacy The abilityto access, analyze, evaluate, and create media -- which includes digital technologies. Individuals are not only consumers of media content, they are producers – major shift! (Facebook, Blogs, Twitter, Major News sites (comments) etc...) Ray Rice Signs With Denver Broncos www.rlmcommunications.com 7 Source: http://mediasmarts.ca/digital-media-literacy/general-information/digital-media-literacy- fundamentals/intersection-digital-media-literacy
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- 9. Why Important? Real orfake? Real or fake? www.rlmcommunications.com 9
- 10. www.rlmcommunications.com 10 PRODUCTS OFDIGITAL MEDIA
- 11. SOCIAL MEDIA PLATFORMS Adigital tool that provides users the means to build, mix and promote community engagement, conversation and user- generated material. Also allows the sharing of content, i.e. blogs, & links them all together. www.rlmcommunications.com 11
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- 14. www.rlmcommunications.com 14 Three MajorCategories Social Media Platforms
- 15. Help You Network 1.1BUnique Monthly Visitors 255M Unique Monthly Visitors 310M Unique Monthly Visitors 120M Unique Monthly Visitors 40M Unique Monthly Visitors 38M Unique Visitors Sources: http://60secondmarketer.com/blog/2010/04/09/top-52-social-media-platforms/ http://www.ebizmba.com/articles/social-networking-websites www.rlmcommunications.com 15
- 16. Help You Promote BloggingPlatforms (Blogger, Tumblr) Discussion Boards & Forums (JavaBB, Drupal) Email Marketing Platforms (Mailchimp, iContact) Source: http://60secondmarketer.com/blog/2010/04/09/top-52-social-media-platforms/ www.rlmcommunications.com 16
- 17. Help You Share Scribd(largest social publishing site – think Netflix) HootSuite (manage multiple social media platforms) Source: http://60secondmarketer.com/blog/2010/04/09/top-52-social-media-platforms/ www.rlmcommunications.com 17
- 18. So...Where Are We? www.rlmcommunications.com18 Defined Digital Literacy, Media Literacy Identified Social Media Platforms Discussed the Three Major Categories Now...we measure!
- 19. Social Media Monitoring Theprocess of analyzing, understanding, acting upon and responding to conversations about brands, products, reputation, and consumer opinions on the web. www.rlmcommunications.com 19
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- 21. WYMIWYG - Analyze &measure trends - Gather information on demographics - Evaluate message - Identify key influencers - Identify and analyze real-time conversations - Revise messaging www.rlmcommunications.com 21
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- 24. Create versus Assemble •Adobe Creative Suites (Student Edition) - InDesign - PhotoShop - Illustrator • Content Management Systems (CMS): A software tool that allows you to create, edit, and publish content. (Word Press) • Search Engine Optimization (SEO): The process of maximizing the number of visitors to a particular website by ensuring that the site appears high on the list of results returned by a search engine. www.rlmcommunications.com 24
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- 26. How Will YouAnswer? www.rlmcommunications.com 26
- 27. So Many...How DoI Choose? Social Media Facebook Pinterest Google Analytics, et al. LinkedIn MailChimp et al. YouTube Twitter Instagram www.rlmcommunications.com 27
- 28. Recap • Have personal,technological, and intellectual skills which are needed to live in a digital world. (Brain Trust & Navigator) • Ability to access, analyze, evaluate, and create media -- which now includes digital technologies. (Consumer & Producer) • Creator versus Assembler www.rlmcommunications.com 28
- 29. www.rlmcommunications.com 29 Author, Socialnomics Producer,Social Media Revolution
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Editor's Notes
- #2 Major? Class Rank?
- #3 How many Comm majors? How many Seniors? Other majors? Not a lecture – interactive discussion...ask questions when you have them!
- #6 Before we can define social media platforms, let’s look first at the definitions of Digital and Media Literacy, which are 2 distinct definitions.
- #7 Digital literacy is the marrying of the two terms digital and literacy; however, it is much more than a combination of the two terms. Digital information is a symbolic representation of data, and literacy refers to the ability to read for knowledge, write coherently, and think critically about the written word.
- #9 there are important differences in how the two have traditionally been approached from an educational standpoint: media literacy generally focuses on teaching youth to be critically engaged consumers of media, while digital literacy is more about enabling youth to participate in digital media in wise, safe and ethical ways. However, it is important to keep in mind that competencies for digital literacy and media literacy are not separate, but rather complementary and mutually supporting and are constantly evolving and intersecting in new and interesting ways.
- #10 By the time the average student graduates from high school, he or she will have watched 15,000 hours of television and been hit by approximately 70,000 marketing messages a day. Facebook stories – VALIDATE before Liking or Sharing...
- #12 Talk about “Ride for Olivia” as an example of building, promoting engagement and user-generated material. Mosaic of 10,000+ photos
- #16 Hi5/Friendster – social networking for primarily gamers, 80% users outside U.S., heavy emphasis in Latin America
- #17 Itunes-podcasts, YouTube – corporate, Haley Klinkhammer with own YouTube Channel, Picasa going away in May, being replaced by Google photos
- #18 We also asked Pinners to choose 3 words to describe what content needs to be on Pinterest—they said useful (54%), helpful (50%) and inspiring (45%). It really is more about utility than looks.
- #21 Why is it important?