This was a presentation developed fall 2009 to give clients a snapshot of how consumption and expectations about advertising are changing and evolving.
This is the first screencast that i have ever produced and thanks to the new media module I am talking at Westminster University. The module is part of my MA course in PR.
This screencast is part of the module assignment and I m trying to explore some of the challenges new media pose to traditional media and mainly newspapers.
Has new media democratised the production of media texts by shifting the control of media content away from large media institutions?
Has new media changed the way media texts are consumed and what are the social implications for this?
Has new media technology provided new cross-cultural, global media texts that communicate across national and social boundaries?
How active or interactive are consumers of new media and how significant is this in terms of power?
How has new/digital media impacted on traditional media productions and consumption?
To what extent does new media escape some of the constraints of censorship that traditional media encounters?
Assumptions between the term Knowledge Society and how the concept evolved as a result of the advancement of ICT and growth of global network. Also discuss the implications of new forms of knowledge production on development.
Traditional media literacy vs new media literacyDebashis Sarma
It's a presentation on the difference between Traditional Media and New Media. The advent of new media has arisen the question of the new mode of propaganda.
This is the first screencast that i have ever produced and thanks to the new media module I am talking at Westminster University. The module is part of my MA course in PR.
This screencast is part of the module assignment and I m trying to explore some of the challenges new media pose to traditional media and mainly newspapers.
Has new media democratised the production of media texts by shifting the control of media content away from large media institutions?
Has new media changed the way media texts are consumed and what are the social implications for this?
Has new media technology provided new cross-cultural, global media texts that communicate across national and social boundaries?
How active or interactive are consumers of new media and how significant is this in terms of power?
How has new/digital media impacted on traditional media productions and consumption?
To what extent does new media escape some of the constraints of censorship that traditional media encounters?
Assumptions between the term Knowledge Society and how the concept evolved as a result of the advancement of ICT and growth of global network. Also discuss the implications of new forms of knowledge production on development.
Traditional media literacy vs new media literacyDebashis Sarma
It's a presentation on the difference between Traditional Media and New Media. The advent of new media has arisen the question of the new mode of propaganda.
As a certified inbound marketing professional, I show businesses how to get the most from their Internet presence. By using these same low/no cost techniques, individuals can harness the power of the Internet for their own personal career development goals. "Personal Inbound Marketing" reveals the five principals of inbound marketing and show how even non-technical people can expand their professional network and establish powerful online brands for about $6 per month.
Orbit One organiseert 3 ShareCafés rond het topic van het Nieuwe Werken. Dit ShareCafé is een intro waarbij we een basis leggen voor wat volgt.
We toetsen het nieuwe werken af tegen onze eigen waarheid: Wat betekent dit voor Orbit One, voor het HR beleid, ons kantoor, onze tools, bedrijfscultuur en -waarden?
Forces of Change & The Importance of NarrativeOgilvy
OgilvyEntertainment creates compelling narratives that fuel deeper connections between brands and consumers.
In Forces of Change & The Importance of Narrative, President Doug Scott explores how disruptive innovation is driving new forms of content, creativity and engagement. While "storytelling" may be the latest trend, narratives have no limits in today's transmedia world. The state of play has shifted and the key is to activate deep content experiences driven by the power of NARRATIVE.
What is the difference between mass communication, mass media, and.docxphilipnelson29183
What is the difference between mass communication, mass media, and mass media outlets?
Mass communication- the industrialized production and multiple distribution of messages through technological devices.
Mass media- the technological instruments through which mass communication takes place
Mass media outlets- send out the messages through mass media
What kinds of mass media outlets do you use everyday? ABC, NBC, CBS, FOX, CNN, New York Times, Wall Street Journal ,etc.
Convergence- the confluence or coming together of different media factors
Three types-
Technological- the coming together of technologies in a digital environment.
The best example of technological convergence that I can think of is a smartphone. Think about all of the different things that your phone does. It’s not really even a phone…it’s more of a pocket computer. It’s a web browser, social media browser, music player, screen for movies, TV, Netflix, Hulu, camera, camcorder, video game, calculator, email, chatting, telephone machine (I’m sure I missed a bunch of things too).
Economic- the merging of Internet companies and telecommunication companies with mass media companies.
Consolidation- large companies merging to form bigger companies
Mass Media Conglomerate- a company that holds several mass media firms in different media industries under its corporate structure.
Usually involves having a parent company and subsidiaries of that company.
The mass media landscape has been shrinking rapidly within the past 30 years or so. Particularly in the mid1990s media acquisitions were occurring at a rapid pace. AOL-Time Warner, Disney and ABC, News Corp and Fox.
The issue with media conglomerates is really the concentration of mass media ownership
So, what’s the problem?
1 It means that fewer people get to set the agenda.
Agenda setting- not telling people what to think, but rather what to think about- ESPN with the World Cup vs. NHL
2.It’s homogenizing- there is a fewer number of viewpoints that are being discussed
3. It’s bad for democracy- people aren’t citizens (connected and involved in the process) they’re consumers of media being sold a political image. The fear is journalism becomes corrupted because it’s owned by a large company. Remember journalists are the watchdogs of our democracy. If they’re not reporting on a story, or if a politician is playing to media outlets instead of worrying about what the morally correct decision is that hurts us as a society.
The important thing here is the evaporation of diversity in ownership here only a hand full of companies own 90% of the media we consume now. This is essentially an oligopoly- an economic structure in which a few very large, powerful, and rich owners control an industry or collection of related industry
Cultural convergence- media products transcending cultural boundaries –
Why is it important to think about culture and the mass media? Mass media is the first place outside of the family that we learn o.
Some examples of using social media platforms for politics and utilities. To get details, feel free to visit us on our Facebook page and ask questions! http://www.facebook.com/talkingfinger
Wave 3 - When Did We Start Trusting Strangers | UM | Social Media TrackerUM Wave
Wave 3 - When did we Start Trusting Strangers charted the democratisation of influence, how social media was driving greater means and opportunity for consumers to influence their peers.
Find the latest Wave, "Wave 7 - Cracking the Social Code" here http://www.slideshare.net/Wave7
Social Media 101: Social Media 101: Discover the power of your voiceWunderman
From behavioral trends to the technology tools and the brands and people who are using social media, we invite you to become an active practitioner in this session.
3. HUMAN NATURE… Fundamental emotions that drive people – the desire to connect, to create, to stay in touch, and to help each other – are universal. ~Groundswell, Li & Bernoff
4. PEOPLE STILL HAVE NEEDS… …FOR CONTENT, PRODUCTS & SERVICES, TRUST & COMMUNITY
6. MEDIA CONSUMPTION WILL CONTINUE… …AS LONG AS THERE IS A VALUE EXCHANGE
7. MEDIA CONSUMPTION IS STILL OCURRING 31 Min. 55 Min. 23 Min. 4 Hrs. 36Min. 7 Min. 2 Hrs. 30Min. 30 Min. 31 Min. 26 Min. Source: 2009 Media Dynamics: Intermedia Dimensions
8. 57%of consumers with home internet, watch TV and go online simultaneously at least once a month. They are spending an average of 2 hours, 39 minutes doing so. TV viewing in the Home: increase of 4%over last year to an average of 151 hrs/month Watching time-shifted TV: increase of 33% to an average of 7 hrs - only 5% of total TV time Source: June 2009 Nielsen Convergence Research Panel
24. 15 hours of video uploaded every minute 30,000 Slideshows uploaded weekly 4 billion photo uploads as of Oct 12th More than 2 billion pieces of content (web links, news stories, blog posts, notes, photos, etc.) shared each week on Flickr: punimoe
27. GROUNDSWELL DEFINED A social trend in which people use technologies to get the things they need from each other, rather than from traditional institutions like corporations. ~Li & Bernoff
All of us in this room have a dual role we are people, the consuming public but we also play on the other side of the fence as marketers. As we go through this keep both of your hats out because we will be looking at things from both a consumer and marketer perspective.
We’re seeing an evolution of what it means to connect. Moving from passive consumption to more active participation
A key component in the value exchange is interest – Media explosion (more content), Adoption of Tech, Adoption of
They are finding newways of satisfying their needs, ways that aren’t necessarily inclusive of advertising.
Evolution of communication technology is allowing people to communicate in new ways.These new technologies are so popular because they provide constant connectivity – they always on, always with you.Wide spread distribution of high speed internet connectivity is enabling this. Social Media Companies like Facebook, Twitter, Friend Feed enable access low cost access. The cost in not monetary but there is a value exchange, giving up information about you and allowing the page to contain advertising – Today that is considered the price of entry.
Evolution of communication technology is allowing people to communicate in new ways.These new technologies are so popular because they provide constant connectivity – they always on, always with you.Wide spread distribution of high speed internet connectivity is enabling this. Social Media Companies like Facebook, Twitter, Friend Feed enable access low cost access. The cost in not monetary but there is a value exchange, giving up information about you and allowing the page to contain advertising – Today that is considered the price of entry.
Many in the industry talk a lot about the decline of advertising effectiveness and point to ad avoidance. We hold a different perspective that when you are talking about ad avoidance you’re really talking about interest. And while ad avoidance has always existed what is changing is the technology surrounding us which is allowing people to filter to their interests.
Innovations in technology have allowed all of us to be creators of media. Everything we rate, review, upload, blog and share is now media. This also speaks to a shiftof moving from passive consumption to active participation. There are careers enabled by social media around creating media. When did blogging become a real career?
We have more ways that ever to participate to give you a sense of scale here as some stats.How many people have been friend-ed by a parent or elder relative? How many people have been sought out by a past classmate or colleague?Also if you think about how these experience have changes our lives when did blogging become an official career?
To give you a sense of how powerful these tools are just consider PEREZ HILTON. He started blogging in 2005. Before he started his blog he was doing entry level jobs at a variety of organizations. In 2007 he was named top web celebrity by Forbes. In 2008 the Guardian Newspaper in the UK ranked him as the #6 most powerful blogger behind, the HuffingtonPost, Tech Crunch and ahead of the likes of The Drudge Report, Engadget, and TMZ. He has amassed 2.8 million monthly uniques.
The social trend we’re talking about is has been termed Groundswell by Forrester researchers. This is where I’d like you to begin looking at things through a marketer lens more closely.
Now it’s tome to begin thinking with your marketer hat. Marketers have traditionally leveraged media as a monologue.
Today there are new tools that allow for dialgoue, sharing and co-creating - Again moving from passive consumption to active participation by consumers.
There are a mountain of other statistics I could share to drive home the point that these are being embraced but rather than share more numbers I think that as marketers we need to approach this fragmentation in much the same way we would traditional media vehicles.
Within existing forms things are expandingFor Consumers:Fragmentation is good, as it provides more depth in a given content area, more points of view and more choice.But also represents challenges in terms of filtering what is interesting/valuable content vs. what is notFor Marketers: it provides an opportunity develop a more meaningful relationship with a more focused audience (less waste) – micro-targeting or hypertargetingBut on the flipside it is more difficult to build and deliver scale efficiently.
269 channels are available on this cable line up.
150 Satellite radio stations
There is a lot of things that are changing and there are people out there that are preaching doomsday to our business. We prefer to see those changes as opportunities
There is a lot of things that are changing and there are people out there that are preaching doomsday to our business. We prefer to see those changes as opportunities
Ad Avoidance
Think of communication as more than the transaction and more about taking steps toward build strong relationships and figuring out how we can deliver value for our customers, prospects and peer groups.
ACCESS TO ONLINE BEHAVIORSEVOLUTION OF MEASUREMENTSPEED DECISIONING, NEW SKILLS SETS EVOLUTION OF TARGETING – MICRO TARGETING