The document discusses several topics related to new media technologies and their social impact. It covers the rise of user-generated content online, moral panics about new technologies, issues of copyright infringement with digital music, the evolution of the internet to incorporate user interactivity and social media, and how new devices and media platforms are changing representation and culture. New media refers to on-demand digital content across any device as well as interactive and user-generated content online.

1. NEW MEDIA & TECHNOLOGIES
OF REPRESENTATION

2. MASS COMMUNICATION
• With the advent of the internet, the media
has become highly participatory and there is
an ever increasing amount of user generated
content available to the masses
• See the timeline of Media development
(answer question 2 on p.36)

3. NEW MEDIA & MORAL PANICS
• Media in Mintues – Moral Panics

4. Moral Panic
• “Any widespread anxiety about an issue that is
set to threaten the very fabric of society”
• Worries about new forms of media are as old as
information itself
• Socrates famously warned against writing
because it would diminish people’s memory
• Older generations warn against new technology
and complain that society is abandoning the
‘wholesome’ old media, unaware that this same
technology was considered to be harmful when
first introduced

5. CONVERGENCE
• The combining of traditional media forms with
computer based media to create new media
• New media also refers to on-demand access
to content any time, anywhere, on any digital
device, as well as interactive user
feedback, creative participation. Another
aspect of new media is the real-time
generation of new, unregulated content.

6. DIGITAL MUSIC
• Digitized music combined with file sharing
software has allowed peer-to-peer sharing of
content
• This has had massive issues with copyright
infringement
• It has also provided opportunities for
individuals to connect with a wider audience

7. COPYRIGHT
• File sharing online presents a major challenge
to existing copyright laws
• The Creative Commons project was developed
to allow people to share and reuse copyright
material in a manner that is legal and
consistent with the rules of copyright
• Google, Wikipedia and flickr have
incorporated creative commons licenses into
their websites

8. WEB 2.0
• Invented by Tim O’Reilly, the term describes
the way the internet has evolved to
incorporate greater interactivity, socialisation
and user-generated content
• Blogging, Wikis, Social
Networks, Crowdfunding platforms are all
examples of Web 2.0 technology

9. NEW DEVICES & MEDIUMS
• Tablets
• eBOOK Readers
• Smartphones
• Massively Multiplayer online role-playing
games (MMORPGs)

10. TECHNOLOGIES OF REPRESENTATION
• Digital photography and digital image
manipulation are a consequence of
convergence and the development of new
media
• The Dove ‘Evolution’ campaign illustrates this
well

11. Digitally Enhanced Images
• Dove ‘Evolution’ commercial

12. CULTURE JAMMING
• The process of mimicking or modifying a
media message, particularly those for in
ads, to make a political or social statement
• See Calvin Klein example of p.55

13. RETCUT TRAILERS
• Chopper