This document provides an overview of Indonesia's media landscape as of early 2016. It summarizes that Java and Bali have the largest population and number of print, television, radio and online media outlets, while internet and device usage varies regionally, with smartphones being the dominant internet access point nationwide. It also notes that while television is still important, audiences now engage with multiple devices simultaneously, representing an opportunity for cross-platform campaigns.
This document discusses the results of a study about smartphone usage among US adults. It finds that smartphones are deeply integrated into daily life, with 89% of users accessing their smartphone throughout the day. Smartphones are used for a variety of tasks including browsing the internet, using search engines, apps, watching videos, and making calls. Search engines are the most visited website on smartphones, with 77% of users visiting search sites on their phone. The study provides insights into how smartphone users conduct searches to find information about dining, entertainment, travel, and more.
Why Kenya is the Next Tech Capital: 2013 Sector Trends Online Social MobileSofia Zab
Would you like to be part of an incredible growth opportunity in an emerging market? Check out this presentation and discover why Nairobi is one of the hottest topics in the worldwide tech scene right now! This new presentation contains up-to-date (June 2013) stats, trends and information on all the African and Kenyan sectors that are skyrocketing right now: internet, mobile, social, startup and technology.
This document discusses trends in internet and social media usage in the Middle East and North Africa region. Some key points:
- Internet penetration is growing across markets like Saudi Arabia, UAE, and Kuwait, with over 80% penetration in major cities.
- Smartphones are widely used, with over 70% ownership across populations. Popular apps include WhatsApp, YouTube, Facebook, and Candy Crush.
- YouTube is heavily used for music and entertainment. Different demographics prefer different video genres like travel, sports, and news.
- New social platforms like Snapchat and Instagram are growing in popularity, especially among younger users.
- Traditional television remains popular too, with channels like M
ArabNet Dubai 2014 - The Media Scene in MENA & Future of PlanningIpsos
Elie Aoun, President of Ipsos MediaCT MEAP, discusses the evolving media landscape in the Middle East and North Africa region. He notes that people are constantly connected through various devices like smartphones and tablets. Traditional media like TV are complemented by digital media, with many consumers engaging in simultaneous media consumption across platforms. Mobile internet access and usage of apps like YouTube, Facebook and WhatsApp are widespread. Ipsos provides online and mobile panel data and measurement solutions to help advertisers and media planners understand audience behavior across devices and integrate online and offline media planning.
This document summarizes Ipsos' 2013 Digital Landscape report on internet, social media, and smartphone usage in Middle Eastern and North African countries. Some key findings include:
- Internet penetration increased in all studied countries, with Saudi Arabia having the highest at 82%. Social media penetration also increased across all countries, with 99% of internet users in Saudi Arabia and UAE using social networks.
- Online streaming and downloads grew substantially year-over-year in most countries. Saudi Arabia saw the largest increase in online streaming, from 51% to 63% of internet users.
- Smartphone ownership surged across the region, with Egypt seeing the greatest rise from 36% to 63% of the population.
This document contains a presentation about the Arabic entertainment industry and opportunities in online content and mobile applications. It discusses trends in internet and mobile usage across Arabic-speaking countries, with high potential for growth. It also outlines the types of content consumed online, including movies, series, music and education. The presentation proposes developing an entertainment website and mobile app to provide Arabic movies and engage users. Screen designs are proposed for the website and app to provide easy navigation and a user-friendly experience across different device types.
This document discusses the results of a study about smartphone usage among US adults. It finds that smartphones are deeply integrated into daily life, with 89% of users accessing their smartphone throughout the day. Smartphones are used for a variety of tasks including browsing the internet, using search engines, apps, watching videos, and making calls. Search engines are the most visited website on smartphones, with 77% of users visiting search sites on their phone. The study provides insights into how smartphone users conduct searches to find information about dining, entertainment, travel, and more.
Why Kenya is the Next Tech Capital: 2013 Sector Trends Online Social MobileSofia Zab
Would you like to be part of an incredible growth opportunity in an emerging market? Check out this presentation and discover why Nairobi is one of the hottest topics in the worldwide tech scene right now! This new presentation contains up-to-date (June 2013) stats, trends and information on all the African and Kenyan sectors that are skyrocketing right now: internet, mobile, social, startup and technology.
This document discusses trends in internet and social media usage in the Middle East and North Africa region. Some key points:
- Internet penetration is growing across markets like Saudi Arabia, UAE, and Kuwait, with over 80% penetration in major cities.
- Smartphones are widely used, with over 70% ownership across populations. Popular apps include WhatsApp, YouTube, Facebook, and Candy Crush.
- YouTube is heavily used for music and entertainment. Different demographics prefer different video genres like travel, sports, and news.
- New social platforms like Snapchat and Instagram are growing in popularity, especially among younger users.
- Traditional television remains popular too, with channels like M
ArabNet Dubai 2014 - The Media Scene in MENA & Future of PlanningIpsos
Elie Aoun, President of Ipsos MediaCT MEAP, discusses the evolving media landscape in the Middle East and North Africa region. He notes that people are constantly connected through various devices like smartphones and tablets. Traditional media like TV are complemented by digital media, with many consumers engaging in simultaneous media consumption across platforms. Mobile internet access and usage of apps like YouTube, Facebook and WhatsApp are widespread. Ipsos provides online and mobile panel data and measurement solutions to help advertisers and media planners understand audience behavior across devices and integrate online and offline media planning.
This document summarizes Ipsos' 2013 Digital Landscape report on internet, social media, and smartphone usage in Middle Eastern and North African countries. Some key findings include:
- Internet penetration increased in all studied countries, with Saudi Arabia having the highest at 82%. Social media penetration also increased across all countries, with 99% of internet users in Saudi Arabia and UAE using social networks.
- Online streaming and downloads grew substantially year-over-year in most countries. Saudi Arabia saw the largest increase in online streaming, from 51% to 63% of internet users.
- Smartphone ownership surged across the region, with Egypt seeing the greatest rise from 36% to 63% of the population.
This document contains a presentation about the Arabic entertainment industry and opportunities in online content and mobile applications. It discusses trends in internet and mobile usage across Arabic-speaking countries, with high potential for growth. It also outlines the types of content consumed online, including movies, series, music and education. The presentation proposes developing an entertainment website and mobile app to provide Arabic movies and engage users. Screen designs are proposed for the website and app to provide easy navigation and a user-friendly experience across different device types.
Ipsos is a leading market research firm operating in 85 countries with over 16,000 professionals conducting over 20 million interviews annually. In the MENA region specifically, Ipsos has over 25 years of experience, a direct presence in 15 countries, and conducts over 1 million interviews per year. The document then summarizes research from Ipsos on media consumption across various screens (TV, computer, mobile, tablet) in 9 MENA countries, finding that while TV remains important, online and mobile usage is growing significantly.
1. The document summarizes research from a survey of 7,325 mobile internet users across 7 African countries about their browsing behaviors and satisfaction with their devices and mobile operators.
2. It finds that over 50% of users access the mobile internet as their sole way to connect, and that most are young, male, and early adopters. Nokia devices dominate the market.
3. Users primarily download content like games and music, or use communication services like social media and email. Opera browsers facilitate more engagement like social networking and purchasing content.
Arabia Digitized - Digital Media Forum Dubai 2014Ipsos
This document summarizes findings from a study on digital trends in the Middle East and North Africa region. Some key findings include:
- Internet and social media penetration has increased significantly across countries like Saudi Arabia, UAE, Egypt, and others. Daily usage of social media has also grown.
- Younger generations aged 15-29 have much higher social media penetration rates compared to older populations.
- Popular social platforms like Facebook and Twitter remain widely used while Instagram and Snapchat are emerging.
- Online streaming of content, mobile internet access, and smartphone ownership are all on the rise in the region.
The document reports on digital ratings data from Southern Cross Austereo (SCA) for July 2014. It summarizes statistics on the unique audience and average daily unique browsers for SCA's radio networks including a 69% increase for the SCA Network and 78% increase for the Today Network year-over-year. Data is also presented on reach of radio groups by state/territory in Australia and top mobile publishers, with a note that the data is sourced from Nielsen and published by SCA for personal use only.
Media, Internet and Social Media Landscape in Sub-Saharan AfricaRussell Southwood
A presentation based on a large market research study on media, Internet and social media in Sub-Saharan Africa. The four reports from this study can be downloaded for free by going to www.balancingact-africa.com Look in the right hand column and click on the cover of the report/s you want to download.
Global mobile data traffic grew 69% in 2014, reaching 2.5 exabytes per month. Smartphones accounted for the majority (88%) of the nearly 500 million new mobile connections added. Mobile video traffic exceeded 50% of total traffic for the first time in 2012 and grew to 55% by the end of 2014. The document projects that global mobile data traffic will increase nearly tenfold between 2014 and 2019, reaching 24.3 exabytes per month driven primarily by increased smartphone and mobile video usage.
Digital 2021 Taiwan (January 2021) v01DataReportal
All the data, statistics, and trends you need to make sense of digital in Taiwan in 2021. Includes the latest reported numbers for internet users, social media users, and mobile connections in Taiwan, as well as key indicators of ecommerce use. For more reports, including the latest global trends and individual data for more than 230 countries around the world, visit https://datareportal.com/
Everything you need to know about mobile, internet, social media, and e-commerce use in Taiwan in 2011. For more reports, including the latest global trends and individual data for more than 230 countries around the world, visit http://datareportal.com
Insights into the Mobile Internet in AfricaJon Hoehler
This document provides insights into the mobile internet landscape in Africa based on available data and information. It discusses the growth of mobile subscribers and internet users globally and in Africa. Operators are increasing undersea cable infrastructure and inland networks to enable more Africans to access the mobile internet. Social media like Facebook has high popularity in Africa and is driving mobile data usage and traffic. Mobile advertising networks provide data on the types of devices and operating systems used for the mobile internet across different African countries. The distribution of affordable WAP-enabled devices will be important for increasing mobile internet access on the continent.
Breakthrough technologies for the Base of the Pyramid (BoP), vol.2 (August 20...Anne-Laure Herrezuelo
Even the in the most remote areas of the world, people use mobile phone.
The number of mobile phone subscriptions has jumped from 12.4 million to more than 5 billion in the last 20 years. There are more phones than people on the planet, and some countries like Hong Kong boast 200% penetration. Panama has 202.5%, Saudi Arabia 169.5%, Russia 155%, Brazil 136%… Comparatively, the US have “only” 103% mobile penetration and Japan 95%.
It is even more significant in developing countries: the quickest expansion has been in the developing countries, with 3.8 billion new users.
ICT can provide expertise and information to BoP people who, without it, face physical or financial challenges to access to these resources. Continuously increasing connectivity can help people at the BoP and entrepreneurs to make significant changes in their life.
Changes are already happening.
Today, in 9 African countries - Cameroon, the Democratic Republic of Congo, Gabon, Kenya, Madagascar, Tanzania, Uganda, Zambia and Zimbabwe - have more mobile money accounts than bank accounts – championing financial inclusion by providing financial services to more people than traditional banks have been able to reach
Traditional BoP industries such as Agriculture - a more traditional BoP industry - are also disrupted. Innovative social businesses use ICT tools to gain productivity and also access to relevant data about products.
Learn which company are having a tremendous impacts on farmers by providing them with accurate market price information or useful weather forecasts.
Learn how an app has changed the life of 1 million people getting water at odd time only every 3 to 5 days, for about 4h/day.
Learn how mobile technologies has helped people getting better protected through micro-insurance system.
Insights into Mobile Telecoms in AfricaJon Hoehler
This document provides insights into the mobile telecoms landscape in Africa based on publicly available data and analysis from various sources. It notes that Africa has become the world's second largest mobile market by connections and the fastest growing, with over 649 million connections in Q4 2011. However, mobile penetration across Africa remains relatively low, with many countries still below 50% penetration. The top 25 African mobile countries by connections represent over 91% of the total African market. Prepaid connections account for around 96% of the African mobile market. ARPU is declining across Africa due to competition and economic factors. Voice services currently dominate African mobile revenues, though mobile internet and data usage are growing rapidly.
The document summarizes digital ratings data from June 2014 on radio brands and groups in Australia. It shows that SCA Network traffic increased 112% year-over-year to 221,501 average daily unique browsers, the highest ever. Today Network traffic increased 104% to 143,368 browsers. Triple M Network traffic increased 157% to 73,212 browsers. The data comes from Nielsen Market Intelligence and is reported monthly by Southern Cross Austereo.
The document summarizes the social media landscape of Nepal. It finds that internet penetration in Nepal has reached 125% with over 16 million users. Facebook is the most popular platform with over 9.5 million users, followed by YouTube and Instagram. While urban areas have widespread 3G/4G access, rural areas mainly rely on slower 2G connectivity. Mobile phones are the primary internet access point, used by 85.8% of households. Social media is growing rapidly among Nepali youth to stay connected and access news and entertainment online.
This document compares social media usage and engagement in Australia between 2010 and 2014. It shows that platforms like Facebook, YouTube, and Instagram had the largest growth, while older platforms like Wikipedia and Blogger declined. Video and branded content became more popular on social media between 2010 and 2014, and the percentage of 25-34 year-olds engaging with branded internet content or doing online shopping increased significantly in that period.
Mobile internet is revolutionizing access in Africa through increased connectivity. Several undersea cables have been laid along the coasts, increasing bandwidth capacity significantly. Mobile phone adoption is also very high, with over 500 million subscribers across the continent. This growing mobile access and connectivity is enabling new services like mobile payments and banking to reach more people, including the poor. Mobile operators are launching innovative services and business models to expand internet access and foster economic opportunities across Africa.
The document summarizes the key findings of the 2013 Norton Cybercrime Report, which surveyed over 13,000 online adults across 24 countries. Some of the main findings include:
- Cybercrime victims were more likely to be male, millennials, mobile device owners, social network users, and those using public Wi-Fi. Russia, China, and South Africa had the highest percentages of cybercrime victims.
- While desktop security practices were relatively high, smartphone and tablet users were less likely to use basic security measures, with over half unaware of mobile security solutions. This leaves them vulnerable to the growing threat of mobile cybercrime.
- The global cost of consumer cybercrime was estimated to be $113 billion in 2012,
This document provides an overview of Vietnam's digital landscape in 2015 according to a report by Moore Corporation. It includes statistics on Vietnam's position globally and in Asia in terms of internet users, digital access, and smartphone users. The report also analyzes Vietnam's online population demographics, internet user behavior, mobile phone and social media usage. Key findings are that nearly 40% of Vietnam's population are internet users, mobile phones are the most widely used device, and activities like social media, online videos and mobile apps see high usage rates. Facebook and Zing Me are the most popular social platforms in Vietnam.
AMPS 2011AB Mobile Review - Mobile Marketing Association SA - Raymond BuckleRaymond Buckle
The document provides an overview of mobile phone usage statistics in South Africa based on a review of the AMPS 2011AB survey:
- Mobile phone ownership has exceeded other mass media and there are now more than twice as many cellphones as TV sets in South Africa.
- 94% of households own at least one mobile phone and 82% of adults can be directly targeted through mobile marketing.
- Mobile internet usage has also increased substantially and is the primary means of internet access for many South Africans.
REVISED EDITION: Indonesian Journalists Technographics Survey Report 2013MaverickIndonesia
This document discusses findings from a study on how Indonesian journalists use the internet and social media. Some key findings include:
- Most Indonesian journalists spend over 5 hours per day online and access the internet over 4 times a day.
- Journalists use social media for both personal and professional development, as well as to find story ideas, public opinion, and sources.
- Mainstream media websites and social media accounts are commonly used as trusted references, along with individual experts' accounts.
- Journalists' levels of engagement on social media range from passive consumption to active sharing of content and conversations.
Ipsos is a leading market research firm operating in 85 countries with over 16,000 professionals conducting over 20 million interviews annually. In the MENA region specifically, Ipsos has over 25 years of experience, a direct presence in 15 countries, and conducts over 1 million interviews per year. The document then summarizes research from Ipsos on media consumption across various screens (TV, computer, mobile, tablet) in 9 MENA countries, finding that while TV remains important, online and mobile usage is growing significantly.
1. The document summarizes research from a survey of 7,325 mobile internet users across 7 African countries about their browsing behaviors and satisfaction with their devices and mobile operators.
2. It finds that over 50% of users access the mobile internet as their sole way to connect, and that most are young, male, and early adopters. Nokia devices dominate the market.
3. Users primarily download content like games and music, or use communication services like social media and email. Opera browsers facilitate more engagement like social networking and purchasing content.
Arabia Digitized - Digital Media Forum Dubai 2014Ipsos
This document summarizes findings from a study on digital trends in the Middle East and North Africa region. Some key findings include:
- Internet and social media penetration has increased significantly across countries like Saudi Arabia, UAE, Egypt, and others. Daily usage of social media has also grown.
- Younger generations aged 15-29 have much higher social media penetration rates compared to older populations.
- Popular social platforms like Facebook and Twitter remain widely used while Instagram and Snapchat are emerging.
- Online streaming of content, mobile internet access, and smartphone ownership are all on the rise in the region.
The document reports on digital ratings data from Southern Cross Austereo (SCA) for July 2014. It summarizes statistics on the unique audience and average daily unique browsers for SCA's radio networks including a 69% increase for the SCA Network and 78% increase for the Today Network year-over-year. Data is also presented on reach of radio groups by state/territory in Australia and top mobile publishers, with a note that the data is sourced from Nielsen and published by SCA for personal use only.
Media, Internet and Social Media Landscape in Sub-Saharan AfricaRussell Southwood
A presentation based on a large market research study on media, Internet and social media in Sub-Saharan Africa. The four reports from this study can be downloaded for free by going to www.balancingact-africa.com Look in the right hand column and click on the cover of the report/s you want to download.
Global mobile data traffic grew 69% in 2014, reaching 2.5 exabytes per month. Smartphones accounted for the majority (88%) of the nearly 500 million new mobile connections added. Mobile video traffic exceeded 50% of total traffic for the first time in 2012 and grew to 55% by the end of 2014. The document projects that global mobile data traffic will increase nearly tenfold between 2014 and 2019, reaching 24.3 exabytes per month driven primarily by increased smartphone and mobile video usage.
Digital 2021 Taiwan (January 2021) v01DataReportal
All the data, statistics, and trends you need to make sense of digital in Taiwan in 2021. Includes the latest reported numbers for internet users, social media users, and mobile connections in Taiwan, as well as key indicators of ecommerce use. For more reports, including the latest global trends and individual data for more than 230 countries around the world, visit https://datareportal.com/
Everything you need to know about mobile, internet, social media, and e-commerce use in Taiwan in 2011. For more reports, including the latest global trends and individual data for more than 230 countries around the world, visit http://datareportal.com
Insights into the Mobile Internet in AfricaJon Hoehler
This document provides insights into the mobile internet landscape in Africa based on available data and information. It discusses the growth of mobile subscribers and internet users globally and in Africa. Operators are increasing undersea cable infrastructure and inland networks to enable more Africans to access the mobile internet. Social media like Facebook has high popularity in Africa and is driving mobile data usage and traffic. Mobile advertising networks provide data on the types of devices and operating systems used for the mobile internet across different African countries. The distribution of affordable WAP-enabled devices will be important for increasing mobile internet access on the continent.
Breakthrough technologies for the Base of the Pyramid (BoP), vol.2 (August 20...Anne-Laure Herrezuelo
Even the in the most remote areas of the world, people use mobile phone.
The number of mobile phone subscriptions has jumped from 12.4 million to more than 5 billion in the last 20 years. There are more phones than people on the planet, and some countries like Hong Kong boast 200% penetration. Panama has 202.5%, Saudi Arabia 169.5%, Russia 155%, Brazil 136%… Comparatively, the US have “only” 103% mobile penetration and Japan 95%.
It is even more significant in developing countries: the quickest expansion has been in the developing countries, with 3.8 billion new users.
ICT can provide expertise and information to BoP people who, without it, face physical or financial challenges to access to these resources. Continuously increasing connectivity can help people at the BoP and entrepreneurs to make significant changes in their life.
Changes are already happening.
Today, in 9 African countries - Cameroon, the Democratic Republic of Congo, Gabon, Kenya, Madagascar, Tanzania, Uganda, Zambia and Zimbabwe - have more mobile money accounts than bank accounts – championing financial inclusion by providing financial services to more people than traditional banks have been able to reach
Traditional BoP industries such as Agriculture - a more traditional BoP industry - are also disrupted. Innovative social businesses use ICT tools to gain productivity and also access to relevant data about products.
Learn which company are having a tremendous impacts on farmers by providing them with accurate market price information or useful weather forecasts.
Learn how an app has changed the life of 1 million people getting water at odd time only every 3 to 5 days, for about 4h/day.
Learn how mobile technologies has helped people getting better protected through micro-insurance system.
Insights into Mobile Telecoms in AfricaJon Hoehler
This document provides insights into the mobile telecoms landscape in Africa based on publicly available data and analysis from various sources. It notes that Africa has become the world's second largest mobile market by connections and the fastest growing, with over 649 million connections in Q4 2011. However, mobile penetration across Africa remains relatively low, with many countries still below 50% penetration. The top 25 African mobile countries by connections represent over 91% of the total African market. Prepaid connections account for around 96% of the African mobile market. ARPU is declining across Africa due to competition and economic factors. Voice services currently dominate African mobile revenues, though mobile internet and data usage are growing rapidly.
The document summarizes digital ratings data from June 2014 on radio brands and groups in Australia. It shows that SCA Network traffic increased 112% year-over-year to 221,501 average daily unique browsers, the highest ever. Today Network traffic increased 104% to 143,368 browsers. Triple M Network traffic increased 157% to 73,212 browsers. The data comes from Nielsen Market Intelligence and is reported monthly by Southern Cross Austereo.
The document summarizes the social media landscape of Nepal. It finds that internet penetration in Nepal has reached 125% with over 16 million users. Facebook is the most popular platform with over 9.5 million users, followed by YouTube and Instagram. While urban areas have widespread 3G/4G access, rural areas mainly rely on slower 2G connectivity. Mobile phones are the primary internet access point, used by 85.8% of households. Social media is growing rapidly among Nepali youth to stay connected and access news and entertainment online.
This document compares social media usage and engagement in Australia between 2010 and 2014. It shows that platforms like Facebook, YouTube, and Instagram had the largest growth, while older platforms like Wikipedia and Blogger declined. Video and branded content became more popular on social media between 2010 and 2014, and the percentage of 25-34 year-olds engaging with branded internet content or doing online shopping increased significantly in that period.
Mobile internet is revolutionizing access in Africa through increased connectivity. Several undersea cables have been laid along the coasts, increasing bandwidth capacity significantly. Mobile phone adoption is also very high, with over 500 million subscribers across the continent. This growing mobile access and connectivity is enabling new services like mobile payments and banking to reach more people, including the poor. Mobile operators are launching innovative services and business models to expand internet access and foster economic opportunities across Africa.
The document summarizes the key findings of the 2013 Norton Cybercrime Report, which surveyed over 13,000 online adults across 24 countries. Some of the main findings include:
- Cybercrime victims were more likely to be male, millennials, mobile device owners, social network users, and those using public Wi-Fi. Russia, China, and South Africa had the highest percentages of cybercrime victims.
- While desktop security practices were relatively high, smartphone and tablet users were less likely to use basic security measures, with over half unaware of mobile security solutions. This leaves them vulnerable to the growing threat of mobile cybercrime.
- The global cost of consumer cybercrime was estimated to be $113 billion in 2012,
This document provides an overview of Vietnam's digital landscape in 2015 according to a report by Moore Corporation. It includes statistics on Vietnam's position globally and in Asia in terms of internet users, digital access, and smartphone users. The report also analyzes Vietnam's online population demographics, internet user behavior, mobile phone and social media usage. Key findings are that nearly 40% of Vietnam's population are internet users, mobile phones are the most widely used device, and activities like social media, online videos and mobile apps see high usage rates. Facebook and Zing Me are the most popular social platforms in Vietnam.
AMPS 2011AB Mobile Review - Mobile Marketing Association SA - Raymond BuckleRaymond Buckle
The document provides an overview of mobile phone usage statistics in South Africa based on a review of the AMPS 2011AB survey:
- Mobile phone ownership has exceeded other mass media and there are now more than twice as many cellphones as TV sets in South Africa.
- 94% of households own at least one mobile phone and 82% of adults can be directly targeted through mobile marketing.
- Mobile internet usage has also increased substantially and is the primary means of internet access for many South Africans.
REVISED EDITION: Indonesian Journalists Technographics Survey Report 2013MaverickIndonesia
This document discusses findings from a study on how Indonesian journalists use the internet and social media. Some key findings include:
- Most Indonesian journalists spend over 5 hours per day online and access the internet over 4 times a day.
- Journalists use social media for both personal and professional development, as well as to find story ideas, public opinion, and sources.
- Mainstream media websites and social media accounts are commonly used as trusted references, along with individual experts' accounts.
- Journalists' levels of engagement on social media range from passive consumption to active sharing of content and conversations.
How to reach out and engage with your Indonesian audience on social media?Agence Tesla
- Understand Indonesia, a strategic market : some statistics to understand the Indonesian market as a strategic market and how Indonesian people are using social media
- Popular social media platforms in Indonesia : a classification of the most used social networks in Indonesia among different age groups of the population
- Case study: the impact of beverage brands campaigns during Ramadhan - focus on Aqua's campaigns AdaAqua and Aqua242 – an interesting approach mixing social media listening first and confirming the insights with quantitative and qualitative market research
- Conclusion: how to engage with the audience in Indonesia on social media?
- Social media listening by Tesla Insights – our methodology based on social media analytics, manual sentiment analysis, and insights.
More about Tesla Insights : www.teslainsights.com.
The document summarizes media ownership concentration in Indonesia. It finds that just 13 groups, including 12 large commercial entities and the state, control nearly all of Indonesia's mainstream media landscape. The top media groups own all national commercial television stations, five of the six highest circulation newspapers, four most popular online news sites, and major radio networks in Jakarta. Some groups have expanded into non-media sectors and political ties can be observed for some owners, indicating their ability to wield political influence through media control. This high level of consolidation raises issues around lack of diversity in views and underrepresentation of certain groups in the media landscape.
This document summarizes key trends in the 2016 media landscape. It notes that mobile media now accounts for over half of time spent with digital media, with smartphones becoming increasingly important. It also discusses the rise of social media, with users spending over an hour per day on platforms. Major trends highlighted include the growth of mobile and video consumption, the importance of audio streaming via mobile devices, and the increased spending on political advertising and its impact on local media inventory.
The document summarizes the media landscape and challenges in Indonesia. It describes how media has grown from just 1 journalist organization under the military regime to now 29 organizations in the democratic era. It also outlines how some of the largest media groups in Indonesia have diversified into various industries like banking, resources, and property. However, media workers face issues like editorial interference, low pay, and union busting. The largest media groups act more like conglomerates than traditional media companies.
Indonesians are increasingly adopting digital media over traditional media like newspapers, magazines, radio and television. This is due to people having increasingly busy lifestyles with less spare time. Digital media allows them to access content anytime, anywhere on multiple integrated platforms. Newspapers, magazines and radio are evolving to have digital and social media presences to engage audiences who now prefer interacting and sharing content online. Television is also expanding its content across different digital platforms like streaming. Digital media brings significance by giving people more time through easy access to information, making life more convenient, and allowing self-actualization through online expression and popularity.
- India bucks the global trend of declining trust in institutions, with trust increasing across government, business, media and NGOs from 2016 to 2017.
- Trust in all four institutions remains above 50% in India, compared to a global average of under 50%.
- The gap between India's informed public and mass population is decreasing, with both groups trusting institutions more than the global average.
- Trust in NGOs and media has remained steady in India from 2013-2017, while trust in government has seen sustained growth over the past five years.
Noteworthy Social Media Campaigns in indonesia 2012Imam Wiratmadja
The document discusses noteworthy social media campaigns in Indonesia. It provides case studies of campaigns by brands like Axe, Pocari Sweat, Acer, and WRP Diet To Go. The campaigns utilized platforms like Facebook and Twitter and engaged influencers. They found success by creating relevant content that followed trends, incorporating challenges and games, using multiple platforms including real-world activations, and capitalizing on Twitter's mobile access and real-time engagement features. The key was providing dynamic, participatory content that stepped beyond just the digital world.
Digital in numbers indonesia (compilation)Seno Pramuadji
- Indonesia has a population of over 73 million internet users as of 2013, which is projected to grow to over 93 million by 2015.
- The majority of internet users in Indonesia are younger generations between ages 12-34, who dominate 58.4% of internet users.
- Jakarta has the largest number of Facebook users of any city worldwide, with over 12.8 million users as of 2013.
a collective of data from different sources and summarize into 7 insights for easy to understand.
GDP Venture is a venture builder, focusing on digital communities, media, commerce and solution companies in the Indonesian consumer internet industry.
Indonesia has the 4th largest population in the world at 259.1 million people, with over 88 million active internet users. Social media is very popular in Indonesia, with platforms like Facebook, WhatsApp, and Instagram being among the most widely used. Mobile phone ownership is also extensive, with over 326 million connections. E-commerce is a growing industry in Indonesia, with major companies like Tokopedia and Lazada receiving large investments. The number of digital shoppers in Indonesia is projected to reach over 50 million by 2018, and online retail sales are expected to comprise nearly 2% of total retail sales. However, e-commerce still faces challenges like low credit card usage, underdeveloped logistics infrastructure, and an in
Digital numbers and landscape in indonesia 2016 updatedSeno Pramuadji
This is the update version of digital number in Indonesia based on APJII survey. Although there has been controversy regarding the survey, I'm just re-compile it into much easier use and read.
We Are Social's comprehensive new Digital in 2016 report presents internet, social media, and mobile usage statistics and trends from all over the world. It contains more than 500 infographics, including global data snapshots, regional overviews, and in-depth profiles of the digital landscapes in 30 of the world's key economies. For a more insightful analysis of the numbers contained in this report, please visit http://bit.ly/DSM2016ES.
Everything you need to know about mobile, internet, social media, and e-commerce use in Egypt in 2017. For more reports, including the latest global trends and individual data for more than 230 countries around the world, visit http://datareportal.com
Digital 2021 Falklands Islands (Islas Malvinas) (January 2021) v01DataReportal
All the data, statistics, and trends you need to make sense of digital in the Falkland Islands (Islas Malvinas) in 2021. Includes the latest reported numbers for internet users, social media users, and mobile connections in the Falkland Islands (Islas Malvinas), as well as key indicators of ecommerce use. For more reports, including the latest global trends and individual data for more than 230 countries around the world, visit https://datareportal.com/
Digital behaviour in Indonesia (Media Day Nontondotcom)Seno Pramuadji
Seno Pramuadji is a digital gatekeeper currently working in social media and digital activation at Smartfren Telecom. He has previously worked in marketing roles at various companies. The document then discusses Indonesia's digital landscape and behavior, including statistics on internet and social media usage. It notes that the majority of internet users are younger (ages 12-34) and use mobile devices heavily. Popular social platforms include Facebook, WhatsApp, and LINE. Online video, especially on YouTube, is also growing. Trust in digital advertising is increasing, especially for mobile and video ads.
Digital 2021 Republic of the Congo (January 2021) v01DataReportal
All the data, statistics, and trends you need to make sense of digital in the Republic of the Congo in 2021. Includes the latest reported numbers for internet users, social media users, and mobile connections in the Republic of the Congo, as well as key indicators of ecommerce use. For more reports, including the latest global trends and individual data for more than 230 countries around the world, visit https://datareportal.com/
Digital 2021 Saint Vincent and the Grenadines (January 2021) v01DataReportal
This document provides important notes on changes to data sources and calculations in the 2021 Global Digital Report. Specifically:
- Internet user numbers no longer include data from social media platforms, so values are not comparable to previous reports. Historical internet figures have been recalculated.
- Social media user numbers may not represent unique individuals as some people have multiple accounts. Figures can exceed reported internet users.
- Various data sources and calculation methods have changed, so some figures are also not comparable to previous reports.
- Readers are advised to check footnotes and data source details for information on changes affecting comparability.
Everything you need to know about mobile, internet, social media, and e-commerce use in Serbia in 2017. For more reports, including the latest global trends and individual data for more than 230 countries around the world, visit http://datareportal.com
Digital 2017 Switzerland (January 2017)DataReportal
Everything you need to know about mobile, internet, social media, and e-commerce use in Switzerland in 2017. For more reports, including the latest global trends and individual data for more than 230 countries around the world, visit http://datareportal.com
Evolving Behaviours in Digital Commerce: Key Trends Impacting Buyer Journeys ...Kepios
In this presentation produced for Sitecore, Kepios's Simon Kemp explores how people's evolving digital behaviours are influencing the overall buyer journey for B2C and B2B brands across Asia-Pacific and beyond. The presentation covers which kinds of devices people are using in different online activities, how people discover new brands and products, and how the role of personalisation needs to evolve to reflect people's needs and expectations, as well as their concerns about digital privacy. To explore more of the data charts included in this presentation, please visit https://datareportal.com
Digital 2021 Bonaire, Sint Eustatius and Saba (January 2021) v01DataReportal
All the data, statistics, and trends you need to make sense of digital in Bonaire, Sint Eustatius and Saba in 2021. Includes the latest reported numbers for internet users, social media users, and mobile connections in Bonaire, Sint Eustatius and Saba, as well as key indicators of ecommerce use. For more reports, including the latest global trends and individual data for more than 230 countries around the world, visit https://datareportal.com/
Digital 2017 United States Of America (January 2017)DataReportal
Everything you need to know about mobile, internet, social media, and e-commerce use in The United States of America in 2017. For more reports, including the latest global trends and individual data for more than 230 countries around the world, visit http://datareportal.com
Digital 2021 Hong Kong (January 2021) v01DataReportal
All the data, statistics, and trends you need to make sense of digital in Hong Kong in 2021. Includes the latest reported numbers for internet users, social media users, and mobile connections in Hong Kong, as well as key indicators of ecommerce use. For more reports, including the latest global trends and individual data for more than 230 countries around the world, visit https://datareportal.com/
Digital 2021 United States Of America (January 2021) v01DataReportal
All the data, statistics, and trends you need to make sense of digital in the United States of America in 2021. Includes the latest reported numbers for internet users, social media users, and mobile connections in the United States of America, as well as key indicators of ecommerce use. For more reports, including the latest global trends and individual data for more than 230 countries around the world, visit https://datareportal.com/
Digital 2021 Central African Republic (January 2021) v01DataReportal
All the data, statistics, and trends you need to make sense of digital in the Central African Republic in 2021. Includes the latest reported numbers for internet users, social media users, and mobile connections in the Central African Republic, as well as key indicators of ecommerce use. For more reports, including the latest global trends and individual data for more than 230 countries around the world, visit https://datareportal.com/
Digital 2021 Philippines (January 2021) v01DataReportal
All the data, statistics, and trends you need to make sense of digital in the Philippines in 2021. Includes the latest reported numbers for internet users, social media users, and mobile connections in the Philippines, as well as key indicators of ecommerce use. For more reports, including the latest global trends and individual data for more than 230 countries around the world, visit https://datareportal.com/
This document provides important notes about changes to the data sources and calculations used in the Digital 2021 reports. It notes that internet user numbers no longer include data from social media platforms, making values not comparable to previous reports. Social media user numbers also may not represent unique individuals. The report urges readers to check the footnotes and data sources section for details on changes affecting comparability.
Digital 2021 Saudi Arabia (January 2021) v02DataReportal
This document provides important notes on changes to data sources and calculations in the Digital 2021 reports. It notes that internet user numbers no longer include data from social media platforms, and as a result may appear lower than previous reports. Social media user numbers also may not represent unique individuals. Comparisons to past reports are difficult due to these changes. Readers are directed to other reports for global digital data and insights.
Everything you need to know about mobile, internet, social media, and e-commerce use in Finland in 2017. For more reports, including the latest global trends and individual data for more than 230 countries around the world, visit http://datareportal.com
Everything you need to know about mobile, internet, social media, and e-commerce use in Norway in 2017. For more reports, including the latest global trends and individual data for more than 230 countries around the world, visit http://datareportal.com
Digital 2021 Sri Lanka (January 2021) v01DataReportal
All the data, statistics, and trends you need to make sense of digital in Sri Lanka in 2021. Includes the latest reported numbers for internet users, social media users, and mobile connections in Sri Lanka, as well as key indicators of ecommerce use. For more reports, including the latest global trends and individual data for more than 230 countries around the world, visit https://datareportal.com/
Everything you need to know about mobile, internet, social media, and e-commerce use in Croatia in 2017. For more reports, including the latest global trends and individual data for more than 230 countries around the world, visit http://datareportal.com
2. INDONESIA POPULATION
SOURCE: INDONESIAN ASSOCIATION OF INTERNET SERVICE PROVIDERS (ASOSIASI PENYELENGGARA JASA INTERNET INDONESIA, APJII), 2014
Sulawesi & Maluku
Papua & Nusa Tenggara
Sumatra
Population
54 Million
Population
Kalimantan
15 Million
Population
18.7 Million
Population
18.5 Million
Java & Bali
Population
148.5 Million
254.7
MILLION
TOTAL
3. PRINT, ELECTRONIC AND ONLINE MEDIA
Sulawesi & Maluku
Papua
Sumatra
12 88 1
Kalimantan
Java & Bali
SOURCE: DEWAN PERS, DATA PERS NASIONAL 2015: “MENDATA PERUSAHAAN PERS”
Print TV 72Radio Online 17 78 32Print TV 39Radio Online
119 186 13Print TV 328Radio Online
154 139 22Print TV 200Radio Online
8 12 -Print TV 3Radio Online
6 20 -Print TV 32Radio Online
Nusa Tenggara
320 PRINT
523 TV
674 RADIO
68 ONLINE
TOTAL MEDIA
4. INTERNET PENETRATION
SOURCE: INDONESIAN ASSOCIATION OF INTERNET SERVICE PROVIDERS (ASOSIASI PENYELENGGARA JASA INTERNET INDONESIA, APJII), 2014
Sulawesi
Nusa Tenggara,
Papua & Maluku
Sumatra
Internet Penetration
34% Internet Penetration
Kalimantan
28%
Internet Penetration
39%
Internet Penetration
35%
Java & Bali
Internet Penetration
35%
88.1MILLION
TOTAL
USER PENETRATION
34.9%
5. DEVICE USED TO ACCESS THE INTERNET
Sumatra
Sulawesi
Sumatra
Kalimantan
Jawa & Bali
SOURCE: INDONESIAN ASSOCIATION OF INTERNET SERVICE PROVIDERS (ASOSIASI PENYELENGGARA JASA INTERNET INDONESIA, APJII), 2014
Nusa Tenggara, Papua & Maluku
80% 68% 21% 15%
Selular Laptop PC Tablet
92% 24% 12% 8%
Selular Laptop PC Tablet
88% 36% 20% 10%
Selular Laptop PC Tablet
80% 68% 21% 15%
Selular Laptop PC Tablet
78% 39% 10% 12%
Selular Laptop PC Tablet
6. INTERNET USER PENETRATION
SOURCE: INDONESIAN ASSOCIATION OF INTERNET SERVICE PROVIDERS (ASOSIASI PENYELENGGARA JASA INTERNET INDONESIA, APJII), 2014
10. ACEH 2.4 MILLION
3.5 MILLION
1.8 MILLION
1.8 MILLION
1.2 MILLION
2.6 MILLION
0.7 MILLION
3.4 MILLION
0.4 MILLION
0.8 MILLION
5.6 MILLION
16.4 MILLION
10.7 MILLION
12.1 MILLION31%
54%
32%
36%
56%
41%
33%
42%
36%
33%
37%
29%
35%
25%
49%
28%3.3 MILLION
2.0 MILLION
2.0 MILLION
2.4 MILLION
1.4 MILLION
1.1 MILLION
0.7 MILLION
1.2 MILLION
1.2 MILLION
0.9 MILLION
1.0 MILLION
3.7 MILLION
0.7 MILLION
0.4 MILLION
0.6 MILLION
0.3 MILLION
0.2 MILLION
1.2 MILLION
0.5 MILLION
51. BALI
61. KALIMANTAN BARAT
62. KALIMANTAN TENGAH
63. KALIMANTAN SELATAN
64. KALIMANTAN TIMUR
71. SULAWESI UTARA
72. SULAWESI TENGAH
73. SULAWESI SELATAN
74. SULAWESI TENGGARA
75. GORONTALO
76. SULAWESI BARAT
81. MALUKU
82. MALUKU UTARA
91. PAPUA BARAT
92. PAPUA
PENETRASI
PENGGUNA INTERNET
52. NUSA TENGGARA
BARAT
52. NUSA TENGGARA
TIMUR
12. SUMATERA UTARA
13. SUMATERA BARAT
16. SUMATERA SELATAN
17. BENGKULU
18. LAMPUNG
19. KEP. BANGKA BELITUNG
21. KEP. RIAU
31. DKI JAKARTA
32. JAWA BARAT
33. JAWA TENGAH
34. DI YOGYAKARTA
35. JAWA TIMUR
36. BANTEN
14. RIAU
15. JAMBI
30%
34%
44%
29%
24%
20%
37%
44%
36%
36%
30%
31%
30%
23%
28%
50%
49%
7. SOURCE: INDONESIAN ASSOCIATION OF INTERNET SERVICE PROVIDERS (ASOSIASI PENYELENGGARA JASA INTERNET INDONESIA, APJII), 2014
TOTAL INTERNET USER PENETRATION
206.3
MILLION
JUTA
212.7
MILLION
219.2
MILLION
225.6
MILLION
232.1
MILLION
238.5
MILLION
242.0
MILLION
245.5
MILLION
248.9
MILLION
252.4
MILLION
25.0
MILLION
30.0
MILLION
42.0
MILLION
55.0
MILLION
63.0
MILLION
71.2
MILLION7.8%
9.4% 9.1%
11.1%
12.9%
17.6%
22.7%
25.7%
28.6%
34.9%
88.1
MILLION
1.6
2005 2006 2007 2008 2009
TAHUN
2010 2011 2012 2013 2014
INTERNET USER PENETRATION
TOTAL INTERNET USER
TOTAL INDONESIA POPULATION
20.0
MILLION
20.0
MILLIONMILLION
8. PEOPLE SPENT TIME MAINLY ON TV AND INTERNET (Hrs)
Television InternetTelevision Print
12
20
25
14
5
4
SOURCE: CONSUMER & MEDIA VIEW, PEOPLE AGE 1-+. 9 CITIES, Q2 2012
11 20 4
17 16 4
11 17 4
13 22 4
Time spent
(in hours) per week
9. NOTE: NO SOURCE – NEEDS TO FIND SOURCE
MEDIA TIME PER DAY
27%Mobile
97 min
35%Broadcast
125 min
9%Newspaper
33 min
19%Desktop
70 min
10%Tablet
37min
SOURCE: FROM THE JAKARTA POST PRESENTATION ON FEB 5, 2016
BUT UNCLEAR: IS THIS GLOBAL-REGIONAL-OR INDONESIA DATA? WHAT YEAR?
11. SOURCE: NIELSEN & EMARKETER
MAG,
TABLOID
2%
DIGITAL
3%
NEWSPAPER
29%
SHARE OF AD SPEND (INDONESIA)
2013 2014 2015
TV
66%
MAG,
TABLOID
2%
DIGITAL
5%
NEWSPAPER
27%
TOTAL RP. 109.1 TRILION TOTAL RP. 109.1 TRILION TOTAL RP. 109.1 TRILION
TV
66%
MAG,
TABLOID
1%
DIGITAL
10%
NEWSPAPER
24%
TV
65%
12. SOURCE: MEDIA PARTNER ASIA
HTTP://WWW.MEDIABUSINESSASIA.COM/ARTICLE.PHP?ID=673
RADIO
3.8%
OOH
9.0%
OTHER
2.8%
SHARE OF AD SPEND (APAC)
DIGITAL
22.8%
TV
41.6%
PRINT
20.1%
RADIO
3.4%
OOH
8.8%
OTHER
2.4%
DIGITAL
31.0%
TV
40.7%
PRINT
13.7%
2014 2015
13. SOURCE: MEDIA PARTNER ASIA
HTTP://WWW.MEDIABUSINESSASIA.COM/ARTICLE.PHP?ID=757
NET AD SPEND CHANGES IN APAC
A MOSTLY POSITIVE PICTURE
AUSTRALIA
CHINA
HONG KONG
INDIA
INDONESIA
JAPAN
KOREA
MALAYSIA
PHILIPPINES
SINGAPORE
TAIWAN
THAILAND
VIETNAM
+5.2%
+5.5%
+9.4%
+8.6%
+5.2%
+4.5%
+1.3%
+2.7%
+3.5%
+2.6%
+8.9%
+10.3%
+11.1%
+12.0%
+1.3%
+1.7%
+0.5%
2014
+2.8%
+0.1%
+8.4%
+4.0%
-3.6%
-2.6%
-1.7%
+7.2%
TOTAL ASIA-PACIFIC
2015
-8.0%
14. WHILE TV STILL PLAYS AN IMPORTANT ROLE
IN GETTING MASS AWARENESS…
TV no longer commands people full attention
Mobile phone 71% Notebook 10% Tablet 7%
SOURCE: SMG CATALYST 2014
15. UNDERSTANDING CROSS-PLATFORM CONSUMER BEHAVIOUR
THE NEW MULTI-SCREEN WORLD
MAJORITY OF MEDIA CONSUMPTION
IS SCREEN-BASED
CONSUMERS MOVE BETWEEN MULTIPLE
DEVICES TO ACCOMPLISH THEIR GOALS
OF PEOPLE USE MULTIPLE
SCREENS SEQUENTIALLY
BROWSING THE
INTERNET
WITH A
SMARTPHONE
WITH A
PC/LAPTOP
SHOPPING
ONLINE
MANAGING
FINANCES
PLANNING
A TRIP
OF THE TIMES
THAT VIEWERS
WATCH TV, IT IS
WITH ANOTHER
DEVICE
OF OUR DAILY MEDIA
INTERACTIONS ARE
ON SMARTPHONES
TELEVISION NO LONGER COMMANDS
OUR FULL ATTENTION
90
%
90
%
81
%
49
%
34
%
67
%
46
%
43
%38
%
77
%
+
16. DIGITAL SCENE
THE MULTISCREEN
CONSUMER FOLLOWS
CONTENT IRRESPECTIVE OF
THE PLATFORM
DEVICES ARE CHOSEN BASED ON CONTEXT:
WHERE THE AUDIENCE IS, WHAT SHE/HE IS TRYING TO
DO AND HOW MUCH TIME SHE/HE HAS.
17. OPPORTUNITY TO OPTIMIZE CONNECTION WITH
AUDIENCE ACROSS SCREENS THROUGH OUT THE DAY...
Time used the devicesAverage time spent daily on screens
6am 6pm 6am
6am
0%
25%
50%
0%
25%
50%
0%
25%
50%
0%
25%
50%
6pm 6am 6am 6pm 6am
6am 6pm 6am
SOURCE: MILLWARD BROWN MULTISCREEN STUDY 2014 (INDONESIA)
181minutes
(Smartphones)
110minutes
(Tablet)
117minutes
(Laptop)
132minutes
(TV)
18. SOURCE: MILLWARD BROWN MULTISCREEN STUDY 2014 (INDONESIA)
S
equential
Sim
ultaneous
of use is one
device at a time
where the consumer
moves between devices where multiple devices
are use at the same time
TWO MODES OF MULTISCREEN CONSUMPTIONS…
55%
of use is
simultaneous
40% meshing
60% stacking
45%
19. THE INDUSTRY RECOGNIZES THE IMPORTANCE OF
INTEGRATED MULTISCREEN PLANNING IN
DELIVERING MESSAGE...
Digital utilization in every phase, with a packed content, combining
with a TVC to Optimize Maximum Reach – is one of the main
strategy in Channel Selection
INTEGRATED MULTI-SCREEN MEDIA PLANNING
Allowing consumer to be exposed through conventional TV
placement as well as Mobile and other digital placement
21. PENETRATION RATE: ASIA VS GLOBAL
Penetration
Asia
World
Average
Rest of the
world
Context - Population
Source: hKp://www.internetworldstats.com/stats3.htm
Date: 2015 (?)
34.7
42.3
51.8
Asia: 3.99 billion
World: 7.1 billion
Rest of the world: 3.18 billion
22. 38%
33%
19%
51%
REGIONAL INTERNET PENETRATION RATE
CENTRAL ASIA
EAST ASIA
SOUTH EAST ASIASOUTH ASIA
Internet
connection
speeds vary
significantly around
the world too, from an
average of more than 25
Mbps in South Korea, to barely
2 Mbps in India. Hong Kong,
Japan, Singapore and the USA
make up the top 5 fastest nations after
South Korea, with each registering speeds
in excess of 10 Mbps, putting them well
above the global average of 4.5 Mbps.
24. URBANISATION: 54%
FIGURE REPRESENTS TOTAL GLOBAL
POPULATION, INC. CHILDREN
PENETRATION: 46%
FIGURE INCLUDES ACCESS VIE
FIXED AND MOBILE
CONNECTIONS
PENETRATION: 31%
FIGURE BASED ON ACTIVE USER
ACCOUNTS, NOT UNIQUE
INDIVIDUALS
FIGURE BASED ON ACTIVE USER
ACCOUNTS, NOT UNIQUE
INDIVIDUALS
SOURCES: POPULATION: UN, US CENSUS BUREAU; INTERNET: ITU, INTERNETWORLDSTATS, CIA, NATIONAL GOVERNMENT MINISTRIES AND INDUSTRY ASSOCIATIONS;
SOCIAL & MOBILE SOCIAL: FACEBOOK, TENCENT, VKONTAKTE, LIVEINTERNET.RU, NIKKEI, VENTUREBEAT, NIKI AGHAEI; MOBILE; GSMA INTELLIGENCE.
PENETRATION: 51%
FIGURE REPRESENTS UNIQUE
MOBILE PHONE USERS
PENETRATION: 27%
JAN
2016
A SNAPSHOT OF THE WORLD’S KEY DIGITAL STATISTICAL INDICATORS
GLOBAL DIGITAL SNAPSHOT
7.395
BILLION
TOTAL
POPULATION
3.419
BILLION
INTERNET
USERS
2.307
BILLION
ACTIVE
SOCIAL MEDIA
USERS
3.790
BILLION
UNIQUE
MOBILE USERS
1.968
BILLION
ACTIVE
MOBILE
SOCIAL USERS
25. URBANISATION: 47%
FIGURE REPRESENTS TOTAL GLOBAL
POPULATION, INC. CHILDREN
PENETRATION: 40%
FIGURE INCLUDES ACCESS VIE
FIXED AND MOBILE
CONNECTIONS
PENETRATION: 29%
FIGURE BASED ON ACTIVE USER
ACCOUNTS, NOT UNIQUE
INDIVIDUALS
FIGURE BASED ON ACTIVE USER
ACCOUNTS, NOT UNIQUE
INDIVIDUALS
SOURCES: POPULATION: UN, US CENSUS BUREAU; INTERNET: ITU, INTERNETWORLDSTATS, CIA, NATIONAL GOVERNMENT MINISTRIES AND INDUSTRY ASSOCIATIONS;
SOCIAL & MOBILE SOCIAL: FACEBOOK, TENCENT, VKONTAKTE, LIVEINTERNET.RU, NIKKEI, VENTUREBEAT, NIKI AGHAEI; MOBILE; GSMA INTELLIGENCE.
PENETRATION: 94%
FIGURE REPRESENTS UNIQUE
MOBILE PHONE USERS
PENETRATION: 26%
JAN
2016
A SNAPSHOT OF THE REGION’S KEY DIGITAL STATISTICAL INDICATORS
DIGITAL IN ASIA-PACIFIC
4,116
BILLION
TOTAL
POPULATION
1,662
BILLION
INTERNET
USERS
1,211
BILLION
ACTIVE
SOCIAL MEDIA
USERS
3,860
BILLION
UNIQUE
MOBILE USERS
1,066
BILLION
ACTIVE
MOBILE
SOCIAL USERS
26. +332 MILLION
SINCE JAN 2015 SINCE JAN 2015 SINCE JAN 2015 SINCE JAN 2015
+219 MILLION +141 MILLION +283 MILLION
SOURCES: POPULATION: UN, US CENSUS BUREAU; INTERNET: ITU, INTERNETWORLDSTATS, CIA, NATIONAL GOVERNMENT MINISTRIES AND INDUSTRY ASSOCIATIONS;
SOCIAL & MOBILE SOCIAL: FACEBOOK, TENCENT, VKONTAKTE, LIVEINTERNET.RU, NIKKEI, VENTUREBEAT, NIKI AGHAEI; MOBILE; GSMA INTELLIGENCE.
JAN
2016
YEAR-ON-YEAR GROWTH TRENDS FOR KEY DIGITAL STATISTICAL INDICATORS
ANNUAL GROWTH
+10%
BILLION
GROWTH IN THE
NUMBER OF
ACTIVE INTERNET
USERS
GROWTH IN THE
NUMBER OF
ACTIVE SOCIAL
MEDIA NUMBERS
GROWTH IN THE
NUMBER OF
UNIQUE MOBILE
USERS
GROWTH IN THE
NUMBER OF
ACTIVE MOBILE
SOCIAL USERS
+10%
BILLION
+4%
BILLION
+17%
BILLION
27. SOURCES: POPULATION: UN, US CENSUS BUREAU; INTERNET: ITU, INTERNETWORLDSTATS, CIA, NATIONAL GOVERNMENT MINISTRIES AND INDUSTRY ASSOCIATIONS;
SOCIAL & MOBILE SOCIAL: FACEBOOK, TENCENT, VKONTAKTE, LIVEINTERNET.RU, NIKKEI, VENTUREBEAT, NIKI AGHAEI; MOBILE; GSMA INTELLIGENCE.
JAN
2016
YEAR-ON-YEAR GROWTH TRENDS FOR THE REGION’S KEY DIGITAL STATISTICAL INDICATORS
ANNUAL GROWTH: ASIA-PACIFIC
+199 MILLION
SINCE JAN 2015 SINCE JAN 2015 SINCE JAN 2015 SINCE JAN 2015
+145.8 MILLION +155.6 MILLION +187.3 MILLION
+12%
BILLION
GROWTH IN THE
NUMBER OF
ACTIVE INTERNET
USERS
GROWTH IN THE
NUMBER OF
ACTIVE SOCIAL
MEDIA NUMBERS
GROWTH IN THE
NUMBER OF
UNIQUE MOBILE
USERS
GROWTH IN THE
NUMBER OF
ACTIVE MOBILE
SOCIAL USERS
+14%
BILLION
+4%
BILLION
+21%
BILLION
28. JAN
2016SHARES OF GLOBAL USER
NORTH AMERICA
5%
9%
9%
5%
WEST EUROPE
6%
10%
9%
7%
MIDDLE EAST
3%
4%
3%
4%
EAST EUROPE
6%
8%
8%
8%
SOUTHEAST ASIA
9%
8%
10%
11%
OCEAN
1%
1%
1%
1%
EAST ASIA
22%
25%
33%
22%
CENTRAL ASIA
1%
1%
<1%
1%
SOUTH ASIA
24%
14%
8%
18%
AFRICA
16%
10%
6%
13%
SOUTH AMERICA
6%
7%
9%
7%
CENTRAL AMERICA
3%
3%
4%
3%POPULATION
INTERNET USERS
ACTIVE SOCIAL MEDIA ACCOUNTS
MOBILE CONNECTIONS
SOURCES: POPULATION: UN, US CENSUS BUREAU; INTERNET: ITU, INTERNETWORLDSTATS, CIA, NATIONAL GOVERNMENT MINISTRIES AND INDUSTRY ASSOCIATIONS;
SOCIAL & MOBILE SOCIAL: FACEBOOK, TENCENT, VKONTAKTE, LIVEINTERNET.RU, NIKKEI, VENTUREBEAT, NIKI AGHAEI; MOBILE; GSMA INTELLIGENCE.
29. JAN
2016
REGIONAL INTERNET PENETRATION FIGURES
INTERNET USE
NORTH
AMERICA
CENTRAL
AMERICA
WEST EUROPE
SOUTH ASIA
SOUTHEAST ASIA
OCEANIA
EAST ASIA
MIDDLE EAST
EAST EUROPE
CENTRAL ASIA
AFRICA
SOUTH
AMERICA
SOURCES: ITU, INTERNETWORLDSTATS, CIA, NATIONAL GOVERNMENT MINISTRIES AND INDUSTRY BODIES; UN, US CENSUS BUREAU FOR POPULATION DATA
88
%
83
%
29
%
64
%
53
%
40
%
27
%
54
%
41
%
68
%
44
%
60
%GLOBAL
AVERAGE
46%
30. The SEA Digital Wave
“194 MILLION NEW INTERNET USERS WILL COME ONLINE BETWEEN 2010 AND 2020, IN
THE ASEAN-6 NA)ONS. 91 MILLION OF THEM WILL COME FROM INDONESIA ALONE”
– ACCENTURE
“BY 2020, THOSE UNDER 30 WILL MAKE UP 48% OF THE SOUTHEAST ASIAN POPULA)ON”
– ACCENTURE
“60% AND 55% OF THAIS AND VIETNAMESE RESPEC)VELY WOULD BE HAPPY TO DO ALL
THEIR INTERNET SURFING ON MOBILE DEVICES. THE GLOBAL AVERAGE IS 1% OR LESS”
– ACCENTURE
“70% OF INDONESIAN INTERNET USERS AGREE THAT THE INTERNET HELPS THEM CONNECT
CLOSELY WITH PEOPLE WHO ARE IMPORTANT TO THEM. THE GLOBAL AVERAGE IS 51%” –
ACCENTURE
31. INTERNET USE: REGIONAL OVERVIEW
867
54% 27%
480
349 345
315
271 259 254
128 96 27 27
29% 83% 88% 64% 41% 60% 53% 44% 68% 40%
EAST
ASIA
SOUTH
ASIA
AFRICA
WEST
EUROPE
NORTH
AMERICA
EAST
EUROPE
SOUTHEAST
ASIA
SOUTH
AMERICA
MIDDLE
EAST
CENTRAL
AMERICA
OCEANIA
CENTRAL
ASIA
SOURCES: ITU, INTERNETWORLDSTATS, CIA, NATIONAL GOVERNMENT MINISTRIES AND INDUSTRY BODIES; UN, US CENSUS BUREAU FOR POPULATION DATA
INTERNET USERS, IN MILLIONS
INTERNET PENETRATION
INTERNET USERS (IN MILLIONS), AND INTERNET PENETRATION BY REGION
JAN
2016
32. INTERNET USE BY COUNTRY
SOURCES: ITU, INTERNETWORLDSTATS, CIA, NATIONAL GOVERNMENT MINISTRIES AND INDUSTRY BODIES; UN, US CENSUS BUREAU FOR POPULATION DATA
NATIONAL INTERNET PENETRATION FIGURES
JAN
2016
96%
92%
91%
91%
90%
89%
88%
87%
86%
82%
80%
79%
77%
72%
68%
67%
64%
63%
58%
58%
56%
53%
52%
50%
49%
49%
47%
46%
34%
28%
46%
UAE
UK
CANADA
JAPAN
SOUTHKOREA
GERMANY
AUSTRALIA
USA
FRANCE
SINGAPORE
ARGENTINA
HONGKONG
SPAIN
RUSSIA
MALAYSIA
POLAND
SAUDIARABIA
ITALY
TURKEY
BRAZIL
THAILAND
NIGERIA
EGYPT
VIETNAM
CHINA
SOUTHAFRICA
MEXICO
PHILIPPINES
GLOBALAVERAGE
INDONESIA
CANADA
33. TIME SPENT ON THE INTERNET
SOURCE: GLOBALWEBINDEX, 04 2016. BASED ON A SURVEY OF INTERNET USERS AGED 16-64
AVERAGE NUMBER OF HOURS SPENT USING THE INTERNET PER DAY, SPLIT BY PC USE AND MOBILE PHONE USE
JAN
2016
5.2
5.2
4.9
4.7
4.7
4.7
4.7
4.6
4.6
4.6
4.4
4.4
4.4
4.3
4.2
4.2
4.1
4.1
3.9
3.8
3.8
3.6
3.6
3.4
3.3
3.3
3.1
2.9
3.9
3.2
3.0
3.9
3.5
3.5
1.4
2.4
3.6
3.6
1.3
1.9
2.1
2.2
1.3
1.6
1.9
1.1
1.0
2.5
1.3
2.2
1.9
0.6
2.6
3.8
3.4
BRAZIL
PHILIPPINES
SOUTHAFRICA
3.1
ARGENTINA
THAILAND
UAE
UK
CANADA
JAPAN
SOUTHKOREA
GERMANY
AUSTRALIA
US
FRANCE
SINGAPORE
HONGKONG
SPAIN
RUSSIA
MALAYSIA
POLAND
INDIA
SAUDIARABIA
ITALY
TRUEKY
VIETNAM
CHINA
MEXICO
INDONESIA
ACCESS THROUGH LAPTOP / DESKTOP
ACCESS THROUGH MOBILE DEVICE
34. SHARE OF WEB TRAFFIC BY DEVICE
56%
39%
5%
0.1%
SOURCES: STATCOUNTER, Q1 2016, MAIN FIGURE SHOW THE SHARE OF TOTAL WEB PAGE REQUESTS ORIGINATING FROM EACH TYPE OF DEVICE
BASED ON DEVICE’S SHARE OF TOTAL WEB PAGES WERVED
JAN
2016
SHARE OF WEB PAGE
VIEWS: LAPTOPS &
DESKTOPS
YEAR-ON-YEAR:
-9%
YEAR-ON-YEAR:
+21%
YEAR-ON-YEAR:
+21%
YEAR-ON-YEAR:
-10%
SHARE OF WEB PAGE
VIEWS: MOBILE PHONES
SHARE OF WEB PAGE
VIEWS: TABLETS
SHARE OF WEB PAGE
VIEWS: OTHER DEVICES
35. MOBILE’S SHARE OF WEB TRAFFIC
SOURCES: STATCOUNTER, Q1 2016
PERCENTAGE OF TOTAL WEB PAGES SERVED TO MOBILE PHONES
JAN
2016
82%
75%
70%
66%
55%
51%
49%
47%
46%
45%
41%
40%
39%
36%
34%
32%
31%
29%
29%
28%
27%
27%
26%
26%
24%
22%
22%
21%
19%
12%
19%
UAE
UK
INDIA
JAPAN
SOUTHKOREA
GERMANY
AUSTRALIA
USA
FRANCE
SINGAPORE
ARGENTINA
HONGKONG
SPAIN
RUSSIA
MALAYSIA
POLAND
SAUDIARABIA
ITALY
TURKEY
BRAZIL
THAILAND
NIGERIA
EGYPT
VIETNAM
CHINA
SOUTHAFRICA
MEXICO
PHILIPPINES
GLOBALAVERAGE
INDONESIA
CANADA
36. ACTIVE E-COMMERCE SHOPPERS
SOURCES: GLOBALWEBINDEX, Q4 2015. BASED ON A SURVEY OF INTERNET USERS AGED 16-64. NOTE: DATA HAS BEEN RE-BASED TO SHOW NATIONAL PENETRATION
PERCENTAGE OF THE NATIONAL POPULATION WHO BOUGHT SOMETHING ONLINE IN THE PAST MONTH
(SURVEY-BASED)
JAN
2016
77%
74%
72%
66%
64%
62%
62%
60%
57%
57%
57%
55%
53%
53%
50%
48%
48%
45%
44%
44%
44%
41%
37%
31%
29%
27%
23%
27%
UAE
UK
INDIA
JAPAN
SOUTHKOREA
GERMANY
AUSTRALIA
USA
FRANCE
SINGAPORE
ARGENTINA
HONGKONG
SPAIN
RUSSIA
MALAYSIA
POLAND
SAUDIARABIA
ITALY
TURKEY
BRAZIL
THAILAND
VIETNAM
CHINA
SOUTHAFRICA
MEXICO
PHILIPPINES
INDONESIA
CANADA
37. PERCENTAGE OF THE NATIONAL POPULATION WHO BOUGHT SOMETHING ONLINE IN THE PAST MONTH
(SURVEY-BASED)
ACTIVE M-COMMERCE SHOPPERS
JAN
2016
43%
40%
34%
33%
31%
31%
30%
27%
27%
26%
24%
24%
23%
23%
23%
21%
20%
20%
20%
19%
18%
17%
17%
16%
16%
15%
12%
13%
UAE
UK
INDIA
JAPAN
SOUTHKOREA
GERMANY
AUSTRALIA
USA
FRANCE
SINGAPORE
ARGENTINA
HONGKONG
SPAIN
RUSSIA
MALAYSIA
POLAND
SAUDIARABIA
ITALY
TURKEY
BRAZIL
THAILAND
VIETNAM
CHINA
SOUTHAFRICA
MEXICO
PHILIPPINES
INDONESIA
CANADA
38. ACTIVE USERS BY SOCIAL PLATFORM
QQ
OZONE
WHATSAPP
FACEBOOK MESSENGER
WECHAT
PINTEREST
BBM
SKYPE
INSTAGRAM
TWITTER
TUMBLR
VIBER
BAIDU TIEBA
LINE
SINA WEIBO
YY
VKONTAKTE
SNAPCHAT
Monthly
acave users
by plaborm, in
millions.
Instant messenger
services and chat apps
now account for 3 of the
top 5 global social
plaborms, and 8 instant
messenger brands now claim
more than 100 million monthly
acave users.
FACEBOOK 1,590
900
860
800
653
650
555
400
320
300
300
249
222
212
200
122
100
100
LINKEDIN 100
100
MESSENGER/CHAT APP/VOIP
SOCIAL NETWORK
MOST RECENTLY PUBLISHED MONTHLY ACTIVE USER ACCOUNTS BY PLATFORM, IN MILLIONS
SOURCES: LATEST COMPANY STATEMENTS AS PUBLISHED IN
PRESS RELEASES AND QUARTERLY RESULTS, CORRECT AS AT 28
JANUARY 2016
JAN
2016
39. LOOK FOR INFO/SEARCH/BROWSE 68.7%
LATEST NEWS 59.7%
DIGITAL ACTIVITIES CONDUCTED BY INTERNET USERS IN
INDONESIA, FEB 2015
NOTE: n=2,000 ages 18-65; include mobile devices
SOURCE: Asosiasi Penyelenggara Jasa Internet Indonesia (APJIN), “Indonesia Internet Profile and
Usage 2014” in collaboration with University of Indonesia Communication Studies Center
(PUSKAKOM), May 15, 2015
USE SOCIAL NETWORKS 87.4%
INSTANT MESSAGING 59.9%
EMAIL 25.4%
ONLINE GAME/VIDEO CALL 10.1%
VIDEO STREAMING/DOWNLOAD/UPLOAD 27.3%
BANK TRANSACTIONS 4.2%
PERSONAL BLOG 3.2%
ONLINE FORUM/COMMUNITIES 4.3%
VOIP 3.5%
PERSONAL WEBSITE 0.8%
FILE SHARING 1.9%
DISTANT LEARNING 0.8%
BUY AND SELL ONLINE 11.0%
40. SOCIAL, NEW MEDIA TAKES
FREER FLOW OF EXPRESSION: NO CENSORSHIP, MORE VOICES AND PLATFORMS
GOOD FOR SOCIAL, POLITICAL ACTIVISM: REMEMBER THE CASE OF PRITA MULYASARI,
CICAK VS BUAYA, SAVE KPK, AND PAPA MINTA SAHAM
FAST & FURIOUS: IT DISTRIBUTES NEWS FASTER THAN ANY OTHER MEANS,
IT’S EVEN FASTER THAN TELEVISION OR RADIO
BOOSTING BUSINESS: A STRONG SOCIAL MEDIA FOLLOWING HAS BECOME NECESSITY FOR
BOTH LOCAL AND MULTINATIONAL COMPANIES IN INDONESIA.
HOWEVER, VERY FEW WOULD GO EXTRA MILE: TO MATCH THE NEWSROOM MECHANISM:
VERIFICATION AND INVESTIGATIVE JOURNALISM
42. MOBILE MESSAGING APPS: MASSIVE
source: companies, BI intelligence estimates
1,000
900
800
MILLIONSOFMONTHLYACTIVEUSERS
ESTIMATED AND REPORTED MONTHLY ACTIVE USERS FOR SELECTED TOP MESSAGING APPS
BY INTELLIGENCE
BY INTELLIGENCE
-WHATSAPP
-FACEBOOK MESSENGER
-WECHAT
-VIBER
-LINE
-SNAPCHAT
-TANGO
-KIK
-KAKAOTALK
STATE OF THE MESSAGING APP WARS
MONTHLY ACTIVE USERS FOR TOP 4 SOCIAL NETWORKS AND MESSAGING APPA
MESSAGING APPS HAVE SURPASSED SOCIAL NETWORKS
700
600
500
400
300
200
100
4Q11
1Q12
2Q12
3Q12
4Q12
1Q13
2Q13
3Q13
4Q13
1Q14
2Q14
3Q14
4Q14
1Q15
2Q15
3Q15
4Q15
- BIG 4 MESSAGING APPS
- BIG 4 SOCIAL NETWORKS APPS
4Q11
1Q12
2Q12
3Q12
4Q12
1Q13
2Q13
3Q13
4Q13
1Q14
2Q14
3Q14
4Q14
1Q15
2Q15
3Q15
3,500
3,000
2,500
1,500
500
2,000
1,000
MILLIONS
43. TOP THREE SOCIAL MESSAGING APPS
84%
CHINA GERMANY JAPAN UK US
WECHAT
QQ
SINAWEIBO
WHATSAPP
WHATSAPP
FACEBOOKMESSENGER
FACEBOOKMESSENGER
FACEBOOKMESSENGER
FACEBOOKMESSENGER
SKYPE
SKYPE
SKYPE
LINE
TWITTER
TWITTER
83%
NOTE:N=2,500 ANDROID AND IPHONE USERS
SOURCE: ON DEVICE RESEARCH AS CITED IN COMPANY BLOG, MARCH 18, 2015
50%
77%
49%
30%
75%
42%
25%
63%
46%
36%
60%
29%
25%
TOP 3 SOCIAL MESSAGING APPS AMONG SMARTPHONE
USERS IN SELECT COUNTRIES
JANUARY 2015 BY INTELLIGENCE
44. MESSAGING APPS BY AGE
SOURCE: GLOBAL WEB INDEX
ACTIVE USERS OF TOP MESSAGING
APPS, BY AGE
BY INTELLIGENCE
GLOBAL EXC. CHINA, Q2 2015
VIBER
SKYPE
BBM
HANGOUTS
WHATSAPP
KAKAO
MESSENGER
LINE
WECHAT
SNAPCHAT
0% 10% 20% 30% 40% 50% 60%
55 to 64
45 to 54
35 to 44
25 to 34
16 to 24
46. MEDIA OLIGOPOLY
RCTI, GLOBAL TV, MNC TV, INDOVISION, TOP TV, OKE.
TRIJAYA FM, RDI, WOMEN RADIO, KORAN SINDO,
OKEZONE.COM, SINDONEWS.COM GENIE MOM &
KIDDIE, HIGH END
KOMPAS, TRIBUN NETWORK, KONTAN, WARTA KOTA,
HARIAN SURYA, GROUP OF MAGAZINES (80 TITLES),
KOMPAS TV, K-VISION, SONORA RADIO, MOTION
RADIO, SMART FM
SCTV, INDOSIAR, O CHANNEL, LIPUTAN6.COM,
VIDIO.COM, BUKALAPAK.COM, RUMAH.COM, I’M
SHOP, NEXMEDIA
ANTV, TV ONE, VIVA.CO.ID, GONLA.COM
JAWA POS, RADAR AND RAKYAT NETWORK, RAKYAT
MERDEKA, JTV, JAWA POST TV
REPUBLIKA, HARIAN INDONESIA, JAK TV, LOCAL TV
NETWORKS, GEN FM, PRAMBORS, DELTA FM, JAK FM,
FEMALE RADIO
TRANS TV, TRANS7, DETIK.COM, CNNINDONESIA.COM,
TRANSVISION
METRO TV, MEDIA INDONESIA
BERITASATU TV, INVESTOR DAILY, SUARA PEMBARUAN,
BERITASATU.COM, JAKARTAGLOBE.COM
TEMPO MAGAZINE, TEMPO DAILY, TEMPO.CO
NET TV, INDIKA FM, INDIKA ENTERTAINMENT
COSMOPOLITAN FM, HARD ROCK, TRAX FM, I-RADIO, AND
GROUP OF MAGAZINES (COSMO, HARPER’S BAZA, FHM,
ESQUIRE, ETC.)
MNC Group: Hary Tanoesoedibjo MAHAKA Group: Erick Thohir
CT Corp: Chairul Tanjung
Media Group: Surya Paloh
BERITA SATU Media Holdings: Peter F. Gontha
TEMPO Inti Media: Goenawan Mohamad (Komisaris Utama)
INDIKA Group: Agus Lasmono Sudwikatmono
MRA Group: Soetikno Soedarjo
KOMPAS GRAMEDIA: Jakob Oetama
EMTEK: Eddy Kusnadi Sariaatmadja
VIVA: Anindya Bakrie
JAWA POS Group: The Chung Shen
47. MAINSTREAM MEDIA TAKES
LEGITIMACY: IT’S NEWSROOM MECHANISM – WITH VERIFICATION POWER
– GIVES CREDIBILITY TO THE CONTENTS THEY PRODUCE
ENDORSEMENT: MAINSTREAM MEDIA’S ENDORSEMENT TO SOCIAL MEDIA ACTIVISM GIVES
CREDIBILITY TO THE CAUSE
CONVERGENCE: MAINSTREAM MEDIA NOT ANYMORE SPECIALIZES IN PRINT, RADIO OR TV,
THEY ALL GO DIGITAL, ENGAGE IN SOCIAL MEDIA TOO
POWER OF SHAREHOLDERS: ALL – BUT FEW – MEDIA GROUPS ARE CONTROLLED BY
BUSINESSPEOPLE WITH DIVERSIFIED BUSINESS INTERESTS OR POLITICIANS.
48. THEY ARE…
The Good The Bad The Ugly
•
•
•
•
•
•
•
•
•
SIGNIFICANT PRESS FREEDOM
BROAD SELECTION OF QUALITY MEDIA
BURGEONING ONLINE MEDIA
INDUSTRY/BUSINESS/SCENE
JOURNALISTS ARE HIGHLY-VALUED
SOURCES OF REFERENCE
JOURNALISTS ARE PAID
SUBSTANDARD SALARIES
COPY/PASTE CULTURE
LACKING IN-DEPTH KNOWLEDGE
ABOUT INDUSTRY
THE “ENVELOPE” TRADITION
(UNDERHAND PRACTICE OF
HANDING OUT GRATUITIES IN AN
ENVELOPE) AMONG JOURNALISTS
STILL PREVALENT
INTIMIDATIONS (MOSTLY NOT
INITIATED BY FIRST TIER
COMPETITORS)
50. NEWS JUDGMENT
HOW DO YOU KNOW WHEN AN EVENT IS NEWSWORTHY?
TIMELINESS
NEWS IS PERISHABLE. IT LOSES VALUE AS IT AGES.
PROXIMITY
NEWS CLOSER TO HOME HAS MORE NEWS VALUE THAN THAT FROM FAR AWAY.
PROMINENCE
IMPORTANT PEOPLE ARE MORE NEWSWORTHY THAN OTHERS.
CONSEQUENCE/SIGNIFICANCE
NEWS WHICH DIRECTLY AFFECTS READERS HAS MORE NEWS VALUE.
MAGNITUDE
A BIG EVENT HAS MORE NEWS VALUE THAN A SMALL ONE
HUMAN INTEREST
ODDITY: READERS ARE INTRIGUED BY THE UNUSUAL OR OUT-OF-THE-ORDINARY. “MAN BITES DOG”
CONFLICT: READERS WANT TO KNOW WHO WILL WIN IN ELECTIONS, WARS, ETC.
EMOTION: READERS BECOME EMOTIONALLY INVOLVED IN STORIES ABOUT DEATH OF MIRNA, LIFE OF GAFATAR AND OTHER STORIES CAN EVOKE SYMPATHY,
ANGER AND EVEN HUMOR.
INSPIRING
51. JOURNALISM ETHICS
HONESTY
“WHERE PUBLIC TRUST IS EVERYTHING”
OBJECTIVITY
“COVER BOTH, ALL SIDES OF THE STORY”
VERIFICATION
“THE FIRST TASK OF ANY REPORTER IS VERIFICATION”
RESPECT SOURCES
ON THE RECORD
BACKGROUND/NOT FOR ATTRIBUTION
DEEP BACKGROUND
OFF THE RECORD
52. TYPICAL PRODUCTION FLOW
REPORTER ON
ASSIGNMENT/HU
NT FOR NEWS
REPORTER
CONSULTS WITH
EDITORS
REPORTER
WRITES STORY
DESK EDITORS CHECK
ACCURACY, CLARITY,
CONCISENESS &
ORGANIZATION
COPY EDITORS
EXAMINE STYLE AND
GRAMMAR
LAYOUT AND
PAGINATION
FINAL DIGITAL COPY
SENT TO PRINTING
PRESS (11PM)
54. MEDIA WALLS
NEWS & OPINION
PULITZER: HE USED THE FRONT PAGE TO LURE HIS READERS BUT HIS
EDITORIAL PAGES TO TEACH THEM HOW TO BE AMERICAN CITIZENS.
FIREWALL BETWEEN NEWS AND OPINION
EDITORIAL & BUSINESS
FIREWALL BETWEEN EDITORIAL & BUSINESS DEPT. ANY LINKAGE BETWEEN THE TWO
ARE MORE TO TECHNICAL COORDINATION
EDITORIAL DEPARTEMENT IS INDEPENDENT FROM BUSINESS
BASED ON EDITORIAL POLICIES OF THE JAKARTA POST
56. DOS AND DON’TS
INDONESIA IS HUGELY DIVERSE COUNTRY WITH AN EQUALLY HUGE AND DIVERSE MEDIA LANDSCAPE. IN TERMS
OF BEST PRACTICES FOR ENGAGING INDONESIAN MEDIA, THERE ARE A FEW UNIVERSAL “COMMON RULES”.
KNOW THE MEDIA’S LANDSCAPE (OWNER OF THE MEDIA, POLITICAL
AFFILIATION, SPECIAL INTEREST, BIAS, REPUTATION AND REACH)
KNOW THE JOURNALISTS (POLITICAL OUTLOOK, SOCIO OR
CULTURAL BACKGROUND, PAST PUBLISHED ARTICLES, EXPERIENCE
LEVEL AND CREDIBILITY)
BE AWARE OF SENSITIVE ISSUES AND TOPICS AND HOW THIS COULD
CAUSE TENSIONS OR BACKFIRE/DRAW UNWANTED ATTENTION E.G.
GOVERNMENT VIEWS ON TOPICS OR REDLINES, OVERLY CRITICAL
POSITIONING
CONTROL BODY POSTURE TO BE FRIENDLY AND OPEN
ALWAYS BE POLITE AND RESPECTFUL TO JOURNALISTS AND OBEY
INDONESIAN CULTURAL NORMS
KEEP THINGS SHORT AND SIMPLE AND INCORPORATE PROOF POINTS
AND DATA
OVER GENERALIZATIONS THAT COULD GET QUOTED OUT OF
CONTEXT OR MISINTERPRETED – MANY JOURNALISTS ARE NOT
EXPERTS IN THEIR FIELDS – DON’T EXPECT THEM TO KNOW WHAT
YOU MEAN
USE OVERLY COMPLICATED AND CONVOLUTED WORDING
COMMENT ON SENSITIVE ISSUES OR TOPICS FOR COMMUNITIES AND
THE GOVERNMENT – UNLESS APPROACHED VERY CAREFULLY
BE RUDE TO JOURNALISTS, AGGRESSIVE OR IGNORE MEDIA
APPROACHES
TALK DOWN TO MEDIA OR ACT ARROGANTLY – INDONESIAN MEDIA
DO CARE HOW YOU ACT PERSONALLY AND WILL REFLECT THIS IN
THEIR COVERAGE
DOS DON’TS
57. KNOW THE PEOPLE
ESTABLISH A FRIENDLY AND TRUSTWORTHY RELATIONSHIP WITH THE MEDIA/JOURNALISTS IS
THROUGH PERSONAL CONTACTS
KNOW WHO TO CONTACT
RESPECT THEIR PROFESSION
UNDERSTAND HOW THEY WORK
UNDERSTAND THE PEOPLE IN THE MEDIA WORK
YOU NEED TO HAVE SOMEONE TASKED ESPECIALLY TO DEAL WITH THE MEDIA
BOTTOM LINE:
58. MAKING STATEMENT
BE FAIR AND QUOTABLE
TREAT ALL THE (MAINSTREAM) MEDIA THE SAME (AT LEAST, IN THE SURFACE, YOU HAVE TO BE FAIR)
BE CAREFUL IN MAKING STATEMENTS, ESPECIALLY DURING A PRESS CONFERENCE. ONLINE REPORTERS WOULD
REPORT INSTANTLY FROM THE SCENE
JOURNALISTS ARE ALL SKEPTICAL ANIMALS, SO, BE PREPARED.
SAYING LESS, BUT QUOTABLE, IS BETTER THAN SAYING SO MUCH BUT MAKING JOURNALISTS CONFUSED
BE PREPARED TO MAKE STATEMENTS AGAIN AND AGAIN, AS ALL JOURNALISTS WANT TO GET EXCLUSIVE STATEMENTS
59. DAMAGE CONTROL
IF YOU FIND UNFAVORABLE REPORTS, OR MISTAKES OR ERRORS, AVOID CONFRONTATIONAL
APPROACH, AND USE YOUR RIGHTS TO ANSWER AS MUCH AS YOU CAN.
IF YOU FIND MISTAKES OR ERRORS IN THE REPORT, BETTER DEMAND FOR A CORRECTION
IF YOU FIND A WRONG INTERPRETATION IN A STORY, WRITE A LETTER TO THE EDITOR
HIRE CONSULTANTS
WHEN A DAMAGE IS MADE, IT’S ALWAYS ADVISABLE TO GO TO A PR CONSULTANT
RATHER THAN TO A LAWYER
BOTTOM LINE:
61. INDONESIA TRUST FALLING
PERCENT TRUST IN THE FOUR INSTITUTIONS OF GOVERNMENT, BUSINESS, MEDIA AND NGOS, 2015 VS. 2016
64
70 68 65
57
71
63 58
77
84
80
72
66
80
70 66
NGO BUSINESS MEDIA GOVERNMENT
-11 -4 -10 -6
-7 +1 -5 -7
INFORMED
PUBLIC
GENERAL
POPULATION
SOURCE: 2016 EDELMAN TRUST BAROMETER Q11-14. BELOW IS A LIST OF INSTITUTIONS. FOR EACH ONE, PLEASE INDICATE HOW MUCH YOU TRUST THAT INSTITUTION TO DO WHAT IS RIGHT USING A NINE-POINT SCALE,
WHERE ONE MEANS THAT YOU “DO NOT TRUST THEM AT ALL” AND NINE MEANS THAT YOU “TRUST THEM A GREAT DEAL.” (TOP 4 BOX, TRUST) INFORMED PUBLIC AND GENERAL POPULATION, INDONESIA.
62. INDONESIA 5 YEAR TREND SHOWS GOVERNMENT & NGO TRUST UP,
BUT STILL BEHIND BUSINESS & MEDIA
PERCENT TRUST IN THE FOUR INSTITUTIONS OF GOVERNMENT, BUSINESS, MEDIA AND NGOS, 2012 VS. 2016
SOURCE: 2016 EDELMAN TRUST BAROMETER Q11-14. BELOW IS A LIST OF INSTITUTIONS. FOR EACH ONE, PLEASE INDICATE HOW MUCH YOU TRUST THAT INSTITUTION TO DO WHAT IS RIGHT USING A NINE-POINT SCALE,
WHERE ONE MEANS THAT YOU “DO NOT TRUST THEM AT ALL” AND NINE MEANS THAT YOU “TRUST THEM A GREAT DEAL.” (TOP 4 BOX, TRUST) INFORMED PUBLIC AND GENERAL POPULATION, INDONESIA.
66
77
73
80
51
53
64
68
40 47
53
72
36
49 49
65
77
73
78
69
80
68
53
49
78 74
82 84
63
69 68 70
57
80
71
70
63
66
58
NGO’s
Government
Media
Business
2012 2013 2014 2015 2016 2012 2013 2014 2015 2016
63. INDONESIANS PLACE EVEN MORE TRUST IN BUSINESS TO KEEP PACE
Trust
Trusted to
keep pace
PERCENT TRUST, AND PERCENT WHO TRUST EACH INSTITUTION TO KEEP UP WITH THE CHANGING TIMES, 2016
SOURCE: 2016 EDELMAN TRUST BAROMETER Q11-14. BELOW IS A LIST OF INSTITUTIONS. FOR EACH ONE, PLEASE INDICATE HOW MUCH YOU TRUST THAT INSTITUTION TO DO WHAT IS RIGHT USING A NINE-POINT SCALE,
WHERE ONE MEANS THAT YOU “DO NOT TRUST THEM AT ALL” AND NINE MEANS THAT YOU “TRUST THEM A GREAT DEAL.” (TOP 4 BOX, TRUST) Q441-444 BELOW IS A LIST OF INSTITUTIONS. FOR EACH ONE, PLEASE INDICATE
HOW MUCH YOU TRUST THAT INSTITUTION TO KEEP UP WITH THE CHANGING TIMES USING A 9-POINT SCALE WHERE ONE MEANS THAT YOU “DO NOT TRUST THEM AT ALL TO KEEP UP WITH CHANGE” AND NINE MEANS
THAT YOU “TRUST THEM A GREAT DEAL TO KEEP UP WITH CHANGE”. (TOP 4 BOX, TRUST) INFORMED PUBLIC AND GENERAL POPULATION, INDONESIA..
66
80
70
66
62
76
70
63
57
71
63
58
61
72
67
60
BUSINESS IN THE LEAD
INFORMED
PUBLIC
GENERAL
POPULATION
NGO’s GovernmentMediaBusiness
64. GLOBAL AVERAGE - INFLUENCE OF PEER-DRIVEN MEDIA
PERCENT WHO USE EACH MEDIA SOURCE SEVERAL TIMES A WEEK OR MORE
SOURCE: 2016 EDELMAN TRUST BAROMETER - HOW OFTEN DO YOU READ, VIEW, CLICK ON OR ENGAGE WITH THE FOLLOWING TYPES OF CONTENT, MEDIA OR INFORMATION SOURCES? ONLINE SEARCH ENGINES, SUCH AS
GOOGLE… (Q285), TELEVISION NEWS AND INFORMATION (Q287), SOCIAL NETWORKING SITES, SUCH AS FACEBOOK, LINKEDIN, INSTAGRAM, TWITTER, ETC.(NET OF Q278 SOCIAL NETWORKING, Q279 BLOGS, Q289
ONLINE MESSAGE BOARDS, FORUMS OR NEWSGROUPS), ARTICLES IN PRINTED NEWSPAPERS (Q284), ARTICLES IN PRINTED MAGAZINES(Q283), BLOGS (Q279) (SEVERAL TIMES A WEEK+) GENERAL POPULATION,
28-COUNTRY GLOBAL TOTAL, QUESTION ASKED OF HALF THE SAMPLE.
GENERAL
POPULATION
71
69
67
45
32
28
Search
TV
Social
Newspapers
Magazines
Blogs
2 OF TOP 3
MOST-USED SOURCES
OF NEWS AND
INFORMATION ARE
PEER-INFLUENCED
MEDIA
65. GLOBAL - TRANSFORMED MEDIA LANDSCAPE
MILLENIALS
PERCENT TRUST IN EACH SOURCE FOR GENERAL NEWS AND INFORMATION
SOURCE: 2016 EDELMAN TRUST BAROMETER Q178-182. WHEN LOOKING FOR GENERAL NEWS AND INFORMATION, HOW MUCH WOULD YOU TRUST EACH TYPE OF SOURCE FOR GENERAL NEWS AND INFORMATION?
PLEASE USE A NINE-POINT SCALE WHERE ONE MEANS THAT YOU “DO NOT TRUST IT AT ALL” AND NINE MEANS THAT YOU “TRUST IT A GREAT DEAL.” (TOP 4 BOX, TRUST) GENERAL POPULATION AND MILLENNIALS,
25-COUNTRY GLOBAL TOTAL.
*FROM 2012-2015, “ONLINE SEARCH ENGINES” WERE INCLUDED AS A MEDIA TYPE. IN 2016, THIS WAS CHANGED TO “SEARCH ENGINES.”
**FROM 2012-2015, “HYBRID MEDIA” WAS INCLUDED AS A MEDIA TYPE. IN 2016, THIS WAS CHANGED TO “ONLINE-ONLY MEDIA.”
EVEN MORE TRUSTING
OF DIGITAL MEDIA THAN
GENERAL POPULATION
GENERAL
POPULATION
58
53
44
63
46
2012 2013 2014 2015 2016
Industry 2012 2013 2014 2015 2016
Search engines* 61 58 61 62 63
Traditional media 62 59 61 57 58
Online-only media** 46 44 47 45 53
Owned media 41 40 43 43 46
Social media 44 41 44 45 44
Millennials Gap
66 3
58 0
58 5
51 5
51 7
66. INDONESIA - INFLUENCE OF PEER-DRIVEN MEDIA
PERCENT WHO USE EACH MEDIA SOURCE SEVERAL TIMES A WEEK OR MORE
2 OF TOP 3 MOST-USED
SOURCES OF NEWS
AND INFORMATION
ARE PEER-INFLUENCED
MEDIA
SOURCE: 2016 EDELMAN TRUST BAROMETER - HOW OFTEN DO YOU READ, VIEW, CLICK ON OR ENGAGE WITH THE FOLLOWING TYPES OF CONTENT, MEDIA OR INFORMATION SOURCES? ONLINE SEARCH ENGINES, SUCH AS
GOOGLE… (Q285), TELEVISION NEWS AND INFORMATION (Q287), SOCIAL NETWORKING SITES, SUCH AS FACEBOOK, LINKEDIN, INSTAGRAM, TWITTER, ETC.(NET OF Q278 SOCIAL NETWORKING, Q279 BLOGS, Q289
ONLINE MESSAGE BOARDS, FORUMS OR NEWSGROUPS), ARTICLES IN PRINTED NEWSPAPERS (Q284), ARTICLES IN PRINTED MAGAZINES(Q283), BLOGS (Q279) (SEVERAL TIMES A WEEK+) GENERAL POPULATION, INDONESIA,
QUESTION ASKED OF HALF THE SAMPLE.
GENERAL
POPULATION
85
79
72
53
53
49
Social
Search
TV
Newspapers
Blogs
Magazines
67. INDONESIA - TRANSFORMED MEDIA LANDSCAPE
PERCENT TRUST IN EACH SOURCE FOR GENERAL NEWS AND INFORMATION
SOURCE: 2016 EDELMAN TRUST BAROMETER Q178-182. WHEN LOOKING FOR GENERAL NEWS AND INFORMATION, HOW MUCH WOULD YOU TRUST EACH TYPE OF SOURCE FOR GENERAL NEWS AND INFORMATION?
PLEASE USE A NINE-POINT SCALE WHERE ONE MEANS THAT YOU “DO NOT TRUST IT AT ALL” AND NINE MEANS THAT YOU “TRUST IT A GREAT DEAL.” (TOP 4 BOX, TRUST) GENERAL POPULATION AND MILLENNIALS, INDONESIA,
QUESTION ASKED OF HALF THE SAMPLE.
*FROM 2012-2015, WE INCLUDED ONLINE SEARCH ENGINES AS A MEDIA TYPE. IN 2016, WE CHANGED TO SEARCH ENGINES.
**FROM 2012-2015, WE INCLUDED HYBRID AS A MEDIA TYPE. IN 2016, WE CHANGED THIS OVER TO ONLINE-ONLY.
GENERAL
POPULATION
78
76
80 80
7575 75
77
72
70
69 71
72
69 69
62
67
69
67
65
69
68
69
71
63
2012 2013 2014 2015 2016
Industry Millenials Gap
Search Engines* 75% 0
Traditional Media 71% 1
Online-only Media** 69% 0
Owned media 68% 3
Social media 64% 1