3. 3
SNAPSHOT
98% 27% 21% 38%
USE
INTERNET
MORE THAN 3
HOURS
READ PRINT
MEDIA
(newspaper,
tabloid,
magazine)
WATCH TV
MORE THAN 1 HOUR
(terrestrial/Pay TV)
SEE
OOH
(billboard, public
transport, etc)
Data MEDIA HABIT, MALE/FEMALE, 18 – 45 TAHUN, SEC ABC, 7 Ci>es (n=3500)
Source: Data Primer 2015 – BMI Research
22%
LISTEN
RADIO
MORE
THAN 1
HOURS
Na>onal Media Habit
6. 6
RESEARCH METHODOLOGY
Phone Survey – 1010 respondents
AGE: 18 - 45
GENDER
MALE: 50%
FEMALE: 50%
SOCIAL ECONOMIC STATUS
Based on monthly expenditure
for consumption
AREA
Jabodetabek
EDUCATION
SD/SMP: 5%
SMA: 60%
Academy/Diploma: 12%
S1/S2/S3: 23%
OCCUPATION
MANAGER/STAFF/EMPLOYEE: 46%
COLLEGE STUDENT: 21%
ENTREPRENEUR: 12%
OTHERS: 21%
A 23 %
B 49 %
C 28 %
18 – 23 y.o. 46%
24 – 30 y.o. 33%
31 – 35 y.o 10%
36 – 40 y.o 7%
41 – 45 y.o 4%
LENGTH OF TIME SPENT
OUTSIDE THE HOME
1 – 5 hours: 23%
6 – 9 hours: 31%
10 hours or more: 46%
7. 7
HOW OFTEN DO THEY PAY ATTENTION TO ADS?
always,
47%
some.mes
, 40%
rarely, 13%
47% urban community always pay
a:en.on to Ad.
5 out of 10 urban people
always pay attention to Ads
8. 8
93%
70%
51%
17%
ELECTRONIC DIGITAL/INTERNET OOH PRINT
Newspaper 13%
Tabloid 1%
Magazine 6%
TV 93%
Radio 6%
Search engine 8%
Website/situs/portal 13%
Video portal 7%
Social media 57%
Billboard/LED/videotron 31%
Train (body /inside) 16%
Bus (body /inside) 6%
Spanduk/baliho 6%
Bus shelter 2%
MOST INFLUENCE
1 3 4 2
PEOPLE USUALLY SPOT ADVERTISE ON:
9. 9
WHAT MAKES HAVING REGARD ADVERTISE?
Music / Song / Jingle 41%
Product 41%
Stars / talent 30%
Words / Story / Slogan / Tagline 42%
Humorous / funny 9%
11. 11
PEOPLE USUALLY SPOT ADVERTISE ON:
93%
70%
51%
17%
ELECTRONIC DIGITAL/INTERNET OOH PRINT
work,
87%
do
not
work,
13%
A,
25%
B,
50%
C,
25%
Working people, B class, spent more than 10 hours outside home
13% 27%
60%
1-5 hours 6 - 9 hours 10 hours or
more
Time spent outside home
56% 44%Who are they?
13. Most Efficient – Awareness (cpm)
13
Source: Data Sekunder & Data primer, diolah (2015)
TELEVISI
KORAN
OOH
RADIO
MAJALAH
83X
28X
9X
4X
± IDR 2.100,-
14. Most Efficient – Take Action (cpm)
14
Source: Data Sekunder & Data primer, diolah (2015)
RADIO
KORAN
OOH
TELEVISI
MAJALAH
101X
20X
9X
4X
± IDR 27.000,-