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SILICON SAVANNAH
WHY NAIROBI IS THE NEXT WORLD TECH CAPITAL
June	
  2013	
  
Sofia	
  Zab	
  
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PRESENTATION
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THAT AFRICA’S
FASTEST GROWING
MOBILE MARKET
IN THE WORLD?
DID YOU KNOW...
IS THE
JUNE 2013 | KENYA TECH SECTOR 2013 | WWW.ANSR.IO| SIIM@ANSR.IO | 144a CLERKENWELL ROAD,EC1R 5DF LONDON UK
KEY AFRICA MOBILE TRENDS
Mobile	
  =	
  4.4%	
  of	
  African	
  GDP	
  
500	
  million	
  mobile	
  connections	
  in	
  2013	
  
#	
   Mobile	
  has	
  contributed	
  $32	
  billion	
  to	
  the	
  Sub-­‐Saharan	
  
African	
  economy,	
  which	
  has	
  been	
  growing	
  at	
  5%	
  during	
  the	
  
last	
  decade.	
  
Mobile	
  connections	
  in	
  Sub-­‐Saharan	
  Africa	
  are	
  	
  projected	
  to	
  
increase	
  by	
  an	
  additional	
  50%	
  by	
  2018.	
  	
  	
  
Ansr.io
 JUNE 2013 | KENYA TECH SECTOR 2013 | WWW.ANSR.IO| SIIM@ANSR.IO | 144a CLERKENWELL ROAD,EC1R 5DF LONDON UK 
M&C	
  Saatchi	
  Mobile,	
  March	
  2013	
  
82%	
  annual	
  mobile	
  growth	
  rate	
  
Between	
  2010-­‐2013	
  Africa	
  was	
  the	
  fastest	
  growing	
  region	
  in	
  
terms	
  of	
  mobile	
  broadband.	
  	
  	
  	
  
O eMarketer,	
  Jan	
  2013	
  	
  
ITU,	
  February	
  2013	
  
I	
  
UNDERSEA
CABLES
AFRICAN
Ansr.io
 JUNE 2013 | KENYA TECH SECTOR 2013 | WWW.ANSR.IO| SIIM@ANSR.IO | 144a CLERKENWELL ROAD,EC1R 5DF LONDON UK 
INTERNET
Ansr.io
 JUNE 2013 | KENYA TECH SECTOR 2013 | WWW.ANSR.IO| SIIM@ANSR.IO | 144a CLERKENWELL ROAD,EC1R 5DF LONDON UK 
Internet	
  users	
  in	
  2010	
  as	
  a	
  percentage	
  of	
  a	
  
country’s	
  population	
  
Kenya	
  
Source:	
  Wikipedia.com,	
  June	
  2013	
  
KENYA’S TELECOM REVOLUTION
Ansr.io
 JUNE 2013 | KENYA TECH SECTOR 2013 | WWW.ANSR.IO| SIIM@ANSR.IO | 144a CLERKENWELL ROAD,EC1R 5DF LONDON UK 
Source:	
  World	
  Bank,	
  2010	
  
KEY STATS KENYA
41.6	
  Million	
  
41%	
  
O 78%	
  
20.3	
  million	
  
T 75%	
  
251,000	
  
INTERNET PENETRATION 2013
MOBILE PHONE PENETRATION
POPULATION POPULATION UNDER 18
ANNUAL GROWTH
LANDLINE PHONES
,	
  
cck.go.ke	
  April	
  2013	
  
Ansr.io
 JUNE 2013 | KENYA TECH SECTOR 2013 | WWW.ANSR.IO| SIIM@ANSR.IO | 144a CLERKENWELL ROAD,EC1R 5DF LONDON UK 
Sources:	
  Dahlberg,	
  April	
  2013	
  
Ansr.io
 JUNE 2013 | KENYA TECH SECTOR 2013 | WWW.ANSR.IO| SIIM@ANSR.IO | 144a CLERKENWELL ROAD,EC1R 5DF LONDON UK 
Figure 3: Mobile Penetration (%)
Source:  CCK,  Operators’  Returns
1.2 Mobile Money Transfer Service
As shown in Table 3, the mobile money transfer service continued to record tremendous
growth during the period. The number of mobile money transfer subscribers grew by 9.4
percent to 21.1 million up from 19.3 million recorded in the previous period. Similarly,
the total deposits grew by 10.3 percent to 226 billion up from 205 billion recorded during
HIGH GROWTH
HIGH GROWTH 
Ansr.io
 JUNE 2013 | KENYA TECH SECTOR 2013 | WWW.ANSR.IO| SIIM@ANSR.IO | 144a CLERKENWELL ROAD,EC1R 5DF LONDON UK 
As Figure 7 illustrates, the quarter under review recorded growth of 4.3 percentage points
of the people with access to the internet to reach 41.1 percent up from 36.8 percent in the
previous period. An increase of 18.4 percentage points was recorded compared to the
same period of the previous year.
Figure 7: Estimated Number of Internet Users and Internet Penetration
Source:  CCK,  Operators’  Returns
The level of concentration as measured by market share by subscription in the mobile
data/Internet market segment changed for the four mobile operators during the period.
Safaricom Limited increased its market share by subscription to 72.6 percent during the
Mobile	
  data	
  continues	
  
to	
  dominate	
  the	
  
internet	
  market,	
  
contributing	
  99%	
  of	
  the	
  
total	
  internet/data	
  
subscriptions	
  	
  
“
”
Source:	
  CCK,	
  April	
  2013	
  	
  
Ansr.io
 JUNE 2013 | KENYA TECH SECTOR 2013 | WWW.ANSR.IO| SIIM@ANSR.IO | 144a CLERKENWELL ROAD,EC1R 5DF LONDON UK
KENYA MOBILE NETWORKS
Source:	
  CCK,	
  April	
  2013	
  
11%	
  
8%	
  
17%	
  
64%	
  
Essar	
  Telecom	
   Orange	
  
Airtel	
   Safaricom	
  
MAIN NETWORKS & NUMBER OF SUBSCRIBERS
Ansr.io
 JUNE 2013 | KENYA TECH SECTOR 2013 | WWW.ANSR.IO| SIIM@ANSR.IO | 144a CLERKENWELL ROAD,EC1R 5DF LONDON UK 
19.814	
  million	
   5.205	
  million	
  
2.484	
  million	
   .227	
  million	
  
MOST KENYANS USE FEATURE PHONES
Ansr.io
 JUNE 2013 | KENYA TECH SECTOR 2013 | WWW.ANSR.IO| SIIM@ANSR.IO | 144a CLERKENWELL ROAD,EC1R 5DF LONDON UK 
Source:	
  statcounter.com	
  
45%	
  
of	
  Kenyans	
  using	
  the	
  mobile	
  web…	
  
have	
  a	
  	
   phone	
  
Use	
  Android	
  32%	
  
MOST KENYANS USE FEATURE PHONES
Ansr.io
 JUNE 2013 | KENYA TECH SECTOR 2013 | WWW.ANSR.IO| SIIM@ANSR.IO | 144a CLERKENWELL ROAD,EC1R 5DF LONDON UK 
Source:	
  statcounter.com	
  
HOW DO KENYANS USE THEIR MOBILES?
Source:	
  iHubResearch,	
  2011	
  
Ansr.io
 JUNE 2013 | KENYA TECH SECTOR 2013 | WWW.ANSR.IO| SIIM@ANSR.IO | 144a CLERKENWELL ROAD,EC1R 5DF LONDON UK
HOW DO KENYANS USE THEIR MOBILES?
Ansr.io
 JUNE 2013 | KENYA TECH SECTOR 2013 | WWW.ANSR.IO| SIIM@ANSR.IO | 144a CLERKENWELL ROAD,EC1R 5DF LONDON UK 
Kenya	
  has	
  the	
  second	
  most	
  active	
  Twitter	
  
users	
  in	
  Africa	
  after	
  South	
  Africa	
  	
  
	
  
2.4	
  million	
  tweets	
  were	
  sent	
  out	
  in	
  the	
  final	
  
3	
  months	
  of	
  2011.	
  	
  
1.8	
  million	
  Kenyans	
  use	
  Facebook.	
  
SOCIAL MEDIA IN KENYA
Source:	
  socialbakers.com	
  
Ansr.io
 JUNE 2013 | KENYA TECH SECTOR 2013 | WWW.ANSR.IO| SIIM@ANSR.IO | 144a CLERKENWELL ROAD,EC1R 5DF LONDON UK 
Infographic	
  designed	
  by	
  
@invanisawesome	
  
Ansr.io
 JUNE 2013 | KENYA TECH SECTOR 2013 | WWW.ANSR.IO| SIIM@ANSR.IO | 144a CLERKENWELL ROAD,EC1R 5DF LONDON UK
KENYA ECOMMERCE
Source:	
  Jana,	
  March	
  2013	
  
Ansr.io
 JUNE 2013 | KENYA TECH SECTOR 2013 | WWW.ANSR.IO| SIIM@ANSR.IO | 144a CLERKENWELL ROAD,EC1R 5DF LONDON UK 
77,1%	
  of	
  Internet-­‐enabled	
  
mobile	
  phone	
  users	
  in	
  
Kenya	
  buy	
  products	
  online.	
  
Their	
  favourite	
  
eCommerce	
  websites	
  are:	
  
OLX,	
  Amazon,	
  eBay,	
  
Google	
  and	
  WapTrick.	
  
Ã
Ã
Applications	
  such	
  as	
  
PesaPal	
  allow	
  payment	
  
with	
  mobile	
  money.	
  
Ã
Source:	
  Jana,	
  March	
  2013	
  
Ansr.io
 JUNE 2013 | KENYA TECH SECTOR 2013 | WWW.ANSR.IO| SIIM@ANSR.IO | 144a CLERKENWELL ROAD,EC1R 5DF LONDON UK
KENYA IS THE
Ansr.io
IN MOBILE MONEY
TRANSFER SERVICES
JUNE 2013 | KENYA TECH SECTOR 2013 | WWW.ANSR.IO| SIIM@ANSR.IO | 144a CLERKENWELL ROAD,EC1R 5DF LONDON UK 
GLOBAL LEADER
HOW MOBILE MONEY IS USED
Ansr.io
 JUNE 2013 | KENYA TECH SECTOR 2013 | WWW.ANSR.IO| SIIM@ANSR.IO | 144a CLERKENWELL ROAD,EC1R 5DF LONDON UK 
…and	
  all	
  without	
  needing	
  a	
  bank	
  account,	
  
bank	
  card,	
  smartphone	
  or	
  contract!	
  	
  
Send	
  money	
  to	
  
relatives	
  and	
  
friends	
  –	
  even	
  
from	
  abroad	
  
Disburse	
  
salaries	
  and	
  pay	
  
bills	
  
Loans	
  and	
  
Savings	
  
Products	
  
Mobile	
  top-­‐ups	
  
(eg	
  29%	
  of	
  
Safaricom	
  top-­‐
ups)	
  
In-­‐Store	
  
purchases	
  
M-­‐ticketing	
  
MOBILE MONEY PENETRATION
Ansr.io
 JUNE 2013 | KENYA TECH SECTOR 2013 | WWW.ANSR.IO| SIIM@ANSR.IO | 144a CLERKENWELL ROAD,EC1R 5DF LONDON UK 
Source:	
  CCK,	
  April	
  2013	
  	
  
2/3	
   of	
  Kenyans	
  over	
  15	
  are	
  subscribed	
  
to	
  mobile	
  transfer	
  services	
  
$2.63bn	
  
USD	
  
In	
  the	
  final	
  quarter	
  of	
  2012,	
  
deposits	
  totalled	
  
KENYA MOBILE MONEY
Ansr.io
 JUNE 2013 | KENYA TECH SECTOR 2013 | WWW.ANSR.IO| SIIM@ANSR.IO | 144a CLERKENWELL ROAD,EC1R 5DF LONDON UK 
Sources:	
  Economist,	
  May	
  2013;	
  Safaricom,	
  2013	
  	
  
Launched	
  in	
  2007	
  by	
  Safaricom	
  Ã
25%	
  of	
  the	
  country’s	
  GDP	
  flows	
  
through	
  it	
  
Ã
19	
  million	
  total	
  users,	
  monthly	
  active	
  
user	
  base	
  of	
  10.5	
  million	
  	
  
Ã
KENYA MOBILE MONEY
Ansr.io
 JUNE 2013 | KENYA TECH SECTOR 2013 | WWW.ANSR.IO| SIIM@ANSR.IO | 144a CLERKENWELL ROAD,EC1R 5DF LONDON UK 
Sources:	
  Economist,	
  May	
  2013;	
  Safaricom,	
  2013	
  	
  
M-­‐PESA	
  contributes	
  to	
  18%	
  of	
  
Safaricom’s	
  total	
  revenue,	
  more	
  
than	
  SMS	
  and	
  data	
  put	
  together	
  	
  
Ã
M-­‐PESA	
  has	
  over	
  60.000	
  agents,	
  
26000	
  of	
  whom	
  were	
  recruited	
  in	
  
2012.	
  
Ã
In	
  2012	
  M-­‐PESA	
  revenues	
  grew	
  by	
  
29%	
  
Ã
78%	
  of	
  mobile	
  money	
  subscribers	
  
use	
  M-­‐PESA	
  
Ã
SILLICON SAVANNAH
Ansr.io
 JUNE 2013 | INDONESIA MOBILE MARKET OVERVIEW | WWW.ANSR.IO| SIIM@ANSR.IO | 144a CLERKENWELL ROAD,EC1R 5DF LONDON UK 
““Launched	
  in	
  January	
  2013,	
  Konza	
  
technology	
  city	
  is	
  expected	
  to	
  
cement	
  Kenya’s	
  role	
  as	
  a	
  regional	
  
technology	
  leader	
  in	
  Africa.	
  	
  
	
  
The	
  project	
  is	
  expected	
  to	
  cost	
  
$10	
  billion	
  and	
  create	
  more	
  than	
  
200,000	
  jobs”	
  
Source:	
  theafricareport.com,	
  April	
  2013	
  
STRONG KENYAN GOVERNMENT LEADERSHIP
Ansr.io
 JUNE 2013 | INDONESIA MOBILE MARKET OVERVIEW | WWW.ANSR.IO| SIIM@ANSR.IO | 144a CLERKENWELL ROAD,EC1R 5DF LONDON UK 
“Kenya’s	
  growth	
  has	
  been	
  
attributed	
  to	
  strong	
  national	
  
leadership,	
  particularly	
  the	
  
establishment	
  of	
  a	
  strong	
  
regulator	
  and	
  the	
  inclusion	
  of	
  ICT	
  
as	
  a	
  pillar	
  for	
  national	
  growth	
  in	
  
the	
  Vision	
  2030	
  plan.	
  	
  
Source:	
  Dalberg,	
  April	
  2013	
  
STRONG KENYAN GOVERNMENT LEADERSHIP
Ansr.io
 JUNE 2013 | INDONESIA MOBILE MARKET OVERVIEW | WWW.ANSR.IO| SIIM@ANSR.IO | 144a CLERKENWELL ROAD,EC1R 5DF LONDON UK 
STRONG KENYAN GOVERNMENT LEADERSHIP
Kenya	
  was	
  the	
  first	
  country	
  in	
  Sub-­‐Saharan	
  Africa	
  
to	
  introduce	
  a	
  government	
  open	
  data	
  portal	
  
	
  
Central	
  drive	
  to	
  increase	
  access	
  to	
  bandwidth	
  
	
  
More	
  than	
  80%	
  SMEs	
  surveyed	
  expect	
  that	
  the	
  
Internet	
  will	
  help	
  them	
  grow	
  their	
  business,	
  and	
  
70%	
  of	
  those	
  expect	
  to	
  hire	
  new	
  employees	
  as	
  a	
  
result	
  	
  
	
  
ICT	
  has	
  led	
  to	
  innovation	
  across	
  departments	
  in	
  
Kenya	
  eg	
  online	
  training	
  of	
  Nurses	
  
	
  
Kenya	
  has	
  a	
  strong	
  business	
  environment	
  and	
  
good	
  education	
  system	
  but	
  weaker	
  physical	
  
infrastructure.	
  	
  
Ã
Ã
Ã
Ã
Ã
THERE ARE 50 AFRICAN TECH HUBS...
Ansr.io
 JUNE 2013 | KENYA TECH SECTOR 2013 | WWW.ANSR.IO| SIIM@ANSR.IO | 144a CLERKENWELL ROAD,EC1R 5DF LONDON UK 
Source:	
  https://africahubs.crowdmap.com/	
  
TOP KENYAN TECH ORGS
Ansr.io
 JUNE 2013 | KENYA TECH SECTOR 2013 | WWW.ANSR.IO| SIIM@ANSR.IO | 144a CLERKENWELL ROAD,EC1R 5DF LONDON UK 
Identifying,	
  nurturing,	
  and	
  helping	
  to	
  build	
  
sustainable	
  East	
  African	
  enterprises	
  with	
  a	
  mobile	
  
technology	
  focus.	
  
Nairobi’s	
  Innovation	
  Hub	
  for	
  the	
  technology	
  
community	
  is	
  an	
  open	
  space	
  for	
  the	
  technologists,	
  
investors,	
  tech	
  companies	
  and	
  hackers	
  in	
  the	
  area.	
  
It	
  has	
  over	
  10.000	
  members,	
  150	
  incubated	
  
companies	
  and	
  backing	
  from	
  companies	
  including	
  
Google,	
  Intel	
  and	
  Samsung.	
  	
  	
  
Ansr.io
 JUNE 2013 | KENYA TECH SECTOR 2013 | WWW.ANSR.IO| SIIM@ANSR.IO | 144a CLERKENWELL ROAD,EC1R 5DF LONDON UK 
Provide	
  access	
  to	
  seed	
  funding	
  (up	
  to	
  $100,000),	
  
mentorship,	
  	
  collaborative	
  working	
  space	
  in	
  the	
  
heart	
  of	
  Nairobi’s	
  business	
  district,	
  	
  intensive	
  series	
  
of	
  workshops	
  and	
  access	
  to	
  investors.	
  
VC4Africa	
  is	
  the	
  largest	
  online	
  community	
  of	
  
venture	
  capitalists,	
  angels	
  and	
  entrepreneurs	
  
dedicated	
  to	
  building	
  businesses	
  on	
  the	
  African	
  
continent.	
  	
  
Savannah	
  Fund	
  is	
  a	
  seed	
  capital	
  fund	
  specializing	
  in	
  
US$25,000-­‐US$500,000	
  investments	
  in	
  early	
  stage	
  
high	
  growth	
  technology	
  (web	
  and	
  mobile)	
  startups	
  
in	
  sub-­‐Saharan	
  Africa.	
  	
  
TOP KENYAN TECH ORGS
TOP KENYAN TECH ORGS
Ansr.io
 JUNE 2013 | KENYA TECH SECTOR 2013 | WWW.ANSR.IO| SIIM@ANSR.IO | 144a CLERKENWELL ROAD,EC1R 5DF LONDON UK 
Business	
  incubator	
  focused	
  on	
  providing	
  the	
  right	
  
ingredients	
  to	
  turn	
  business	
  ideas	
  into	
  viable	
  
startups.	
  
Three-­‐month	
  accelerator	
  programme	
  in	
  Nairobi	
  
and	
  Cape	
  Town,	
  investing	
  up	
  to	
  $100k	
  in	
  10-­‐12	
  
startups.	
  Funding,	
  entrepreneurs-­‐in-­‐residence	
  and	
  
office	
  space	
  provided.	
  	
  
TOP KENYAN TECH ORGS
KENYA
Ansr.io
STARTUPS...
JUNE 2013 | KENYA TECH SECTOR 2013 | WWW.ANSR.IO| SIIM@ANSR.IO | 144a CLERKENWELL ROAD,EC1R 5DF LONDON UK 
HAS LOTS OF
COOL
Ansr.io
 JUNE 2013 | KENYA TECH SECTOR 2013 | WWW.ANSR.IO| SIIM@ANSR.IO | 144a CLERKENWELL ROAD,EC1R 5DF LONDON UK 
REAL-TIME CROWDSOURCED 
CRISIS-MAPPING
•  Ushahidi	
  is	
  an	
  open-­‐source	
  
tool	
  to	
  crowd-­‐source	
  
information	
  using	
  SMS,	
  e-­‐mail,	
  
Twitter	
  and	
  the	
  web.	
  	
  
	
  
•  Used	
  in	
  128	
  countries	
  to	
  map	
  &	
  
respond	
  to	
  crises	
  including	
  
Haiti	
  earthquake,	
  US	
  Oilspill	
  &	
  
Kenyan	
  election	
  monitoring.	
  	
  
AFRICA’S ANSWER TO
INTERNET CONNECTIVITY
BRCK	
  is	
  a	
  back-­‐up	
  generator	
  for	
  the	
  internet.	
  	
  
•  A	
  router	
  for	
  20	
  people	
  with	
  8+	
  hours	
  of	
  battery	
  
for	
  when	
  the	
  power	
  goes	
  out	
  
•  Fails	
  over	
  to	
  3g	
  when	
  the	
  Internet	
  goes	
  out	
  and	
  
can	
  become	
  a	
  	
  travelling	
  mobile	
  hotspot	
  
•  M-­‐Farm	
  provides	
  farmers	
  with	
  access	
  to	
  current	
  market	
  prices	
  
•  Aggregates	
  their	
  needs	
  into	
  discount	
  orders	
  with	
  suppliers	
  
•  Gives	
  them	
  direct,	
  collective	
  access	
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Why Kenya is the Next Tech Capital: 2013 Sector Trends Online Social Mobile

  • 1. Ansr.io SILICON SAVANNAH WHY NAIROBI IS THE NEXT WORLD TECH CAPITAL June  2013   Sofia  Zab  
  • 2. THIS PRESENTATION IS INTERACTIVE! YOU CAN CLICK ON Ansr.io LINKS, ICONS & LOGOS: Æ   Ansr.io
  • 3. Ansr.io THAT AFRICA’S FASTEST GROWING MOBILE MARKET IN THE WORLD? DID YOU KNOW... IS THE JUNE 2013 | KENYA TECH SECTOR 2013 | WWW.ANSR.IO| SIIM@ANSR.IO | 144a CLERKENWELL ROAD,EC1R 5DF LONDON UK
  • 4. KEY AFRICA MOBILE TRENDS Mobile  =  4.4%  of  African  GDP   500  million  mobile  connections  in  2013   #   Mobile  has  contributed  $32  billion  to  the  Sub-­‐Saharan   African  economy,  which  has  been  growing  at  5%  during  the   last  decade.   Mobile  connections  in  Sub-­‐Saharan  Africa  are    projected  to   increase  by  an  additional  50%  by  2018.       Ansr.io JUNE 2013 | KENYA TECH SECTOR 2013 | WWW.ANSR.IO| SIIM@ANSR.IO | 144a CLERKENWELL ROAD,EC1R 5DF LONDON UK M&C  Saatchi  Mobile,  March  2013   82%  annual  mobile  growth  rate   Between  2010-­‐2013  Africa  was  the  fastest  growing  region  in   terms  of  mobile  broadband.         O eMarketer,  Jan  2013     ITU,  February  2013   I  
  • 5. UNDERSEA CABLES AFRICAN Ansr.io JUNE 2013 | KENYA TECH SECTOR 2013 | WWW.ANSR.IO| SIIM@ANSR.IO | 144a CLERKENWELL ROAD,EC1R 5DF LONDON UK INTERNET
  • 6. Ansr.io JUNE 2013 | KENYA TECH SECTOR 2013 | WWW.ANSR.IO| SIIM@ANSR.IO | 144a CLERKENWELL ROAD,EC1R 5DF LONDON UK Internet  users  in  2010  as  a  percentage  of  a   country’s  population   Kenya   Source:  Wikipedia.com,  June  2013  
  • 7. KENYA’S TELECOM REVOLUTION Ansr.io JUNE 2013 | KENYA TECH SECTOR 2013 | WWW.ANSR.IO| SIIM@ANSR.IO | 144a CLERKENWELL ROAD,EC1R 5DF LONDON UK Source:  World  Bank,  2010  
  • 8. KEY STATS KENYA 41.6  Million   41%   O 78%   20.3  million   T 75%   251,000   INTERNET PENETRATION 2013 MOBILE PHONE PENETRATION POPULATION POPULATION UNDER 18 ANNUAL GROWTH LANDLINE PHONES ,   cck.go.ke  April  2013   Ansr.io JUNE 2013 | KENYA TECH SECTOR 2013 | WWW.ANSR.IO| SIIM@ANSR.IO | 144a CLERKENWELL ROAD,EC1R 5DF LONDON UK Sources:  Dahlberg,  April  2013  
  • 9. Ansr.io JUNE 2013 | KENYA TECH SECTOR 2013 | WWW.ANSR.IO| SIIM@ANSR.IO | 144a CLERKENWELL ROAD,EC1R 5DF LONDON UK Figure 3: Mobile Penetration (%) Source:  CCK,  Operators’  Returns 1.2 Mobile Money Transfer Service As shown in Table 3, the mobile money transfer service continued to record tremendous growth during the period. The number of mobile money transfer subscribers grew by 9.4 percent to 21.1 million up from 19.3 million recorded in the previous period. Similarly, the total deposits grew by 10.3 percent to 226 billion up from 205 billion recorded during HIGH GROWTH
  • 10. HIGH GROWTH Ansr.io JUNE 2013 | KENYA TECH SECTOR 2013 | WWW.ANSR.IO| SIIM@ANSR.IO | 144a CLERKENWELL ROAD,EC1R 5DF LONDON UK As Figure 7 illustrates, the quarter under review recorded growth of 4.3 percentage points of the people with access to the internet to reach 41.1 percent up from 36.8 percent in the previous period. An increase of 18.4 percentage points was recorded compared to the same period of the previous year. Figure 7: Estimated Number of Internet Users and Internet Penetration Source:  CCK,  Operators’  Returns The level of concentration as measured by market share by subscription in the mobile data/Internet market segment changed for the four mobile operators during the period. Safaricom Limited increased its market share by subscription to 72.6 percent during the
  • 11. Mobile  data  continues   to  dominate  the   internet  market,   contributing  99%  of  the   total  internet/data   subscriptions     “ ” Source:  CCK,  April  2013     Ansr.io JUNE 2013 | KENYA TECH SECTOR 2013 | WWW.ANSR.IO| SIIM@ANSR.IO | 144a CLERKENWELL ROAD,EC1R 5DF LONDON UK
  • 12. KENYA MOBILE NETWORKS Source:  CCK,  April  2013   11%   8%   17%   64%   Essar  Telecom   Orange   Airtel   Safaricom   MAIN NETWORKS & NUMBER OF SUBSCRIBERS Ansr.io JUNE 2013 | KENYA TECH SECTOR 2013 | WWW.ANSR.IO| SIIM@ANSR.IO | 144a CLERKENWELL ROAD,EC1R 5DF LONDON UK 19.814  million   5.205  million   2.484  million   .227  million  
  • 13. MOST KENYANS USE FEATURE PHONES Ansr.io JUNE 2013 | KENYA TECH SECTOR 2013 | WWW.ANSR.IO| SIIM@ANSR.IO | 144a CLERKENWELL ROAD,EC1R 5DF LONDON UK Source:  statcounter.com   45%   of  Kenyans  using  the  mobile  web…   have  a     phone   Use  Android  32%  
  • 14. MOST KENYANS USE FEATURE PHONES Ansr.io JUNE 2013 | KENYA TECH SECTOR 2013 | WWW.ANSR.IO| SIIM@ANSR.IO | 144a CLERKENWELL ROAD,EC1R 5DF LONDON UK Source:  statcounter.com  
  • 15. HOW DO KENYANS USE THEIR MOBILES? Source:  iHubResearch,  2011   Ansr.io JUNE 2013 | KENYA TECH SECTOR 2013 | WWW.ANSR.IO| SIIM@ANSR.IO | 144a CLERKENWELL ROAD,EC1R 5DF LONDON UK
  • 16. HOW DO KENYANS USE THEIR MOBILES? Ansr.io JUNE 2013 | KENYA TECH SECTOR 2013 | WWW.ANSR.IO| SIIM@ANSR.IO | 144a CLERKENWELL ROAD,EC1R 5DF LONDON UK Kenya  has  the  second  most  active  Twitter   users  in  Africa  after  South  Africa       2.4  million  tweets  were  sent  out  in  the  final   3  months  of  2011.     1.8  million  Kenyans  use  Facebook.   SOCIAL MEDIA IN KENYA Source:  socialbakers.com  
  • 17. Ansr.io JUNE 2013 | KENYA TECH SECTOR 2013 | WWW.ANSR.IO| SIIM@ANSR.IO | 144a CLERKENWELL ROAD,EC1R 5DF LONDON UK Infographic  designed  by   @invanisawesome  
  • 18. Ansr.io JUNE 2013 | KENYA TECH SECTOR 2013 | WWW.ANSR.IO| SIIM@ANSR.IO | 144a CLERKENWELL ROAD,EC1R 5DF LONDON UK
  • 19. KENYA ECOMMERCE Source:  Jana,  March  2013   Ansr.io JUNE 2013 | KENYA TECH SECTOR 2013 | WWW.ANSR.IO| SIIM@ANSR.IO | 144a CLERKENWELL ROAD,EC1R 5DF LONDON UK 77,1%  of  Internet-­‐enabled   mobile  phone  users  in   Kenya  buy  products  online.   Their  favourite   eCommerce  websites  are:   OLX,  Amazon,  eBay,   Google  and  WapTrick.   Ã Ã Applications  such  as   PesaPal  allow  payment   with  mobile  money.   Ã
  • 20. Source:  Jana,  March  2013   Ansr.io JUNE 2013 | KENYA TECH SECTOR 2013 | WWW.ANSR.IO| SIIM@ANSR.IO | 144a CLERKENWELL ROAD,EC1R 5DF LONDON UK
  • 21. KENYA IS THE Ansr.io IN MOBILE MONEY TRANSFER SERVICES JUNE 2013 | KENYA TECH SECTOR 2013 | WWW.ANSR.IO| SIIM@ANSR.IO | 144a CLERKENWELL ROAD,EC1R 5DF LONDON UK GLOBAL LEADER
  • 22. HOW MOBILE MONEY IS USED Ansr.io JUNE 2013 | KENYA TECH SECTOR 2013 | WWW.ANSR.IO| SIIM@ANSR.IO | 144a CLERKENWELL ROAD,EC1R 5DF LONDON UK …and  all  without  needing  a  bank  account,   bank  card,  smartphone  or  contract!     Send  money  to   relatives  and   friends  –  even   from  abroad   Disburse   salaries  and  pay   bills   Loans  and   Savings   Products   Mobile  top-­‐ups   (eg  29%  of   Safaricom  top-­‐ ups)   In-­‐Store   purchases   M-­‐ticketing  
  • 23. MOBILE MONEY PENETRATION Ansr.io JUNE 2013 | KENYA TECH SECTOR 2013 | WWW.ANSR.IO| SIIM@ANSR.IO | 144a CLERKENWELL ROAD,EC1R 5DF LONDON UK Source:  CCK,  April  2013     2/3   of  Kenyans  over  15  are  subscribed   to  mobile  transfer  services   $2.63bn   USD   In  the  final  quarter  of  2012,   deposits  totalled  
  • 24. KENYA MOBILE MONEY Ansr.io JUNE 2013 | KENYA TECH SECTOR 2013 | WWW.ANSR.IO| SIIM@ANSR.IO | 144a CLERKENWELL ROAD,EC1R 5DF LONDON UK Sources:  Economist,  May  2013;  Safaricom,  2013     Launched  in  2007  by  Safaricom  Ã 25%  of  the  country’s  GDP  flows   through  it   Ã 19  million  total  users,  monthly  active   user  base  of  10.5  million     Ã
  • 25. KENYA MOBILE MONEY Ansr.io JUNE 2013 | KENYA TECH SECTOR 2013 | WWW.ANSR.IO| SIIM@ANSR.IO | 144a CLERKENWELL ROAD,EC1R 5DF LONDON UK Sources:  Economist,  May  2013;  Safaricom,  2013     M-­‐PESA  contributes  to  18%  of   Safaricom’s  total  revenue,  more   than  SMS  and  data  put  together     Ã M-­‐PESA  has  over  60.000  agents,   26000  of  whom  were  recruited  in   2012.   Ã In  2012  M-­‐PESA  revenues  grew  by   29%   Ã 78%  of  mobile  money  subscribers   use  M-­‐PESA   Ã
  • 27. Ansr.io JUNE 2013 | INDONESIA MOBILE MARKET OVERVIEW | WWW.ANSR.IO| SIIM@ANSR.IO | 144a CLERKENWELL ROAD,EC1R 5DF LONDON UK ““Launched  in  January  2013,  Konza   technology  city  is  expected  to   cement  Kenya’s  role  as  a  regional   technology  leader  in  Africa.       The  project  is  expected  to  cost   $10  billion  and  create  more  than   200,000  jobs”   Source:  theafricareport.com,  April  2013   STRONG KENYAN GOVERNMENT LEADERSHIP
  • 28. Ansr.io JUNE 2013 | INDONESIA MOBILE MARKET OVERVIEW | WWW.ANSR.IO| SIIM@ANSR.IO | 144a CLERKENWELL ROAD,EC1R 5DF LONDON UK “Kenya’s  growth  has  been   attributed  to  strong  national   leadership,  particularly  the   establishment  of  a  strong   regulator  and  the  inclusion  of  ICT   as  a  pillar  for  national  growth  in   the  Vision  2030  plan.     Source:  Dalberg,  April  2013   STRONG KENYAN GOVERNMENT LEADERSHIP
  • 29. Ansr.io JUNE 2013 | INDONESIA MOBILE MARKET OVERVIEW | WWW.ANSR.IO| SIIM@ANSR.IO | 144a CLERKENWELL ROAD,EC1R 5DF LONDON UK STRONG KENYAN GOVERNMENT LEADERSHIP Kenya  was  the  first  country  in  Sub-­‐Saharan  Africa   to  introduce  a  government  open  data  portal     Central  drive  to  increase  access  to  bandwidth     More  than  80%  SMEs  surveyed  expect  that  the   Internet  will  help  them  grow  their  business,  and   70%  of  those  expect  to  hire  new  employees  as  a   result       ICT  has  led  to  innovation  across  departments  in   Kenya  eg  online  training  of  Nurses     Kenya  has  a  strong  business  environment  and   good  education  system  but  weaker  physical   infrastructure.     Ã Ã Ã Ã Ã
  • 30. THERE ARE 50 AFRICAN TECH HUBS... Ansr.io JUNE 2013 | KENYA TECH SECTOR 2013 | WWW.ANSR.IO| SIIM@ANSR.IO | 144a CLERKENWELL ROAD,EC1R 5DF LONDON UK Source:  https://africahubs.crowdmap.com/  
  • 31. TOP KENYAN TECH ORGS Ansr.io JUNE 2013 | KENYA TECH SECTOR 2013 | WWW.ANSR.IO| SIIM@ANSR.IO | 144a CLERKENWELL ROAD,EC1R 5DF LONDON UK Identifying,  nurturing,  and  helping  to  build   sustainable  East  African  enterprises  with  a  mobile   technology  focus.   Nairobi’s  Innovation  Hub  for  the  technology   community  is  an  open  space  for  the  technologists,   investors,  tech  companies  and  hackers  in  the  area.   It  has  over  10.000  members,  150  incubated   companies  and  backing  from  companies  including   Google,  Intel  and  Samsung.      
  • 32. Ansr.io JUNE 2013 | KENYA TECH SECTOR 2013 | WWW.ANSR.IO| SIIM@ANSR.IO | 144a CLERKENWELL ROAD,EC1R 5DF LONDON UK Provide  access  to  seed  funding  (up  to  $100,000),   mentorship,    collaborative  working  space  in  the   heart  of  Nairobi’s  business  district,    intensive  series   of  workshops  and  access  to  investors.   VC4Africa  is  the  largest  online  community  of   venture  capitalists,  angels  and  entrepreneurs   dedicated  to  building  businesses  on  the  African   continent.     Savannah  Fund  is  a  seed  capital  fund  specializing  in   US$25,000-­‐US$500,000  investments  in  early  stage   high  growth  technology  (web  and  mobile)  startups   in  sub-­‐Saharan  Africa.     TOP KENYAN TECH ORGS
  • 33. TOP KENYAN TECH ORGS Ansr.io JUNE 2013 | KENYA TECH SECTOR 2013 | WWW.ANSR.IO| SIIM@ANSR.IO | 144a CLERKENWELL ROAD,EC1R 5DF LONDON UK Business  incubator  focused  on  providing  the  right   ingredients  to  turn  business  ideas  into  viable   startups.   Three-­‐month  accelerator  programme  in  Nairobi   and  Cape  Town,  investing  up  to  $100k  in  10-­‐12   startups.  Funding,  entrepreneurs-­‐in-­‐residence  and   office  space  provided.     TOP KENYAN TECH ORGS
  • 34. KENYA Ansr.io STARTUPS... JUNE 2013 | KENYA TECH SECTOR 2013 | WWW.ANSR.IO| SIIM@ANSR.IO | 144a CLERKENWELL ROAD,EC1R 5DF LONDON UK HAS LOTS OF COOL
  • 35. Ansr.io JUNE 2013 | KENYA TECH SECTOR 2013 | WWW.ANSR.IO| SIIM@ANSR.IO | 144a CLERKENWELL ROAD,EC1R 5DF LONDON UK REAL-TIME CROWDSOURCED CRISIS-MAPPING •  Ushahidi  is  an  open-­‐source   tool  to  crowd-­‐source   information  using  SMS,  e-­‐mail,   Twitter  and  the  web.       •  Used  in  128  countries  to  map  &   respond  to  crises  including   Haiti  earthquake,  US  Oilspill  &   Kenyan  election  monitoring.    
  • 36. AFRICA’S ANSWER TO INTERNET CONNECTIVITY BRCK  is  a  back-­‐up  generator  for  the  internet.     •  A  router  for  20  people  with  8+  hours  of  battery   for  when  the  power  goes  out   •  Fails  over  to  3g  when  the  Internet  goes  out  and   can  become  a    travelling  mobile  hotspot  
  • 37. •  M-­‐Farm  provides  farmers  with  access  to  current  market  prices   •  Aggregates  their  needs  into  discount  orders  with  suppliers   •  Gives  them  direct,  collective  access  to  both  regional  and   export  markets   HELPING FARMERS THROUGH THE MEDIUM OF SMS
  • 38. MKOPA Ansr.io JUNE 2013 | KENYA TECH SECTOR 2013 | WWW.ANSR.IO| SIIM@ANSR.IO | 144a CLERKENWELL ROAD,EC1R 5DF LONDON UK M-­‐KOPA  provides  affordable   solar-­‐powered  lighEng  and  mobile   charging  to  rural  Kenyans  on  a   pay-­‐as-­‐you-­‐go  basis,  with   payment  via  M-­‐PESA   RENT-TO-OWN SOLAR FINANCING
  • 39. WANT TO REACH KENYAN CONSUMERS? MOBIE SURVEYS  The  fastest  and  most  convenient  way  of   researching  Kenya’s  consumers  is  with   mobile  surveys.   We  offer  access  to  profiled  consumer   panels  of  smartphone,  feature  phone   and  tablet  users.   You  will  only  pay  for  completed   surveys  that  fit  your  target   market.       Learn  more   Ansr.io JUNE 2013 | KENYA TECH SECTOR 2013 | WWW.ANSR.IO| SIIM@ANSR.IO | 144a CLERKENWELL ROAD,EC1R 5DF LONDON UK
  • 40. UNDERSTAND CONSUMERS How  often  does  she   use…?   What  does  she   think  about  …?     What  challenges  is   she  facing?   What  are  her   habits?   How  much   does  she  spend   on…?     Where  does   she  buy…?     Ansr.io JUNE 2013 | KENYA TECH SECTOR 2013 | WWW.ANSR.IO| SIIM@ANSR.IO | 144a CLERKENWELL ROAD,EC1R 5DF LONDON UK
  • 41. Instant Price calculator Our  mobiles  are   always  with  us.  We   deliver  most  survey   results  within  24   hours.   IMMEDIATE RESPONSE   Go!   //About us TRANSFORM your business With mobile surveys Ansr.io % We  can  help  you   reach  all  consumer   groups,  no  matter   what  device  they’re   using.   ANY DEVICE  % Access  consumers  in   emerging  and   growth  markets  –   even  if  you  don’t   have  a  big  budget.     Reach ANYONE  %
  • 42. BROUGHT TO YOU BY SOFIA ZAB @SOCENTLONDON Ansr.io