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INSIGHTS INTO MOBILE
 TELECOMS IN AFRICA




                  A CURATED STATISTICS, CHARTS, GRAPHS AND OBSERVATIONS
                  PRESENTATION BY @JONHOEHLER AND @ANDREWMCHENRY
#MOBILEINAFRICA    INSIGHTS INTO MOBILE TELECOMS IN AFRICA   DECEMBER 2011
PRESENTATION DISCLAIMER
 •   This presentation is a collection of mobile and internet data that we have been exposed to over
     the past twelve months. Some data might be duplicated but from different periods of time.

 •   This presentation’s intention is to provide a collective insight into the Mobile
     Telecommunications Landscape in Africa based on information that is publicly available.

 •   The views, analysis and commentary in the presentation are purely the thoughts of the
     presentation contributors using the information at our disposal to draw conclusions and
     provide insights.

 •   All sources where available have been credited.

 •   Data provided that has no source, or the source of the is unknown will be noted.

 •   Some sources may represent conflicting data so that should be taken into account when
     reading through and comparing the data provided.


        Above all please enjoy the presentation and the data, insights and analysis that have
        been provided. Should you have any questions, queries, comments, suggestions and
        criticism about the presentation please don’t hesitate to make contact.


#MOBILEINAFRICA          INSIGHTS INTO MOBILE TELECOMS IN AFRICA                       DECEMBER 2011
BEFORE WE BEGIN, A BIG THANK YOU….

   We would like to thank everyone who assisted in the preparation of the
   data and presentation as a whole. A shout out should always go to the
   actual research houses, mobile players and sources who produced some
   awesome information about Mobile in Africa that allowed us to create
   this presentation. Without this data we would not be able to tell our
   story about the amazing opportunities that exist in the mobile telecoms
   sector across Africa.

   A big thank you also goes out to Arthur Goldstuck (MD, World Wide
   Worx) and Brett St.Clair (Head of Mobile, Google SA) for their invaluable
   contributions, thoughts and insights which assisted us in preparing this
   presentation.

                                                           Andrew and Jon



#MOBILEINAFRICA    INSIGHTS INTO MOBILE TELECOMS IN AFRICA         DECEMBER 2011
PRESENTATION THEMES

         GLOBAL PERSPECTIVE              BEARER USAGE DATA


        AFRICAN SUBSCRIBER                MOBILE AND FIXED
              NUMBERS                       BROADBAND

            HANDSETS AND                 REVENUE AND ARPU
              DEVICES                      INFORMATION


        MOBILE ADVERTISING                    FORECASTS



#MOBILEINAFRICA   INSIGHTS INTO MOBILE TELECOMS IN AFRICA   DECEMBER 2011
“According to the GSMA, Africa is
       now the world's second largest
       mobile market by connections after
       Asia, and the fastest growing mobile
       market in the world.”
                                         GSMA AFRICAN OBSERVATORY REPORT (SEPT 2011)




#MOBILEINAFRICA   INSIGHTS INTO MOBILE TELECOMS IN AFRICA                  DECEMBER 2011
Source: http://www.ibm.com/smarterplanet/global/share/19jan2012/mobile_africa/
                                                                                             Date: Jan 2011


#MOBILEINAFRICA   INSIGHTS INTO MOBILE TELECOMS IN AFRICA                                DECEMBER 2011
Source: http://www.ibm.com/smarterplanet/global/share/19jan2012/mobile_africa/
                                                                                             Date: Jan 2011


#MOBILEINAFRICA   INSIGHTS INTO MOBILE TELECOMS IN AFRICA                                DECEMBER 2011
Source: http://www.ibm.com/smarterplanet/global/share/19jan2012/mobile_africa/
                                                                                             Date: Jan 2011


#MOBILEINAFRICA   INSIGHTS INTO MOBILE TELECOMS IN AFRICA                                DECEMBER 2011
THE ECONOMIC GROWTH POTENTIAL OF AFRICA
                                                                    According to the GSMA Africa Mobile
                                                                    Observatory 2011 Report:

                                                                    In Africa, mobile penetration will reach
                                                                    649 million connections in Q4 2011,
                                                                    having first exceeded 50% mobile
                                                                    penetration in 2010.

                                                                    Over the past five years, the number of
                                                                    subscribers across Africa has grown by
                                                                    almost 20% each year and is set to
                                                                    reach more than 735 million by the end
                                                                    of 2012

                                                                    The mobile ecosystem in Africa
                                                                    currently generated approximately
                                                                    US$56 billion or 3.5% of total GDP, with
                                                                    mobile operators alone contributing
                                                                    US$49 billion.

                                                                    GSMA's report found that there was
                                                                    major untapped potential on the
                                                                    continent with 36% of Africans within
                                                                    the 25 largest African mobile markets
                                                                    currently having no access to mobile
                                            Source: The Economist
                          http://www.economist.com/node/21541008    services.



#MOBILEINAFRICA   INSIGHTS INTO MOBILE TELECOMS IN AFRICA                                  DECEMBER 2011
LETS START
                                                  GLOBALLY
                                                 BEFORE WE
                                                LOOK LOCALLY




#MOBILEINAFRICA   INSIGHTS INTO MOBILE TELECOMS IN AFRICA   DECEMBER 2011
HOW BIG IS THE
                                                MOBILE AUDIENCE?




Image: peopleareamazing.net/


   #MOBILEINAFRICA             INSIGHTS INTO MOBILE TELECOMS IN AFRICA   DECEMBER 2011
MOBILE-CELLULAR SUBSCRIPTION
                   PER 100 INHABITANTS 2011*




#MOBILEINAFRICA      INSIGHTS INTO MOBILE TELECOMS IN AFRICA   DECEMBER 2011
GLOBAL MOBILE-CELLULAR SUBSCRIPTIONS
     TOTAL AND PER 100 INHABITANTS 2001-2011*




#MOBILEINAFRICA   INSIGHTS INTO MOBILE TELECOMS IN AFRICA   DECEMBER 2011
GLOBAL MOBILE-CELLULAR SUBSCRIPTIONS
     TOTAL AND PER 100 INHABITANTS 2001-2011*




                                                                 Source: ITU Statistics
                                                        http://www.itu.int/ict/statistics




#MOBILEINAFRICA   INSIGHTS INTO MOBILE TELECOMS IN AFRICA             DECEMBER 2011
MOBILE SUBSCRIBERS and TABLET AND
         SMARTPHONE USERS vs. OTHER MARKETS




                                              Chart via: businessinsider.com (June 2011)


#MOBILEINAFRICA   INSIGHTS INTO MOBILE TELECOMS IN AFRICA                    DECEMBER 2011
GLOBAL CONNECTED DEVICES SHIPMENTS




                                                      Source: http://techcrunch.com/2011/02/10/meeker-mobile-slides/
                                      Matt Murphy / Mary Meeker – Top Mobile Internet Trends Presentation – 02/10/2011


#MOBILEINAFRICA   INSIGHTS INTO MOBILE TELECOMS IN AFRICA                                    DECEMBER 2011
SMARTPHONES SURPASSED FEATURE PHONE
     SHIPMENTS IN W. EUROPE (Q2:10) / USA (Q1:11)




                                         Source: Mary Meeker – Internet Trends Presentation – 18 October 2011



#MOBILEINAFRICA   INSIGHTS INTO MOBILE TELECOMS IN AFRICA                                  DECEMBER 2011
GLOBAL SMARTPHONE VS.
            MOBILE PHONE SUBSCRIBERS, 2011E




                                        Source: Mary Meeker – Internet Trends Presentation – 18 October 2011



#MOBILEINAFRICA   INSIGHTS INTO MOBILE TELECOMS IN AFRICA                                     DECEMBER 2011
THE DIGITAL DIVIDE (PER CAPITA)




                                               Source: Tomi Ahonen (Almanac 2011)


#MOBILEINAFRICA   INSIGHTS INTO MOBILE TELECOMS IN AFRICA                DECEMBER 2011
NOW LETS
                                                  LOOK
                                                 LOCALLY




#MOBILEINAFRICA   INSIGHTS INTO MOBILE TELECOMS IN AFRICA   DECEMBER 2011
MOBILE CONNECTION AND
                              SUBSCRIBER NUMBERS
                                 ACROSS AFRICA
#MOBILEINAFRICA   INSIGHTS INTO MOBILE TELECOMS IN AFRICA   DECEMBER 2011
TOP 25 AFRICAN MOBILE COUNTRIES AND TOTAL
  MOBILE CONNECTIONS (2011 YTD)




                                       SOURCE: GSMA AFRICA MOBILE OBSERVATORY REPORT, SEPT 2011



#MOBILEINAFRICA   INSIGHTS INTO MOBILE TELECOMS IN AFRICA                        DECEMBER 2011
BREAKDOWN OF THE MOBILE CONNECTIONS (2011, Q3, MILLION)




                                        SOURCE: GSMA AFRICA MOBILE OBSERVATORY REPORT, SEPT 2011




                           The top 25 African Mobile countries represent > 91%
                                 of the Total African Connections in 2011

#MOBILEINAFRICA   INSIGHTS INTO MOBILE TELECOMS IN AFRICA                          DECEMBER 2011
MOBILE PENETRATION IN THE TOP 25 AFRICAN
  MOBILE COUNTRIES (2010 Q4, % PENETRATION)

                             In the Top 25 Countries, four countries (Libya, South Africa, Morocco and
                            Tunisia) have penetration rates over 100% highlighting the extensive use of
                                             multiple SIMs by mobile users in Africa.


                            A report by Buddecomm estimated that 20-25% of the active connections
                             in both Egypt and South Africa can be attributed to second handsets or
                                                              SIMs.


                            In DRC, connectivity problems between networks and coverage limitations
                                have also prompted subscribers to use multiple SIM cards to switch
                                                       between operators.




                                             SOURCE: GSMA AFRICA MOBILE OBSERVATORY REPORT, SEPT 2011



#MOBILEINAFRICA   INSIGHTS INTO MOBILE TELECOMS IN AFRICA                                DECEMBER 2011
THE TOP 25 AFRICAN MOBILE COUNTRIES MARKET SIZE
  AND GROWTH RATES BY CONNECTIONS (2010 Q4)




                                                        SOURCE: GSMA AFRICA MOBILE OBSERVATORY REPORT, SEPT 2011


     Over the past 5 years, every the Top 25 countries have experienced double-digit annual growth in
       connections with 21 of the 25 countries seeing growth of over 30% CAGR from 2005 to 2010

#MOBILEINAFRICA          INSIGHTS INTO MOBILE TELECOMS IN AFRICA                                  DECEMBER 2011
PREPAID AND POSTPAID CONNECTION SHARE FOR THE
  TOP 25 AFRICAN MOBILE COUNTRIES (Q2, 2011, %)




                                           SOURCE: GSMA AFRICA MOBILE OBSERVATORY REPORT, SEPT 2011




         96% of mobile connections in Africa are PREPAID
       compared to 52% in Europe and 82% in Latin America.

#MOBILEINAFRICA      INSIGHTS INTO MOBILE TELECOMS IN AFRICA                         DECEMBER 2011
TELECOMS REVENUES
                                ACROSS AFRICA (ARPU)

#MOBILEINAFRICA   INSIGHTS INTO MOBILE TELECOMS IN AFRICA   DECEMBER 2011
"The real challenge for African telecoms operators,
     then, is not to find increasingly ingenious ways to
     improve their margins, but rather to find even more
     ingenious ways to get customers to increase their
     phone budgets. The only way to do that, is to
     increase the financial means of customers, putting
     the ball squarely in the court of economic growth."

                                      Arthur Goldstuck – MD, World Wide Worx
                             Forbes - Telcos for Africa: the numbers that matter




#MOBILEINAFRICA   INSIGHTS INTO MOBILE TELECOMS IN AFRICA              DECEMBER 2011
AVERAGE REVENUE PER USER ON FOUR OF THE
      MAJOR MOBILE NETWORK OPERATOR GROUPS IN AFRICA
                             Territories in Africa: 5
                             Subscriber Base: 43.5 Mil
                             ARPU per Month: R55,6 (US$ 6,97*)
                                                                     Source: Sept ’11 Results



                                                                                     Territories in Africa: 17
                                                                                     Subscriber Base: 48.4 Mil
                                                                                     ARPU per Month: US$7.3
                                                                                                       Source: Sept ’11 Results



                       Territories in Africa: 17
                       Subscriber Base: 111,5 Mil
                       ARPU per Month: US$7.98*
                                               Source: Sept ’11 Results




   * Amount with Rand conversion to Dollars                                          Territories in Africa: 7
   included so quoted figure may vary due to                                         Subscriber Base: 17.2 Mil
   exchange rate
   NOTE: Other MNO groups were not                                                   ARPU per Month: US$4.9*
   included due to lack of data                                                                        Source: Sept ’11 Results



#MOBILEINAFRICA                INSIGHTS INTO MOBILE TELECOMS IN AFRICA                                         DECEMBER 2011
AVERAGE REVENUE PER USER (ARPU) FOR
  SELECTED MARKETS (US$, 2007-2011)




                                                                SOURCE: GSMA AFRICA MOBILE OBSERVATORY REPORT, SEPT 2011



       Revenue Per User is on the decline across the continent due to numerous factors including for example price
              competition, exchange rate fluctuations and lower purchasing power of mobile subscribers.

        Fighting for the share of a consumers spend for mobile services has become increasingly more challenging.

                  Value Added Services amongst other things will help to stimulate an increase in ARPU


#MOBILEINAFRICA            INSIGHTS INTO MOBILE TELECOMS IN AFRICA                                      DECEMBER 2011
COMPARISON OF THE COST OF MOBILE SERVICES FROM SELECTED
  AFRICAN COUNTRIES AND SELECTED OECD COUNTRIES (US$ PPP)




   (PPP = Purchasing Power Parity)
   (OECD = Organisation for Economic Co-operation and Development)   SOURCE: GSMA AFRICA MOBILE OBSERVATORY REPORT, SEPT 2011




               The Cost of Mobile Services across Africa given the purchasing power of
                 subscribers is still extremely high compared to other global markets

#MOBILEINAFRICA                   INSIGHTS INTO MOBILE TELECOMS IN AFRICA                                    DECEMBER 2011
TOTAL MOBILE REVENUES BY SERVICE FOR
  SELECTED COUNTRIES (US$ BILLION, 2010)




                                                SOURCE: GSMA AFRICA MOBILE OBSERVATORY REPORT, SEPT 2011




            Across Africa, voice services dominate mobile usage and operator revenues.
              South African and Nigerian voice services represented 85% and 93% of
                               operator revenues respectively in 2010.

#MOBILEINAFRICA       INSIGHTS INTO MOBILE TELECOMS IN AFRICA                                DECEMBER 2011
MOBILE AND FIXED
                              INTERNET ACROSS AFRICA

#MOBILEINAFRICA   INSIGHTS INTO MOBILE TELECOMS IN AFRICA   DECEMBER 2011
GLOBAL MOBILE DATA STATISTICS
         21.1 %
 By 2015, Nokia Siemens projects
 that mobile users will use this much
 of their mobile data on “mobile
 web/other data”.

   400 PB (petabyte)
 The amount of mobile data traffic
 per month in the second quarter of
 2011.

          20 %
 The amount of mobile data traffic
 generated by the top 1% of mobile
 data subscribers.

      1.2 BILLION
 The number of active mobile broadband
 subscriptions worldwide in 2011.
                                         Source: http://royal.pingdom.com/2011/12/07/the-mobile-web-in-numbers/


#MOBILEINAFRICA           INSIGHTS INTO MOBILE TELECOMS IN AFRICA                              DECEMBER 2011
GLOBAL MOBILE WEB BROWSING




#MOBILEINAFRICA   INSIGHTS INTO MOBILE TELECOMS IN AFRICA   DECEMBER 2011
GLOBAL MOBILE WEB BROWSING
                     The percentage of handsets shipped globally in 2011 that will include some
       85 %          form of web browser
                     The number of different types and versions of mobile web browsers in use
        60
                     on mobile handsets.
                     Estimate of the number of distinct web-capable mobile device models out
       6,500
                     there.
                     The position of web browsing, behind messaging and apps, in a
         3
                     comparison of share of active smartphone usage.
      11.7%          The percentage of web users in China that exclusively use a mobile device
                     to access the web.
   140 MILLION       Number of people that used the Opera Mini browser in October 2011.

   86.2 BILLION      Number of pages served By Opera Mini

   12,7 PETABYTES    The amount of operator data that was compressed for Opera Mini users.

       6.95 %        Mobile’s share of global web browsing stats in November 2011.
                     Gartner predicted that the mobile web will be bigger than the desktop
       2013
                     web by then.
      97.17 %        Google’s share of all mobile search in November 2011.
                                       Source: http://royal.pingdom.com/2011/12/07/the-mobile-web-in-numbers/


#MOBILEINAFRICA     INSIGHTS INTO MOBILE TELECOMS IN AFRICA                                  DECEMBER 2011
FIXED (WIRED)-BROADBAND SUBSCRIPTIONS
           PER 100 INHABITANTS, 2011*




#MOBILEINAFRICA   INSIGHTS INTO MOBILE TELECOMS IN AFRICA   DECEMBER 2011
FIXED (WIRED)-BROADBAND SUBSCRIPTIONS
         PER 100 INHABITANTS 2007-2011*




                                                               Source: ITU Statistics
                                                      http://www.itu.int/ict/statistics




#MOBILEINAFRICA   INSIGHTS INTO MOBILE TELECOMS IN AFRICA              DECEMBER 2011
ACTIVE MOBILE-BROADBAND SUBSCRIPTIONS
        PER 100 INHABITANTS 2007-2011*




#MOBILEINAFRICA   INSIGHTS INTO MOBILE TELECOMS IN AFRICA   DECEMBER 2011
ACTIVE MOBILE-BROADBAND SUBSCRIPTIONS
        PER 100 INHABITANTS 2007-2011*




#MOBILEINAFRICA   INSIGHTS INTO MOBILE TELECOMS IN AFRICA   DECEMBER 2011
SNAPSHOT FROM MARCH 2011
         MOBILE VS INTERNET USAGE IN AFRICA




#MOBILEINAFRICA   INSIGHTS INTO MOBILE TELECOMS IN AFRICA   DECEMBER 2011
35% Y/Y GLOBAL MOBILE 3G SUBSCRIBER GROWTH TO
       936MM (17% OF ALL MOBILE SUBSCRIBERS), Q2:11




                                         Source: Mary Meeker – Internet Trends Presentation – 18 October 2011



#MOBILEINAFRICA   INSIGHTS INTO MOBILE TELECOMS IN AFRICA                                  DECEMBER 2011
2G AND 3G NETWORK PENETRATION IN THE TOP 25
  AFRICAN COUNTRIES (Q2, 2011)




                                                      SOURCE: GSMA AFRICA MOBILE OBSERVATORY REPORT, SEPT 2011




     The diagram above highlights the extent to which the mobile industry has invested in Africa,
     8 countries in the Top 25 have deployed extensive GSM networks such that over 90% of the
     population have mobile coverage. 3G services currently cover 52% of the population in
     South Africa and are expected to reach 85% of the population by 2013.

#MOBILEINAFRICA         INSIGHTS INTO MOBILE TELECOMS IN AFRICA                               DECEMBER 2011
INCREASING UNDERSEA CABLE INFRUSTRATURE
       “PROVIDING CONNECTIVITY FOR AFRICA”


                                                  THE CHALLENGE
                                                  ENSURING THE CAPACITY
                                                   FROM THE UNDERSEA
                                                  CABLES FINDS ITS WAY TO
                                                   THE AVERAGE MOBILE
                                                      INTERNET USER




#MOBILEINAFRICA   INSIGHTS INTO MOBILE TELECOMS IN AFRICA       DECEMBER 2011
Internet Access in SA 2010, World Wide Worx

#MOBILEINAFRICA   INSIGHTS INTO MOBILE TELECOMS IN AFRICA            DECEMBER 2011
AFRICA, MOBILE AND FIXED BROADBAND
  CONNECTIONS (2010-2016)




#MOBILEINAFRICA   INSIGHTS INTO MOBILE TELECOMS IN AFRICA   DECEMBER 2011
ESTIMATED FIXED AND MOBILE BROADBAND PENETRATION
  IN THE TOP 25 AFRICAN MOBILE COUNTRIES (%)




                                       SOURCE: GSMA AFRICA MOBILE OBSERVATORY REPORT, SEPT 2011




#MOBILEINAFRICA   INSIGHTS INTO MOBILE TELECOMS IN AFRICA                        DECEMBER 2011
THE GROWTH OF MOBILE DATA USAGE
                 BY AFRICAN MOBILE YOUTH
   According the Mobile Youth 2010 Report
   South Africa has 27 Million mobile youth owners
   $1.3 Billion will be spent on data usage by 2012




#MOBILEINAFRICA       INSIGHTS INTO MOBILE TELECOMS IN AFRICA   DECEMBER 2011
HANDSETS AND DEVICE
                                USAGE ACROSS AFRICA

#MOBILEINAFRICA   INSIGHTS INTO MOBILE TELECOMS IN AFRICA   DECEMBER 2011
"Feature Phones still dominate African Ecosystem, but with
     the proliferation of low cost Chinese Smartphones like sub
     $50 Android devices entering the market at a rapid rate, we
     will see more African subscriber getting online and taking
     part in the global economy. This means more m-commerce
     and more m-advertising. These devices are Africa's first rich
     media connected devices which will be used to drive product
     sales, cost savings, communications and entertainment for
     SME's in Africa”
                                                            Brett St.Clair
                                            Head of Mobile, Google SA



#MOBILEINAFRICA   INSIGHTS INTO MOBILE TELECOMS IN AFRICA        DECEMBER 2011
GLOBAL SMARTPHONE STATS
    5.9 BILLION     The estimated number of mobile subscriptions worldwide in 2011.

       13 %         The smartphone share of all mobile handsets in use worldwide.


       78 %         The % of worldwide mobile data traffic that is consumed by smartphones.

                    Number of mobile devices sold to end users in 2010, an
    1.6 BILLION     increase of almost 32% compared to the year before

       19 %         The percentage of worldwide mobile devices sold that were smartphones

   472 MILLION      Number of smartphones estimated to be sold worldwide in 2011.


   982 MILLION      Estimated number of smartphones to be sold in 2015.
                    The number of people worldwide who have a mobile phone but that do not
    50 MILLION      have electricity at home. In other words, mobile access has further reach
                    than electricity.



                                      Source: http://royal.pingdom.com/2011/12/07/the-mobile-web-in-numbers/


#MOBILEINAFRICA    INSIGHTS INTO MOBILE TELECOMS IN AFRICA                                  DECEMBER 2011
Infograph by: @Ivanisawesome
                                                      http://afrographique.tumblr.com




#MOBILEINAFRICA   INSIGHTS INTO MOBILE TELECOMS IN AFRICA              DECEMBER 2011
RESEARCH AND SURVEY DATA




              http://www.ourmobileplanet.com/
#MOBILEINAFRICA    INSIGHTS INTO MOBILE TELECOMS IN AFRICA   DECEMBER 2011
RESEARCH AND SURVEY DATA
             SOUTH AFRICAN INFOGRAPH
             MOBILE USAGE SURVEY




             www.mobileinsights.co.za

#MOBILEINAFRICA   INSIGHTS INTO MOBILE TELECOMS IN AFRICA   DECEMBER 2011
AFRICA’S POWER MOBILE USERS
  FEATURE PHONE USER vs SMARTPHONE USER




                             Source: http://www.ibm.com/smarterplanet/global/share/19jan2012/mobile_africa/
                                                                                             Date: Jan 2011


#MOBILEINAFRICA   INSIGHTS INTO MOBILE TELECOMS IN AFRICA                                DECEMBER 2011
SMARTPHONE CONNECTIONS AS PERCENTAGE OF MOBILE
  CONNECTIONS IN SELECTED AFRICAN COUNTRIES (2009-2014)




#MOBILEINAFRICA   INSIGHTS INTO MOBILE TELECOMS IN AFRICA   DECEMBER 2011
THE FUTURE COST OF HANDSETS
                  AVERAGE SELLING PRICE (ASP) AND MINIMUM SELLING
                  PRICE (MSP) FOR HANDSETS BY FEATURE SET 2009-2015




#MOBILEINAFRICA       INSIGHTS INTO MOBILE TELECOMS IN AFRICA         DECEMBER 2011
HUAWEI IDEOS – ANDROID SMARTPHONE FOR AFRICA




HUAWEI SMARTPHONE

ANDROID 2.2 (FROYO) OS

FULL TOUCH SCREEN

200,000 HANDSETS SHIPPED

2,000 ACTIVATIONS PER DAY


     “ANDROID OS IS THE FASTING GROWING OS PLATFORM ON THE
   INMOBI MOBILE ADVERTISING NETWORK IN KENYA (MARCH 2011)”

   SUBSIDIZED COST: KS 8,499 or $95.00
#MOBILEINAFRICA     INSIGHTS INTO MOBILE TELECOMS IN AFRICA   DECEMBER 2011
HUAWEI IDEOS – ANDROID SMARTPHONE FOR AFRICA




#MOBILEINAFRICA   INSIGHTS INTO MOBILE TELECOMS IN AFRICA   DECEMBER 2011
TIGO GHANA – FACEBOOK PHONE BY MI-FONE




  PHONE FEATURES INCLUDE:

  Camera                  Qwerty keypad
  Email access            Fm radio
  Memory Card slot        Java
  Big 2inch screen        64 Midi Ringtone / MP3

  PACKAGE INCLUDE:
  2Ghc airtime and 1GB of data for 30 days.


  RETAIL PRIZE: Ghc49.99 (± US$ 32)
#MOBILEINAFRICA       INSIGHTS INTO MOBILE TELECOMS IN AFRICA   DECEMBER 2011
MI-FONE, A PHONE FOR AFRICA!




#MOBILEINAFRICA   INSIGHTS INTO MOBILE TELECOMS IN AFRICA   DECEMBER 2011
VODACOM SA HANDSETS (SEPT ‘2011)
  IPHONE, BLACKBERRY AND ANDROID DEVICES ON THE NETWORK




                                                                                            Source: Mybroadband
                            http://mybroadband.co.za/news/cellular/39797-smartphone-war-latest-vodacom-stats.html


#MOBILEINAFRICA   INSIGHTS INTO MOBILE TELECOMS IN AFRICA                                                 DECEMBER 2011
THE IMPACT OF OPERA MINI
           BROWSER IN AFRICA




                                   THE STATE OF THE MOBILE
                                   WEB REPORTS JUNE 2011


#MOBILEINAFRICA   INSIGHTS INTO MOBILE TELECOMS IN AFRICA   DECEMBER 2011
OPERA MINI AFRICA SNAPSHOT
                                       SPOTLIGHT ON AFRICA
 •   The top 10 countries using the Opera Mini browser in this region are Nigeria, South Africa, Kenya, Ghana, Sudan,
     Zimbabwe, Tanzania, Ethiopia, Zambia and Morocco.
 •   Some numbers:
       •   From June 2010 to June 2011, page views in the top 10 countries of Africa increased by 187%, unique users
           increased by 184% and data transferred increased by 199%.
       •   Growth rates in Africa: Zimbabwe and Morocco lead the top 10 countries of the region in terms of page view
           growth (4964.8 % and 1598.4 %, respectively).
       •   Zimbabwe and Ethiopia lead the top 10 countries of the region in growth of unique users (4483.3 % and 989.5
           %, respectively).
       •   Zimbabwe and Morocco lead the top 10 countries of the region in growth of data transferred (3449.7 % and
           1385.9 %, respectively).
       •   Zimbabwe leads the top 10 countries of the region in page views per user, with each user browsing 713 pages
           on average each month.
 •   Among the countries of Africa, the most popular sites include Facebook, Google, YouTube, Yahoo and Wikipedia.
 •   We looked at the top 10 handsets used in each of the top 10 African countries. Out of the 100 total handsets listed, 89
     of them were Nokia, 7 of them were Samsung, 1 was a Sony Ericsson, 1 was an Alcatel, 1 was an Apple and 1 was an
     LG.


#MOBILEINAFRICA                INSIGHTS INTO MOBILE TELECOMS IN AFRICA                                    DECEMBER 2011
OPERA MINI AFRICA SNAPSHOT
                TOP VIEWED SITES VIA OPERA MINI BROWSER
                                                                          COUNTRY RANKING
   RANK      WAP SITE                   SOUTH
                              NIGERIA            EGYPT   KENYA   GHANA     SUDAN     ZIMBABWE TANZANIA ETHIOPIA          ZAMBIA    MOROCCO
                                        AFRICA
    1       facebook.com        1         1        2       1       1         2            1           1          2         1            2
    2         google.com        2         2        1       2       2         1            2           2          1         2            1
    3        youtube.com        10        5        3       4       5         3            4           5          4         6            3
    4       wikipedia.org       7         4       10       3       4         -            3           4          6         4            8
    5         yahoo.com         3         -        -       5       3         -            5           3          3         5            -
    6       my.opera.com        8         7        9      10       8         6            7           8          7         7            7
    7          bbc.co.uk        5         -        -       -       -         5            6           6          5         3            -
    8       waptrick.com         -        -        -       7       6         -            -           7          -         8            -
    9         twitter.com        -        8        -       8       -         -            9          10          -         9            -
    10     dictionary.com        -        9        -       9      10         -            -           9         10         10           -
    11          goal.com        6         -        -       -       7         -            -           -          -          -           -
    12          live.com         -        -        -       -       -         9            -           -          -          -           4
    13         getjar.com        -        -        -       -       -         7            -           -          8          -           -
    14          mxit.com         -        3        -       -       -         -            -           -          -          -           -
    15    e-okul.meb.gov.tr      -        -        4       -       -         -            -           -          -          -           -
    16       tubidy.mobi         -        -        -       -       -         4            -           -          -          -           -
    17    vanguardngr.com       4         -        -       -       -         -            -           -          -          -           -
    18        kooora.com         -        -        -       -       -         -            -           -          -          -           5
    19     milliyet.com.tr       -        -        5       -       -         -            -           -          -          -           -
    20          bing.com         -        -        6       -       -         -            -           -          -          -           -
                                         SOURCE: OPERA MINI STATE OF THE MOBILE WEB REPORT | WEBSITE: http://www.opera.com/smw/ DATE: JUNE 2011


#MOBILEINAFRICA               INSIGHTS INTO MOBILE TELECOMS IN AFRICA                                                     DECEMBER 2011
OPERA MINI AFRICA SNAPSHOT
                   TOP HANDSETS USING THE OPERA MINI BROWSER
                                                                              COUNTRY RANKING
   RANK         HANDSETS
                                             SOUTH
                                   NIGERIA             EGYPT     KENYA     GHANA      SUDAN   ZIMBABWE TANZANIA ETHIOPIA       ZAMBIA MOROCCO
                                             AFRICA

    1     Nokia 5130 XpressMusic      2        1         2         2          4         2          1         1          2         3         2
    2          Nokia 2700c            1        2         3         3          1         1          2         2          1         4         6
    3          Nokia 2330c            8        3         7         1          2         5          3         3          6         2
    4           Nokia 2690            4        7         8         4                    7          7         4          4         8
    5            Nokia C3             9        4         1         7          6                    9         10        10                   1
    6           Nokia 6300                               6                    8         4          8         6          3         6         10
    7          Nokia 2730c                               4         6                               6         5                              7
    8       Samsung SGH-E250                  10                                                   4                              1
    9      Samsung SGH-E250i                   5                                                   5                              7
    10         Nokia 3110c            5                                                                      8          5
    11           Nokia X2                      9         5                                                                                  4
    12      Nokia 6303i Classic                          9                                                              7                   3
    13          Nokia N70                                                               3                               8        10         9
    14          Nokia N72             7                                       3
    15         Nokia 2680s                                         9          7                                                   9
    16         Nokia X2.01            3
    17         Nokia 1680c                                         5
    18          Nokia 2630                                                                                                        5
    19          Nokia N73                                                               8                                                   8
    20      Sony Ericsson K750i                                               5

                                             SOURCE: OPERA MINI STATE OF THE MOBILE WEB REPORT | WEBSITE: http://www.opera.com/smw/ DATE: JUNE 2011


#MOBILEINAFRICA                    INSIGHTS INTO MOBILE TELECOMS IN AFRICA                                                    DECEMBER 2011
OPERA MINI AFRICA SNAPSHOT
                           KEY OBSERVATIONS
 THE MOBILE WEB SITES THAT MOBILE
                                            THE MOST POPULAR HANDSETS
 OPERATORS SHOULD ALIGN WITH TO
                                             ACCORDING TO OPERA MINI
     DRIVE MOBILE DATA USAGE

                  SOCIAL      NEWS AND
    SEARCH
                  MEDIA        UTILITY




#MOBILEINAFRICA      INSIGHTS INTO MOBILE TELECOMS IN AFRICA   DECEMBER 2011
COST EFFECTIVE DATA BROWSING
           VIA OPERA MINI BROWSER
                                                   Through its data
                                                   compression technology,
                                                   browsing via the Opera
                                                   Mini browser allows for a
                                                   cost effective browsing
                                                   experience for a mobile
                                                   subscriber. In price
                                                   sensitive markets across
                                                   Africa, the Opera Mini
                                                   Browser is providing
                                                   users with a great user
                                                   experience as well as
                                                   data cost savings.




#MOBILEINAFRICA   INSIGHTS INTO MOBILE TELECOMS IN AFRICA         DECEMBER 2011
SOCIAL MEDIA VIA OPERA MINI

                  Page Views




#MOBILEINAFRICA        INSIGHTS INTO MOBILE TELECOMS IN AFRICA   DECEMBER 2011
Facebook Intern Paul Butler was interested in the locations of friendships, so he
  decided to create a visualization of Facebook connections around the globe.




                   KEY OBSERVATIONS FOR AFRICA:
                  TRAFFIC CENTERED AROUND MAJOR CITIES

      MAJOR TRAFFIC COUNTRIES INCLUDED SOUTH AFRICA
                     KENYA, NIGERIA, GHANA AND EGYPT

      NEXT STEP: INCREASE TRAFFIC TO ZAMBIA, ZIMBABWE,
                              ANGOLA, GABON, SENEGAL
                                                         Source: Facebook | Website: http://tinyurl.com/facebookdatamap


#MOBILEINAFRICA        INSIGHTS INTO MOBILE TELECOMS IN AFRICA                           DECEMBER 2011
THE FORECASTS ON THE
                                GROWTH OF MOBILE
                                 SERVICES IN AFRICA
#MOBILEINAFRICA   INSIGHTS INTO MOBILE TELECOMS IN AFRICA   DECEMBER 2011
GLOBAL MOBILE CONNECTIONS BY REGION (Millions)




                                          SOURCE: GSMA AFRICA MOBILE OBSERVATORY REPORT, SEPT 2011



                           “By Sept 2011, Africa contributed 11% (620 Mil) of all
                            global mobile connections, growing to a projected
                                       12% (910 Million) in 2015”

#MOBILEINAFRICA   INSIGHTS INTO MOBILE TELECOMS IN AFRICA                           DECEMBER 2011
TOTAL AFRICAN MOBILE CONNECTIONS AND PENETRATION RATE
  FORECASTS (MILLION, % PENETRATION)




                                      SOURCE: GSMA AFRICA MOBILE OBSERVATORY REPORT, SEPT 2011




#MOBILEINAFRICA   INSIGHTS INTO MOBILE TELECOMS IN AFRICA                          DECEMBER 2011
MESSAGING USERS IN AFRICA (2009-2014)




#MOBILEINAFRICA   INSIGHTS INTO MOBILE TELECOMS IN AFRICA   DECEMBER 2011
MOBILE BROABAND CONNECTIONS IN AFRICA (FORECASTS)

      With the growth predicted for Mobile
    Broadband, Cisco estimates that by 2015,
    sub-Saharan Africa will have more people
     with mobile access than with access to
               electricity at home.




                                               SOURCE: GSMA AFRICA MOBILE OBSERVATORY REPORT, SEPT 2011




#MOBILEINAFRICA         INSIGHTS INTO MOBILE TELECOMS IN AFRICA                           DECEMBER 2011
MOBILE VALUE ADDED SERVICES
                  REVENUE IN AFRICA 2008 - 2014
   FACT: MOBILE SUBSCRIBERS IN AFRICA ARE BECOMING MORE
   AWARE OF WHAT THEIR MOBILE DEVICES CAN DO! AS MORE
   VALUE ADDED SERVICES (SMS, MMS, WAP ETC) BECOME
   AVAILABLE, SUBSCRIBERS WILL ENGAGE & INCREASE




                                                          Source: Informa Telecoms and Media


#MOBILEINAFRICA      INSIGHTS INTO MOBILE TELECOMS IN AFRICA                    DECEMBER 2011
MOBILE ADVERTISING
                                   ACROSS AFRICA

#MOBILEINAFRICA   INSIGHTS INTO MOBILE TELECOMS IN AFRICA   DECEMBER 2011
INMOBI MOBILE ADVERTISING NETWORK




#MOBILEINAFRICA   INSIGHTS INTO MOBILE TELECOMS IN AFRICA   DECEMBER 2011
BUZZ CITY MOBILE ADVERTISING NETWORK




                                                            Source: The Buzz City Report (October 2011)
                                     http://www.buzzcity.com/l/reports/The-BuzzCity-Report-Oct2011.pdf

#MOBILEINAFRICA   INSIGHTS INTO MOBILE TELECOMS IN AFRICA                            DECEMBER 2011
GOOGLE ADMOB MOBILE ADVERTISING NETWORK




#MOBILEINAFRICA   INSIGHTS INTO MOBILE TELECOMS IN AFRICA   DECEMBER 2011
INFO SNAPSHOTS AND CASE
                            STUDIES FROM TERRITORIES
                                  ACROSS AFRICA
#MOBILEINAFRICA   INSIGHTS INTO MOBILE TELECOMS IN AFRICA   DECEMBER 2011
Source: http://www.ihub.co.ke/blog/2011/09/mobile-broadband-in-kenya/

#MOBILEINAFRICA   INSIGHTS INTO MOBILE TELECOMS IN AFRICA                         DECEMBER 2011
Source: http://www.ihub.co.ke/blog/2012/01/mobile-technology-in-tanzania/

#MOBILEINAFRICA   INSIGHTS INTO MOBILE TELECOMS IN AFRICA                          DECEMBER 2011
Source: http://www.ihub.co.ke/blog/2011/10/mobile-technology-in-uganda/

#MOBILEINAFRICA   INSIGHTS INTO MOBILE TELECOMS IN AFRICA                          DECEMBER 2011
SOUTH AFRICAN BROADBAND MARKET
                  VODACOM               4.1 million smartphones (Sept ’11)

                   MTN                  2.6 Million smartphones (June ’11)

                   CELL C               Unconfirmed (Estimated: 400,000)

                    8TA                 Unconfirmed (Estimated: < 5,000)




                             http://mybroadband.co.za/news/broadband/38927-sas-broadband-battle-latest-figures.html



#MOBILEINAFRICA     INSIGHTS INTO MOBILE TELECOMS IN AFRICA                                                DECEMBER 2011
Internet Access in SA 2010, World Wide Worx



#MOBILEINAFRICA   INSIGHTS INTO MOBILE TELECOMS IN AFRICA            DECEMBER 2011
CURRENT AND INTENDED USAGE OF SOCIAL MEDIA AND
   INTERNET ON THE PHONE IN SOUTH AFRICA




                                       Source: Mobility 2011, World Wide Worx



#MOBILEINAFRICA   INSIGHTS INTO MOBILE TELECOMS IN AFRICA                DECEMBER 2011
AFRICA - MOBILE GOVERNMENT READINESS INDEX




#MOBILEINAFRICA   INSIGHTS INTO MOBILE TELECOMS IN AFRICA   DECEMBER 2011
AFRICA - EXAMPLES OF MOBILE GOVERNMENT PROJECTS




#MOBILEINAFRICA   INSIGHTS INTO MOBILE TELECOMS IN AFRICA   DECEMBER 2011
AFRICA’S BEST MOBILE
   MONEY CASE STUDY
   PRODUCT PENETRATION                          REVENUE GENERATION
   •   82.4 % of Safaricoms Customer Base       •     M-PESA Revenue up 49.3% to Kshs.7.9 bn
   •   M-PESA Customer Case: 14,9 million       •     Kshs. 314 bn ($3.15bn) worth of transactions
   •   Over 32,000 agents                             moved between April-September 2011




                                            Source: Safaricom Half Year Results, Nov 2011 http://tinyurl.com/cvxbfwb



#MOBILEINAFRICA         INSIGHTS INTO MOBILE TELECOMS IN AFRICA                                              DECEMBER 2011
AFRICA’S MOST POPULAR
   IM CHAT PLATFORM
   OVERVIEW: MXit offers free mobile internet based instant messaging, allowing users to
   send and receive one-on-one text and multimedia messages to and from other users and
   talk in chat rooms.
                           MXit operates across 128 countries
         128               (Including: Malaysia, Kenya, India, Indonesia,
                           UK, US, Nigeria, Brazil, France, Germany,

     44 MILLION            MXit’s Global User Base

                           MXit users currently send 22-billion
      22 BILLION           messages a month

                           An average MXit user spends 45 hours
      45 HOURS             month on the service
                           MXit is available on the major Mobile
     PLATFORMS             platforms: Android, iOS, Java ME,
                           BlackBerry OS and Windows Mobile
                           Daily Activations: Estimated 45k to 50k
        50,000
                           new registered user accounts per day


#MOBILEINAFRICA         INSIGHTS INTO MOBILE TELECOMS IN AFRICA                    DECEMBER 2011
By 2013, mobile phones will
                  overtake PC’s as the most common
                       web access device worldwide
                                                             (Source: Merrill Lynch)




#MOBILEINAFRICA    INSIGHTS INTO MOBILE TELECOMS IN AFRICA          DECEMBER 2011
For further information and insights into Mobile
     Telecoms in Africa, feel free to make contact:

     JONATHAN HOEHLER                        ANDREW McHENRY
     EMAIL:    Jonathan@starfishmobile.com   EMAIL:    andrewmchenry65@gmail.com

     TWITTER: @JonHoehler                    TWITTER: @andrewmchenry

     SKYPE:    jonhoehler                    SKYPE:    andrewmchenry1

     MOBILE:   +27 (0) 83 712 2534           MOBILE:   +27 (0) 78 613 7090

     BLOG:     jonhoehler.posterous.com




#MOBILEINAFRICA       INSIGHTS INTO MOBILE TELECOMS IN AFRICA                DECEMBER 2011
" 'Hoehler and McHenry' are shaping up to be a
   legendary team. They are among a rare breed
   of observers who not only have an implicit
   understanding of the key numbers, but are able
   to give them a context that makes them
   meaningful.”

                                                            Arthur Goldstuck
                                                    MD, World Wide Worx




#MOBILEINAFRICA   INSIGHTS INTO MOBILE TELECOMS IN AFRICA          DECEMBER 2011
"Jonathan Hoehler and Andrew McHenry are two of the worlds
    leading African Mobile and Telecoms experts who have joined
    forces to resolve a major problem with the Mobile Research in
    Africa which is very fragmented and has varying degrees of
    accuracy. They have done a phenomenal job to consolidate the
    information and provide real insight into worlds fastest
    growing Mobile sector”
                                                            Brett St.Clair
                                               Head of Mobile, Google SA




#MOBILEINAFRICA   INSIGHTS INTO MOBILE TELECOMS IN AFRICA      DECEMBER 2011
PRESENTATION COLLABORATORS
 Jonathan Hoehler    With almost 8 years of experience in the mobile telecoms space in Africa with Starfish Mobile
                     International Inc, Jonathan has been exposed to many the possibilities that are present in mobile
                     telecoms in Africa.

                     Having started at Starfish Mobile in early 2004, Jonathan has moved from the mobile content
                     department through to the position of Head of Operations in 2006. In 2008, Jonathan was appointed to
                     the position of Chief Technical officer of Starfish Mobile International.

                     Now in 2011 with the added role of business development at Starfish Mobile, Jonathan is exploring new
                     business and revenue generating opportunities across the African Continent. With in-country
                     experience in Nigeria, Ghana, Uganda, Tanzania, and Congo DRC to name but a few, Jonathan and the
                     Starfish Mobile team are uniquely positioned to execute the opportunities in the continent that range
                     from traditional SMS Mobile Marketing and Content Services through to mobile portals, applications,
                     ecosystems, and advertising.


 Andrew McHENRY      Former Head of Mobile and Content for GARMAP, with the overall responsibility of running the Garmap
                     Mobile and Content departments. Having started in March 2008 we have grown our Garmap for Mobile
                     Navigation install base from only a few thousand to 150+ in South Africa only.

                     Prior to joining Garmap I was employed for five years working at Leaf International Communication,
                     having spent two years heading up Leaf’s African expansion, selling to mobile operators and partners in
                     sub-Saharan African. Before I took on the African expansion role I was Leaf’s executive account manager
                     on the MTN account looking after the http://www.mtnloaded.co.za portal, at time it was the largest
                     mobile portal in Africa with over one million subscribers.

                     With twenty years experience in the information technology industry, spanning software, hardware and
                     custom application development. Having held positions of sales and marketing manager for Packard Bell
                     NEC South Africa, and spearheaded the launching of NEC Direct. Before joining NEC I was a founding
                     member of Aqua Online with the position marketing manager. With overall experience within the ITC
                     industry including international expertise, having spent nine years in North America and two years in
                     Europe holding various management positions in channel sales, corporate sales, telesales and product
                     management.


#MOBILEINAFRICA     INSIGHTS INTO MOBILE TELECOMS IN AFRICA                                               DECEMBER 2011

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Insights into Mobile Telecoms in Africa

  • 1. INSIGHTS INTO MOBILE TELECOMS IN AFRICA A CURATED STATISTICS, CHARTS, GRAPHS AND OBSERVATIONS PRESENTATION BY @JONHOEHLER AND @ANDREWMCHENRY #MOBILEINAFRICA INSIGHTS INTO MOBILE TELECOMS IN AFRICA DECEMBER 2011
  • 2. PRESENTATION DISCLAIMER • This presentation is a collection of mobile and internet data that we have been exposed to over the past twelve months. Some data might be duplicated but from different periods of time. • This presentation’s intention is to provide a collective insight into the Mobile Telecommunications Landscape in Africa based on information that is publicly available. • The views, analysis and commentary in the presentation are purely the thoughts of the presentation contributors using the information at our disposal to draw conclusions and provide insights. • All sources where available have been credited. • Data provided that has no source, or the source of the is unknown will be noted. • Some sources may represent conflicting data so that should be taken into account when reading through and comparing the data provided. Above all please enjoy the presentation and the data, insights and analysis that have been provided. Should you have any questions, queries, comments, suggestions and criticism about the presentation please don’t hesitate to make contact. #MOBILEINAFRICA INSIGHTS INTO MOBILE TELECOMS IN AFRICA DECEMBER 2011
  • 3. BEFORE WE BEGIN, A BIG THANK YOU…. We would like to thank everyone who assisted in the preparation of the data and presentation as a whole. A shout out should always go to the actual research houses, mobile players and sources who produced some awesome information about Mobile in Africa that allowed us to create this presentation. Without this data we would not be able to tell our story about the amazing opportunities that exist in the mobile telecoms sector across Africa. A big thank you also goes out to Arthur Goldstuck (MD, World Wide Worx) and Brett St.Clair (Head of Mobile, Google SA) for their invaluable contributions, thoughts and insights which assisted us in preparing this presentation. Andrew and Jon #MOBILEINAFRICA INSIGHTS INTO MOBILE TELECOMS IN AFRICA DECEMBER 2011
  • 4. PRESENTATION THEMES GLOBAL PERSPECTIVE BEARER USAGE DATA AFRICAN SUBSCRIBER MOBILE AND FIXED NUMBERS BROADBAND HANDSETS AND REVENUE AND ARPU DEVICES INFORMATION MOBILE ADVERTISING FORECASTS #MOBILEINAFRICA INSIGHTS INTO MOBILE TELECOMS IN AFRICA DECEMBER 2011
  • 5. “According to the GSMA, Africa is now the world's second largest mobile market by connections after Asia, and the fastest growing mobile market in the world.” GSMA AFRICAN OBSERVATORY REPORT (SEPT 2011) #MOBILEINAFRICA INSIGHTS INTO MOBILE TELECOMS IN AFRICA DECEMBER 2011
  • 6. Source: http://www.ibm.com/smarterplanet/global/share/19jan2012/mobile_africa/ Date: Jan 2011 #MOBILEINAFRICA INSIGHTS INTO MOBILE TELECOMS IN AFRICA DECEMBER 2011
  • 7. Source: http://www.ibm.com/smarterplanet/global/share/19jan2012/mobile_africa/ Date: Jan 2011 #MOBILEINAFRICA INSIGHTS INTO MOBILE TELECOMS IN AFRICA DECEMBER 2011
  • 8. Source: http://www.ibm.com/smarterplanet/global/share/19jan2012/mobile_africa/ Date: Jan 2011 #MOBILEINAFRICA INSIGHTS INTO MOBILE TELECOMS IN AFRICA DECEMBER 2011
  • 9. THE ECONOMIC GROWTH POTENTIAL OF AFRICA According to the GSMA Africa Mobile Observatory 2011 Report: In Africa, mobile penetration will reach 649 million connections in Q4 2011, having first exceeded 50% mobile penetration in 2010. Over the past five years, the number of subscribers across Africa has grown by almost 20% each year and is set to reach more than 735 million by the end of 2012 The mobile ecosystem in Africa currently generated approximately US$56 billion or 3.5% of total GDP, with mobile operators alone contributing US$49 billion. GSMA's report found that there was major untapped potential on the continent with 36% of Africans within the 25 largest African mobile markets currently having no access to mobile Source: The Economist http://www.economist.com/node/21541008 services. #MOBILEINAFRICA INSIGHTS INTO MOBILE TELECOMS IN AFRICA DECEMBER 2011
  • 10. LETS START GLOBALLY BEFORE WE LOOK LOCALLY #MOBILEINAFRICA INSIGHTS INTO MOBILE TELECOMS IN AFRICA DECEMBER 2011
  • 11. HOW BIG IS THE MOBILE AUDIENCE? Image: peopleareamazing.net/ #MOBILEINAFRICA INSIGHTS INTO MOBILE TELECOMS IN AFRICA DECEMBER 2011
  • 12. MOBILE-CELLULAR SUBSCRIPTION PER 100 INHABITANTS 2011* #MOBILEINAFRICA INSIGHTS INTO MOBILE TELECOMS IN AFRICA DECEMBER 2011
  • 13. GLOBAL MOBILE-CELLULAR SUBSCRIPTIONS TOTAL AND PER 100 INHABITANTS 2001-2011* #MOBILEINAFRICA INSIGHTS INTO MOBILE TELECOMS IN AFRICA DECEMBER 2011
  • 14. GLOBAL MOBILE-CELLULAR SUBSCRIPTIONS TOTAL AND PER 100 INHABITANTS 2001-2011* Source: ITU Statistics http://www.itu.int/ict/statistics #MOBILEINAFRICA INSIGHTS INTO MOBILE TELECOMS IN AFRICA DECEMBER 2011
  • 15. MOBILE SUBSCRIBERS and TABLET AND SMARTPHONE USERS vs. OTHER MARKETS Chart via: businessinsider.com (June 2011) #MOBILEINAFRICA INSIGHTS INTO MOBILE TELECOMS IN AFRICA DECEMBER 2011
  • 16. GLOBAL CONNECTED DEVICES SHIPMENTS Source: http://techcrunch.com/2011/02/10/meeker-mobile-slides/ Matt Murphy / Mary Meeker – Top Mobile Internet Trends Presentation – 02/10/2011 #MOBILEINAFRICA INSIGHTS INTO MOBILE TELECOMS IN AFRICA DECEMBER 2011
  • 17. SMARTPHONES SURPASSED FEATURE PHONE SHIPMENTS IN W. EUROPE (Q2:10) / USA (Q1:11) Source: Mary Meeker – Internet Trends Presentation – 18 October 2011 #MOBILEINAFRICA INSIGHTS INTO MOBILE TELECOMS IN AFRICA DECEMBER 2011
  • 18. GLOBAL SMARTPHONE VS. MOBILE PHONE SUBSCRIBERS, 2011E Source: Mary Meeker – Internet Trends Presentation – 18 October 2011 #MOBILEINAFRICA INSIGHTS INTO MOBILE TELECOMS IN AFRICA DECEMBER 2011
  • 19. THE DIGITAL DIVIDE (PER CAPITA) Source: Tomi Ahonen (Almanac 2011) #MOBILEINAFRICA INSIGHTS INTO MOBILE TELECOMS IN AFRICA DECEMBER 2011
  • 20. NOW LETS LOOK LOCALLY #MOBILEINAFRICA INSIGHTS INTO MOBILE TELECOMS IN AFRICA DECEMBER 2011
  • 21. MOBILE CONNECTION AND SUBSCRIBER NUMBERS ACROSS AFRICA #MOBILEINAFRICA INSIGHTS INTO MOBILE TELECOMS IN AFRICA DECEMBER 2011
  • 22. TOP 25 AFRICAN MOBILE COUNTRIES AND TOTAL MOBILE CONNECTIONS (2011 YTD) SOURCE: GSMA AFRICA MOBILE OBSERVATORY REPORT, SEPT 2011 #MOBILEINAFRICA INSIGHTS INTO MOBILE TELECOMS IN AFRICA DECEMBER 2011
  • 23. BREAKDOWN OF THE MOBILE CONNECTIONS (2011, Q3, MILLION) SOURCE: GSMA AFRICA MOBILE OBSERVATORY REPORT, SEPT 2011 The top 25 African Mobile countries represent > 91% of the Total African Connections in 2011 #MOBILEINAFRICA INSIGHTS INTO MOBILE TELECOMS IN AFRICA DECEMBER 2011
  • 24. MOBILE PENETRATION IN THE TOP 25 AFRICAN MOBILE COUNTRIES (2010 Q4, % PENETRATION) In the Top 25 Countries, four countries (Libya, South Africa, Morocco and Tunisia) have penetration rates over 100% highlighting the extensive use of multiple SIMs by mobile users in Africa. A report by Buddecomm estimated that 20-25% of the active connections in both Egypt and South Africa can be attributed to second handsets or SIMs. In DRC, connectivity problems between networks and coverage limitations have also prompted subscribers to use multiple SIM cards to switch between operators. SOURCE: GSMA AFRICA MOBILE OBSERVATORY REPORT, SEPT 2011 #MOBILEINAFRICA INSIGHTS INTO MOBILE TELECOMS IN AFRICA DECEMBER 2011
  • 25. THE TOP 25 AFRICAN MOBILE COUNTRIES MARKET SIZE AND GROWTH RATES BY CONNECTIONS (2010 Q4) SOURCE: GSMA AFRICA MOBILE OBSERVATORY REPORT, SEPT 2011 Over the past 5 years, every the Top 25 countries have experienced double-digit annual growth in connections with 21 of the 25 countries seeing growth of over 30% CAGR from 2005 to 2010 #MOBILEINAFRICA INSIGHTS INTO MOBILE TELECOMS IN AFRICA DECEMBER 2011
  • 26. PREPAID AND POSTPAID CONNECTION SHARE FOR THE TOP 25 AFRICAN MOBILE COUNTRIES (Q2, 2011, %) SOURCE: GSMA AFRICA MOBILE OBSERVATORY REPORT, SEPT 2011 96% of mobile connections in Africa are PREPAID compared to 52% in Europe and 82% in Latin America. #MOBILEINAFRICA INSIGHTS INTO MOBILE TELECOMS IN AFRICA DECEMBER 2011
  • 27. TELECOMS REVENUES ACROSS AFRICA (ARPU) #MOBILEINAFRICA INSIGHTS INTO MOBILE TELECOMS IN AFRICA DECEMBER 2011
  • 28. "The real challenge for African telecoms operators, then, is not to find increasingly ingenious ways to improve their margins, but rather to find even more ingenious ways to get customers to increase their phone budgets. The only way to do that, is to increase the financial means of customers, putting the ball squarely in the court of economic growth." Arthur Goldstuck – MD, World Wide Worx Forbes - Telcos for Africa: the numbers that matter #MOBILEINAFRICA INSIGHTS INTO MOBILE TELECOMS IN AFRICA DECEMBER 2011
  • 29. AVERAGE REVENUE PER USER ON FOUR OF THE MAJOR MOBILE NETWORK OPERATOR GROUPS IN AFRICA Territories in Africa: 5 Subscriber Base: 43.5 Mil ARPU per Month: R55,6 (US$ 6,97*) Source: Sept ’11 Results Territories in Africa: 17 Subscriber Base: 48.4 Mil ARPU per Month: US$7.3 Source: Sept ’11 Results Territories in Africa: 17 Subscriber Base: 111,5 Mil ARPU per Month: US$7.98* Source: Sept ’11 Results * Amount with Rand conversion to Dollars Territories in Africa: 7 included so quoted figure may vary due to Subscriber Base: 17.2 Mil exchange rate NOTE: Other MNO groups were not ARPU per Month: US$4.9* included due to lack of data Source: Sept ’11 Results #MOBILEINAFRICA INSIGHTS INTO MOBILE TELECOMS IN AFRICA DECEMBER 2011
  • 30. AVERAGE REVENUE PER USER (ARPU) FOR SELECTED MARKETS (US$, 2007-2011) SOURCE: GSMA AFRICA MOBILE OBSERVATORY REPORT, SEPT 2011 Revenue Per User is on the decline across the continent due to numerous factors including for example price competition, exchange rate fluctuations and lower purchasing power of mobile subscribers. Fighting for the share of a consumers spend for mobile services has become increasingly more challenging. Value Added Services amongst other things will help to stimulate an increase in ARPU #MOBILEINAFRICA INSIGHTS INTO MOBILE TELECOMS IN AFRICA DECEMBER 2011
  • 31. COMPARISON OF THE COST OF MOBILE SERVICES FROM SELECTED AFRICAN COUNTRIES AND SELECTED OECD COUNTRIES (US$ PPP) (PPP = Purchasing Power Parity) (OECD = Organisation for Economic Co-operation and Development) SOURCE: GSMA AFRICA MOBILE OBSERVATORY REPORT, SEPT 2011 The Cost of Mobile Services across Africa given the purchasing power of subscribers is still extremely high compared to other global markets #MOBILEINAFRICA INSIGHTS INTO MOBILE TELECOMS IN AFRICA DECEMBER 2011
  • 32. TOTAL MOBILE REVENUES BY SERVICE FOR SELECTED COUNTRIES (US$ BILLION, 2010) SOURCE: GSMA AFRICA MOBILE OBSERVATORY REPORT, SEPT 2011 Across Africa, voice services dominate mobile usage and operator revenues. South African and Nigerian voice services represented 85% and 93% of operator revenues respectively in 2010. #MOBILEINAFRICA INSIGHTS INTO MOBILE TELECOMS IN AFRICA DECEMBER 2011
  • 33. MOBILE AND FIXED INTERNET ACROSS AFRICA #MOBILEINAFRICA INSIGHTS INTO MOBILE TELECOMS IN AFRICA DECEMBER 2011
  • 34. GLOBAL MOBILE DATA STATISTICS 21.1 % By 2015, Nokia Siemens projects that mobile users will use this much of their mobile data on “mobile web/other data”. 400 PB (petabyte) The amount of mobile data traffic per month in the second quarter of 2011. 20 % The amount of mobile data traffic generated by the top 1% of mobile data subscribers. 1.2 BILLION The number of active mobile broadband subscriptions worldwide in 2011. Source: http://royal.pingdom.com/2011/12/07/the-mobile-web-in-numbers/ #MOBILEINAFRICA INSIGHTS INTO MOBILE TELECOMS IN AFRICA DECEMBER 2011
  • 35. GLOBAL MOBILE WEB BROWSING #MOBILEINAFRICA INSIGHTS INTO MOBILE TELECOMS IN AFRICA DECEMBER 2011
  • 36. GLOBAL MOBILE WEB BROWSING The percentage of handsets shipped globally in 2011 that will include some 85 % form of web browser The number of different types and versions of mobile web browsers in use 60 on mobile handsets. Estimate of the number of distinct web-capable mobile device models out 6,500 there. The position of web browsing, behind messaging and apps, in a 3 comparison of share of active smartphone usage. 11.7% The percentage of web users in China that exclusively use a mobile device to access the web. 140 MILLION Number of people that used the Opera Mini browser in October 2011. 86.2 BILLION Number of pages served By Opera Mini 12,7 PETABYTES The amount of operator data that was compressed for Opera Mini users. 6.95 % Mobile’s share of global web browsing stats in November 2011. Gartner predicted that the mobile web will be bigger than the desktop 2013 web by then. 97.17 % Google’s share of all mobile search in November 2011. Source: http://royal.pingdom.com/2011/12/07/the-mobile-web-in-numbers/ #MOBILEINAFRICA INSIGHTS INTO MOBILE TELECOMS IN AFRICA DECEMBER 2011
  • 37. FIXED (WIRED)-BROADBAND SUBSCRIPTIONS PER 100 INHABITANTS, 2011* #MOBILEINAFRICA INSIGHTS INTO MOBILE TELECOMS IN AFRICA DECEMBER 2011
  • 38. FIXED (WIRED)-BROADBAND SUBSCRIPTIONS PER 100 INHABITANTS 2007-2011* Source: ITU Statistics http://www.itu.int/ict/statistics #MOBILEINAFRICA INSIGHTS INTO MOBILE TELECOMS IN AFRICA DECEMBER 2011
  • 39. ACTIVE MOBILE-BROADBAND SUBSCRIPTIONS PER 100 INHABITANTS 2007-2011* #MOBILEINAFRICA INSIGHTS INTO MOBILE TELECOMS IN AFRICA DECEMBER 2011
  • 40. ACTIVE MOBILE-BROADBAND SUBSCRIPTIONS PER 100 INHABITANTS 2007-2011* #MOBILEINAFRICA INSIGHTS INTO MOBILE TELECOMS IN AFRICA DECEMBER 2011
  • 41. SNAPSHOT FROM MARCH 2011 MOBILE VS INTERNET USAGE IN AFRICA #MOBILEINAFRICA INSIGHTS INTO MOBILE TELECOMS IN AFRICA DECEMBER 2011
  • 42. 35% Y/Y GLOBAL MOBILE 3G SUBSCRIBER GROWTH TO 936MM (17% OF ALL MOBILE SUBSCRIBERS), Q2:11 Source: Mary Meeker – Internet Trends Presentation – 18 October 2011 #MOBILEINAFRICA INSIGHTS INTO MOBILE TELECOMS IN AFRICA DECEMBER 2011
  • 43. 2G AND 3G NETWORK PENETRATION IN THE TOP 25 AFRICAN COUNTRIES (Q2, 2011) SOURCE: GSMA AFRICA MOBILE OBSERVATORY REPORT, SEPT 2011 The diagram above highlights the extent to which the mobile industry has invested in Africa, 8 countries in the Top 25 have deployed extensive GSM networks such that over 90% of the population have mobile coverage. 3G services currently cover 52% of the population in South Africa and are expected to reach 85% of the population by 2013. #MOBILEINAFRICA INSIGHTS INTO MOBILE TELECOMS IN AFRICA DECEMBER 2011
  • 44. INCREASING UNDERSEA CABLE INFRUSTRATURE “PROVIDING CONNECTIVITY FOR AFRICA” THE CHALLENGE ENSURING THE CAPACITY FROM THE UNDERSEA CABLES FINDS ITS WAY TO THE AVERAGE MOBILE INTERNET USER #MOBILEINAFRICA INSIGHTS INTO MOBILE TELECOMS IN AFRICA DECEMBER 2011
  • 45. Internet Access in SA 2010, World Wide Worx #MOBILEINAFRICA INSIGHTS INTO MOBILE TELECOMS IN AFRICA DECEMBER 2011
  • 46. AFRICA, MOBILE AND FIXED BROADBAND CONNECTIONS (2010-2016) #MOBILEINAFRICA INSIGHTS INTO MOBILE TELECOMS IN AFRICA DECEMBER 2011
  • 47. ESTIMATED FIXED AND MOBILE BROADBAND PENETRATION IN THE TOP 25 AFRICAN MOBILE COUNTRIES (%) SOURCE: GSMA AFRICA MOBILE OBSERVATORY REPORT, SEPT 2011 #MOBILEINAFRICA INSIGHTS INTO MOBILE TELECOMS IN AFRICA DECEMBER 2011
  • 48. THE GROWTH OF MOBILE DATA USAGE BY AFRICAN MOBILE YOUTH According the Mobile Youth 2010 Report South Africa has 27 Million mobile youth owners $1.3 Billion will be spent on data usage by 2012 #MOBILEINAFRICA INSIGHTS INTO MOBILE TELECOMS IN AFRICA DECEMBER 2011
  • 49. HANDSETS AND DEVICE USAGE ACROSS AFRICA #MOBILEINAFRICA INSIGHTS INTO MOBILE TELECOMS IN AFRICA DECEMBER 2011
  • 50. "Feature Phones still dominate African Ecosystem, but with the proliferation of low cost Chinese Smartphones like sub $50 Android devices entering the market at a rapid rate, we will see more African subscriber getting online and taking part in the global economy. This means more m-commerce and more m-advertising. These devices are Africa's first rich media connected devices which will be used to drive product sales, cost savings, communications and entertainment for SME's in Africa” Brett St.Clair Head of Mobile, Google SA #MOBILEINAFRICA INSIGHTS INTO MOBILE TELECOMS IN AFRICA DECEMBER 2011
  • 51. GLOBAL SMARTPHONE STATS 5.9 BILLION The estimated number of mobile subscriptions worldwide in 2011. 13 % The smartphone share of all mobile handsets in use worldwide. 78 % The % of worldwide mobile data traffic that is consumed by smartphones. Number of mobile devices sold to end users in 2010, an 1.6 BILLION increase of almost 32% compared to the year before 19 % The percentage of worldwide mobile devices sold that were smartphones 472 MILLION Number of smartphones estimated to be sold worldwide in 2011. 982 MILLION Estimated number of smartphones to be sold in 2015. The number of people worldwide who have a mobile phone but that do not 50 MILLION have electricity at home. In other words, mobile access has further reach than electricity. Source: http://royal.pingdom.com/2011/12/07/the-mobile-web-in-numbers/ #MOBILEINAFRICA INSIGHTS INTO MOBILE TELECOMS IN AFRICA DECEMBER 2011
  • 52. Infograph by: @Ivanisawesome http://afrographique.tumblr.com #MOBILEINAFRICA INSIGHTS INTO MOBILE TELECOMS IN AFRICA DECEMBER 2011
  • 53. RESEARCH AND SURVEY DATA http://www.ourmobileplanet.com/ #MOBILEINAFRICA INSIGHTS INTO MOBILE TELECOMS IN AFRICA DECEMBER 2011
  • 54. RESEARCH AND SURVEY DATA SOUTH AFRICAN INFOGRAPH MOBILE USAGE SURVEY www.mobileinsights.co.za #MOBILEINAFRICA INSIGHTS INTO MOBILE TELECOMS IN AFRICA DECEMBER 2011
  • 55. AFRICA’S POWER MOBILE USERS FEATURE PHONE USER vs SMARTPHONE USER Source: http://www.ibm.com/smarterplanet/global/share/19jan2012/mobile_africa/ Date: Jan 2011 #MOBILEINAFRICA INSIGHTS INTO MOBILE TELECOMS IN AFRICA DECEMBER 2011
  • 56. SMARTPHONE CONNECTIONS AS PERCENTAGE OF MOBILE CONNECTIONS IN SELECTED AFRICAN COUNTRIES (2009-2014) #MOBILEINAFRICA INSIGHTS INTO MOBILE TELECOMS IN AFRICA DECEMBER 2011
  • 57. THE FUTURE COST OF HANDSETS AVERAGE SELLING PRICE (ASP) AND MINIMUM SELLING PRICE (MSP) FOR HANDSETS BY FEATURE SET 2009-2015 #MOBILEINAFRICA INSIGHTS INTO MOBILE TELECOMS IN AFRICA DECEMBER 2011
  • 58. HUAWEI IDEOS – ANDROID SMARTPHONE FOR AFRICA HUAWEI SMARTPHONE ANDROID 2.2 (FROYO) OS FULL TOUCH SCREEN 200,000 HANDSETS SHIPPED 2,000 ACTIVATIONS PER DAY “ANDROID OS IS THE FASTING GROWING OS PLATFORM ON THE INMOBI MOBILE ADVERTISING NETWORK IN KENYA (MARCH 2011)” SUBSIDIZED COST: KS 8,499 or $95.00 #MOBILEINAFRICA INSIGHTS INTO MOBILE TELECOMS IN AFRICA DECEMBER 2011
  • 59. HUAWEI IDEOS – ANDROID SMARTPHONE FOR AFRICA #MOBILEINAFRICA INSIGHTS INTO MOBILE TELECOMS IN AFRICA DECEMBER 2011
  • 60. TIGO GHANA – FACEBOOK PHONE BY MI-FONE PHONE FEATURES INCLUDE: Camera Qwerty keypad Email access Fm radio Memory Card slot Java Big 2inch screen 64 Midi Ringtone / MP3 PACKAGE INCLUDE: 2Ghc airtime and 1GB of data for 30 days. RETAIL PRIZE: Ghc49.99 (± US$ 32) #MOBILEINAFRICA INSIGHTS INTO MOBILE TELECOMS IN AFRICA DECEMBER 2011
  • 61. MI-FONE, A PHONE FOR AFRICA! #MOBILEINAFRICA INSIGHTS INTO MOBILE TELECOMS IN AFRICA DECEMBER 2011
  • 62. VODACOM SA HANDSETS (SEPT ‘2011) IPHONE, BLACKBERRY AND ANDROID DEVICES ON THE NETWORK Source: Mybroadband http://mybroadband.co.za/news/cellular/39797-smartphone-war-latest-vodacom-stats.html #MOBILEINAFRICA INSIGHTS INTO MOBILE TELECOMS IN AFRICA DECEMBER 2011
  • 63. THE IMPACT OF OPERA MINI BROWSER IN AFRICA THE STATE OF THE MOBILE WEB REPORTS JUNE 2011 #MOBILEINAFRICA INSIGHTS INTO MOBILE TELECOMS IN AFRICA DECEMBER 2011
  • 64. OPERA MINI AFRICA SNAPSHOT SPOTLIGHT ON AFRICA • The top 10 countries using the Opera Mini browser in this region are Nigeria, South Africa, Kenya, Ghana, Sudan, Zimbabwe, Tanzania, Ethiopia, Zambia and Morocco. • Some numbers: • From June 2010 to June 2011, page views in the top 10 countries of Africa increased by 187%, unique users increased by 184% and data transferred increased by 199%. • Growth rates in Africa: Zimbabwe and Morocco lead the top 10 countries of the region in terms of page view growth (4964.8 % and 1598.4 %, respectively). • Zimbabwe and Ethiopia lead the top 10 countries of the region in growth of unique users (4483.3 % and 989.5 %, respectively). • Zimbabwe and Morocco lead the top 10 countries of the region in growth of data transferred (3449.7 % and 1385.9 %, respectively). • Zimbabwe leads the top 10 countries of the region in page views per user, with each user browsing 713 pages on average each month. • Among the countries of Africa, the most popular sites include Facebook, Google, YouTube, Yahoo and Wikipedia. • We looked at the top 10 handsets used in each of the top 10 African countries. Out of the 100 total handsets listed, 89 of them were Nokia, 7 of them were Samsung, 1 was a Sony Ericsson, 1 was an Alcatel, 1 was an Apple and 1 was an LG. #MOBILEINAFRICA INSIGHTS INTO MOBILE TELECOMS IN AFRICA DECEMBER 2011
  • 65. OPERA MINI AFRICA SNAPSHOT TOP VIEWED SITES VIA OPERA MINI BROWSER COUNTRY RANKING RANK WAP SITE SOUTH NIGERIA EGYPT KENYA GHANA SUDAN ZIMBABWE TANZANIA ETHIOPIA ZAMBIA MOROCCO AFRICA 1 facebook.com 1 1 2 1 1 2 1 1 2 1 2 2 google.com 2 2 1 2 2 1 2 2 1 2 1 3 youtube.com 10 5 3 4 5 3 4 5 4 6 3 4 wikipedia.org 7 4 10 3 4 - 3 4 6 4 8 5 yahoo.com 3 - - 5 3 - 5 3 3 5 - 6 my.opera.com 8 7 9 10 8 6 7 8 7 7 7 7 bbc.co.uk 5 - - - - 5 6 6 5 3 - 8 waptrick.com - - - 7 6 - - 7 - 8 - 9 twitter.com - 8 - 8 - - 9 10 - 9 - 10 dictionary.com - 9 - 9 10 - - 9 10 10 - 11 goal.com 6 - - - 7 - - - - - - 12 live.com - - - - - 9 - - - - 4 13 getjar.com - - - - - 7 - - 8 - - 14 mxit.com - 3 - - - - - - - - - 15 e-okul.meb.gov.tr - - 4 - - - - - - - - 16 tubidy.mobi - - - - - 4 - - - - - 17 vanguardngr.com 4 - - - - - - - - - - 18 kooora.com - - - - - - - - - - 5 19 milliyet.com.tr - - 5 - - - - - - - - 20 bing.com - - 6 - - - - - - - - SOURCE: OPERA MINI STATE OF THE MOBILE WEB REPORT | WEBSITE: http://www.opera.com/smw/ DATE: JUNE 2011 #MOBILEINAFRICA INSIGHTS INTO MOBILE TELECOMS IN AFRICA DECEMBER 2011
  • 66. OPERA MINI AFRICA SNAPSHOT TOP HANDSETS USING THE OPERA MINI BROWSER COUNTRY RANKING RANK HANDSETS SOUTH NIGERIA EGYPT KENYA GHANA SUDAN ZIMBABWE TANZANIA ETHIOPIA ZAMBIA MOROCCO AFRICA 1 Nokia 5130 XpressMusic 2 1 2 2 4 2 1 1 2 3 2 2 Nokia 2700c 1 2 3 3 1 1 2 2 1 4 6 3 Nokia 2330c 8 3 7 1 2 5 3 3 6 2 4 Nokia 2690 4 7 8 4 7 7 4 4 8 5 Nokia C3 9 4 1 7 6 9 10 10 1 6 Nokia 6300 6 8 4 8 6 3 6 10 7 Nokia 2730c 4 6 6 5 7 8 Samsung SGH-E250 10 4 1 9 Samsung SGH-E250i 5 5 7 10 Nokia 3110c 5 8 5 11 Nokia X2 9 5 4 12 Nokia 6303i Classic 9 7 3 13 Nokia N70 3 8 10 9 14 Nokia N72 7 3 15 Nokia 2680s 9 7 9 16 Nokia X2.01 3 17 Nokia 1680c 5 18 Nokia 2630 5 19 Nokia N73 8 8 20 Sony Ericsson K750i 5 SOURCE: OPERA MINI STATE OF THE MOBILE WEB REPORT | WEBSITE: http://www.opera.com/smw/ DATE: JUNE 2011 #MOBILEINAFRICA INSIGHTS INTO MOBILE TELECOMS IN AFRICA DECEMBER 2011
  • 67. OPERA MINI AFRICA SNAPSHOT KEY OBSERVATIONS THE MOBILE WEB SITES THAT MOBILE THE MOST POPULAR HANDSETS OPERATORS SHOULD ALIGN WITH TO ACCORDING TO OPERA MINI DRIVE MOBILE DATA USAGE SOCIAL NEWS AND SEARCH MEDIA UTILITY #MOBILEINAFRICA INSIGHTS INTO MOBILE TELECOMS IN AFRICA DECEMBER 2011
  • 68. COST EFFECTIVE DATA BROWSING VIA OPERA MINI BROWSER Through its data compression technology, browsing via the Opera Mini browser allows for a cost effective browsing experience for a mobile subscriber. In price sensitive markets across Africa, the Opera Mini Browser is providing users with a great user experience as well as data cost savings. #MOBILEINAFRICA INSIGHTS INTO MOBILE TELECOMS IN AFRICA DECEMBER 2011
  • 69. SOCIAL MEDIA VIA OPERA MINI Page Views #MOBILEINAFRICA INSIGHTS INTO MOBILE TELECOMS IN AFRICA DECEMBER 2011
  • 70. Facebook Intern Paul Butler was interested in the locations of friendships, so he decided to create a visualization of Facebook connections around the globe. KEY OBSERVATIONS FOR AFRICA: TRAFFIC CENTERED AROUND MAJOR CITIES MAJOR TRAFFIC COUNTRIES INCLUDED SOUTH AFRICA KENYA, NIGERIA, GHANA AND EGYPT NEXT STEP: INCREASE TRAFFIC TO ZAMBIA, ZIMBABWE, ANGOLA, GABON, SENEGAL Source: Facebook | Website: http://tinyurl.com/facebookdatamap #MOBILEINAFRICA INSIGHTS INTO MOBILE TELECOMS IN AFRICA DECEMBER 2011
  • 71. THE FORECASTS ON THE GROWTH OF MOBILE SERVICES IN AFRICA #MOBILEINAFRICA INSIGHTS INTO MOBILE TELECOMS IN AFRICA DECEMBER 2011
  • 72. GLOBAL MOBILE CONNECTIONS BY REGION (Millions) SOURCE: GSMA AFRICA MOBILE OBSERVATORY REPORT, SEPT 2011 “By Sept 2011, Africa contributed 11% (620 Mil) of all global mobile connections, growing to a projected 12% (910 Million) in 2015” #MOBILEINAFRICA INSIGHTS INTO MOBILE TELECOMS IN AFRICA DECEMBER 2011
  • 73. TOTAL AFRICAN MOBILE CONNECTIONS AND PENETRATION RATE FORECASTS (MILLION, % PENETRATION) SOURCE: GSMA AFRICA MOBILE OBSERVATORY REPORT, SEPT 2011 #MOBILEINAFRICA INSIGHTS INTO MOBILE TELECOMS IN AFRICA DECEMBER 2011
  • 74. MESSAGING USERS IN AFRICA (2009-2014) #MOBILEINAFRICA INSIGHTS INTO MOBILE TELECOMS IN AFRICA DECEMBER 2011
  • 75. MOBILE BROABAND CONNECTIONS IN AFRICA (FORECASTS) With the growth predicted for Mobile Broadband, Cisco estimates that by 2015, sub-Saharan Africa will have more people with mobile access than with access to electricity at home. SOURCE: GSMA AFRICA MOBILE OBSERVATORY REPORT, SEPT 2011 #MOBILEINAFRICA INSIGHTS INTO MOBILE TELECOMS IN AFRICA DECEMBER 2011
  • 76. MOBILE VALUE ADDED SERVICES REVENUE IN AFRICA 2008 - 2014 FACT: MOBILE SUBSCRIBERS IN AFRICA ARE BECOMING MORE AWARE OF WHAT THEIR MOBILE DEVICES CAN DO! AS MORE VALUE ADDED SERVICES (SMS, MMS, WAP ETC) BECOME AVAILABLE, SUBSCRIBERS WILL ENGAGE & INCREASE Source: Informa Telecoms and Media #MOBILEINAFRICA INSIGHTS INTO MOBILE TELECOMS IN AFRICA DECEMBER 2011
  • 77. MOBILE ADVERTISING ACROSS AFRICA #MOBILEINAFRICA INSIGHTS INTO MOBILE TELECOMS IN AFRICA DECEMBER 2011
  • 78. INMOBI MOBILE ADVERTISING NETWORK #MOBILEINAFRICA INSIGHTS INTO MOBILE TELECOMS IN AFRICA DECEMBER 2011
  • 79. BUZZ CITY MOBILE ADVERTISING NETWORK Source: The Buzz City Report (October 2011) http://www.buzzcity.com/l/reports/The-BuzzCity-Report-Oct2011.pdf #MOBILEINAFRICA INSIGHTS INTO MOBILE TELECOMS IN AFRICA DECEMBER 2011
  • 80. GOOGLE ADMOB MOBILE ADVERTISING NETWORK #MOBILEINAFRICA INSIGHTS INTO MOBILE TELECOMS IN AFRICA DECEMBER 2011
  • 81. INFO SNAPSHOTS AND CASE STUDIES FROM TERRITORIES ACROSS AFRICA #MOBILEINAFRICA INSIGHTS INTO MOBILE TELECOMS IN AFRICA DECEMBER 2011
  • 82. Source: http://www.ihub.co.ke/blog/2011/09/mobile-broadband-in-kenya/ #MOBILEINAFRICA INSIGHTS INTO MOBILE TELECOMS IN AFRICA DECEMBER 2011
  • 85. SOUTH AFRICAN BROADBAND MARKET VODACOM 4.1 million smartphones (Sept ’11) MTN 2.6 Million smartphones (June ’11) CELL C Unconfirmed (Estimated: 400,000) 8TA Unconfirmed (Estimated: < 5,000) http://mybroadband.co.za/news/broadband/38927-sas-broadband-battle-latest-figures.html #MOBILEINAFRICA INSIGHTS INTO MOBILE TELECOMS IN AFRICA DECEMBER 2011
  • 86. Internet Access in SA 2010, World Wide Worx #MOBILEINAFRICA INSIGHTS INTO MOBILE TELECOMS IN AFRICA DECEMBER 2011
  • 87. CURRENT AND INTENDED USAGE OF SOCIAL MEDIA AND INTERNET ON THE PHONE IN SOUTH AFRICA Source: Mobility 2011, World Wide Worx #MOBILEINAFRICA INSIGHTS INTO MOBILE TELECOMS IN AFRICA DECEMBER 2011
  • 88. AFRICA - MOBILE GOVERNMENT READINESS INDEX #MOBILEINAFRICA INSIGHTS INTO MOBILE TELECOMS IN AFRICA DECEMBER 2011
  • 89. AFRICA - EXAMPLES OF MOBILE GOVERNMENT PROJECTS #MOBILEINAFRICA INSIGHTS INTO MOBILE TELECOMS IN AFRICA DECEMBER 2011
  • 90. AFRICA’S BEST MOBILE MONEY CASE STUDY PRODUCT PENETRATION REVENUE GENERATION • 82.4 % of Safaricoms Customer Base • M-PESA Revenue up 49.3% to Kshs.7.9 bn • M-PESA Customer Case: 14,9 million • Kshs. 314 bn ($3.15bn) worth of transactions • Over 32,000 agents moved between April-September 2011 Source: Safaricom Half Year Results, Nov 2011 http://tinyurl.com/cvxbfwb #MOBILEINAFRICA INSIGHTS INTO MOBILE TELECOMS IN AFRICA DECEMBER 2011
  • 91. AFRICA’S MOST POPULAR IM CHAT PLATFORM OVERVIEW: MXit offers free mobile internet based instant messaging, allowing users to send and receive one-on-one text and multimedia messages to and from other users and talk in chat rooms. MXit operates across 128 countries 128 (Including: Malaysia, Kenya, India, Indonesia, UK, US, Nigeria, Brazil, France, Germany, 44 MILLION MXit’s Global User Base MXit users currently send 22-billion 22 BILLION messages a month An average MXit user spends 45 hours 45 HOURS month on the service MXit is available on the major Mobile PLATFORMS platforms: Android, iOS, Java ME, BlackBerry OS and Windows Mobile Daily Activations: Estimated 45k to 50k 50,000 new registered user accounts per day #MOBILEINAFRICA INSIGHTS INTO MOBILE TELECOMS IN AFRICA DECEMBER 2011
  • 92. By 2013, mobile phones will overtake PC’s as the most common web access device worldwide (Source: Merrill Lynch) #MOBILEINAFRICA INSIGHTS INTO MOBILE TELECOMS IN AFRICA DECEMBER 2011
  • 93. For further information and insights into Mobile Telecoms in Africa, feel free to make contact: JONATHAN HOEHLER ANDREW McHENRY EMAIL: Jonathan@starfishmobile.com EMAIL: andrewmchenry65@gmail.com TWITTER: @JonHoehler TWITTER: @andrewmchenry SKYPE: jonhoehler SKYPE: andrewmchenry1 MOBILE: +27 (0) 83 712 2534 MOBILE: +27 (0) 78 613 7090 BLOG: jonhoehler.posterous.com #MOBILEINAFRICA INSIGHTS INTO MOBILE TELECOMS IN AFRICA DECEMBER 2011
  • 94. " 'Hoehler and McHenry' are shaping up to be a legendary team. They are among a rare breed of observers who not only have an implicit understanding of the key numbers, but are able to give them a context that makes them meaningful.” Arthur Goldstuck MD, World Wide Worx #MOBILEINAFRICA INSIGHTS INTO MOBILE TELECOMS IN AFRICA DECEMBER 2011
  • 95. "Jonathan Hoehler and Andrew McHenry are two of the worlds leading African Mobile and Telecoms experts who have joined forces to resolve a major problem with the Mobile Research in Africa which is very fragmented and has varying degrees of accuracy. They have done a phenomenal job to consolidate the information and provide real insight into worlds fastest growing Mobile sector” Brett St.Clair Head of Mobile, Google SA #MOBILEINAFRICA INSIGHTS INTO MOBILE TELECOMS IN AFRICA DECEMBER 2011
  • 96. PRESENTATION COLLABORATORS Jonathan Hoehler With almost 8 years of experience in the mobile telecoms space in Africa with Starfish Mobile International Inc, Jonathan has been exposed to many the possibilities that are present in mobile telecoms in Africa. Having started at Starfish Mobile in early 2004, Jonathan has moved from the mobile content department through to the position of Head of Operations in 2006. In 2008, Jonathan was appointed to the position of Chief Technical officer of Starfish Mobile International. Now in 2011 with the added role of business development at Starfish Mobile, Jonathan is exploring new business and revenue generating opportunities across the African Continent. With in-country experience in Nigeria, Ghana, Uganda, Tanzania, and Congo DRC to name but a few, Jonathan and the Starfish Mobile team are uniquely positioned to execute the opportunities in the continent that range from traditional SMS Mobile Marketing and Content Services through to mobile portals, applications, ecosystems, and advertising. Andrew McHENRY Former Head of Mobile and Content for GARMAP, with the overall responsibility of running the Garmap Mobile and Content departments. Having started in March 2008 we have grown our Garmap for Mobile Navigation install base from only a few thousand to 150+ in South Africa only. Prior to joining Garmap I was employed for five years working at Leaf International Communication, having spent two years heading up Leaf’s African expansion, selling to mobile operators and partners in sub-Saharan African. Before I took on the African expansion role I was Leaf’s executive account manager on the MTN account looking after the http://www.mtnloaded.co.za portal, at time it was the largest mobile portal in Africa with over one million subscribers. With twenty years experience in the information technology industry, spanning software, hardware and custom application development. Having held positions of sales and marketing manager for Packard Bell NEC South Africa, and spearheaded the launching of NEC Direct. Before joining NEC I was a founding member of Aqua Online with the position marketing manager. With overall experience within the ITC industry including international expertise, having spent nine years in North America and two years in Europe holding various management positions in channel sales, corporate sales, telesales and product management. #MOBILEINAFRICA INSIGHTS INTO MOBILE TELECOMS IN AFRICA DECEMBER 2011