In this presentation produced for Sitecore, Kepios's Simon Kemp explores how people's evolving digital behaviours are influencing the overall buyer journey for B2C and B2B brands across Asia-Pacific and beyond. The presentation covers which kinds of devices people are using in different online activities, how people discover new brands and products, and how the role of personalisation needs to evolve to reflect people's needs and expectations, as well as their concerns about digital privacy. To explore more of the data charts included in this presentation, please visit https://datareportal.com
Digital 2016 Saudi Arabia (January 2016)DataReportal
Everything you need to know about mobile, internet, social media, and e-commerce use in Saudi Arabia in 2016. For more reports, including the latest global trends and individual data for more than 230 countries around the world, visit http://datareportal.com
Digital 2020 October Global Statshot Report (October 2020) v01DataReportal
All the latest stats, insights, and trends you need to make sense of how the world is using the internet, mobile, social media, and ecommerce in October 2020. Includes in-depth profile of digital channels used for communication at work. For more reports, including the latest global trends and in-depth local data for more than 240 countries and territories around the world, visit https://datareportal.com
All the data, statistics, and trends you need in order to understand digital in Spain in 2020. Includes the latest reported numbers for internet users, social media users, and mobile connections in Spain, as well as key indicators of ecommerce use. For more reports, including the latest global trends and individual data for more than 230 countries around the world, visit https://datareportal.com/
Digital 2018 Q3 Global Digital Statshot (July 2018)DataReportal
Everything you need to know about mobile, internet, social media, and e-commerce use around the world in July 2018. For more reports, including the latest global trends and individual data for more than 230 countries around the world, visit http://datareportal.com
Digital 2018 United States Of America (January 2018)DataReportal
Everything you need to know about mobile, internet, social media, and e-commerce use in The United States Of America in 2018. For more reports, including the latest global trends and individual data for more than 230 countries around the world, visit http://datareportal.com
Everything you need to know about mobile, internet, social media, and e-commerce use in Spain in 2016. For more reports, including the latest global trends and individual data for more than 230 countries around the world, visit http://datareportal.com
Digital 2018 Philippines (January 2018)DataReportal
Everything you need to know about mobile, internet, social media, and e-commerce use in The Philippines in 2018. For more reports, including the latest global trends and individual data for more than 230 countries around the world, visit http://datareportal.com
Digital 2016 Saudi Arabia (January 2016)DataReportal
Everything you need to know about mobile, internet, social media, and e-commerce use in Saudi Arabia in 2016. For more reports, including the latest global trends and individual data for more than 230 countries around the world, visit http://datareportal.com
Digital 2020 October Global Statshot Report (October 2020) v01DataReportal
All the latest stats, insights, and trends you need to make sense of how the world is using the internet, mobile, social media, and ecommerce in October 2020. Includes in-depth profile of digital channels used for communication at work. For more reports, including the latest global trends and in-depth local data for more than 240 countries and territories around the world, visit https://datareportal.com
All the data, statistics, and trends you need in order to understand digital in Spain in 2020. Includes the latest reported numbers for internet users, social media users, and mobile connections in Spain, as well as key indicators of ecommerce use. For more reports, including the latest global trends and individual data for more than 230 countries around the world, visit https://datareportal.com/
Digital 2018 Q3 Global Digital Statshot (July 2018)DataReportal
Everything you need to know about mobile, internet, social media, and e-commerce use around the world in July 2018. For more reports, including the latest global trends and individual data for more than 230 countries around the world, visit http://datareportal.com
Digital 2018 United States Of America (January 2018)DataReportal
Everything you need to know about mobile, internet, social media, and e-commerce use in The United States Of America in 2018. For more reports, including the latest global trends and individual data for more than 230 countries around the world, visit http://datareportal.com
Everything you need to know about mobile, internet, social media, and e-commerce use in Spain in 2016. For more reports, including the latest global trends and individual data for more than 230 countries around the world, visit http://datareportal.com
Digital 2018 Philippines (January 2018)DataReportal
Everything you need to know about mobile, internet, social media, and e-commerce use in The Philippines in 2018. For more reports, including the latest global trends and individual data for more than 230 countries around the world, visit http://datareportal.com
Everything you need to know about mobile, internet, social media, and e-commerce use in China in 2018. For more reports, including the latest global trends and individual data for more than 230 countries around the world, visit http://datareportal.com
Everything you need to know about mobile, internet, social media, and e-commerce use in France in 2016. For more reports, including the latest global trends and individual data for more than 230 countries around the world, visit http://datareportal.com
Everything you need to know about mobile, internet, social media, and e-commerce use in Vietnam in 2018. For more reports, including the latest global trends and individual data for more than 230 countries around the world, visit http://datareportal.com
Everything you need to know about mobile, internet, social media, and e-commerce use in Hong Kong in 2016. For more reports, including the latest global trends and individual data for more than 230 countries around the world, visit http://datareportal.com
Everything you need to know about mobile, internet, social media, and e-commerce use in Poland in 2016. For more reports, including the latest global trends and individual data for more than 230 countries around the world, visit http://datareportal.com
Everything you need to know about mobile, internet, social media, and e-commerce use in India in 2016. For more reports, including the latest global trends and individual data for more than 230 countries around the world, visit http://datareportal.com
We Are Social e HootSuite - Digital 2021 [Report Completo]Amper
Meio bilhão de novos usuários de mídia social. 1,3 bilhão de anos gastos usando a Internet. Trilhões de dólares gastos em comércio eletrônico.
Se você está procurando as últimas informações digitais e estatísticas de mídia social, encontrará todas em nossa nova série de relatórios Digital 2021 .
Publicados em parceria entre a We Are Social e a Hootsuite , os relatórios deste ano revelam que a tecnologia conectada se tornou uma parte ainda mais essencial da vida das pessoas no ano passado, com mídia social, comércio eletrônico, conteúdo de streaming e videogames, todos tendo um crescimento significativo no passado 12 meses.
Alguns dos principais temas a serem procurados nos relatórios deste ano incluem:
Mudanças na forma como as pessoas buscam informações e marcas;
A evolução demográfica de audiências online;
A importância crescente do comércio eletrônico;
Por que o celular é essencial, mas não a única resposta; e
Por que é hora de mudar as métricas que orientam o 'mix' de mídia social do marketing.
Antes de entrarmos nos números, gostaria de agradecer a todos os parceiros e provedores de dados que tornaram os relatórios deste ano possíveis, especialmente:
GWI
Statista
App Annie
O ITU
GSMA Intelligence
Semrush
SimilarWeb
Locowise
Kenshoo
Também gostaria de chamar sua atenção para as notas importantes sobre mudanças em nossa metodologia, que você encontrará na página 6 do relatório, mas leia abaixo para minha análise das principais histórias deste ano.
Everything you need to know about mobile, internet, social media, and e-commerce use in Algeria in 2017. For more reports, including the latest global trends and individual data for more than 230 countries around the world, visit http://datareportal.com
Digital 2016 Philippines (January 2016)DataReportal
Everything you need to know about mobile, internet, social media, and e-commerce use in The Philippines in 2016. For more reports, including the latest global trends and individual data for more than 230 countries around the world, visit http://datareportal.com
Everything you need to know about mobile, internet, social media, and e-commerce use in India in 2018. For more reports, including the latest global trends and individual data for more than 230 countries around the world, visit http://datareportal.com
Everything you need to know about mobile, internet, social media, and e-commerce use in Canada in 2016. For more reports, including the latest global trends and individual data for more than 230 countries around the world, visit http://datareportal.com
Digital 2016 Global Overview (January 2016)DataReportal
Everything you need to know about mobile, internet, social media, and e-commerce use around the world in 2016. For more reports, including the latest global trends and individual data for more than 230 countries around the world, visit http://datareportal.com
Everything you need to know about mobile, internet, social media, and e-commerce use in Guyana in 2018. For more reports, including the latest global trends and individual data for more than 230 countries around the world, visit http://datareportal.com
Everything you need to know about mobile, internet, social media, and e-commerce use in Belgium in 2017. For more reports, including the latest global trends and individual data for more than 230 countries around the world, visit http://datareportal.com
Everything you need to know about mobile, internet, social media, and e-commerce use in China in 2015. For more reports, including the latest global trends and individual data for more than 230 countries around the world, visit http://datareportal.com
Everything you need to know about mobile, internet, social media, and e-commerce use in Tanzania in 2018. For more reports, including the latest global trends and individual data for more than 230 countries around the world, visit http://datareportal.com
Everything you need to know about mobile, internet, social media, and e-commerce use in Turkey in 2015. For more reports, including the latest global trends and individual data for more than 230 countries around the world, visit http://datareportal.com
Everything you need to know about mobile, internet, social media, and e-commerce use in China in 2017. For more reports, including the latest global trends and individual data for more than 230 countries around the world, visit http://datareportal.com
Digital 2020 April Global Statshot Report (April 2020) v01DataReportal
Everything you need to know about how people around the world are using the internet, mobile, social media, and ecommerce in April 2020. Includes special insights for changes in digital behaviours due to the COVID-19 pandemic. For more reports, including the latest global trends and in-depth local data for more than 240 countries and territories around the world, visit https://datareportal.com
Everything you need to know about mobile, internet, social media, and e-commerce use in China in 2018. For more reports, including the latest global trends and individual data for more than 230 countries around the world, visit http://datareportal.com
Everything you need to know about mobile, internet, social media, and e-commerce use in France in 2016. For more reports, including the latest global trends and individual data for more than 230 countries around the world, visit http://datareportal.com
Everything you need to know about mobile, internet, social media, and e-commerce use in Vietnam in 2018. For more reports, including the latest global trends and individual data for more than 230 countries around the world, visit http://datareportal.com
Everything you need to know about mobile, internet, social media, and e-commerce use in Hong Kong in 2016. For more reports, including the latest global trends and individual data for more than 230 countries around the world, visit http://datareportal.com
Everything you need to know about mobile, internet, social media, and e-commerce use in Poland in 2016. For more reports, including the latest global trends and individual data for more than 230 countries around the world, visit http://datareportal.com
Everything you need to know about mobile, internet, social media, and e-commerce use in India in 2016. For more reports, including the latest global trends and individual data for more than 230 countries around the world, visit http://datareportal.com
We Are Social e HootSuite - Digital 2021 [Report Completo]Amper
Meio bilhão de novos usuários de mídia social. 1,3 bilhão de anos gastos usando a Internet. Trilhões de dólares gastos em comércio eletrônico.
Se você está procurando as últimas informações digitais e estatísticas de mídia social, encontrará todas em nossa nova série de relatórios Digital 2021 .
Publicados em parceria entre a We Are Social e a Hootsuite , os relatórios deste ano revelam que a tecnologia conectada se tornou uma parte ainda mais essencial da vida das pessoas no ano passado, com mídia social, comércio eletrônico, conteúdo de streaming e videogames, todos tendo um crescimento significativo no passado 12 meses.
Alguns dos principais temas a serem procurados nos relatórios deste ano incluem:
Mudanças na forma como as pessoas buscam informações e marcas;
A evolução demográfica de audiências online;
A importância crescente do comércio eletrônico;
Por que o celular é essencial, mas não a única resposta; e
Por que é hora de mudar as métricas que orientam o 'mix' de mídia social do marketing.
Antes de entrarmos nos números, gostaria de agradecer a todos os parceiros e provedores de dados que tornaram os relatórios deste ano possíveis, especialmente:
GWI
Statista
App Annie
O ITU
GSMA Intelligence
Semrush
SimilarWeb
Locowise
Kenshoo
Também gostaria de chamar sua atenção para as notas importantes sobre mudanças em nossa metodologia, que você encontrará na página 6 do relatório, mas leia abaixo para minha análise das principais histórias deste ano.
Everything you need to know about mobile, internet, social media, and e-commerce use in Algeria in 2017. For more reports, including the latest global trends and individual data for more than 230 countries around the world, visit http://datareportal.com
Digital 2016 Philippines (January 2016)DataReportal
Everything you need to know about mobile, internet, social media, and e-commerce use in The Philippines in 2016. For more reports, including the latest global trends and individual data for more than 230 countries around the world, visit http://datareportal.com
Everything you need to know about mobile, internet, social media, and e-commerce use in India in 2018. For more reports, including the latest global trends and individual data for more than 230 countries around the world, visit http://datareportal.com
Everything you need to know about mobile, internet, social media, and e-commerce use in Canada in 2016. For more reports, including the latest global trends and individual data for more than 230 countries around the world, visit http://datareportal.com
Digital 2016 Global Overview (January 2016)DataReportal
Everything you need to know about mobile, internet, social media, and e-commerce use around the world in 2016. For more reports, including the latest global trends and individual data for more than 230 countries around the world, visit http://datareportal.com
Everything you need to know about mobile, internet, social media, and e-commerce use in Guyana in 2018. For more reports, including the latest global trends and individual data for more than 230 countries around the world, visit http://datareportal.com
Everything you need to know about mobile, internet, social media, and e-commerce use in Belgium in 2017. For more reports, including the latest global trends and individual data for more than 230 countries around the world, visit http://datareportal.com
Everything you need to know about mobile, internet, social media, and e-commerce use in China in 2015. For more reports, including the latest global trends and individual data for more than 230 countries around the world, visit http://datareportal.com
Everything you need to know about mobile, internet, social media, and e-commerce use in Tanzania in 2018. For more reports, including the latest global trends and individual data for more than 230 countries around the world, visit http://datareportal.com
Everything you need to know about mobile, internet, social media, and e-commerce use in Turkey in 2015. For more reports, including the latest global trends and individual data for more than 230 countries around the world, visit http://datareportal.com
Everything you need to know about mobile, internet, social media, and e-commerce use in China in 2017. For more reports, including the latest global trends and individual data for more than 230 countries around the world, visit http://datareportal.com
Digital 2020 April Global Statshot Report (April 2020) v01DataReportal
Everything you need to know about how people around the world are using the internet, mobile, social media, and ecommerce in April 2020. Includes special insights for changes in digital behaviours due to the COVID-19 pandemic. For more reports, including the latest global trends and in-depth local data for more than 240 countries and territories around the world, visit https://datareportal.com
We Are Social #Covid19 detaylı dijital alışkanlıklar raporu Orhan Gazi CAN
We Are Social #Covid19 detaylı dijital alışkanlıklar raporu yayınlandı.
#DigitalMarketing #Marketing #Report #DijitalPazarlama #Report #Eticaret #SocialMedia
Future Factors September 2020: The Outlook for Digital MarketingKepios
In this presentation published in partnership between Kepios and Statista, Simon Kemp looks at the trends in digital behaviour that are shaping the outlook for digital marketing. Topics include: accelerating digital adoption; how to select social media platforms for marketing; the evolution of the world's online search behaviours; and more. Watch the complete presentation on YouTube: https://www.youtube.com/watch?v=zc-ZqAlJ8i4
Digital 2018 Q4 Global Digital Statshot (October 2018) (v2)DataReportal
Everything you need to know about mobile, internet, social media, and e-commerce use around the world in October 2018. For more reports, including the latest global trends and individual data for more than 230 countries around the world, visit http://datareportal.com
Business as Unusual: Data-Driven Recommendations for Ecommerce Marketers in U...Kepios
In this presentation produced for Magento (an Adobe company), Kepios's Simon Kemp explores some of the key trends that ecommerce marketers need to understand and explore as businesses start the path to recovery after COVID-19 lockdowns. Topics include changes in people's digital behaviours as a result of the coronavirus health crisis, whether brands should advertise during a pandemic, a shift in the internet's balance of power, and the evolution of online payment preferences. You can read a full transcript of the presentation narrative at https://kepios.com, and you can also dig deeper into the data featured in this presentation at https://datareportal.com.
Key headlines and highlights from our Digital 2021 Global Overview Report, with a closer look at some of this year's key trends, including: evolving search behaviours, social media audience overlaps, and changing audience demographics.
Digital 2020 July Global Statshot Report (July 2020) v01DataReportal
Everything you need to know about how people around the world are using the internet, mobile, social media, and ecommerce in July 2020. Includes special insights for ongoing changes in digital behaviours due to the COVID-19 pandemic, as well as an in-depth profile of global digital news habits. For more reports, including the latest global trends and in-depth local data for more than 240 countries and territories around the world, visit https://datareportal.com
Social Insights: Tracking ICT Trends Using Social Media DataKepios
Simon Kemp's presentation from the 17th annual ITU WTIS symposium, exploring how social media data can help policy makers, NGOs, and various other kinds of organisation to identify and track trends in broader internet adoption and ICT use.
Hasil research mengenai Indonesia Digital Landscape. Membahas mengenai hasil riset pemanfaatan internet di Indonesia pada tahun 2018. Riset dilakukan pada awal bulan Januari 2018 oleh Hootsuite. Beberapa kategori ditampilkan dalam presentasi Indonesia Digital Landscape ini.
Kepios's Simon Kemp explores the latest state of digital in Japan, and offers a detailed analysis of what makes Japan’s digital behaviours and landscape so different to those we see elsewhere in the world.
Similar to Evolving Behaviours in Digital Commerce: Key Trends Impacting Buyer Journeys for B2C and B2B Brands (20)
Kepios's Simon Kemp explores some of the key digital trends and themes that will shape marketing success in 2023 and beyond. Topics in this presentation include:
▫️ The outlook for digital growth in 2023.
▫️ What you really need to know about marketing's "most-hyped", especially #NFTs and the #Metaverse.
▫️ Some surprising insights into the "demise" of #Facebook and the rise of #TikTok.
▫️ Simon's take on one of the hottest social platforms for 2023.
▫️ The longer-term solution to concerns around cookies, third-party data, and consumer privacy.
▫️ Why #messengers will become more important in the year ahead.
▫️ The devices and services that will revolutionise digital in the years to come.
A closer look at the online habits and behaviours of South-East Asia's young adults, with a particular focus on the social media preferences of people aged 16 to 64 in Indonesia, the Philippines, Malaysia, Singapore, Vietnam and Thailand. These were the slides that Kepios's Simon Kemp presented at the Singapore International Foundation's Public Diplomacy in Asia Conference in July 2021.
Kepios: Back to The Future – The Essentials of Enduring Social Media SuccessKepios
7 tips for building strategies that deliver enduring social media success. Kepios's Simon Kemp gave this presentation at Hootsuite's Future of Social event in Singapore on 22 November 2018.
How To Achieve Digital ROI: A Practical GuideKepios
A practical guide to creating content that delivers meaningful brand value, and to measuring the actual contribution that content makes to your bottom-line res. For more information and additional resources, visit http://kepios.com/
Digital in APAC in 2017 - IDUAI Special ReportKepios
A special version of Kepios's Digital in APAC in 2017 report, published in collaboration with UNESCO for the International Day for Universal Access to Information.
The latest numbers for internet, social media and mobile use around Asia-Pacific in 2017. Read the full analysis of these numbers at http://kepios.com/blog/apac2017
The New Normal: How To Integrate Your Digital Marketing (Forward Thinking EP0...Kepios
People all over the world have integrated connected tech into their everyday lives, but marketers still seem to struggle to integrate their digital marketing activities into broader activities. This first episode of Forward Thinking offers simple advice for brands and marketers who'd like to build more integrated digital marketing activities.
Inspiring Marketing Episode 3: From Media to MomentsKepios
Today's technology allows marketers to achieve a level of targeting and personalisation that would have been the stuff of dreams just a few years ago, but instead of taking full advantage of these amazing new tools, most marketers are still using the same old broken approach to media that has wasted our budgets – and frustrated our audiences – for decades.
It's time we put a stop to that. In this new episode of Inspiring Marketing, we look at how marketers can evolve from interruption and irritation, and use context planning to deliver more meaningful audience value.
Inspiring Marketing Episode 1: The Rise of MessengersKepios
These are the slides for Inspiring Marketing Episode 0001: The Rise of Messengers. You can watch the full video as an embed within this presentation.
Messengers are a recent addition to marketers' toolkits, but they've already changed the rules of social media marketing. This video explores messengers' dramatic rise, and offers advice for marketers who want to make best use of them.
Storytelling has become one of the hottest topics in marketing, but what makes a great story, and how can marketers harness storytelling to build stronger, more successful brands?
An exploration of 5 technologies that are shaping the future of marketing, including mobile messengers, ad blocking, programmatic tools, device interfaces, and artificial intelligence. For more details, visit kepios.com
This presentation from Kepios's Simon Kemp identifies 10 critical risks that all creative professionals must learn to manage, and outlines a simple framework - the '10Cs' - for managing them. Simon presented this deck at CreativeMornings in Singapore in April 2016.
Mastering Local SEO for Service Businesses in the AI Era is tailored specifically for local service providers like plumbers, dentists, and others seeking to dominate their local search landscape. This session delves into leveraging AI advancements to enhance your online visibility and search rankings through the Content Factory model, designed for creating high-impact, SEO-driven content. Discover the Dollar-a-Day advertising strategy, a cost-effective approach to boost your local SEO efforts and attract more customers with minimal investment. Gain practical insights on optimizing your online presence to meet the specific needs of local service seekers, ensuring your business not only appears but stands out in local searches. This concise, action-oriented workshop is your roadmap to navigating the complexities of digital marketing in the AI age, driving more leads, conversions, and ultimately, success for your local service business.
Key Takeaways:
Embrace AI for Local SEO: Learn to harness the power of AI technologies to optimize your website and content for local search. Understand the pivotal role AI plays in analyzing search trends and consumer behavior, enabling you to tailor your SEO strategies to meet the specific demands of your target local audience. Leverage the Content Factory Model: Discover the step-by-step process of creating SEO-optimized content at scale. This approach ensures a steady stream of high-quality content that engages local customers and boosts your search rankings. Get an action guide on implementing this model, complete with templates and scheduling strategies to maintain a consistent online presence. Maximize ROI with Dollar-a-Day Advertising: Dive into the cost-effective Dollar-a-Day advertising strategy that amplifies your visibility in local searches without breaking the bank. Learn how to strategically allocate your budget across platforms to target potential local customers effectively. The session includes an action guide on setting up, monitoring, and optimizing your ad campaigns to ensure maximum impact with minimal investment.
For too many years marketing and sales have operated in silos...while in some forward thinking companies, the two organizations work together to drive new opportunity development and revenue. This session will explore the lessons learned in that beautiful dance that can occur when marketing and sales work together...to drive new opportunity development, account expansion and customer satisfaction.
No, this is not a conversation about MQLs and SQLs. Instead we will focus on a framework that allows the two organizations to drive company success together.
Most small businesses struggle to see marketing results. In this session, we will eliminate any confusion about what to do next, solving your marketing problems so your business can thrive. You’ll learn how to create a foundational marketing OS (operating system) based on neuroscience and backed by real-world results. You’ll be taught how to develop deep customer connections, and how to have your CRM dynamically segment and sell at any stage in the customer’s journey. By the end of the session, you’ll remove confusion and chaos and replace it with clarity and confidence for long-term marketing success.
Key Takeaways:
• Uncover the power of a foundational marketing system that dynamically communicates with prospects and customers on autopilot.
• Harness neuroscience and Tribal Alignment to transform your communication strategies, turning potential clients into fans and those fans into loyal customers.
• Discover the art of automated segmentation, pinpointing your most lucrative customers and identifying the optimal moments for successful conversions.
• Streamline your business with a content production plan that eliminates guesswork, wasted time, and money.
Everyone knows the power of stories, but when asked to come up with them, we struggle. Either we second guess ourselves as to the story's relevance, or we just come up blank and can't think of any. Unlocking Everyday Narratives: The Power of Storytelling in Marketing will teach you how to recognize stories in the moment and to recall forgotten moments that your audience needs to hear.
Key Takeaways:
Understand Why Personal Stories Connect Better
How To Remember Forgotten Stories
How To Use Customer Experiences As Stories For Your Brand
Monthly Social Media News Update May 2024Andy Lambert
TL;DR. These are the three themes that stood out to us over the course of last month.
1️⃣ Social media is becoming increasingly significant for brand discovery. Marketers are now understanding the impact of social and budgets are shifting accordingly.
2️⃣ Instagram’s new algorithm and latest guidance will help us maintain organic growth. Instagram continues to evolve, but Reels remains the most crucial tool for growth.
3️⃣ Collaboration will help us unlock growth. Who we work with will define how fast we grow. Meta continues to evolve their Creator Marketplace and now TikTok are beginning to push ‘collabs’ more too.
The digital marketing industry is changing faster than ever and those who don’t adapt with the times are losing market share. Where should marketers be focusing their efforts? What strategies are the experts seeing get the best results? Get up-to-speed with the latest industry insights, trends and predictions for the future in this panel discussion with some leading digital marketing experts.
Financial curveballs sent many American families reeling in 2023. Household budgets were squeezed by rising interest rates, surging prices on everyday goods, and a stagnating housing market. Consumers were feeling strapped. That sentiment, however, appears to be waning. The question is, to what extent?
To take the pulse of consumers’ feelings about their financial well-being ahead of a highly anticipated election, ThinkNow conducted a nationally representative quantitative survey. The survey highlights consumers’ hopes and anxieties as we move into 2024. Let's unpack the key findings to gain insights about where we stand.
In this presentation, Danny Leibrandt explains the impact of AI on SEO and what Google has been doing about it. Learn how to take your SEO game to the next level and win over Google with his new strategy anyone can use. Get actionable steps to rank your name, your business, and your clients on Google - the right way.
Key Takeaways:
1. Real content is king
2. Find ways to show EEAT
3. Repurpose across all platforms
10 Video Ideas Any Business Can Make RIGHT NOW!
You'll never draw a blank again on what kind of video to make for your business. Go beyond the basic categories and truly reimagine a brand new advanced way to brainstorm video content creation. During this masterclass you'll be challenged to think creatively and outside of the box and view your videos through lenses you may have never thought of previously. It's guaranteed that you'll leave with more than 10 video ideas, but I like to under-promise and over-deliver. Don't miss this session.
Key Takeaways:
How to use the Video Matrix
How to use additional "Lenses"
Where to source original video ideas
Videos are more engaging, more memorable, and more popular than any other type of content out there. That’s why it’s estimated that 82% of consumer traffic will come from videos by 2025.
And with videos evolving from landscape to portrait and experts promoting shorter clips, one thing remains constant – our brains LOVE videos.
So is there science behind what makes people absolutely irresistible on camera?
The answer: definitely yes.
In this jam-packed session with Stephanie Garcia, you’ll get your hands on a steal-worthy guide that uncovers the art and science to being irresistible on camera. From body language to words that convert, she’ll show you how to captivate on command so that viewers are excited and ready to take action.
How to Run Landing Page Tests On and Off Paid Social PlatformsVWO
Join us for an exclusive webinar featuring Mariate, Alexandra and Nima where we will unveil a comprehensive blueprint for crafting a successful paid media strategy focused on landing page testing.With escalating costs in paid advertising, understanding how to maximize each visitor’s experience is crucial for retention and conversion.
This session will dive into the methodologies for executing and analyzing landing page tests within paid social channels, offering a blend of theoretical knowledge and practical insights.
The Pearmill team will guide you through the nuances of setting up and managing landing page experiments on paid social platforms. You will learn about the critical rules to follow, the structure of effective tests, optimal conversion duration and budget allocation.
The session will also cover data analysis techniques and criteria for graduating landing pages.
In the second part of the webinar, Pearmill will explore the use of A/B testing platforms. Discover common pitfalls to avoid in A/B testing and gain insights into analyzing A/B tests results effectively.
Core Web Vitals SEO Workshop - improve your performance [pdf]Peter Mead
Core Web Vitals to improve your website performance for better SEO results with CWV.
CWV Topics include:
- Understanding the latest Core Web Vitals including the significance of LCP, INP and CLS + their impact on SEO
- Optimisation techniques from our experts on how to improve your CWV on platforms like WordPress and WP Engine
- The impact of user experience and SEO
Most small businesses struggle to see marketing results. In this session, we will eliminate any confusion about what to do next, solving your marketing problems so your business can thrive. You’ll learn how to create a foundational marketing OS (operating system) based on neuroscience and backed by real-world results. You’ll be taught how to develop deep customer connections, and how to have your CRM dynamically segment and sell at any stage in the customer’s journey. By the end of the session, you’ll remove confusion and chaos and replace it with clarity and confidence for long-term marketing success.
Key Takeaways:
• Uncover the power of a foundational marketing system that dynamically communicates with prospects and customers on autopilot.
• Harness neuroscience and Tribal Alignment to transform your communication strategies, turning potential clients into fans and those fans into loyal customers.
• Discover the art of automated segmentation, pinpointing your most lucrative customers and identifying the optimal moments for successful conversions.
• Streamline your business with a content production plan that eliminates guesswork, wasted time, and money.
Digital Commerce Lecture for Advanced Digital & Social Media Strategy at UCLA...Valters Lauzums
E-commerce in 2024 is characterized by a dynamic blend of opportunities and significant challenges. Supply chain disruptions and inventory shortages are critical issues, leading to increased shipping delays and rising costs, which impact timely delivery and squeeze profit margins. Efficient logistics management is essential, yet it is often hampered by these external factors. Payment processing, while needing to ensure security and user convenience, grapples with preventing fraud and integrating diverse payment methods, adding another layer of complexity. Furthermore, fulfillment operations require a streamlined approach to handle volume spikes and maintain accuracy in order picking, packing, and shipping, all while meeting customers' heightened expectations for faster delivery times.
Amid these operational challenges, customer data has emerged as an important strategy. By focusing on personalization and enhancing customer experience from historical behavior, businesses can deliver improved website and brand experienced, better product recommendations, optimal promotions, and content to meet individual preferences. Better data analytics can also help in effectively creating marketing campaigns, improving customer retention, and driving product development and inventory management.
Innovative formats such as social commerce and live shopping are beginning to impact the digital commerce landscape, offering new ways to engage with customers and drive sales, and may provide opportunity for brands that have been priced out or seen a downturn with post-pandemic shopping behavior. Social commerce integrates shopping experiences directly into social media platforms, tapping into the massive user bases of these networks to increase reach and engagement. Live shopping, on the other hand, combines entertainment and real-time interaction, providing a dynamic platform for showcasing products and encouraging immediate purchases. These innovations not only enhance customer engagement but also provide valuable data for businesses to refine their strategies and deliver superior shopping experiences.
The e-commerce sector is evolving rapidly, and businesses that effectively manage operational challenges and implement innovative strategies are best positioned for long-term success.
It's another new era of digital and marketers are faced with making big bets on their digital strategy. If you are looking at modernizing your tech stack to support your digital evolution, there are a few can't miss (often overlooked) areas that should be part of every conversation. We'll cover setting your vision, avoiding siloes, adding a democratized approach to data strategy, localization, creating critical governance requirements and more. Attendees will walk away with actions they can take into initiatives they are running today and consider for the future.
Evolving Behaviours in Digital Commerce: Key Trends Impacting Buyer Journeys for B2C and B2B Brands
1. SIMON KEMP • • SITECORE MODERN COMMERCE WEBINAR • 26 MAY 2020
KEY TRENDS IMPACTING BUYER JOURNEYS FOR B2C AND B2B BRANDS IN ASIA-PACIFIC
EVOLVING BEHAVIOURS
IN DIGITAL COMMERCE
4. GLOBAL DIGITAL OVERVIEW
ESSENTIAL INSIGHTS INTO HOW PEOPLE AROUND THE WORLD USE
THE INTERNET, MOBILE DEVICES, SOCIAL MEDIA, AND ECOMMERCE
DIGITAL2020
6. 6 @ESKIMON
1. THE ‘STATE OF DIGITAL’: THE LATEST DATA AND TRENDS
2. THE ROLE OF DEVICES IN THE SHOPPER JOURNEY
3. INSIGHTS FOR BUILDING A STRATEGIC CHANNEL MIX
4. HOW ONLINE SEARCH BEHAVIOURS ARE EVOLVING
5. TIPS FOR ADVERTISING DURING THE COVID-19 CRISIS
6. THE RISE OF ASIA’S GLOBAL ECOMMERCE INFLUENCE
7. RETHINKING OUR APPROACH TO PERSONALISATION
8. DIGGING DEEPER: LINKS TO ADDITIONAL RESOURCES
9. QUICK-FIRE QUESTION AND ANSWER SESSION
DIGITAL AND THE EVOLVING BUYER JOURNEY
9. 7
APR
2020
SOURCES: POPULATION: UNITED NATIONS; LOCAL GOVERNMENT BODIES; MOBILE: GSMA INTELLIGENCE; INTERNET: ITU; GLOBALWEBINDEX; GSMA INTELLIGENCE; LOCAL TELECOMS
REGULATORY AUTHORITIES AND GOVERNMENT BODIES; APJII; KEPIOS ANALYSIS; SOCIAL MEDIA: PLATFORMS’ SELF-SERVICE ADVERTISING TOOLS; COMPANY ANNOUNCEMENTS AND
EARNINGS REPORTS; CNNIC; CAFEBAZAAR; KEPIOS ANALYSIS. ALL LATEST AVAILABLE DATA IN APRIL 2020. COMPARABILITY ADVISORY: SOURCE AND BASE CHANGES.
URBANISATION: PENETRATION: PENETRATION: PENETRATION:
TOTAL
POPULATION
UNIQUE MOBILE
PHONE USERS
INTERNET
USERS
ACTIVE SOCIAL
MEDIA USERS
7.77 5.16 4.57 3.81
BILLION BILLION BILLION BILLION
55% 66% 59% 49%
DIGITAL AROUND THE WORLD IN APRIL 2020
THE ESSENTIAL HEADLINE DATA YOU NEED TO UNDERSTAND MOBILE, INTERNET, AND SOCIAL MEDIA USE
9
10. 10
APR
2020
SOURCE: ITU; GSMA INTELLIGENCE; GLOBALWEBINDEX; SOCIAL MEDIA PLATFORMS’ SELF-SERVICE ADVERTISING TOOLS; LOCAL GOVERNMENT AND REGULATORY AUTHORITY BODIES; KEPIOS
ANALYSIS (ALL LATEST DATA AVAILABLE IN APRIL 2020).
96%
93% 92% 91% 88% 88% 86%
83%
72% 70%
67% 64%
59% 59% 56%
50%
41%
35%
SOUTHKOREA
NEWZEALAND
JAPAN
HONGKONG
SINGAPORE
AUSTRALIA
TAIWAN
MALAYSIA
THAILAND
VIETNAM
PHILIPPINES
INDONESIA
CHINA
GLOBAL
APAC
INDIA
BANGLADESH
PAKISTAN
NUMBER OF INTERNET USERS COMPARED TO TOTAL POPULATION, REGARDLESS OF AGE
INTERNET PENETRATION IN SELECT APAC COUNTRIES
12. 197
JAN
2020
SOURCE: GLOBALWEBINDEX (Q3 2019). FIGURES REPRESENT THE FINDINGS OF A BROAD SURVEY OF INTERNET USERS AGED 16 TO 64. SEE GLOBALWEBINDEX.COM FOR MORE DETAILS.
MUSIC
APPS
MAP
APPS
BANKING
APPS
DATING
APPS
HEALTH AND
FITNESS APPS
CHAT APPS
(MESSENGERS)
SOCIAL
NETWORKING APPS
ENTERTAINMENT
OR VIDEO APPS
GAMES
(ANY TYPE)
SHOPPING
APPS
52% 65% 35% 11% 26%
89% 89% 65% 47% 66%
PERCENTAGE OF INTERNET USERS AGED 16 TO 64 WHO REPORT USING EACH TYPE OF MOBILE APP EACH MONTH
USE OF MOBILE APPS BY CATEGORY
global
web
index
global
web
index
global
web
index
global
web
index
12
13. 13
MAY
2020
SOURCE: GLOBALWEBINDEX (Q1 2020). FIGURES REPRESENT THE FINDINGS OF A BROAD SURVEY OF INTERNET USERS AGED 16 TO 64. SEE GLOBALWEBINDEX.COM FOR MORE DETAILS.
89%
84%
84%
83%
83%
82%
82%
81%
80%
80%
80%
80%
79%
79%
78%
78%
78%
77%
76%
76%
76%
75%
74%
74%
73%
73%
73%
72%
72%
72%
72%
72%
72%
71%
71%
71%
70%
70%
66%
62%
62%
62%
60%
54%
54%
INDONESIA
U.K.
S.E.ASIA
SOUTHKOREA
THAILAND
GERMANY
POLAND
AUSTRIA
ITALY
MALAYSIA
VIETNAM
TAIWAN
IRELAND
U.S.A.
PHILIPPINES
SINGAPORE
SPAIN
FRANCE
INDIA
SWITZERLAND
APAC
NETHERLANDS
WORLDWIDE
SWEDEN
DENMARK
AUSTRALIA
BELGIUM
CHINA
ROMANIA
SAUDIARABIA
CANADA
NEWZEALAND
ISRAEL
HONGKONG
BRAZIL
MEXICO
JAPAN
TURKEY
U.A.E.
ARGENTINA
PORTUGAL
COLOMBIA
RUSSIA
SOUTHAFRICA
EGYPT
PERCENTAGE OF INTERNET USERS AGED 16 TO 64 WHO HAVE BOUGHT SOMETHING ONLINE THE PAST MONTH
ECOMMERCE ADOPTION AMONGST INTERNET USERS
global
web
index
15. 15
MAY
2020
SOURCE: GLOBALWEBINDEX’S CORONAVIRUS MULTI-MARKET STUDY (WAVE 3, MAY 2020). *NOTE: FIGURES REPRESENT THE FINDINGS OF A SURVEY OF INTERNET USERS AGED
16 TO 64 IN AUSTRALIA, CHINA, INDIA, JAPAN, NEW ZEALAND, PHILIPPINES, AND SINGAPORE. DATA COLLECTION (FIELDWORK) TOOK PLACE BETWEEN APRIL 22 AND 27, 2020.
SEE GLOBALWEBINDEX.COM FOR MORE DETAILS.
SPENDING MORE TIME
ON MOBILE APPS
SPENDING MORE TIME PLAYING
COMPUTER OR VIDEO GAMES
CREATING AND
UPLOADING VIDEOS
LISTENING TO
MORE PODCASTS
WATCHING MORE SHOWS &
FILMS ON STREAMING SERVICES
SPENDING LONGER
USING SOCIAL MEDIA
SPENDING LONGER ON
MESSENGER SERVICES
LISTENING TO MORE MUSIC
STREAMING SERVICES
39% 37% 17% 15%
53% 46% 49% 43%
PERCENTAGE OF INTERNET USERS AGED 16 TO 64 IN ASIA-PACIFIC* WHO REPORT SPENDING MORE TIME ON EACH ACTIVITY IN RECENT WEEKS
COVID-19: INCREASE IN DIGITAL ACTIVITIES IN APAC
global
web
index
global
web
index
16. 112
APR
2020
SOURCE: GLOBALWEBINDEX’S CORONAVIRUS MULTI-MARKET STUDY (WAVE 2, APRIL 2020). *NOTE: FIGURES REPRESENT THE FINDINGS OF A SURVEY OF INTERNET USERS AGED 16 TO 64.
PERCENTAGES REFLECT THE NUMBER OF RESPONDENTS WHO SAY THEY HAVE BEEN SPENDING EITHER A LITTLE MORE OR A LOT MORE TIME SHOPPING ONLINE SINCE THE START OF THE
COVID-19 CRISIS. DATA COLLECTION (FIELDWORK) TOOK PLACE BETWEEN MARCH 31 AND APRIL 02, 2020. SEE GLOBALWEBINDEX.COM FOR MORE DETAILS.
67%
47% 46%
41% 39% 37% 37% 35%
32% 32% 30% 30% 29% 28%
25% 24% 23%
15%
CHINA
AVERAGE
SINGAPORE
USA
BRAZIL
UK
GERMANY
CANADA
ITALY
INDIA
JAPAN
AUSTRALIA
SOUTHAFRICA
IRELAND
SPAIN
FRANCE
PHILIPPINES
NEWZEALAND
PERCENTAGE OF INTERNET USERS AGED 16 TO 64* WHO SAY THEY’RE SPENDING MORE TIME SHOPPING ONLINE IN RECENT WEEKS
COVID-19: SPENDING MORE TIME SHOPPING ONLINE
global
web
index
16
17. 17
MAY
2020
SOURCE: GLOBALWEBINDEX’S CORONAVIRUS MULTI-MARKET STUDY (WAVE 3, MAY 2020). *NOTE: FIGURES REPRESENT THE FINDINGS OF A SURVEY OF INTERNET USERS AGED 16 TO 64 IN
AUSTRALIA, BRAZIL, CANADA, CHINA, FRANCE, GERMANY, INDIA, IRELAND, ITALY, JAPAN, NEW ZEALAND, PHILIPPINES, SINGAPORE, SOUTH AFRICA, SPAIN, THE UNITED KINGDOM, AND THE
UNITED STATES. DATA COLLECTION (FIELDWORK) TOOK PLACE BETWEEN APRIL 22 AND APRIL 27, 2020. SEE GLOBALWEBINDEX.COM FOR MORE DETAILS.
GLOBAL AVERAGE
ASIA-PACIFIC
40%
32%
32%
27%
22%
19%
45%
34%
34%
28%
25%
21%
BUY MORE THINGS ONLINE
FOR HOME DELIVERY
VISIT STORES LESS FREQUENTLY
SPEND LESS TIME INSIDE STORES
SPEND MORE TIME RESEARCHING
ONLINE BEFORE VISITING STORES
BUY MORE THINGS ONLINE
FOR IN-STORE COLLECTION
MAKE MORE USE OF SELF-
SERVICE CHECK-OUTS
PERCENTAGE OF INTERNET USERS AGED 16 TO 64 WHO EXPECT TO MAKE EACH CHANGE IN SHOPPING BEHAVIOUR ONCE LOCKDOWNS ARE LIFTED
EXPECTED SHOPPING BEHAVIOURS POST-LOCKDOWN
global
web
index
18. 18 @ESKIMON
SO HOW CAN BRANDS TAP INTO THESE
INCREASING DIGITAL OPPORTUNITIES?
20. 20 @ESKIMON
DESPITE THE MEDIA’S LOVE OF ‘MOBILE FIRST’,
OUR DEVICE BEHAVIOURS ARE MORE COMPLEX
21. 21 @ESKIMON
GlobalWebIndex, Commerce Trends Report 2020
While purchasing online is undeniably
a mobile-first activity, computers still
play a very important role in the overall
purchase journey. Effective targeting
requires a multi-device approach.
22. 22 @ESKIMON
MANY DECISIONS ARE STILL MADE AT THE POINT OF
PURCHASE, BUT MOST OF THE BUYING CRITERIA HAVE
BEEN ESTABLISHED MUCH EARLIER IN THE JOURNEY
PRE-PURCHASE BROWSING AND RESEARCH ACTIVITIES
(ONLINE AND OFFLINE) ACCOUNT FOR A SIGNIFICANT
PROPORTION OF THE TYPICAL SHOPPER JOURNEY
TRANSACTING
vs
SHOPPING
SHOPPING IS A JOURNEY, NOT A DESTINATION
23. 23 @ESKIMON • SOURCES: KEPIOS ANALYSIS OF DATA FROM GLOBALWEBINDEX (Q4 2019) AND STATCOUNTER (APR 2020).
OVERALL, PCS AND MOBILES ACCOUNT FOR
SIMILAR SHARES OF GLOBAL INTERNET ACTIVITY
24. 47
JAN
2020
33.0%
37.6%
39.2%
45.8%
49.5% 50.1%
SOURCE: GLOBALWEBINDEX (VARIOUS DATA PERIODS, AS DETAILED BELOW EACH OF THE BARS IN THE CHART ABOVE). FIGURES REPRESENT THE FINDINGS OF A BROAD SURVEY OF INTERNET
USERS AGED 16 TO 64. SEE GLOBALWEBINDEX.COM FOR MORE DETAILS.
Q3 2014 Q3 2015 Q3 2016 Q3 2017 Q3 2018 Q3 2019
+14% +4.3% +17% +8.1% +1.2%
DAILY TIME THAT INTERNET USERS AGED 16 TO 64 SPEND USING THE INTERNET VIA MOBILE DEVICES AS A PERCENTAGE OF TOTAL DAILY INTERNET TIME
MOBILE’S SHARE OF TOTAL INTERNET TIME
global
web
index
24
25. 19
APR
2020
SOURCE: STATCOUNTER (ACCESSED APRIL 2020). FIGURES REPRESENT EACH DEVICE’S SHARE OF WEB PAGES SERVED TO WEB BROWSERS ONLY. NOTE: FIGURES FOR DEVICE SHARE ARE FOR
MARCH 2020; ANNUAL CHANGE FIGURES COMPARE MONTHLY SHARE VALUES FOR MARCH 2020 TO MARCH 2019. PERCENTAGE CHANGE VALUES REPRESENT RELATIVE CHANGE (I.E. AN
INCREASE OF 20% FROM A STARTING VALUE OF 50% WOULD EQUAL 60%, NOT 70%). ‘BPS’ VALUES REPRESENT BASIS POINTS, AND INDICATE THE ABSOLUTE CHANGE IN SHARE VALUES.
MAR 2020 vs. MAR 2019: MAR 2020 vs. MAR 2019: MAR 2020 vs. MAR 2019: MAR 2020 vs. MAR 2019:
MOBILE
PHONES
LAPTOPS &
DESKTOPS
TABLET
COMPUTERS
OTHER
DEVICES
52.0% 45.3% 2.7% 0.12%
+6.2% -3.7% -33% +9.1%
+305 BPS -172 BPS -33 BPS +1 BP
EACH DEVICE’S SHARE OF TOTAL WEB PAGES SERVED TO WEB BROWSERS IN MARCH 2020
SHARE OF WEB TRAFFIC BY DEVICE
25
26. 26 @ESKIMON •SOURCE: GLOBALWEBINDEX (Q4 2019).
HOWEVER, THE RATIO OF INTERNET TIME BY
DEVICE VARIES CONSIDERABLY BY COUNTRY
27. 27
JAN
2020
SOURCE: GLOBALWEBINDEX (Q3 2019). FIGURES REPRESENT THE FINDINGS OF A BROAD SURVEY OF INTERNET USERS AGED 16 TO 64. SEE GLOBALWEBINDEX.COM FOR MORE DETAILS.
60%
55%
55%
55%
54%
53%
53%
53%
53%
52%
52%
51%
51%
50%
50%
48%
48%
47%
47%
46%
45%
45%
45%
45%
45%
44%
44%
44%
44%
44%
43%
41%
40%
40%
40%
40%
39%
39%
39%
38%
38%
37%
35%
INDONESIA
U.A.E.
THAILAND
SAUDIARABIA
CHINA
TURKEY
EGYPT
PHILIPPINES
COLOMBIA
INDIA
ARGENTINA
MALAYSIA
MEXICO
BRAZIL
WORLDWIDE
VIETNAM
HONGKONG
ISRAEL
TAIWAN
IRELAND
SINGAPORE
SOUTHKOREA
SPAIN
SOUTHAFRICA
ITALY
ROMANIA
NETHERLANDS
RUSSIA
SWEDEN
POLAND
AUSTRIA
PORTUGAL
NEWZEALAND
SWITZERLAND
U.S.A.
CANADA
AUSTRALIA
U.K.
FRANCE
DENMARK
GERMANY
BELGIUM
JAPAN
AVERAGE DAILY TIME SPENT USING THE INTERNET ON MOBILE PHONES AS A PERCENTAGE OF TOTAL AVERAGE DAILY TIME SPENT USING THE INTERNET
MOBILE’S SHARE OF TOTAL INTERNET TIME BY COUNTRY
global
web
index
28. 28 @ESKIMON • SOURCE: GLOBALWEBINDEX (Q4 2019).
SHOPPERS IN APAC ARE MORE LIKELY TO
COMPLETE ONLINE TRANSACTIONS VIA MOBILE
29. 29
APR
2020
SOURCE: GLOBALWEBINDEX (Q4 2019). FIGURES REPRESENT THE FINDINGS OF A BROAD SURVEY OF INTERNET USERS AGED 16 TO 64. SEE GLOBALWEBINDEX.COM FOR MORE DETAILS.
*NOTE: MANY SHOPPERS MAKE MULTIPLE PURCHASES EACH MONTH, USING A COMBINATION OF BOTH MOBILE PHONES AND OTHER DEVICES.
88%
85%
83%
82%
82%
81%
80%
80%
77%
76%
75%
74%
73%
73%
71%
71%
70%
69%
69%
65%
63%
62%
61%
60%
58%
57%
55%
53%
53%
53%
52%
52%
51%
50%
50%
50%
50%
50%
49%
49%
49%
46%
45%
45%
44%
INDONESIA
THAILAND
SEASIA
SAUDIARABIA
PHILIPPINES
MALAYSIA
CHINA
U.A.E.
APAC
SOUTHKOREA
TURKEY
TAIWAN
INDIA
COLOMBIA
VIETNAM
EGYPT
HONGKONG
SINGAPORE
WORLDWIDE
MEXICO
ARGENTINA
SOUTHAFRICA
ISRAEL
SWEDEN
IRELAND
ITALY
BRAZIL
U.S.A.
SPAIN
NEWZEALAND
NETHERLANDS
POLAND
PORTUGAL
RUSSIA
SWITZERLAND
AUSTRALIA
U.K.
GERMANY
AUSTRIA
BELGIUM
ROMANIA
FRANCE
CANADA
DENMARK
JAPAN
INTERNET USERS WHO MADE AN ONLINE PURCHASE VIA A MOBILE DEVICE AS A PERCENTAGE OF THE TOTAL NUMBER OF ECOMMERCE SHOPPERS*
MOBILE SHOPPERS AS A SHARE OF ALL ONLINE SHOPPERS
global
web
index
30. 30 @ESKIMON • SOURCE: GLOBALWEBINDEX (Q4 2019).
YOUNGER WOMEN ARE ESPECIALLY LIKELY TO USE
A MOBILE WHEN MAKING AN ONLINE PURCHASE
31. 31
APR
2020
SOURCE: GLOBALWEBINDEX (Q4 2019). FIGURES REPRESENT THE FINDINGS OF A BROAD SURVEY OF INTERNET USERS AGED 16 TO 64. SEE GLOBALWEBINDEX.COM FOR MORE DETAILS.
45-5435-4425-3416-24 55-64
FEMALE: MALE: FEMALE: MALE: FEMALE: MALE: FEMALE: MALE: FEMALE: MALE:
PURCHASED A PRODUCT
ONLINE VIA A MOBILE:
16-24 YEAR OLDS IN APAC
PURCHASED A PRODUCT
ONLINE VIA A MOBILE:
25-34 YEAR OLDS IN APAC
PURCHASED A PRODUCT
ONLINE VIA A MOBILE:
35-44 YEAR OLDS IN APAC
PURCHASED A PRODUCT
ONLINE VIA A MOBILE:
45-54 YEAR OLDS IN APAC
PURCHASED A PRODUCT
ONLINE VIA A MOBILE:
55-64 YEAR OLDS IN APAC
60% 61% 60% 53% 45%
63% 57% 62% 60% 60% 59% 54% 53% 47% 43%
PERCENTAGE OF INTERNET USERS IN ASIA-PACIFIC IN EACH AGE GROUP WHO MADE AN ONLINE PURCHASE VIA A MOBILE PHONE IN THE PAST MONTH
MOBILE COMMERCE PURCHASES IN APAC BY AGE GROUP
global
web
index
global
web
index
32. 32 @ESKIMON
BUT DO ONLINE SHOPPERS IN APAC PREFER
MOBILE WEBSITES OR NATIVE MOBILE APPS?
33. 33
MAY
2020
SOURCE: GLOBALWEBINDEX (Q1 2020). FIGURES REPRESENT THE FINDINGS OF A BROAD SURVEY OF INTERNET USERS AGED 16 TO 64. SEE GLOBALWEBINDEX.COM FOR MORE DETAILS.
NOTES: VALUES ABOVE ZERO INDICATE THAT INTERNET USERS IN THE COUNTRY ARE MORE LIKELY TO VISIT AN ONLINE RETAIL STORE ON THE WEB VIA MOBILE THAN USE A MOBILE SHOPPING
APP. VALUES BELOW ZERO INDICATE THAT INTERNET USERS ARE MORE LIKELY TO USE A MOBILE SHOPPING APP THAN VISIT AN ONLINE RETAIL STORE ON THE WEB VIA MOBILE.
38%
35%
34%
33%
30%
29%
27%
22%
21%
20%
17%
17%
15%
14%
14%
10%
10%
10%
9%
8%
8%
7%
6%
5%
4%
4%
3%
3%
3%
3%
2%
2%
2%
1%
0.4%
-4%
-5%
-7%
-7%
-7%
-8%
-13%
-14%
-16%
-20%
INDONESIA
PHILIPPINES
RUSSIA
SAUDIARABIA
INDIA
S.E.ASIA
UAE
MALAYSIA
SWEDEN
THAILAND
NETHERLANDS
APAC
VIETNAM
WORLDWIDE
COLOMBIA
CHINA
SINGAPORE
TURKEY
TAIWAN
SOUTHAFRICA
USA
ITALY
FRANCE
BELGIUM
IRELAND
EGYPT
SOUTHKOREA
CANADA
HONGKONG
JAPAN
ROMANIA
MEXICO
ARGENTINA
BRAZIL
SPAIN
ISRAEL
UK
GERMANY
AUSTRIA
POLAND
PORTUGAL
NEWZEALAND
AUSTRALIA
DENMARK
SWITZERLAND
MORE LIKELY TO USE A
MOBILE SHOPPING APP
MORE LIKELY TO VISIT AN ONLINE
RETAIL SITE VIA A MOBILE DEVICE
NUMBER OF INTERNET USERS WHO VISIT ONLINE RETAIL STORES ON THE WEB VIA MOBILE COMPARED TO USERS WHO USE MOBILE SHOPPING APPS*
MOBILE SHOPPING: RETAIL WEBSITES vs. MOBILE APPSW
global
web
index
35. 108
APR
2020
SOURCE: CONTENTSQUARE 2020 DIGITAL EXPERIENCE BENCHMARK REPORT. NOTES: PERCENTAGES REPRESENT EACH DEVICE’S SHARE OF GLOBAL TRAFFIC TO ECOMMERCE WEBSITES DURING
FULL YEAR 2019, AND DO NOT FACTOR ACTIVITY IN NATIVE MOBILE OR TABLET APPS.
67%
66%
66%
57%
57%
56%
51%
39%
39%
30%
27%
29%
37%
36%
35%
41%
58%
58%
3%
7%
5%
6%
7%
8%
8%
4%
3%
LUXURY
APPAREL
BEAUTY
GROCERY
AUTOMOTIVE
HOME SUPPLY
& TECHNOLOGY
TRAVEL
ENERGY
FINANCIAL
SERVICES
MOBILE PHONE COMPUTER TABLET
PERCENTAGE SHARE OF VISITS TO ECOMMERCE WEBSITES BY DEVICE IN 2019, WITH DETAIL BY PRODUCT CATEGORY
SHARE OF ECOMMERCE WEBSITE TRAFFIC BY DEVICE
35
37. 37 @ESKIMON
Boston Consulting Group
BCG’s research found that 80% of B2B
buyers use mobile at work, and more
than 60% report that mobile played a
significant role in a recent purchase.
43. 43
APR
2020
SOURCE: GLOBALWEBINDEX (Q4 2019). FIGURES REPRESENT THE FINDINGS OF A BROAD SURVEY OF INTERNET USERS AGED 16 TO 64. SEE GLOBALWEBINDEX.COM FOR MORE DETAILS.
*NOTE: DATA REFLECT FINDINGS FOR INTERNET USERS AGED 16 TO 64 LIVING IN COUNTRIES IN ASIA-PACIFIC ONLY.
31%
29%
25%
25%
24%
24%
23%
22%
22%
22%
SEARCH ENGINES
ADS SEEN ON TV
TV SHOWS / FILMS
WORD-OF-MOUTH RECOMMENDATIONS
FROM FRIEND OR FAMILY MEMBERS
BRAND / PRODUCT WEBSITES
ADS SEEN ON SOCIAL MEDIA
ADS SEEN ON WEBSITES
RECOMMENDATIONS / COMMENTS
ON SOCIAL MEDIA
ADS SEEN ON MOBILE
OR TABLET APPS
CONSUMER REVIEW SITES
PERCENTAGE OF INTERNET USERS IN ASIA-PACIFIC* WHO SAY THEY DISCOVER NEW BRANDS AND PRODUCTS THROUGH EACH MEDIUM OR ACTIVITY
TOP CHANNELS FOR BRAND DISCOVERY: ASIA-PACIFIC
global
web
index
45. 45 @ESKIMON • SOURCE: GLOBALWEBINDEX (Q4 2019).
MEN IN ASIA-PACIFIC ARE MOST LIKELY TO DISCOVER
NEW BRANDS AND PRODUCTS THROUGH SEARCH
ENGINES, WITH 33% CITING THIS CHANNEL
TV ADS ARE THE PRIMARY SOURCE OF NEW BRAND
AND PRODUCT DISCOVERY FOR WOMEN IN ASIA-
PACIFIC, WITH 30% CITING THIS CHANNEL
SEARCH
ENGINES
ADS SEEN ON
TELEVISION
vs
CHANNELS WORK DIFFERENTLY BY GENDER
46. 46
APR
2020
SOURCE: GLOBALWEBINDEX (Q4 2019). FIGURES REPRESENT THE FINDINGS OF A BROAD SURVEY OF INTERNET USERS AGED 16 TO 64. SEE GLOBALWEBINDEX.COM FOR MORE DETAILS.
NOTE: DATA REPRESENT FINDINGS FOR COUNTRIES IN ASIA-PACIFIC ONLY.
16-24 YEARS OLD 25-34 YEARS OLD 35-44 YEARS OLD 45-54 YEARS OLD 55-64 YEARS OLD
SEARCH ENGINES 29%
TELEVISION ADS 27%
SOCIAL MEDIA ADS 25%
TV SHOWS / FILMS 24%
ADS IN MOBILE APPS 23%
WEBSITE ADS 23%
BRAND WEBSITES 23%
COMMENTS ON SOCIAL 23%
WORD OF MOUTH 23%
REVIEW WEBSITES 21%
SEARCH ENGINES 31%
TELEVISION ADS 29%
SOCIAL MEDIA ADS 25%
BRAND WEBSITES 25%
TV SHOWS / FILMS 25%
WORD OF MOUTH 24%
WEBSITE ADS 24%
ADS IN MOBILE APPS 23%
COMMENTS ON SOCIAL 23%
REVIEW WEBSITES 22%
SEARCH ENGINES 32%
TELEVISION ADS 30%
WORD OF MOUTH 25%
BRAND WEBSITES 25%
TV SHOWS / FILMS 25%
SOCIAL MEDIA ADS 24%
WEBSITE ADS 23%
COMMENTS ON SOCIAL 23%
REVIEW WEBSITES 23%
ADS IN MOBILE APPS 22%
SEARCH ENGINES 32%
TELEVISION ADS 32%
WORD OF MOUTH 27%
BRAND WEBSITES 25%
TV SHOWS / FILMS 24%
REVIEW WEBSITES 23%
WEBSITE ADS 22%
COMPARISON SITES 22%
IN-STORE ACTIVITIES 21%
ECOMMERCE SITES 21%
TELEVISION ADS 35%
SEARCH ENGINES 34%
WORD OF MOUTH 28%
TV SHOWS / FILMS 25%
BRAND WEBSITES 24%
WEBSITE ADS 22%
COMPARISON SITES 21%
IN-STORE ACTIVITIES 20%
REVIEW WEBSITES 20%
ECOMMERCE SITES 20%
PERCENTAGE OF INTERNET USERS IN ASIA-PACIFIC WHO SAY THEY DISCOVER NEW BRANDS AND PRODUCTS THROUGH EACH MEDIUM OR ACTIVITY
TOP CHANNELS FOR BRAND DISCOVERY IN APAC BY AGE
global
web
index
47. 47 @ESKIMON • SOURCE: BASED ON DATA FROM GLOBALWEBINDEX (Q4 2019).
BUT EVEN THE TOP CHANNEL ONLY INTRODUCES
ONE-THIRD OF APAC SHOPPERS TO NEW BRANDS
48. 48 @ESKIMON
THE PICTURE IS SLIGHTLY DIFFERENT FOR B2B
JOURNEYS, BUT THE OVERALL STORY IS SIMILAR
49. 49
JAN
2020
SOURCE: FINN PARTNERS B2B BUYERS INFLUENCE REPORT 2019. NOTE: DATA REPRESENT FINDINGS FOR B2B BUYERS BELOW THE AGE OF 65 IN ASIA-PACIFIC ONLY.
48%
44%
41%
38%
36%
36%
32%
31%
30%
INDUSTRY-SPECIFIC
CONSULTANTS
SUBJECT MATTER EXPERTS
OR INFLUENCERS
SUPPLIER
WEBSITES
SEARCH
ENGINES
THIRD-PARTY
REVIEW SITES
TRADE SHOWS
& CONFERENCES
INDUSTRY-SPECIFIC
ONLINE COMMUNITIES
SOCIAL MEDIA
CHANNELS
RECOMMENDATIONS FROM
COLLEAGUES OR FRIENDS
INFORMATION THAT B2B BUYERS IN ASIA-PACIFIC SAY THEY’RE MOST LIKELY TO USE DURING THEIR BUSINESS PURCHASE PROCESS
TOP INFORMATION SOURCES FOR APAC B2B BUYERS
56. 33
APR
2020
SOURCE: GLOBALWEBINDEX (Q4 2019). FIGURES REPRESENT THE FINDINGS OF A BROAD SURVEY OF INTERNET USERS AGED 16 TO 64. SEE GLOBALWEBINDEX.COM FOR MORE DETAILS.
58%
56%
54%
52%
50%
49%
48%
46%
46%
45%
45%
40%
38%
38%
38%
37%
37%
35%
35%
34%
34%
33%
33%
32%
31%
31%
30%
26%
26%
25%
24%
23%
23%
22%
21%
21%
21%
21%
20%
20%
17%
17%
15%
INDIA
CHINA
INDONESIA
MEXICO
TURKEY
THAILAND
UAE
SAUDIARABIA
VIETNAM
WORLDWIDE
COLOMBIA
PHILIPPINES
BRAZIL
ITALY
USA
TAIWAN
MALAYSIA
SPAIN
SOUTHAFRICA
ARGENTINA
HONGKONG
SINGAPORE
CANADA
EGYPT
IRELAND
AUSTRALIA
UK
FRANCE
NEWZEALAND
ROMANIA
RUSSIA
SOUTHKOREA
POLAND
BELGIUM
GERMANY
SWEDEN
NETHERLANDS
PORTUGAL
SWITZERLAND
AUSTRIA
DENMARK
JAPAN
ISRAEL
PERCENTAGE OF INTERNET USERS AGED 16 TO 64 WHO USE VOICE INTERFACES EACH MONTH (ANY DEVICE)
USE OF VOICE SEARCH AND VOICE COMMANDS
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index
56
59. 59 @ESKIMON • SOURCE: GLOBALWEBINDEX (Q4 2019).
USE OF IMAGE SEARCH IS ALSO GROWING EVEN
MORE QUICKLY IN APAC THAN IT IS IN THE WEST
60. 60
APR
2020
SOURCE: GLOBALWEBINDEX (Q4 2019). FIGURES REPRESENT THE FINDINGS OF A BROAD SURVEY OF INTERNET USERS AGED 16 TO 64. SEE GLOBALWEBINDEX.COM FOR MORE DETAILS.
58%
58%
58%
51%
50%
49%
49%
47%
47%
45%
45%
45%
44%
43%
43%
43%
43%
41%
40%
39%
39%
38%
38%
38%
37%
33%
33%
33%
33%
32%
29%
29%
28%
27%
27%
27%
26%
26%
24%
24%
23%
22%
21%
20%
19%
18%
17%
15%
9%
BRAZIL
VIETNAM
THAILAND
PORTUGAL
COLOMBIA
ISRAEL
MEXICO
RUSSIA
S.E.ASIA
ITALY
POLAND
TURKEY
INDONESIA
SOUTHKOREA
ARGENTINA
EGYPT
SPAIN
CHINA
PHILIPPINES
SWITZERLAND
APAC
ROMANIA
AUSTRIA
WORLDWIDE
MALAYSIA
INDIA
FRANCE
U.A.E.
SAUDIARABIA
BELGIUM
GERMANY
HONGKONG
TAIWAN
SOUTHAFRICA
IRELAND
SINGAPORE
CANADA
NEWZEALAND
U.S.A.
NIGERIA
AUSTRALIA
KENYA
JAPAN
U.K.
MOROCCO
DENMARK
SWEDEN
GHANA
NETHERLANDS
PERCENTAGE OF INTERNET USERS AGED 16 TO 64 WHO REPORT USING AN IMAGE SEARCH TOOL ON THEIR MOBILE PHONE IN THE PAST MONTH
USE OF IMAGE SEARCH TOOLS ON MOBILE DEVICES
global
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index
66. 66 @ESKIMON
TAGGING IS ALSO ESSENTIAL DUE TO CHANGES
IN PEOPLE’S BRAND EVALUATION PROCESSES
67. 67 @ESKIMON • SOURCE: GLOBALWEBINDEX’S COMMERCE REPORT 2020.
‘SOCIAL SEARCH’ IS SECOND ONLY TO SEARCH
ENGINES DURING THE EVALUATION PHASE
68. 68
APR
2020
SOURCE: GLOBALWEBINDEX (Q4 2019). FIGURES REPRESENT THE FINDINGS OF A BROAD SURVEY OF INTERNET USERS AGED 16 TO 64. SEE GLOBALWEBINDEX.COM FOR MORE DETAILS.
45%
39%
35%
32%
32%
28%
25%
23%
21%
21%
SEARCH ENGINES
SOCIAL NETWORKS
CONSUMER REVIEWS
PRODUCT AND
BRAND WEBSITES
MOBILE APPS
PRICE COMPARISON
WEBSITES
VIDEO SITES
BLOGS ON PRODUCTS
OR BRANDS
QUESTION & ANSWER
SITES (E.G. QUORA)
DISCOUNT VOUCHER
AND COUPON SITES
PERCENTAGE OF INTERNET USERS IN APAC WHO USE EACH RESOURCE WHEN LOOKING FOR INFORMATION ABOUT BRANDS, PRODUCTS, AND SERVICES
TOP ONLINE RESOURCES FOR BRAND RESEARCH IN APAC
global
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index
69. 69 @ESKIMON
BUT SOCIAL SEARCH IS EVEN MORE IMPORTANT
IF YOU HOPE TO ENGAGE YOUNGER AUDIENCES
70. 70 @ESKIMON
~ GlobalWebIndex’s Commerce 2020 Report
Social networks are now the second-
most widely used channel for online
product research after search engines,
but for 16-24s, social networks have
already overtaken search engines as the
most popular method of online research.
78. 78
APR
2020
SOURCE: GLOBALWEBINDEX (Q4 2019). FIGURES REPRESENT THE FINDINGS OF A BROAD SURVEY OF INTERNET USERS AGED 16 TO 64. SEE GLOBALWEBINDEX.COM FOR MORE DETAILS.
NOTE: DATA ONLY REFLECT FINDINGS FOR COUNTRIES IN ASIA-PACIFIC.
31%
29%
25%
25%
24%
24%
23%
22%
22%
22%
SEARCH ENGINES
ADS SEEN ON TV
TV SHOWS / FILMS
WORD-OF-MOUTH RECOMMENDATIONS
FROM FRIEND OR FAMILY MEMBERS
BRAND / PRODUCT WEBSITES
ADS SEEN ON SOCIAL MEDIA
ADS SEEN ON WEBSITES
RECOMMENDATIONS / COMMENTS
ON SOCIAL MEDIA
ADS SEEN ON MOBILE
OR TABLET APPS
CONSUMER REVIEW SITES
PERCENTAGE OF INTERNET USERS IN ASIA-PACIFIC WHO SAY THEY DISCOVER NEW BRANDS AND PRODUCTS THROUGH EACH MEDIUM OR ACTIVITY
TOP CHANNELS FOR BRAND DISCOVERY: ASIA-PACIFIC
79. 79 @ESKIMON
BUT SHOULD YOU EVEN THINK OF ADVERTISING
DURING THE ONGOING COVID-19 PANDEMIC?
81. 81 @ESKIMON
~ Tom Smith, CEO, GlobalWebIndex, May 2020
Our research shows almost no consumer
concern about brands advertising at this
time. 85% of consumers either approve
of, or are impartial to, brands continuing
to advertise as normal, while just 1 in 7
people say that they disapprove.
82. 82
MAY
2020
51% 52% 51%
48%
45%
52%
60%
52%
43% 43%
SOURCE: GLOBALWEBINDEX’S CORONAVIRUS MULTI-MARKET STUDY (WAVE 3, MAY 2020). *NOTE: VALUES DO NOT INCLUDE IMPARTIAL ANSWERS. FIGURES REPRESENT THE FINDINGS OF A
SURVEY OF INTERNET USERS IN AUSTRALIA, BRAZIL, CANADA, CHINA, FRANCE, GERMANY, INDIA, IRELAND, ITALY, JAPAN, NEW ZEALAND, PHILIPPINES, SINGAPORE, SOUTH AFRICA, SPAIN, THE
UNITED KINGDOM, AND THE UNITED STATES. DATA COLLECTION (FIELDWORK) TOOK PLACE BETWEEN APRIL 22 AND APRIL 27, 2020. SEE GLOBALWEBINDEX.COM FOR MORE DETAILS.
16 – 24
YEARS OLD
25 – 34
YEARS OLD
35 – 44
YEARS OLD
45 – 54
YEARS OLD
55 – 64
YEARS OLD
FEMALE MALE
PERCENTAGE OF GLOBAL INTERNET USERS WHO ACTIVELY APPROVE* OF BRANDS CONTINUING TO ADVERTISE AS NORMAL DURING THE PANDEMIC
SHOULD BRANDS CARRY ON ADVERTISING AS NORMAL?
global
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index
84. 84
@ESKIMON • SOURCE: EDELMAN TRUST BAROMETER 2020 SPECIAL REPORT: BRAND TRUST AND THE CORONAVIRUS PANDEMIC. NOTE: RESPONSES VARY
BY CULTURE, AND SOME COUNTRIES WILL SEE QUITE DIFFERENT LEVELS OF APPROVAL AND DISAPPROVAL FOR EACH TOPIC. SEE FULL REPORT FOR DETAILS.
“I AM NOT PAYING ATTENTION
TO NEW PRODUCTS UNLESS THEY
ARE DESIGNED TO HELP ME WITH
MY CURRENT LIFE CHALLENGES”
“BRANDS SHOULD STOP ANY
ADVERTISING OR MARKETING
THAT IS TOO HUMOROUS OR
TOO LIGHT-HEARTED IN TONE”
“HOW WELL A BRAND RESPONDS
TO THIS CRISIS WILL HAVE A HUGE
IMPACT ON THE LIKELIHOOD OF ME
BUYING THAT BRAND IN THE FUTURE”
“I HAVE CONVINCED OTHER PEOPLE
TO STOP USING A BRAND THAT I FELT
WAS NOT ACTING APPROPRIATELY
IN RESPONSE TO THE PANDEMIC”
38%54%57%65%
SPECIAL COVID-19 TRUST BAROMETER FINDINGS
85. 32
APR
2020
SOURCE: GLOBALWEBINDEX’S CORONAVIRUS MULTI-MARKET STUDY (WAVE 2, APRIL 2020). *NOTE: FIGURES REPRESENT THE FINDINGS OF A SURVEY OF INTERNET USERS AGED 16 TO 64 IN
AUSTRALIA, BRAZIL, CANADA, CHINA, FRANCE, GERMANY, INDIA, IRELAND, ITALY, JAPAN, NEW ZEALAND, PHILIPPINES, SINGAPORE, SOUTH AFRICA, SPAIN, THE UNITED KINGDOM, AND THE
UNITED STATES. DATA COLLECTION (FIELDWORK) TOOK PLACE BETWEEN MARCH 31 AND APRIL 02, 2020. SEE GLOBALWEBINDEX.COM FOR MORE DETAILS.
FEMALE: MALE: FEMALE: MALE: FEMALE: MALE: FEMALE: MALE: FEMALE: MALE:
FEMALE: MALE: FEMALE: MALE: FEMALE: MALE: FEMALE: MALE: FEMALE: MALE:
REPEATS OF CLASSIC SPORTS
MATCHES AND EVENTS
LIVE-STREAMS FROM MY
FAVOURITE SPORTS STARS
LIVE-STREAMS
OF ESPORTS
UPDATES FROM
BLOGGERS AND VLOGGERS
NONE OF THESE
KINDS OF CONTENT
FILMS
(MOVIES)
FUNNY VIDEOS
AND MEMES
HOW-TO AND
TUTORIAL VIDEOS
REPEATS OF POPULAR
CLASSIC TV SHOWS
LIVE-STREAMS FROM MY
FAVOURITE MUSICIANS
13% 21% 11% 17% 8% 14% 11% 11% 13% 14%
47% 50% 34% 33% 34% 32% 35% 30% 21% 20%
PERCENTAGE OF INTERNET USERS AGED 16 TO 64 IN SELECT COUNTRIES* WHO SAY THEY’D LIKE MORE OF EACH KIND OF CONTENT
COVID-19: TYPES OF CONTENT PEOPLE WANT
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global
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index
85
91. 27
APR
2020
SOURCE: ALEXA (APRIL 2020). *NOTES: ‘ALEXA’ IS THE NAME OF AMAZON’S INSIGHTS ARM, AND DATA SHOWN HERE ARE NOT RESTRICTED TO ACTIVITIES ON ‘ALEXA’ VOICE-POWERED
PLATFORMS. ‘TIME / DAY’ FIGURES REPRESENT ALEXA’S ESTIMATES OF THE AVERAGE DAILY AMOUNT OF TIME THAT VISITORS SPEND ON EACH SITE, ON DAYS THEY VISIT EACH SITE, MEASURED
IN MINUTES AND SECONDS. ADVISORY: SOME WEBSITES FEATURED IN THIS RANKING MAY CONTAIN ADULT CONTENT. PLEASE USE CAUTION WHEN VISITING UNKNOWN WEBSITES.
# WEBSITE TIME / DAY PAGES / DAY # WEBSITE TIME / DAY PAGES / DAY
01 GOOGLE.COM 13M 16S 15.08
02 YOUTUBE.COM 13M 07S 7.35
03 TMALL.COM 6M 43S 2.88
04 FACEBOOK.COM 17M 46S 7.97
05 BAIDU.COM 7M 49S 4.50
06 QQ.COM 3M 41S 4.02
07 SOHU.COM 3M 44S 4.67
08 LOGIN.TMALL.COM 5M 01S 1.00
09 TAOBAO.COM 4M 13S 3.55
10 YAHOO.COM 4M 34S 4.32
11 360.CN 3M 14S 3.92
12 JD.COM 3M 29S 4.46
13 WIKIPEDIA.ORG 3M 51S 2.91
14 AMAZON.COM 9M 09S 8.36
15 SINA.COM.CN 2M 56S 3.52
16 WEIBO.COM 3M 07S 3.76
17 PAGES.TMALL.COM 1M 14S 1.48
18 LIVE.COM 4M 58S 5.15
19 REDDIT.COM 5M 54S 4.51
20 NETFLIX.COM 3M 39S 2.88
RANKING OF THE WORLD’S MOST VISITED WEBSITES ACCORDING TO ALEXA*, BASED ON TOTAL GLOBAL WEBSITE TRAFFIC
WORLD’S MOST VISITED WEBSITES (ALEXA)
91
93. 93 @ESKIMON
THIRD PARTIES SUCH AS
INFLUENCERS HAVE BUILT A
WHOLE WORLD AROUND
CHINA’S ECOMMERCE BRANDS
CHINA’S PAYMENTS ECOSYSTEM
AND ASSOCIATED EXPECTATIONS
ARE QUITE DIFFERENT TO THOSE
IN THE REST OF THE WORLD
DIFFERENT CULTURAL AND
TECH NORMS MEAN CHINA’S
ECOMMERCE PLATFORMS CAN
HAVE QUITE A DIFFERENT FEEL
THE PRODUCT RANGES AVAILABLE
ON CHINA’S TOP ECOMMERCE
PLATFORMS OFTEN DIFFER TO
THOSE ON WESTERN PLATFORMS
AUGMENTED
EXPERIENCES
PAYMENT
METHODS
DESIGN, UX &
NAVIGATION
BRANDS &
PRODUCTS
THE RISE OF THE EAST MAY CHANGE EXPECTATIONS
94. 94 @ESKIMON
PAY CLOSE ATTENTION TO CHINESE TRENDS, AS
THEY MAY RESHAPE GLOBAL BEHAVIOURS TOO
97. 97 @ESKIMON
~ Accenture
91% of consumers say that they are
more likely to shop with brands that
provide offers and recommendations
that are personally relevant to them.
101. 101 @ESKIMON
RECOMMENDATIONS AND
TIPS THAT GO BEYOND
‘SELLING MORE STUFF’ TO
ADD REAL CONSUMER VALUE
TAILORING UX AND UI
TO DIFFERENT KINDS OF
PRODUCT INTEREST AND
OVERALL USER BEHAVIOUR
REMEMBERING WHAT
PEOPLE HAVE ADDED TO
THEIR CART, OR HOW THEY
LIKE TO USE THE PLATFORM
USING MARKETING TO
HELP CUSTOMERS ACHIEVE
THEIR OBJECTIVES, AS WELL
AS THE BRAND’S TARGETS
TRULY HELPFUL
SUGGESTIONS
CUSTOMISED
EXPERIENCES
REMEMBERING
PREFERENCES
RELEVANT
MARKETING
EXAMPLES OF GOOD PERSONALISATION
102. 102 @ESKIMON
BUT HOW DO WE KNOW WHAT PEOPLE WANT,
ESPECIALLY IF THEY DON’T KNOW THEMSELVES?
106. 39
APR
2020
SOURCE: GLOBALWEBINDEX (Q4 2019). FIGURES REPRESENT THE FINDINGS OF A BROAD SURVEY OF INTERNET USERS AGED 16 TO 64. SEE GLOBALWEBINDEX.COM FOR MORE DETAILS.
81%
80%
79%
77%
73%
73%
72%
72%
71%
69%
69%
67%
66%
66%
65%
65%
65%
64%
64%
64%
64%
64%
63%
63%
63%
62%
61%
61%
61%
60%
60%
59%
59%
58%
57%
55%
55%
53%
50%
49%
47%
39%
38%
BRAZIL
PORTUGAL
COLOMBIA
MEXICO
INDIA
SPAIN
ARGENTINA
MALAYSIA
ROMANIA
SOUTHAFRICA
IRELAND
USA
SINGAPORE
CANADA
EGYPT
ISRAEL
WORLDWIDE
HONGKONG
PHILIPPINES
RUSSIA
SAUDIARABIA
FRANCE
AUSTRALIA
CHINA
TAIWAN
UAE
ITALY
UK
POLAND
TURKEY
INDONESIA
THAILAND
NEWZEALAND
DENMARK
VIETNAM
BELGIUM
SWITZERLAND
GERMANY
NETHERLANDS
AUSTRIA
SWEDEN
SOUTHKOREA
JAPAN
PERCENTAGE OF INTERNET USERS AGED 16 TO 64 WHO SAY THEY’RE WORRIED ABOUT HOW COMPANIES USE THEIR PERSONAL DATA
CONCERNS ABOUT MISUSE OF PERSONAL DATA
global
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106
111. 111 @ESKIMON
1. IDENTIFY THE DIFFERENT ROLES OF CONNECTED
DEVICES AT EACH STAGE OF THE BUYER JOURNEY
2. A VARIED MIX OF MARKETING CHANNELS IS ESSENTIAL
IN ORDER TO REACH AS WIDE AN AUDIENCE AS POSSIBLE
3. EXPAND YOUR SEO AND SEM STRATEGY TO CATER TO NEW SEARCH
TOOLS AND BEHAVIOURS, INCLUDING VOICE, IMAGE, AND SOCIAL SEARCH
4. IF BUDGETS PERMIT, CONTINUE TO ADVERTISE DURING THE
PANDEMIC, BUT ADAPT YOUR APPROACH AND TONE OF VOICE
5. KEEP TRACK OF TRENDS IN CHINESE ECOMMERCE, AND
IDENTIFY HOW CHANGES MIGHT IMPACT GLOBAL BEHAVIOURS
6. BUILD PERSONALISATION ACTIVITIES AROUND BEHAVIOURS,
RATHER THAN PERSONALLY IDENTIFIABLE INFORMATION
SUMMARY OF RECOMMENDATIONS