The document discusses the student's media project, which combines a traditional band performance with unconventional stop motion animation in a music video. Audience feedback indicated that the creative combination appealed to viewers and kept their interest, even though it went against conventions of a typical punk rock music video. The student learned that small production details, like changes in lighting, were noticeable to viewers. New media technologies used included a music hosting website to find the track, video editing software to create an animated logo, a digital camcorder for filming, and an online document sharing site to publish storyboards and presentations.

1. Evaluation

2. In what ways does your media product use, develop or
challenge forms and conventions of real media products?
I believe my media products both challenge and conforms with the typical codes and
conventions of real media products.
My music video contains both traditional and unconventional methods which combine
together to create an original music video. It is split into two parts. One band
performance and the other stop motion animation.
My stop motion is unconventional for a Punk Rock music video. I made the decision to
include this animation in my music video so it appealed to a wider audience. For many
people a whole 3 minutes of a band performance can become quite boring to say the
least, so by adding the stop motion animation it increases interest and popularity while
still keeping the traditional codes of a Punk Rock music video with a shorter band
performance.wanted a band performance in my video since I had chosen
I had always
the track because Punk Rock has always been about real music and live
performances.
When researching music videos on YouTube I noticed how music sites
such as Blank TV and Everything Sucks TV had an animated production
logo. So I created my own. I traditional codes and conventions withrivals
I believe my product follows believe my animated production logo my
any professional logo.made sure to make it as realistic as possible by
band performance. I
instructing the actors where they should be playing on the fret board with
the guitar and bass.
I used straight cut transitions between the band performance clips. I also
used a variety of clips of short duration, this is very common in band

3. How effective is the combination of your main product and
ancillary texts?
I think that there is an effective combination between my ancillary tasks and music
video.
When creating my ancillaries I made sure to synergise between the two products, a
magazine advert and a website. For example using the same fonts. Although this only
seems a small feature, it become’s recognisable over time for the reader/viewer. All well
Known products have recognisable fonts. I also used similar colour schemes across
both ancillaries.
Although there are similarities between my ancillary tasks I haven’t combined
these with my main product a great deal. I didn’t want my ancillaries to have
the same theme/look as my music video, I wanted new publications as viewers
can get bored with the same look.
I think synergy is great for marketing and advertising strategies but there is
synergy and then there is unoriginality. I like it when bands create new logos
or come out with a new look. Otherwise if bands keep releasing similar looking
products they can become predictable and boring. For example My Chemical
Romance change there look and style very often and are a hugely successful
Rock band.
2004 200 2010
6

4. Similarities between my ancillaries
Same
font
ELF TV Similar colour schemes
logo Same Picture

5. What have you learned from your
audience feedback
I gained my audience feedback through a website called survey monkey. I
created my questionnaire online then sent it to friends over Facebook.
Although my video went against the typical codes and conventions of a Punk
Rock music video everyone who filled out my questionnaire enjoyed it. They
all said they would watch it more than once and show it to a friend. This
shows that new media products don’t always have to follow the norm.
Creativeness and originality appeals to everyone.
What Went Well
Original and creative
Easy to follow stop motion
Equal mix of stop motion and performance
Keeps audiences interest
Even Better If
The lighting remained the same in the scenes.
The stop motion aspect ratio was the same as the band performance – this was my only option
when converting it to MP4.
I also learnt that even the smallest glitches will be noticed by the viewer. For
example the lighting. I thought the viewer would not note the changes in
lighting, but they did! Unfortunately this was not something I could change but
I don’t think it spoils the product.

6. How did you use new media technologies in the
construction and research, planning and evaluation
stages?
Throughout this process I have been constantly using new media technologies to create my products.
In the research and planning stages I used a new website called ‘band camp’ to listen and download the
track I used for my music video. It allows a band/artist to upload their music onto their self designed band
camp page where internet users can listen to their songs and share it with friends. The band/ artist can
charge people to download their track, ask for a donation or allow users to download it for free. It is a
revolutionary website in the music world as it allows any band/artist with an internet connection to make
money from their music. This means that bands and artists no longer have to be signed by or pay money in
order for their music to be published.
During my construction stage I used an editing program called Sony Vegas Pro to create my logo. This
program usually retails at around five hundred pounds, but I simply downloaded a free thirty day trial. This
was brilliant for two reasons, my logo would look very professional and it’s completely free.
My original logo was just a picture but with Sony Vegas it has become animated and now has a soundtrack.
As it’s free this allows anyone with an interest in film production to have ago at editing like a professional.

7. New Media Technologies continued
To film my band performance I used a digital Sony Handy cam, Last year I
used a DV tape video camera. The Sony Handy cam had a built in hard drive
and touch screen display. This allowed me to look view the footage I had just
filmed, and if I wasn’t happy with it I could delete it. This saved me a lot of time
when it came to importing my clips onto the Mac as I only had footage I was
going to use on the camera.
The Sony Handy also offered great quality recordings. This became apparent
when editing my footage in full screen. Unfortunately there was a decline in
quality once I had exported my music video.
Another new media technology I used was a website called Slide share. This
is how you are viewing this PowerPoint now on my blog and my other
documents such as my storyboards. This website allows users to upload and
share/host their documents for free. SlideShare also provides users the ability
to rate, comment on, and share the uploaded content.