The document discusses strategies for attracting an audience to an independent thriller film. It analyzes the target demographic of males aged 20-30 based on similar films. It also discusses using prominent actors and frightening props to appeal to this audience. Marketing strategies proposed include guerilla tactics like urban cycling ads, beer mats in pubs/restaurants, and online campaigns on social media where the target audience spends time.
After creating our film, I analysed the steps we took in order to market and distribute our film to our target audience and engage them into wanting to watch our film in cinemas.
After creating our film, I analysed the steps we took in order to market and distribute our film to our target audience and engage them into wanting to watch our film in cinemas.
One Step Away - Homelessness Awareness CampaignSapphire Reels
This campaign strives to cultivate a public sense of awareness around a few of the many common causes of homelessness, achieved through avid storytelling and removal of persons’ from everyday situations they may face.
Specifically, this campaign draws to light these drivers of homelessness by creating a juxtaposition between the common situations the viewer may find themselves in. With targeted facts, the campaign also aims to help those at risk of
homelessness self identify.
The truth is, almost anyone can be “One Step Away” from homelessness. And we’re here to address that.
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One Step Away - Homelessness Awareness CampaignSapphire Reels
This campaign strives to cultivate a public sense of awareness around a few of the many common causes of homelessness, achieved through avid storytelling and removal of persons’ from everyday situations they may face.
Specifically, this campaign draws to light these drivers of homelessness by creating a juxtaposition between the common situations the viewer may find themselves in. With targeted facts, the campaign also aims to help those at risk of
homelessness self identify.
The truth is, almost anyone can be “One Step Away” from homelessness. And we’re here to address that.
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As part of my Audience research, we gathered pieces of information from our target demographic and created a mood-board, focus group and a survey. This compiles the research that helped us to choose who would be the audience for our media product.
Unleash the Power of Storytelling in Your Next Deck by Penning a Narrative FirstDeliverable Coaching
Great stories begin before PowerPoint. Before you create your slides, it’s important to sit down and think through the narrative of your presentation. In this article, we’ll learn how to strengthen your presentation’s story with the power of a good narrative.
Gifs on facebookGifs on facebook is now possible with giphy a place to find a...Kaviyarasu Pugaz
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Role of Ethnopharmacology in drug evaluation,
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This is a presentation by Dada Robert in a Your Skill Boost masterclass organised by the Excellence Foundation for South Sudan (EFSS) on Saturday, the 25th and Sunday, the 26th of May 2024.
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Synthetic fiber production is a fascinating and complex field that blends chemistry, engineering, and environmental science. By understanding these aspects, students can gain a comprehensive view of synthetic fiber production, its impact on society and the environment, and the potential for future innovations. Synthetic fibers play a crucial role in modern society, impacting various aspects of daily life, industry, and the environment. ynthetic fibers are integral to modern life, offering a range of benefits from cost-effectiveness and versatility to innovative applications and performance characteristics. While they pose environmental challenges, ongoing research and development aim to create more sustainable and eco-friendly alternatives. Understanding the importance of synthetic fibers helps in appreciating their role in the economy, industry, and daily life, while also emphasizing the need for sustainable practices and innovation.
2. Who is our target audience?
From our primary research we discovered that the
target audience for films of similar genre to us (e.g.
Silence of the Lambs – psychological horror thriller)
was males between the ages of 20 and 30 years old.
However, because our film is an independent
production, there is also the opportunity for us to
attract audiences interested in indie and ‘art house’
films. These sub-demographics are more likely to
watch a thriller (such as ours) which subverts the
stereotypical, commercial, Hollywood high-concept
thrillers.
3. Attracting with Actors
Brendan Mandeville (who plays the villainous male
character) needed to have a large, broad physique to both
fit the character profile and provide a mysterious figure to
lure the audience in. Characters with cult followings such
as Hannibal Lecter (Silence of the Lambs), Jason Vorhees
(Friday the 13th
) and Freddy Kruuger (A Nightmare on Elm
Street) all share this broad stature. The fact that you don’t
see his face also alienates a female audience (as there is
no character which they would fancy). Thus it makes our
audience more niche.
The actress who plays the young girl in the opening film is a good
looking female. She is stereotypical for her age group. This
representation of gender will attract our target audience as it is
similar to other thrillers’ representations, such as Silence of the
Lambs and Friday the 13th
. Moreover, our actress having a good
physique may even attract men. Idealy, this would not be the case
and in the situation that this was remade we would cast a younger
girl to try to prevent this. However, her costume and the way that
connects to her character may make the audience sympathise for
her.
4. Attracting with Props
The young girls costume presents her as weak and innocent which will attract our primary target
audience (men between the ages of 20 and 30) because it will induce the protective instinct in them.
Moreover, the disgusting photos of dead women seen earlier in the opening sequence (frame shown
above) is slightly more gruesome – this type of activity may interest our target audience as it is
‘interesting’ and ‘different’. Further research indicates that our primary audience get excited by
‘blood and guts’ horror (suggested by looking at the target audience for films where this is present.
5. Attracting with Marketing
As this is a low budget production, a wide spread saturation
advertising campaign (such as the one used for ‘The Dark
Knight Rises’) would not be possible.
However, in order to market the film we could look at easy to
access places where our audience are present – such as
online, in pubs or restaurants or ‘out-and-about’ travelling
back and forth from university or work.
Guerrilla marketing are innovative, unconventional and
low-cost marketing techniques aimed at obtaining maximum
exposure for a product. Some examples that could be used
for our film are present on the following slides.
6. Attracting with Marketing
An example of a guerrilla marketing strategy which would attract those of our
target audience who are ‘out-and-about’ is an urban cycle advertising
campaign. This would reach young men on the way to/back from
work/university in an unexpected way. It is much cheaper and less conventional
than bus or train advertising although will not be as successful.
7. Attracting with Marketing
Beer mats could be a way to attract our target audience whilst they are in a
restaurant or a pub. Statistics suggest that these are the most likely places for
our target audience to go when out-and-about with friends or colleagues so may
be effective due to the context. Equally, it may not be an effective technique as
most of the time, drinks are covering the beer mats and people are generally
not consuming data whilst taking part in leisure activities out of the house.
8. Attracting with Marketing
Due to the fact that our audience is a part of the ‘internet generation’, it would
be highly cost-effective to market the thriller on social networking sites such as
Facebook and Twitter (online marketing campaigns can be relatively cheap
and, depending on the concept, highly successful). We could also upload teaser
clips or ‘viral videos’ on websites such as YouTube, where our target audience
spend a lot of their time consuming data. This is an environment which would
positively reach our audience.