Great stories begin before PowerPoint. Before you create your slides, it’s important to sit down and think through the narrative of your presentation. In this article, we’ll learn how to strengthen your presentation’s story with the power of a good narrative.

1. How to write
a narrativefor your next deck.

2. The key to writing
a compelling story?

3. Narrative3-5 sentence summary of your deck.

4. 1 SENTENCE
Establish a Purpose
1-3 SENTENCES
Show the Journey
1 SENTENCE
Pay it Off

5. To drive athletic shoe sales with young men, we set
out to understand which creative theme influenced
them the most.
Our target resonated most with the themes of
socializing with their friends at music festivals.
But, showing their shoes getting dirty as a result of
being out and about with friends was a huge turn off.
As a result, we recommend leveraging the imagery of
a social setting - but without all the mess - to strike
the right emotional chord with our target.
EXAMPLE INSIGHTS NARRATIVE

6. To drive athletic shoe sales with young men, we set
out to understand which creative theme influenced
them the most.
ESTABLISH A PURPOSE

7. Our target resonated most with the themes of
socializing with their friends at music festivals.
But, showing their shoes getting dirty as a result of
being out and about with friends was a huge turn off.
SHOW THE JOURNEY

8. As a result, we recommend leveraging the imagery of
a social setting - but without all the mess - to strike
the right emotional chord with our target.
PAY IT OFF

9. Learn more at