Media Career Path
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This document provides words of wisdom for career success, advising the reader to find what they love in their industry and pursue that path, to never stop learning and growing as a professional, and to take risks while maintaining humility, perspective and good relationships with colleagues.
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Closing Discussion: Designing for Disruption
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2) Developing a data strategy by defining data-driven beliefs, integrating all customer data into a central view, and running marketing programs using that unified data.
3) Activating data and cross-channel delivery by discovering audiences across partners, optimizing campaign delivery, understanding cross-channel engagement and consumer journeys, and maximizing reach.
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