This document contains many quotes about marketing, focusing on understanding customers, developing strategy, branding, and creativity. It emphasizes truly knowing customers in order to create products that sell themselves, developing a strategic plan through experimentation, building brands through interactions rather than treating them as commodities, and adapting to change. The quotes recommend educating instead of pitching customers, finding products for customers rather than the reverse, and communicating complex ideas simply.

1. Some great thoughts
about Marketing...

2. Defining marketing

3. “The aim of marketing is to
know and understand the
customer so well the
product or service fits him
and sells itself.”
Peter F. Drucker, management expert and author.

4. “The best marketing
doesn’t feel like
marketing.”
Tom Fishburne, business cartoonist.

5. “Marketing takes a day to
learn. Unfortunately it
takes a lifetime to
master.”
Philip Kotler, marketing author, consultant and professor.

6. Customer understanding

7. “These days, people want to learn before they buy,
be educated instead of pitched.”
Brian Clark, entrepreneur.

8. “Make the customer
the hero of your
story.”
Ann Handley, chief content officer.

9. “Don’t find customers for
your products, find
products for your
customers.”
Seth Godin, author, entrepreneur, marketer.

10. “Because it is it’s purpose
to create a customer, any
business enterprise has
two – and only these two
basic functions:
marketing and
innovation.”
Peter Drucker, management expert and author.

11. Marketing Strategy

12. “The greatest danger for most of us is not that our
aim is too high and we miss it, but that it is to low
and we reach it.”
Michelangelo Buonarroti, sculptor, painter, architect, poet, and engineer.

13. “Nobody really knows
what strategy is or
how to develop a
good one.”
Costas Markides, professor of strategy and entrepreneurship.

14. “In the beginner’s mind there
are many possibilities, in the
expert’s mind there are few.”
Zen Buddhism Learning.

15. “We have a strategic plan. It’s called doing things.”
Herb Kelleher, co-founder of Southwest Airlines.

16. “If you can’t state your
position in eight words or
less, you don't have a
position.”
Seth Godin, author, entrepreneur,
marketer.

18. “The future of brands is interaction, not commodity.
Because all products are information, molecules are
secondary.”
Hugh McLeod, business cartoonist.

19. “People build brands the way birds build
nests. Through the straws and scraps they
chance upon.”
Jeremy Bullmore, advertiser.

20. “Your premium brand
had better been
delivering something
special or it’s not going
to get the business.”
Warren Buffett, business magnate.

21. “If you are not a
brand, you are a
commodity.”
Philip Kotler, marketing author, consultant and professor.

22. Creativity & Content

23. “The secret of creativity
is knowing how to hide
your sources.”
Albert Einstein, theoretical physicist.

24. “If I asked my customers what they wanted, they
would have said a faster horse.”
Henry Ford, industrialist.

25. “The task is not so
much to see what no
one yet has seen, but
to think what nobody
yet has thought about
that which everyone
sees.”
Arthur Schopenhauer,
philosopher.

26. “Think like a wise man,
but communicate in the
language of the people.”
William Butler Yeats,
poet.

27. “The truth is more important than
the facts.”
Frank Lloyd Wright, architect.

28. In the end…
“It is not the strongest of the
species that survives, nor the most
intelligent, but the one most
responsive to change.”
Charles Darwin, naturalist and
geologist.