The document summarizes key features of Justin Timberlake's official website. It notes that the website effectively promotes his music, tours, films and social media in a clear and attention-grabbing manner. Images and navigation buttons make content easily accessible. Consistent branding and a music player that previews full songs help engage visitors and drive streams.

2. Interactive:
As soon as you enter Justin Timberlake’s official website
page you catch a snippet of what sort of genre/music this
artist performs. The website is simple but effective as the
colours are bold and plain. The images of below depict the
atmosphere his live performances, music videos and fans
show. At the top of the website, he has introduced a sub
header which includes ‘News’, ‘Music’, ‘Tour’, ‘Film & TV’,
‘Brands’, ‘Media’, ‘Store’ and ‘TN Kids’. These sub headers
are easy to access as they are clear and precise. The
website is bombarded with a Justin Timberlake header
which bombards the fans as it is in their face and
unavoidable, this is effective for the audience as it grabs
their attention immediately.
Justin Timberlake has introduced another sub header
which is clear and effective, it says “Join the Tennessee
Kids”. This is effective as he has given the fans a option to
make a account on his website so they can access
restricted things. The images are effective as you click on
them and access his page. Furthermore, there is also a
option at the bottom of the website where you can access
his official social networking pages such as Facebook and
Twitter. This is really effective as he is promoting his social
networking accounts which can attract more attention and
raise more awareness if he is releasing a music video,
album or tour dates.

3. All these images show the what features is on his official website,
these sub headings are effective as they give many options to his
viewers. Justin Timberlake is extremely versatile as he also features in
many films as well as music videos. On his music and films section, he
has included illustrations which synergies his platforms and promotes
his music and films, you can click on to access these images by clicking
onto them. Moreover, he has also included a store on his official
website which is effective as it allows his fans to buy clothes and
accessories on his official website which will give his fans satisfaction.

4. The typography on his official
website is extremely
consistent throughout the
whole website and it is clear
and easy to read. The serif
white bold ‘JUSTIN
TIMBERLAKE’ features in
every page which is effective
and consistent as it catches
the audience’s eyes and
attention.
The industries below on his website is extremely effective as it shows the audience which
company or distribution this artist has worked with. This is raise awareness especially if it is a
good industry as they have a huge reputation and fan base. However, this artist has used his
own company which is still effective as he is extremely popular and well known as well.

5. • This artist has introduced a music play button at the top of his website
• This is extremely effective as it allows the audience to access his music instead
of going onto another website to listen to it, e.g. YouTube.
• These music clips are 30 seconds long which is effective as it gives the
audience a little preview which will convince them to listen to more, this will
urge them to go onto websites such as YouTube and access his music videos
which will gain his awareness and views.
• The buttons above is effective as it allows the audience to access many
different tracks by clicking the forward button
• The buttons are similar to a ‘IPod’ music track which is extremely effective as
it shouldn’t be a surprise to the audience on how to access it.