Social media platforms like Instagram, Snapchat, Twitter, and Facebook allow artists to easily connect with fans and promote their music, albums, tours and merchandise. Instagram allows artists to share photos and videos with followers and track engagement. Snapchat gives fans an exclusive look at behind-the-scenes content as it happens. Twitter is a quick way for artists to communicate with fans and spread news through retweets to new audiences worldwide.

1. Social Media
• Social media and the internet are utilised by bands and artist in order
to promote: new music, albums, tours, merchandise, etc.
• Social media is an easy and quick way for artists to connect with their
fans and for their fans to feel closer to their favourite artists.
• Due to there being so many platforms, such as Instagram, Snapchat,
Twitter, Facebook, YouTube, etc, this makes it easier than ever for fans
to reach their fans on every platform.

3. Instagram
With Instagram we will be able to post pictures and videos which
will become instantly viewable by followers. We can track who likes
our posts and who we follow and who follows us. This is an easy way
for fans to feel they are getting the behind the scenes treatment.
Instagram has been used by successful artists such as Beyoncé who
released her 2013 album through Instagram. Towards the release
date of our music video we can put in our bio the date of release so
fans are notified. Instagram is a great way to communicate through
pictures and videos.

4. Snapchat
Snapchat is a great way to show fans what is going on as it happens. The
fans feel as if they are here with us filming as they get an exclusive look at
behind the scenes filming. We can track who has viewed our story and
reply to any fans comments on our work. This is another former of
communication that makes our fans feel VIP.

5. Twitter
Twitter, we find. Is one of the quickest and easiest ways for us to
communicate with our target audience. Twitter is, in essence, a mini
blog where you now have 280 characters to write what you want.
People can retweet your tweet to their followers which is an easy way
to effectively spread word of your music video around the whole world.