Uploaded byMuhammad Zubair
Meat value chain mar-22 - dr zubair
Pakistan's meat industry is currently unorganized and informal. The dairy industry has modernized but the meat industry remains at early stages of development. There is opportunity to apply lessons from dairy to improve meat production, handling, and exports. Key areas for development include establishing recognized meat breeds, improved production systems, cold chain infrastructure, export market growth, and better utilization of byproducts. The government could form a central meat authority to regulate quality, pricing, and promote a level playing field for industry stakeholders.
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Meat value chain mar-22 - dr zubair
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- 14. Before Now Dairying isfor daily income Dairy is long term investment Rule of 1-3-7 Bull is used for problematic cows A Bull Is Half the Herd A successful farmer puts 25% of his efforts in each of 4 components (Feeding, Management, Breeding and Disease control) Breeding – 70% Feeding – 10% Management – 10% Disease Control – 10% Male Calves are for sale Male Calves are your premium Heifers need less feed The early, the better
- 16. Progressive Initiatives inretail market Retailers Company size Positioning Metro Group Large Beef , Mutton and Meat products in retail markets Zeenith Large Beef, Mutton and Meat products in retail markets ( Lhr City) Meat One Large Beef , Mutton and Meat products in retail markets Zabehea Large New retail brand with products beef, mutton PK Meat Large Value added products of red meat mostly in super stores Super Malls Medium Meat and Products
- 17. Pakistan Meat ExportDestinations Source: Trade and Development Authority of Pakistan Total: $300 Million Volume – 80,000 Tons Year 2019-20
- 18. Pakistan is blessedwith immense source of Livestock both in number and production. • Milk and Dairy industry has seen a revolution in the past 10 years’ time and it is the right time to explore the potential of meat sector in Pakistan. Meat industry is at the same level as the dairy industry was 20 years back. • It is believed that the learning from dairy sector can help shorten the period of enhancing the production of meat and its allied products both at smallholder as well as big corporate farms level. Time has come to seriously consider and ensure and develop • Meat Breeds (Right Genetics) • Improved systems of meat production (Best Farm Practices) • Handling and marketing (Cold Chain Improvement) • Boost to meat exports and to meeting local demand. • Utilization of animal by-products and animal wastes
- 19. Unorganized / Informalmeat production system •Meat industry is simply seen as a byproduct of dairy industry •Animals for slaughtering are reared by either Dairy Farmers Or Nomads, transhumant/sedentary or small households •Formal Cow-calf operation, stocker/Backgrounding, Feedlot concept not yet in place •Farmers sell their culled / diseased / near-to-death animals to butchers, or only in case of urgent cash flow needs •Due to nonexistence of proper market mechanism, farmers often cull their male calf at a very early stage, In case of large animals, and same is for the female kid in case of small animals. •The meat industry itself is highly fragmented and there is no larger role player
- 20. No recognized MeatBreed • Mix up of genetics for milk-meat-draught purposes • Widespread breeding of inferior type animals • Not all the calves perform (depend upon the initial care from birth) • No genetic improvement plan from Government or Private sector player Fattening farms sustainability issues • Farmers involved in fattening business have always a cash flow issue. • Lack of training of livestock production methods • High cost of production as compared to the prevailing sale price
- 21. Fixing of meatprices • Never a balance between Cost of Production Vs Sale Price • Suppresses the production system • Quality and value addition is Compromised Meat animals are fed on crop residues / open grazing only • Farmers following the traditional / conventional feeding and management practices • Mainly green fodder and wheat straw • Concentrate feeding not in place because of low returns in the shape of meat price Dominated by informal sector, controlled by middlemen • The Vapari and Butcher play the major role throughout value chain • No professional way of buying and selling
- 22. Market (Mandi) isa nightmare for farmers • No facility for farmer or his animals (Water, feeding, shade, weighing, grouping, etc) • Unpredictable behavior of Mandi There is no meat or animal grading system in place • All buying / purchasing is based on visual speculations • No rules or criteria of buying / selling at farm level (weight, age, breed, sex etc) • Serious marketing issues
- 24. Meat Market DynamicsPakistan Beopari Livestock Grower Beopari MANDI Commission Agent Butchers Contractor Processing
- 25. Quality of Meatfor export • Age – The meat quality deteriorates as the age of animal increases • Sex – Male animals have good quality meat as compared to female • Breed – Bos Indicus (Indian Breed with Hump) are considered good for quality of meat • Health (Body Condition Score – BCS) – Animals with average BCS are considered good for meat quality as compared to very low or very high BCS • The best meat is available from young animals (less than 2 years of age, with milk teeth).
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- 29. Buying Criteria onLive-weight Basis Input Fileds In Monds Live Body Weight (kgs) 240 6 Meat Price (In Rs/kg) 630 Offal Sale Price (RS) 5000 Body Condition Score (BCS) 1 2 3 4 5 Expected Carcass yield (%age) 45% 48% 50% 52% 55% Carcass Weight in Kgs 108 115 120 125 132 Carcass Weight In monds 2.70 2.88 3.00 3.12 3.30 Price of Meat (Rs) 68,040 72,576 75,600 78,624 83,160 Offals (Rs) 5,000 5,000 5,000 5,000 5,000 Price of Animal (Rs) 73,040 77,576 80,600 83,624 88,160 Price per Kg Live-weight (Rs) at Shahpur Mandi 304 323 336 348 367 Transportation Loss @ 6 to 8% (Rs/Kg) (21) (23) (24) (24) (26) Effective Price (Rs/Kg) 283 301 312 324 342 Margin of error (3%), Empty Stomach etc (8) (9) (9) (10) (10) Final Price per kg live-weight at Farm-gate 275 292 303 314 331 Buying Criteria on Live-weight Basis Input Fileds In Monds Live Body Weight (kgs) 240 6 Meat Price (In Rs/kg) 630 Offal Sale Price (RS) 5000 Body Condition Score (BCS) 1 2 3 4 5 Expected Carcass yield (%age) 45% 48% 50% 52% 55% Carcass Weight in Kgs 108 115 120 125 132 Carcass Weight In monds 2.70 2.88 3.00 3.12 3.30 Price of Meat (Rs) 68,040 72,576 75,600 78,624 83,160 Offals (Rs) 5,000 5,000 5,000 5,000 5,000 Price of Animal (Rs) 73,040 77,576 80,600 83,624 88,160 Price per Kg Live-weight (Rs) at Shahpur Mandi 304 323 336 348 367 Transportation Loss @ 6 to 8% (Rs/Kg) (21) (23) (24) (24) (26) Effective Price (Rs/Kg) 283 301 312 324 342 Margin of error (3%), Empty Stomach etc (8) (9) (9) (10) (10) Final Price per kg live-weight at Farm-gate 275 292 303 314 331 Buying Criteria on Live-weight Basis Input Fileds In Monds Live Body Weight (kgs) 240 6 Meat Price (In Rs/kg) 630 Offal Sale Price (RS) 5000 Body Condition Score (BCS) 1 2 3 4 5 Expected Carcass yield (%age) 45% 48% 50% 52% 55% Carcass Weight in Kgs 108 115 120 125 132 Carcass Weight In monds 2.70 2.88 3.00 3.12 3.30 Price of Meat (Rs) 68,040 72,576 75,600 78,624 83,160 Offals (Rs) 5,000 5,000 5,000 5,000 5,000 Price of Animal (Rs) 73,040 77,576 80,600 83,624 88,160 Price per Kg Live-weight (Rs) at Shahpur Mandi 304 323 336 348 367 Transportation Loss @ 6 to 8% (Rs/Kg) (21) (23) (24) (24) (26) Effective Price (Rs/Kg) 283 301 312 324 342 Margin of error (3%), Empty Stomach etc (8) (9) (9) (10) (10) Final Price per kg live-weight at Farm-gate 275 292 303 314 331
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- 36. Cow-Calf Operation • Calf toCow ( 1 to 3 Days Weaning • Milk Feeding for 45 to 60 days • Weaning 90 to 110 Days • Weight gain from birth weight of 35 kg to 100 kgs Backgrounding •Next 110 to 130 days •Weight gain from 90 kg to 220 kg Feedlot Farm •Next 60 to120 days •Weight gain from 220 kg to 350 - 400 kg
- 37. Weight, kg Age,Days Age, Months Average Daily Gain Birth, kg 35 Weaning, kg 181.8 184 6.1 0.82 Growing, kg 254.1 374 12.5 0.68 Finishing, kg 489.5 534 17.8 1.36 Brahman cattle from Agri-Life Experiment Station Overton Texas data based on a 4 year study are presented below. This shows what can be accomplished with Bos Indicus cattle with tropically developed Bois Indicus Beef cattle breeds.
- 38. The Brahman cattlewere fed in a feedlot from 240 kg to 260 kg to 470 kg to 500 kg over a period of 120 to 160 days with gains in the feedlot of 1.2 to 1.4 kg per day. The diet was an all concentrate high energy diet. The feedlot performance is in Table 2. Arrival Weight, kg 254 Final Weight, kg 490 Days on Feed 160 Average Daily Gain, kg 1.43 Average Daily Dry Matter Intake 6.14 Feed to Kg of Gain dry Matter Basis (FCR) 4.3
- 39. Production Level •Identification, training,facilitation and exposure of young entrepreneurs with right mind-set •Create clusters or group based on geography, feedstuff availability etc. Create linkages with local academia, researchers, industry stakeholders to identify and promote cheaper feedstuff in the area. •Create linkages with the farmers , industry stakeholders of Punjab and Sind •Improvement in local breeds through latest technologies, with Introduction of Exotic Beef Breeds •Involving Nomads and Transhumant , develop the small animal breeds •Development of rangelands for grazing areas Policy and Reforms •Develop a central statutory body (kind of Meat Board etc), governed by Board of Governors comprising of members from all key stakeholders , and run by professional CEO and his team (with least possible government interventions) •Define and standardize animal / meat quality and its pricing based on different qualities both for local and international market •Level playing field for both processed and unprocessed sectors
- 40. Processing Level • Introducefresh entrepreneurs with ease of doing business environment • Installation of modern meat abattoirs, • Training of meat handlers • More small scale but neat abattoirs to be establish with some necessary equipment for quick and hygiene operations. There must be at least 5-6 abattoirs in metropolitan cities. Marketing • Define our unique selling propositions (USPs) and market it • Product pricing to compete international market • Work on primal cuts and beef boneless frozen products
- 41. Export •Engagement of commercialattaches' (ambassadors) and make special cell to introduce and market our meat in target countries •Packing and packaging as per international requirements Offals and Byproducts •Trade which we are unable to cash it, especially large scale wastage of offals during Eid ul Adha. •We don't have will and mechanism to turn this wastage into earning