What’s different about real time and social search?<br />Ho John Lee<br />Principal Program Manager<br />Bing Social Searc...
What’s Real Time Search Good For, Anyway?<br />
Twitter is Great for Watching Uninformed Panics Unfold Live<br />…or finding balloons<br />http://xkcd.com/574/<br />
Some characteristics of Twitter / Social media<br />Immediacy, Sentiment, Brevity<br />Not always accurate <br />Feelings,...
Your product or brand could suddenly be at the center of a huge conversation<br />Tiger Woods<br />Balloon Boy<br />Breaki...
Some characteristics of Real time / Social Search<br /><ul><li>Real time and social search is qualitatively different from...
Differences in ranking, relevance, use model
Social graph, user behavior, location, event correlation and other input signals
Real time search is frequently about discovery, not search per se
“what is everyone talking about”, followed by “what are people saying about <subject>”
Top real time and social search results will usually differ from top web search results</li></li></ul><li>Bing Twitter Sea...
Bing Fall 2009: Twitter vertical, News, MSN, Maps<br />MSN Local Edition<br />Page 2: Tweets or Links<br />Page 1: Tweets ...
Topic / sentiment range, volume, trend analysis<br />What is the baseline rate of mentions / sentiment per unit time?<br /...
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What's Different about Real Time and Social Search - HJL Slides For SES Chicago Dec 09

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These slides are from a short presentation at the Real Time Search panel at SES Chicago, December 7, 2009. Slides 9 and 10 are the interesting ones on dynamic behavior and graph analysis.

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What's Different about Real Time and Social Search - HJL Slides For SES Chicago Dec 09

  1. 1. What’s different about real time and social search?<br />Ho John Lee<br />Principal Program Manager<br />Bing Social Search<br />Search Engine Strategies<br />Chicago – December 7, 2009<br />
  2. 2. What’s Real Time Search Good For, Anyway?<br />
  3. 3. Twitter is Great for Watching Uninformed Panics Unfold Live<br />…or finding balloons<br />http://xkcd.com/574/<br />
  4. 4. Some characteristics of Twitter / Social media<br />Immediacy, Sentiment, Brevity<br />Not always accurate <br />Feelings, reactions, impressions<br />Context is often essential to determine meaning<br />Gestural - @user, #hashtag, RT, favorites, follows<br />Self-organizing communities of attention and authority<br />Content follows attention<br />People talk about what others are talking about<br />Observations and commentary from everywhere<br />If there’s no content, you can ask for some<br />Extreme head and tail coverage<br />Low relevance “noise” can become “signal” in aggregate<br />
  5. 5. Your product or brand could suddenly be at the center of a huge conversation<br />Tiger Woods<br />Balloon Boy<br />Breaking Story<br />Persistent Story<br />Big Story<br />Bigger Story<br />5<br />
  6. 6. Some characteristics of Real time / Social Search<br /><ul><li>Real time and social search is qualitatively different from traditional web search
  7. 7. Differences in ranking, relevance, use model
  8. 8. Social graph, user behavior, location, event correlation and other input signals
  9. 9. Real time search is frequently about discovery, not search per se
  10. 10. “what is everyone talking about”, followed by “what are people saying about <subject>”
  11. 11. Top real time and social search results will usually differ from top web search results</li></li></ul><li>Bing Twitter Search at a glance<br />Top Tweets<br />Top Shared Links<br />Tweets/<br />Sentiment per link<br />Adult / Spam filter; Tweets/Links ranking & relevance <br />
  12. 12. Bing Fall 2009: Twitter vertical, News, MSN, Maps<br />MSN Local Edition<br />Page 2: Tweets or Links<br />Page 1: Tweets & Links<br />Twitter Answer on News SERP<br />MSN Hot Topics<br />
  13. 13. Topic / sentiment range, volume, trend analysis<br />What is the baseline rate of mentions / sentiment per unit time?<br />Changes in attention flow around a subject, location, topic<br />Watch for correlated signals from multiple sources<br />Consider source relevance and authority as well<br />
  14. 14. Graph analysis for relevance and ranking<br />Spam marketing campaign<br />Naturally connected community<br />Spammy communities are highly visible – don’t be part of one!<br />
  15. 15. Bing Twitter Maps Demo<br />
  16. 16. To rise above the noise, there is more to do as search gets more social<br />Plus…<br />
  17. 17. Thank You<br />Ho John Lee<br />hojohn.lee@microsoft.com<br />twitter.com/hjl<br />

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